Introduction

Organic food is becoming more and more popular, as people look for ways to live a healthier,

pesticide-free, environmentally friendly, and sustainable lifestyle. Since the early 1990’s, the

interest in organic food has grown at a rate of 20% per year. Today, organic food is available in

most markets and grocery stores, and makes up about 3% of food sales in the worldwide.

Recent studies have shown clearly that people who switch to organic foods have much reduced

levels of pesticides in their bodies.

Organic produce tastes better, and it seems that better taste and greater freshness.
Acknowledge

We would like to say Alhamdulillah, for giving us the strength and health to do this project work

until it done. Not forgotten to our family for supported us and encouraged us to complete this

task so that We will not procrastinate in doing it.

Then we would like to thank our teacher, Mr Fajar Kurniawan for guiding us(team), Theo Biyan

for designing the company’s logo and our friends throughout this project. We had some

difficulties in doing this task, but he taught us patiently until we knew what to do.

To SMU-HK for offering the continuing education for us and being an instrument in opening

another door an opportunity of becoming an entrepreneur.

Last but not least, our dearest friends who were doing this project with us and sharing our ideas.

Without them this project would not be possible and fun to make.
 CHAPTER 1 THE EXECUTIVE SUMMARY

VISION:

SENIA Organic Food shop will offer customers organic and locally grown produce, chemical –

and preservative-free groceries, cruelty-free body care and eco-household product.

To provide a comfortable shop of the organic food in the community.

MISSION:

SENIA Organic Food is committed to providing the highest quality, fresh and natural food,

health and wellness products.

Educate and introduce a new and enlightened attitude toward healthy eating.

OBJECTIVES:

Provide our customers with the freshest, organically grown fruits and vegetables.

Offer foods without artificial colors, flavors, or additives.

Sell earth-friendly cleanses, pure, natural supplements and colors, flavor, or additives.

Support organic farm that keep our earth and water pure.

GOAL:

We will participate in community projects and host fund-raisers for local community services.

1.1 HIGHLIGHTS

PROJECT BACKGROUND
The name of our proposed project is SENIA ORGANIC FOOD.

The type our business as general partnership

Our project will be located at MATOS plaza, Malang City, East Java province.

The proponents are Nur Piatin, Retnaning Aristanti, and Naning Candra Kurnia.

MANAGEMENT AND PERSONNEL FEASIBILITY SUMMARY

Our management staff shall be composed of manager, admin/finance, Advertising/ promotion,

cashiers and produce/customer service staff. Nur Piatin will be responsible for staffing and daily

operation. Retnaning Aristanti will be responsible for Advertising/promotion and product

ordering, and Naning Candra K will be responsible for stocking and book keeping. Also we will

be hired five persons as staff position (two person as customer service and three person as a

cashier). The person to be hired must conform to the qualities set forth and due to function in

accordance with their position. They shall be entitled to receive mandatory benefits, meeting,

trainings and seminars shall be conducted regularly.

MARKETING FEASIBILITY SUMMARY

The project general and specific market has been identified the present market and an analysis of

the past, present and future demand and supply situation of our products. The general marketing

practices and proposed program and projected sales for the next five years.

PRODUCTION OR TECHNICAL FEASIBILITY SUMMARY

Our proposed products and services have been presented. The general partnership of SENIA

Organic Food shall lease a building structure and facilities shall be dealt within the lease

premises. Equipment and utilities shall be acquired to make the work of management and
customers comfortable, faster and efficient. Raw materials needed in our business as an

alternative is available locally. We use a recyclable bags as our responsibly with Environmental

Protection Department. Manpower requirements shall be accordance with the government

minimum requirements in operating our proposed project. The proposed business shall be open

six(6) days a week with ten working hours and a lunch break. Closed on Friday.

FINANCING AND FINANCIAL FEASIBILITY SUMMARY

The start-up cost of the SENIA Organic Food will consist primary of inventory and display

equipment. Nur Piatin, Retnaning Aristanti and Naning Candra Kurnia will invest

Rp300,000,000. They will also secure a Rp200,000,000 from bank.

SOCIO-ECONOMIC FEASIBILITY SUMMARY

The proposed business can absolutely contribute to the municipality of our proposed location in

the form of taxes permits and license payments. Moreover, social responsibility consists of

obligations a business has to society.

