Volume 8, Number 28
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180 markets nationwide with a
combined circulation of
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April 6, 2010
In this issue
New research finds that foreign born Latinos are more positive
Have You Looked Up Your Community's 2010 Census Mail
Participation Rate?
CHCI Launches New Educational Resources for Latino Youth
The Outlook for Energy Reform in Latin America
SECRETARY NAPOLITANO AND MEXICAN COUNTERPARTS
SIGN ARRANGEMENTS TO BOLSTER BILATERAL BORDER
AND AVIATION SECURITY
2010 Latino Museum Studies Program (LMSP)
More Books for your consideration
Issue quote
"He is a wise man who does not grieve for the
things which he has not, but rejoices for those
which he has." ~Epictetus
If you find a quote you like let me know. I will be happy to send to our
8,800 plus Hispanic advertising and media executives & give you a plug for
sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
 Un abrazo,

Kirk Whisler
Executive Editor

New Pew Study Finds That Foreign Born

The National Latinos Are More Positive
Association of
Latino Independent A new nationwide survey of Latinos by the Pew Hispanic
Producers' 2010 Center, a project of the Pew Research Center, finds that
foreign-born Latinos are more positive and knowledgeable
Convention, with about the 2010 U.S. Census than are native-born Latinos.
the theme While majorities of both groups say that the census is good
Navigating in a for the Hispanic community, the foreign born are significantly
more likely to feel this way. The foreign born are also more
Sea of Change,
likely to correctly say that the census cannot be used to
will be held April determine who is in the country legally; more likely to trust
9-11 at Loews the Census Bureau to keep their personal information
Santa Monica Beach confidential; and more likely to say they have seen or heard
messages encouraging them to participate in the census.
Resort.
These are among the key findings from the Center's survey
This event is a GREAT based on a nationally representative survey of 1,003 Hispanic
place learn, grow and, adults conducted by landline and cellular telephone from
most importantly, network March 16-25, 2010.

within the Entertainment

Industry. If you have film,
TV, video, or documentary
projects this is where you
want to be.
Hispanics are the nation's largest minority group. They
numbered 46.8 million, or 15.4% of the total U.S. population,
in 2008, up from 35.3 million in the 2000 Census. Among
Hispanic adults ages 18 and older, 47% are native born and
53% are foreign born.

The report, "Latinos and the 2010 Census: The Foreign Born
Are More Positive", authored by Mark Hugo Lopez, Associate
Director, Pew Hispanic Center and Paul Taylor, Director, Pew

LUIS VALDEZ's
landmark stage play,
"ZOOT SUIT" is set to
open in Mexico City
on April 29, 2010.
Luis Valdez directs the National
Theatre Company of Mexico
(CNT) in what will be the first
Chicano play ever produced by
the national company. Alma
Martinez, who appeared in the
original stage and film, brought
the project to the CNT and
serves as US-Mexico Project
Coordinator.
FACEBOOK: Zoot Suit
(Compañía Nacional de Teatro)
Hispanic Center is available at the Pew Hispanic Center's
website, www.pewhispanic.org.
Have You Looked Up Your Community's
2010 Census Mail Participation Rate?
If everyone across the nation mailed back their forms,
taxpayers could reduce the cost of taking the census by about
$1.5 billion. On the Census Bureau's Take 10 Challenge Map
http://2010.census.gov/2010census/take10map/ you
can track how well your community is participating in the
census by seeing what percentage of households have mailed
back their census forms.
The nation surpassed the 50% mark on the last day of March
-- half the nation has returned their census form. Are you
above or below this national rate? The Census Bureau is
challenging all communities to achieve a higher rate in 2010
than they did in 2000. Nationally, our goal is to "beat" the
2000 Census rate of 72%. Each community's 2000 rate is also
on the Take 10 Map.
The Mail Participation Rate Tracker Widget is now available for
you to embed on your Web site. It's an easy way to remind
your constituents that they need to mail back their census
forms. Perhaps it will inspire them, too. Once the widget
displaying your area's rate is embedded on your site, the rate
will automatically update every day when Take 10 map is
updated with the latest daily rates. Directions for finding and
embedding your Rate Tracker Widget are included below.
Remember: Census data help determine how more than
$400 BILLION in Federal funds are distributed to state, local
and tribal areas each year. A complete count of your
community in the census will help ensure that your
community gets its fair share of census-based funding for the
next ten years.
A Special Invitation
Latino Business Chamber of Greater Los Angeles
Cordially Invites You to an Evening Reception
Celebrating Our One Year Anniversary
 The All-in-One
Translation, Editing &
Design Service.
Get the service you need
from an experienced
publication translation
service; contact
transedita@live.com
or go to
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Featuring Keynote Speakers:
Gloria Molina
Los Angeles County Supervisor
1st District
Discussing Economic Recovery Efforts in LA County
Ana Ma
Chief of Staff
Small Business Administration
Thursday, April 8, 2010
6:00pm-9:00 pm
Tickets $10 for Members, $15 for Nonmembers
Appetizers and Refreshments

