u nf in is he d en g in eered h a rd wood f l oori ng speci a l i sts I howel l f l oor in g. com I 334.792.

1197

HARDWOOD FLOORING
HOWELL
 Welcome to Howell

From the looks of things around our facility, much has changed since
H.C. (Hap) Howell, Sr. (1901—1971) decided to start a veneer mill back
in 1946. But the fact is the Howell company is still running on the same
concepts Hap envisioned over 60 years ago ... a total commitment to deliver
top-quality hardwood products and services.

Sure, we’ve added additional equipment and facilities, but modernization

aside, Howell Hardwood Flooring is still the same American-based, family
owned and operated company that is dedicated to our founder’s values.
Today, our mission is to partner with flooring craftsmen to outfit
American homes with distinctive hardwood floors and
provide personal service you won’t find anywhere else.

We invite you to let a flooring professional show you the difference

a Howell custom-finished floor can make in your home.

From our character hickory and red oak to our elegant fumed birch,
you can choose the perfect canvas for the way you live.

So take a look, and if you have any questions,

give us a call—it will be our pleasure to assist you.
 “My contractor told me about Howell. He said
his crew had installed over 700,000 square feet
of their products. When I saw the difference a
custom site-finished floor makes, it was an easy
call for me to choose Howell.”

Hickory
True square edge. Re-sandable surface. HOWELL
HARDWOOD FLOORING
 “I was looking for a product that was timeless
and classic—and it was important for me to buy
a domestic product and support an American
company. Howell’s Walnut flooring was the
perfect choice, and the company’s strong
reputation for service made them a perfect fit.”

Walnut
Ecologically friendly from the forest to your home. HOWELL
HARDWOOD FLOORING
 The American Classics

This collection features some of the most beautiful North American hardwoods
available today. With a job site finish, you can create your own unique look adding
genuine warmth and charm to your interior. Choose from rich walnut, rustic hickory
or modern maple and everything in between.

Our environmentally friendly fumed birch and maple give you a distinctly
exotic look while using a non-rainforest product. The chemical-free process naturally
deepens the grain pattern and color of wood throughout.

Hickory (shown unfinished & Provincial) Wild Pecan (shown unfinished & Antique Brown) Fumed Birch (shown unfinished & Natural)

Walnut (shown unfinished & Chestnut) Cherry 3- or 5-ply (shown unfinished & Natural) Fumed Maple (shown unfinished & Natural)

CHOO
K SE
O
UN
STOM LO

FINISHED P
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OD
UCTS FOR

Maple (shown unfinished & Natural) Ash (shown unfinished & Provincial)
 The Oaks

The Oaks Collection offers a variety of both Red and White Oak choices. When these Oaks are site

finished, you have a beautiful one-of-a-kind floor reflecting your choices of color, grain pattern, width

and sheen. Square edges provide timeless appeal with the stability and versatility of an engineered floor.

Offered in two distinctive and visually appealing choices:

Mill Crafted™: Our unique manufacturing process and

skilled hand selection of planks creates a blend of vertical and “cathedral” grains mixed

with flat grain patterns for a solid lumber look.

Traditional Cut: These planks have a broader, variegated grain pattern. In addition to

our standard grade, we also offer our southern character grade for a more casual interior.

The majority of engineered flooring made today is traditional cut.

Our Oaks offer more than beauty and variety ... our unique milling process utilizes a higher percentage

of the log when compared to other types of wood flooring. This means you get the beauty and

advantages of a hardwood floor while knowing you’ve made a sound environmental choice.

White Oak Mill Crafted™ (shown in unfinished & Provincial) White Oak Traditional (shown in unfinished & Jacobean)

Red Oak Mill Crafted™ (shown in unfinished & Antique Brown) Red Oak Traditional Character Grade (shown in unfinished & Provincial)
 “When planning the renovation of this old loft,
I really wanted to maintain an authentic look.
The character and natural beauty of Howell’s
Mill Crafted White Oak added the warmth
needed to preserve the true charm of this space.”

HOWELL
HARDWOOD FLOORING
White Oak Mill Crafted™
Install over concrete, wood, existing floors, and even radiant heat.
 Made-to-Order Program

Cherry

For architects and specifiers, we offer

made-to-order pre-finished and unfinished
options. With a 5,000 square foot minimum
order you may specify species, grade, gloss level,
color, width, length, wear-layer, edge profile,
thickness ... you name it—you have complete Pecan Saddle

control over your product. We have provided

hotels, townhome complexes, churches, schools
and commercial retail sites with products that fit
each project need perfectly.

We can provide Forest Stewardship

Council (FSC) certified flooring for large
made-to-order projects and programs. Walnut

FSC Supplier
SCS-COC-002110
The mark of responsible forestry
© 1996 Forest Stewardship Council A.C.

Wild Pecan
 “In an area with very low humidity, we knew
we needed an extremely stable product for
our 80,000 square foot high-rise project.
Howell came through by providing a custom,
prefinished floor, on time and within our budget.”

HOWELL
HARDWOOD FLOORING
Maple
Easy to maintain. Just vacuum, sweep or dust mop.
 “We take environmental stewardship seriously.
And when we heard about Howell’s 60-year
commitment to a permanent and sustainable
U.S. timber supply—and to its energy
conservation efforts including self-generated
power created from leftover sawdust and
trim—we knew we wanted our new home
to have Howell Hardwood Flooring.”

HOWELL
HARDWOOD FLOORING
Cherry
Created from renewable resources.
 Made With Care

3.3 mm wear layer and back (5-ply ½”)

MADE IN THE U.S.A.

As a service to our customers, we make custom samples upon request. 4.2 mm wear layer and back (3-ply ½”)

We require that all our partners be committed to maintaining sustainable forests. 2.7 mm wear layer and back (5-ply ½”)

More about Howell:

All Howell floors are made from domestic components in our facility in Dothan, Alabama.
We take pride in our employees, our products, and our great nation.

We are committed to maintaining sustainable U.S. forests

and to being responsible stewards of the environment.

More about our products:

Our time-tested balanced construction process ensures maximum stability—so there
is virtually no shrinkage or cupping with seasonal humidity changes. We use a special assembly
process that produces very stable products that do not require job site acclimation.

- The top and bottom layers are always the same thickness.
- The entire panel is hot pressed at the same time.
- Our flexible manufacturing processes allow us to vary the wear layer, length, thickness, width and grade.

Please visit our website (howellflooring.com) for individual product specifications,

sample information, and for more about our environmental initiatives.
 On our cover: Red Oak
Install in any room from basement to attic.

HOWELL
HARDWOOD FLOORING
Howell Hardwood Flooring is a family owned and operated company
recognized for its commitment to providing quality wood products and services.

We stand behind (and on) every floor we make. Our warranty details can be found on our website.
More information on our environmental commitment can be found there, too.

h owe llf loor i ng.com I 334.792.1197

Environmentally Responsible
Materials were used for the production of
this catalog including 30 % PCW certified
recycled paper, and 100% vegetable
based inks. © 2010 Howell Hardwood Flooring