To the environment, energy, community involvement and human resources.

PROJECT IMPLEMENTATION AND TIMETABLE

Assuming that the proposed project total operating time frame until the star of our normal

operations is six month.

1.2 CONCLUSION TO FEASIBILITY

We believe this proposed project is feasible and will operate soon.

CHAPTER 2 PROJECT BACKGROUND

________________________________________________
1.1 PROJECT PROPONENTS

Name Nationality Address % ownership

Nur Piatin Indonesian Madiun, East Java 20%
Retnaning Aristanti Indonesian Jombang, East Java 20%
Naning Candra K Indonesian Malang, East Java 20%
Nur Piatin, Retnaning Aristanti, and Naning Candra Kurnia are general partners because each

proponent invest and participate in running the business and is liable for all acts and debts of the

partnership and any member of its.

2.2 PROPOSED NAME OF THE BUSINESS

SENIA Organic Food is a day shop which provides the highest quality, fresh and natural food,

health and wellness organic products.

2.3 TYPE OF BUSINESS ORGANIZATION

The proposed project is general Partnership because each of the partners shares in the profit and

shares in the liability of the partnership including the losses.

2.4 LOCATION OF THE SHOP

MATOS PLAZA, Jl Raya Langsep

Malang City, East Java province, Indonesia.

CHAPTER 3 MANAGEMENT AND PERSONNEL

FEASIBILITY

3.1 PERSONNEL (ADMINISTRATIVE)

• Proposed number of administrative personnel is two.

 • Proposed Organizational Chart.

Line Type of Organization

0100090000032a0200000200a20100000000a201000026060f003a03574d464301000000000001
0003390000000001000000180300000000000018030000010000006c0000000000000000000000
350000006f00000000000000000000000d3900007d21000020454d460000010018030000120000
0002000000000000000000000000000000ec130000c8190000d800000017010000000000000000
0000000000005c4b030068430400160000000c000000180000000a000000100000000000000000
00000009000000100000007a0d0000e9070000250000000c0000000e000080250000000c000000
0e000080120000000c00000001000000520000007001000001000000a4ffffff0000000000000000
00000000900100000000000004400022430061006c006900620072006900000000000000000000
00000000000000000000000000000000000000000000000000000000000000000000000000000
0000000001100ac9a110010000000109e1100909b1100fd516032109e1100089b1100100000007
89c1100f49d110094516032109e1100089b1100200000009f712e31089b1100109e110020000000
ffffffff1c05db001a722e31ffffffffffff0180ffff01803fff0180ffffffff00000000000800000008000043
00000001000000000000005802000025000000372e90010000020f0502020204030204ef0200a07
b20004000000000000000009f00000000000000430061006c00690062007200000000000000000
0d09b11008a272e3130fe0f32309f11003c9b11009c2d27310600000001000000789b1100789b11
00087a253106000000a09b11001c05db006476000800000000250000000c000000010000002500
00000c00000001000000250000000c00000001000000180000000c000000000000025400000054
0000000000000000000000350000006f0000000100000088878740d14587400000000057000000
010000004c0000000400000000000000000000007a0d0000e9070000500000002000b37e360000
0046000000280000001c0000004744494302000000ffffffffffffffff7b0d0000ea070000000000004
600000014000000080000004744494303000000250000000c0000000e000080250000000c00000
00e0000800e000000140000000000000010000000140000000400000003010800050000000b020
0000000050000000c021201d301040000002e0118001c000000fb020200010000000000bc02000
000000102022253797374656d0000000000000000000000000000000000000000000000000000
040000002d010000040000002d01000004000000020101001c000000fb02f4ff000000000000900
1000000000440002243616c6962726900000000000000000000000000000000000000000000000
000040000002d010100040000002d010100040000002d010100050000000902000000020d0000
00320a0c0000000100040000000000d401120120ea0700040000002d010000040000002d010000
030000000000

• Line type of organizational structure provides has district and clear of authority that flows

down to the lowest level of the chain of command of the organization.

 Job Requirements Specifications Responsibilities

Manager To coordinate Analyze problems, make decisions,

activities and communicate effort in the
within the implementation of these decisions
organization
Finance Handling of Preparing budget, tax information’s,
financial of the financial report
organization
Promotion Personal Finding new customers and revenues
selling, image
branding sales
promotions,
publicity
Stocking Handling of Handle of good that will be sell
the stocking of
goods.
Staff 1, 2, 3, 4, 5. Helping Provide an excellent service to our
customer, give valued customers.
service and
receptionist,
cashiers

PROPOSED SALARY OF PERSONNEL

The management and personnel will received the salary total of Rp15,000,000.00/month

The each staff will be received the salary of Rp2,000,000.00/month. The total of

Rp10,000,000.00.

We will hire an accountant or book keeper to help us with our financials on retainer’s basis

wages of Rp1,250,000.00.
 PERSONNEL PLAN

Beside Nur Piatin, Retnaning Aristanti and Naning Candra Kurnia, SENIA Organic Food

will have a staff of five:

1Two cashiers

2Three customer services.

Personnel plan
Year1 Year2 Year 3
Nur Piatin Rp5,000,000 Rp6,000,000 Rp8,000,000
Retnaning Aristanti Rp5,000,000 Rp6,000,000 Rp8,000,000
Naning Candra Kurnia Rp5,000,000 Rp6,000,000 Rp8,000,000
2 Cashiers and 3 CS Rp10,000,000 Rp12,500,000 Rp15,000,000
Total People 8 8 8
Total Payroll Rp25,000,000 Rp30,500,000 Rp39,000,000

3.2 MANAGEMENT PROPOSALS

MANAGEMENT STYLE

We adopt this kind of theory Y because we believe that the expenditure of physical and

mental effort in work is as natural as play or rest. the external control and threat of

punishment are not the only means of bringing about effort toward organizational objective.

Commitment objectives is a rewards associated with their achievement. The average human

being learn under proper conditions not only to accept but also to seek responsibilities. The

capacity to exercise a relatively high degree of imagination, ingenuity and creativity in

solution of organizational problems widely not narrowly distributed in the population. Under

conditions of modern industrial life the intellectual potentialities of the average human being

are only partially utilized.

We also use a SWOT analysis that is an identification of various both internal and external

factors which is systematically used for formulating the company strategy. The internal and

external factors resulted from the research on product ordering. Senia Organic food are

obtained .

The Strength owned includes human resources availability both in quality and quantity,

strategic shop location, low cost spent and easy to obtain equipment relativity cheap and

competitive product selling price (for middle and upper class). All of our product are

healthful which have a local and international certificate of organic.

The Weaknesses are the product expensive than non-organic products, lack of marketing

expertise, only the middle and upper class can buy the product.

The Opportunity could be; a developing market such as the internet, moving into new market

segment that offer improved profits, a new international market, a market vacated by an

ineffective competitor.

While, the available Threatens include the competitors who sell the same products, price

wars with competitors, and the competitors has a new innovative product or service.

CHAPTER 4 MARKETING FEASIBILITY

4.1 GENERAL MARKET DESCRIPTION

By using the data gathered in my research and studying the current facilities around the city, in

the past ten years, the Malang city has grown tremendously. The growing student community

combined with the families in the area are a perfect customer support base for the SENIA

Organic Food shop.

Currently, the area is served by two major supermarkets that do not carry any of the product line

available at the SENIA Organic Food Shop. The closest natural food store is a twenty minute

drive.

We believe that a local natural food store in the Malang City area would be competitive and offer

customers a product selection that will assure repeat business

Composition:
Its composition of people looking for personal care of healthy food with the freshest, organically

grown fruits and vegetables. Consume of foods without artificial colors, flavors, or additives.

Cleanses, pure, natural supplements and colors, flavor, or additives.

Geographical Location:
Malang has a total area of 252.136 km2. It shares its borders with Pasuruan(North),

Lumajang(East), and Batu(West). Mounth Bromo, one of Java’s largest volcanoes and major

tourist attraction, is located just to the east of the city. Malang is served by the Abdul Rachman

saleh Airport, a domestic airport with flights to Jakarta.

Malang city is well-known as a industrial and trading city, tourism city, tourism city and

education city with many fine universities these help enhance Malang city for intellectual inquiry

and innovation, much of this can be found reflected in Malang city creative arts and talented

craftspeople. Malang has a total area of 110.06 km2 .

Climate:
Malang city have a cool climate and array of extraordinary attractions. Malang have scenery that
you wont find anywhere else ranging from smoking mountain tops to shimmering floodplains-

and everything in between.

Find a well-worked land blessed with great fertility, a wide range of climates and ample rain.

Farmers have adapted their skills to work in harmony with the environment, here you can see

agricultural smallholdings farmed as they were centuries ago along side more recent plantations

of exotic crops.

Population:
There are roughly 1,175,282 people living in Malang. The population density is 10,000-

17,000/Km2, with population growth of 9,3% per year.

Income Level:
Middle Income earners and up, socialites, workers

Job Categories:
Teachers, Government employees, Farm owners, Plantation workers, Families of over-seas

workers, college students and retirees.

4.2 TARGET MARKET

THE SENIA Organic Food will focus two significant customer groups:

1Families: Many of the young families moving into the Malang City area are doing so

because of its unique community environment. The community is home to a number of

artists and craft people that operate the Malang City Craft fair. This creates a festive

environment in the Malang central commercial/retail area that attract shoppers also

attracts young families where one or both parents are students or employees of the

university. These families are a strong customer base for the SENIA Organic Food shop.

2Students: A significant number of students prefer to shop at a natural food store. SENIA

Organic Food will be within walking distance for most area residents. Our location will
 make our shop a convenient place to shop on the way home from classes.

MARKET ANALYSIS

Family member Student Other

Malls located in the city

RAMAYANA DEPT.
JL. Merdeka Timur 369733
STORE
MATAHARI DEPT.
JL. Pasar Besar 1-2 325569
STORE
SARINAH
JL. Basuki Rachmad 2A 364523
DEPARTEMENT STORE
SARINAH
DEPARTEMENT STORE Jl Danau Toba 718888
2

PLASA MALANG JL. KH Agus Salim 28 324674

PLASA MATOS JL. Raya Langsep 2 568030

PLASA GAJAHMADA JL. KH Agus Salim 18 366589

MITRA II Dept Store &

JL. LetJen Sutoyo 32-34 491939
Supermarket
Jl. Blimbing Indah Megah No. 2 Malang 0341-
PLASA ARAYA
409310(www.plazaaraya.com)
MATOS (Malang Town
Jl Veteran 5 Malang
Square)

HERO SUPERMARKET JL. Basuki Rachmad 2A 369085

CAREEFOUR Jl A Yani 2 490023

MITRA I Dept Store &

JL. KH Agus Salim 10-16 327987
Supermarket
MALANG OLYMPIC
Jl. Kawi Malang
GARDEN (MOG)
http://www.malangkota.go.id/index2.php?id=16060730

Year Year Year Year Year

1 2 3 4 5

Potential customer Growth CAGR

Family members 15% 9,000 10,350 11,903 13,688 15,741 15.00%
Students 10% 16,000 17,600 19,360 21,296 23,426 10.00%
Other 0% 0 0 0 0 0 0.00%
Total 11.88% 25,000 27,950 31,263 34,984 39,167 11.88%

Demographic factors buyers of organic produce vs. non-buyers

Mean scores for

Variable Buyer Non-buyer t-values f-values

Educational 5.75 5.73 0.134 .0094
Level (0.897) (.99)

Occupation 6.03 7.62 -3.097 5.1880

(.002) (.0058)
Household 43.7 43.2 .383 .4797
Income (.0702) (.6192)
Age 40.9 48.6 -6.179 25.6156
(.0000) (.0000)
Size community 39.4 44.5 -4.069 11.1740
(.0000) (.0000)

4.3 DEMAND FIGURES DATA FOR THE LAST FIVE YEARS.

XXXXXXXXXXXXXXX

4.4 GENERAL MARKETING PRACTICES

A local establishment that could help in marketing our products. They key establishment to

support small and medium enterprise.

1. Malang Trade Center

2. Sampoerna Academy scholarship Winners – Foundation for local education office staff and

entrepreneur.

3. Agribusiness Center of Batu Malang-Organic Farm.

4.5 COMPETITIVE EDGE

SENIA Organic Food competitive edge is:

Location:
Located in the heart of the Malang City, East Java province.

The foot traffic in the retail area is very strong.

The closest natural food shop to the Malang City is a twenty minute drive.

Community Support:

The SENIA Organic Food is a community market that will give back to the community. We will

participate in community projects like the area’s food bank and community programs for

children. We will also host a number of community events, such as charity pancake brunches and

benefit barbecues.

SALES STRATEGY

The sales strategy of the SENIA Organic Food is simple. The key to customer satisfaction is a

community-friendly store that is easy to navigate and has knowledgeable people to help

customers find what they want quickly.

SALES FORECAST

The following is the SENIA Organic Food’s sales forecast for three years.
 Sales by Year

$600,000
$500,000
Sales
$400,000
Other
$300,000
$200,000
$100,000
$0
year 1 year 2 year 3

SALES FORECAST

Year 1 Year2 Year 3

_____________________________________________________________________
Sales
Sales Rp.810.000.000 Rp.972.000.000 Rp.1.134.000.000
Others Rp0 Rp0 Rp0
Total Sales Rp.810.000.000 Rp.972.000.000 Rp.1.134.000.000

Direct Cost of Sales Year1 Year2 Year3

_____________________________________________________________________
Sales Rp.18.000.000 Rp.21.600.000 Rp.32.400.000
Others Rp0 Rp0 Rp0
Subtotal Direct Cost Rp.18.000.000 Rp.21.600.000 Rp.32.400.000
of Sales
4.6 PROPOSED MARKETING PROGRAM

CUSTOMER SERVICE

Labeling system:

We introduce ”Labeling System” to help customers making informed choice a bit easier. There

are two elements in this system-

1FOOD LABELS highlights which foods are gluten free, wheat free, sugar free, low

carbohydrate, fair trade or organically made.

2PRODUCT LABELS shows which products are made with organic ingredients, good for

gift ideas, and good for school children.

Convenient shopping:

1Twice-a-week home and office delivery

2Enquiries hotlines and email.

3Easy ordering methods(phone, fax, online and in person)

Easy payment method:

We accept cash, VISA and Master card payment.

VIP benefits:

Our VIPs are eligible to enjoy purchase discounts, birthday gifts, special promotional offers and

other discounts offered by 3rd party merchants.

 CHAPTER 5 PRODUCT FEASIBILITY

TYPE OF ORGANIC FOOD PRODUCT

Organic / Healthy Product

Healthy Snacks
• Biscuits/cookies Rp 20.000-
• Dried Fruits Rp 38.000-
• Candy/chocolate Rp 18.000-
• Nuts Rp 56.000-

Grocer
• Oil Rp 75.000-
• Soup/Canned Food Rp 26.000-
Rp 18.000-
• Noodle/Pasta
Rp 16.000-
• Dried Food

Jam/Honey
Rp 48.000-
• Jam
Rp 55.000-
• Honey Rp 40.000-
• Peanut Butter

Healthy Baverage
• Tea Rp 45.000-
• Juice Rp19.000-
• Soy Milk/Coffee Rp 32.000-
• Instant Baverage Rp 38.000-

Baby Food
• Fruit Baby Puree Rp 26.000-
• Baby Organic Biscuits Rp.20.000-
• Baby Organic Vegetale Mash Rp 21.000,-

Organic Meat
• Oranic Chicken Wings Rp 36.000,-
• Organic Chicken Rp 99.000-
Rp 38.000-
• Organic Sausage
Rp 290.000,-
• Organic Tender Kingribs Rp 37.000-
• Organic Beef Rp 21.000-
• Organic Lamb Rp 16.000,-
• Chicken Nuget Rp 14.000,-
• Beef balls
•

Organic Vegetables Rp 12.000/pack

• Carrots Rp 3000/pack
 • Parsley Rp 4000/pack
• Parsnips Rp 4000/pack
• Green Beans Rp 10.000/pack
• Asparagus Rp 10.000/pack
• Broccoli Rp 10.000/pack
Rp 10.000/pack
• Cauli Flower
Rp 10.000/pack
• Corn Rp 10.000/pack
• Onions Rp 10.000/pack
• Spinach Rp 10.000/pack
• Celery Rp 10.000/pack
• Paprica Rp 10.000/pack
• Ginger Rp 10.000/pack
• Artichokes Rp 10.000/pack
• Mushroom and Truffles Rp 10.000/pack
• Water Spinach Rp 10.000/pack
• Mustard Rp 10.000/pack
• Chili Peppers Rp 10.000/pack
Rp 10.000/pack
• Sea Vegetables
Rp 10.000/pack
• Beets Rp 10.000/pack
• Sweet Peppers Rp 10.000/pack
• Eggplant Rp 10.000/pack
• Potatoes Rp 10.000/pack
• Cassava Rp 10.000/pack
• Sweet Potato Rp 10.000/pack
• Chili Rp 10.000/pack
• Cabbage Rp 10.000/pack
• Yam Rp 10.000/pack
• Long Bean
• Sweet Peas
Organic Fruits Rp 12.000/pack
Rp 12.000/pack
• Avocados
Rp 12.000/pack
• Plums Rp 12.000/pack
• Olive Rp 25.000/each
• Almones Rp 12.000/pack
• Durian Rp 12.000/pack
• Dragon Fruits Rp 14.000/each
• Cucumber Rp 12.000/pack
• Coconuts Rp 12.000/pack
• Lemons Rp 12.000/pack
• Bananas Rp 12.000/pack
• Kiwi Rp 12.000/pack
• Mangoes Rp 12.000/pack
Rp 12.000/pack
• Papayas
 • Dates Rp 12.000/pack
• Orange Rp 12.000/pack
• Tomatoes Rp 12.000/pack
• Apples Rp 12.000/pack
• Cherry Rp 12.000/pack
Rp 12.000/pack
• Grapes
Rp 12.000/pack
• Grapefruits Rp 12.000/pack
• Figs Rp 12.000/pack
• Nectarines Rp 12.000/pack
• Prunes Rp 12.000/pack
• Raisins Rp 12.000/pack
• Tangerins Rp 12.000/pack
• Fruit sausage Rp 12.000/pack
• Pears Rp 35.000/pack
• Rasberries Rp 12.000/pack
• Srowberries Rp 12.000/pack
• Water Melon Rp 12.000/pack
• Peaches
• Apricots

http://eshop.nlpra.org.hk/index.php?

lang=en

http://www.organicvegetables.com/1-

16318981-Fruits

http://anaklima.com/sub_category/194-

beras_organik
The types of Organic food available are fruits, vegetables like apples, carrots, common garlic,

ginger, organically grown garlic, peeled garlic cloves, tamarind to name a few, meat, eggs and

dairy products as well. It has been observed that when it comes to the taste and nutritious value

of organic food, they are far better than foods grown on usual farm. They are extremely popular

with customers. However, it is imperative on the part of the customer to make sure that the

packaged organic food carries a government certification with it.

FRESH ORGANIC FOOD

Most of the organic food sold in the markets and various outlets is in the fresh form. Fruits,

vegetable, meat, egg and dairy products fall under this category.

PROCESSED ORGANIC FOOD

Processed food are widely popular and covers a huge range in any super marker the world over.

Various products such as canned foods, frozen vegetables and other ready-to-eat foods are

labeled ‘organic’, if the production and processing of these foods have not involved the use of

any chemicals and if they conform to the required standards.

It is important for the consumer to check for government certification before buying any food

that claim to be “organic”.

5.2 QUALITY PLEDGE

1Only the finest quality of products will be considered by our merchandising team.

2Product made of organic ingredient are always on top priority to carry.

3Food products made of natural ingredients are chosen if they also meet other criteria : no

MSG, no GM substance, no hydrogenated oils, no preservatives, and no additives.

5.3 PRODUCT

The SENIA Organic Food will offer customers organic and locally grown produce, chemical-

and preservative-free groceries. The product are:

1Free of artificial colors

 2Free of artificial preservatives.

3Free of chemical additives.

4Organically grown, whenever possible.

5The least processed or unadulterated version available.

6Non-irradiated

7Cruelty free.

5.4 CERTIFIERS

According ”Otoritas Kompeten Pangan Organic” there currently are no Indonesian accredited

certifier. Some individuals have qualified as organic inspectors due to International recognition.

The National Association for Sustainable Agriculture Australia (NASAA) and SKAL

International are among international certifier that operate in Indonesia.

Food, labeling and advertisement
Date :21 July 1999
Number :PP No.69/1999
Description : Government Regulation of the Republic of
Indonesia No.69 year 1999 regarding food, labeling and
Advertising.

CHAPTER 6 FINANCIAL PLAN

The following is the Financial Plan for the SENIA Organic Food shop

Initial Capital Requirement and Analysis

Monthly
Salary of owner-manager Rp.15.000.000

All other salaries and wages Rp.10.000.000,-

Rent Rp.5.573.333,-

Advertising Rp.400.000,-

Supplies Rp.250.000,-

Telephone Rp.100.000,-

Other Rp.400.000,-

Insurance Rp.250.000,-

Taxes, including social security Rp.1.000.000,-

Interest Rp.800.000,-

Maintenance Rp.300.000,-

Legal and Other professional fees Rp.1.250.000,-

Miscellaneous Rp.600.000,-

-----------------------------------

Rp.35.923.333,-

One-Time

Building Rp.200.000.000,-

Fixtures and Equipment Rp.27.104.000,-

Decoration and remodeling Rp.5.000.000,-

Installation charges Rp.1.500.000,-

Starting inventory Rp.140.000.000,-

Deposits with public utilities Rp.1.000.000,-

Legal and Other professional fees Rp.4.000.000,-

Licenses and permits Rp.2.000.000,-

Advertising and promotion for opening Rp.2.500.000,-

Cash Rp.40.000.000,-

Other Rp.2.000.000,-

-----------------------------------

Subtotal Rp.425.104.000,-

Total Initial Capital Requirement Rp.461.027.333,-

6.1 BREAK-EVEN ANALYSIS

SANIA ORGANIC FOOD

BREAK-EVEN POINTS

SUMMARY

FINANCIERS: SHARES %CONTRIBITION

CATEGORY:
Nur Piatin Rp 100.000.000,- 20%

Retnaning Aristanti Rp 100.000.000,- 20%

Naning Candra K Rp 100.000.000,- 20%

Rent Rp 200.000.000,- 40%

TOTAL CAPITAL CONTRIBUTIONS: Rp 500.000.000,- 100%

6.2 PROJECTED PROFIT AND LOSS

The following table and charts highlight the projected profit and loss for three years.

+=================================================

INCOME STATEMENT

Sania Profit and Loss

Year1 Year2 Year3

Gross Sales Rp.810.000.000,-
Less return and allowences Rp.8.000.000,-
-----------------------------------------------------------------
Net Sales Rp.802.000.000,-
Cost of sales
Total Cost of Good Sold Rp.373.800.000,-
Gross Profit Loss Rp.428.200.000,-
-----------------------------------------------------------------
Operating Expenses:
Selling Rp.120.000.000,-
Salaries and wages Rp
Commissions
Advertising
Depreciation
Other
Total Selling Expenses
General and Administ
Salaries and wages
Employee benefit
Payroll taxes
Insurance
Rent
Utilities
Deprt & Amortization
Office Supplies
Travel and Entertainment
Postage
Interest
Furniture and Equipment
Total G and A Expenses
Total Operating Expenses
Net Income

6.3 PROJECTED CASH FLOW

The following table and chart highlight the projected cash flow for three years.

Pro forma Cash Flow

Year1 Year2 Year3

Cash Received
Cash from Operations
Cash Sales $105,750 $117,500 $130,000
Cash from Receivables $251,575 $345,203 $382,237
Subtotal Cash from Operations $357,325 $462,703 $512,237
Additional Cash Received
Sales Tax Received $0 $0 $0
New Current Borrowing $0 $0 $0
New Other Liabilities $0 $0 $0
(interest-free)
New Long-term Liabilities $0 $0 $0
Sales of Other Current $0 $0 $0
Assets
Sales of Long-term Assets $0 $0 $0
New Investment Received $4,000 $0 $0
Subtotal Cash Received $361,325 $462,703 $512,237
_____________________________________________________________________Expenditur
es Year1 Year2 Year3
Expenditure from operations
Cash Spending $199,200 $218,000 $236,000
Bill Payment $186,715 $237,222 $263,081
Subtotal Spent on Operation $385,915 $455,222 $499,081
Additional Cash Spent
Sales Tax $0 $0 $0
Paid Out
Principal Repayment of Current Borrowing $0 $0 $0
Other Liabilities Principal $0 $0 $0
Long-term Liabilities $9,996 $9,996 $9,996
Principal Repayment
Purchase Other Current
Assets $0 $0 $0
Purchase Long-term Assets $0 $0 $0
Dividends $0 $0 $0
Subtotal Cash Spent $395,911 $465,218 $509,077
Net Cash Flow ($34,586) ($2,515) 3,160
Cash Balance $7,614 $5,099 $8,259
6.4 PROJECTED BALANCE SHEET

Year1 Year2 Year3

Assets
Current Assets
Cash $7,614 $5,099 $8,259
Account Receivable $65,675 $72,972 $80,735
Other Current Assets $0 $0 $0
Total Current Assets $73,289 $78,071 $88,994
Long-term Assets
Long-term Assets $10,000 $10,000 $10,000
Accumulates Depreciation $1,440 $2,880 $4,320
Total Long-term Assets $8,560 $7,120 $5,680
Total Assets $81,849 $85,191 $94,674
Liabilities and Capital Year1 Year2 Year3
Current Liabilities
Account Payable $21,364 $19,331 $21,828
Current Borrowing $0 $0 $0
Other Current Liabilities $0 $0 $0
Subtotal Current Liabilities $21,364 $19,331 $21,828
Long-term Liabilities $40,004 $30,008 $20,012
Total Liabilities $61,368 $49,339 $41,840
Paid-in Capital $84,000 $84,000 $84,000
Retained Earnings ($77,800) ($63,519) ($48,157)
Earnings $14,281 $15,372 $16,981
Total Capital $20,481 $35,853 $52,834
Total Liabilities and Capital $81,849 $85,191 $94,674
Net Worth $20,481 $35,853 $52,834

CHAPTER 7 SOCIO-ECO FEASIBILITY

7.1 PROJECTS EMPLOYEE

The projects employee will receive a daily salary and cost of living a month, social security

service (SSS) membership paid by the company while he/she is employed, one week annual

leave, sick/maternity leave’s days off in one week. After working for 5 months she will be

considered as a regular employee and entitled to 13th month pay.

7.2 THE GOVERNMENT

The government will received the taxes such as sales tax, income tax and taxes for application of

business in Malang City.

7.3 OTHER BENEFICIARIES

As company who care for the health and wellness, we believe that we have to share to the

community by getting involved sponsorship of public health projects and the environment like

recycling efforts.
 CHAPTER 8 PROJECT IMPLEMENTATION AND TIME TABLE

2010
___________________________________________________________

ACTIVITY DURATION(unit of time)

 CHAPTER 9 ANNEXES AND OTHER

WEBSITE

www.Bplans.com

www.Wellsphere.com

www.org-organics.org.uk/about-us.htm

www.pemkot-malang.go.id/eng/about.php

agribusinessplan.usask.ca/

1.http://www.abc-supermarket.com/cgi-bin/mivavm?

Merchant2/merchant.mvc+Screen=PROD&Store_Code=SE&Product_Code=TGM-69RFreezer

Freezer HK$3.154=Rp3.154.000,-

2.http://www.abc-supermarket.com/cgi-bin/mivavm?

Merchant2/merchant.mvc+Screen=PROD&Store_Code=SE&Product_Code=TGM-69RFreezer

machine chasier USD 718 =Rp 6.500.000,-

3.http://www.ecvv.com/cat6/Supermarket-Shelf.html supermarket shelf USD 50 supermarket

shelf= Rp 450.000,-

4.http://www.alibaba.com/products/cashier_desk/--28290399.html hasier Desk USD 175= Rp

1.575.000,-

http://forum.ub.ac.id/index.php?action=vthread&forum=6&topic=2491 (Price Stand in MATOS)

rent=Rp.30.000.000/th sell=Rp260.000.000,-

LOGO

VEGETABLES&Fruits SHELF
OUR SHOP DESIGNE WILL BE LIKE THIS