Cicada Restaurant
Main Ballroom
617 South Olive Street,
Los Angeles, CA 90014 USA
Parking: $8 at Cicada or street parking

Convenient to the Pershing Square Metro Red/Purple Line

The 2010 International Station
Latino Book Awards
will be held May 25, Please RSVP dorigel@lbcgla.org
2010 at the Jacob (213) 347-0008

Javits Convention
For more information about LBC-GLA please visit our website
Center in New York.
www.lbcgla.org
Phone 760-434-4484
about attending or CHCI Launches New Educational
sponsoring this
important event. Resources for Latino Youth

For more than 20 years, CHCI's education clearinghouse has

provided critical information to Latino youth, parents, and
educators to ensure access to scholarships, internships,
fellowships, financial aid, and other opportunities. Thanks to
the support of State Farm Insurance Companies, CHCI is
proud to launch updated versions of its very popular
publications that help students prepare for college, as well as
apply for financial aid and scholarships.

The National
Association of Hispanic
Publication's José Martí
Awards are the largest
Latino Media Awards
Click here for the 2010
Award Winners
If you are interested in the
Entertainment Industry,
consider joining the National
Association of Latino
Independent Producers. For
10 year NALIP has helped
thousands of Latinos gain access
and power within the
Entertainment Industry. The
organizations serves producers,
directors, writers, and all other
behind the camera professions.
For more information about
becoming a member click
here. Regular memberships are
The College Preparatory Kit for High School Students helps
students select the right high school courses and prepare for
college entrance exams. There are helpful tips on selecting a
college and how to effectively keep track of application
deadlines.
The Guide to Applying for Financial Aid & Scholarships
provides in-depth information on how to apply for grants,
scholarships, federal student loans, work study, and more.
This comprehensive guide is a must for any student needing
financial assistance to complete his/her higher education.
The Pre-College Planning Checklist for Parents and Middle
School Students is a road map for parents and students to
work together toward achieving the goal of a higher
education. This document is targeted to Latino parents of
sixth to ninth grade students who lack the information and
knowledge to assist their children in preparing for college and
puts them on the pathway to success.
CHCI's National Directory of Scholarships, Internships, and
Fellowships for Latino Youth, launched in 2008, remains the
most popular document at www.chci.org with more than
650,000 downloaded in 2009.
"Hispanics are the largest and youngest minority group with
the projected growth of nearly 40 percent over the next two
decades and 100 percent by 2040. It is imperative that our
future generation of Latino leaders is armed with the
necessary education and professional skills to succeed," said
Esther Aguilera, CHCI President & CEO. "Our founding
members envisioned education as the key to success and as
the foundation of leadership development. CHCI is proud to
have impacted hundreds of thousands of lives through our
education clearinghouse over the years."
While CHCI is nationally known for its leadership development
programs and serving as a pipeline to develop the next
generation of Latino leaders, it has provided comprehensive
educational and informational resources since 1987. What
started with a national hotline and small newsletter to inform
the Latino community about higher education opportunities,
evolved into an online comprehensive educational
clearinghouse in 2001 that continues to be the destination of
choice for Latino students looking for information in 2010.
 as low as $50 and student
memberships only $20.
The Outlook for Energy Reform in Latin
America

The oil industry in Latin America has had both highs and lows in recent
years, with positive news coming out of some countries and less
encouraging develop ments taking place in others. At the same time,
there have been a number of important and intriguing changes in the
regulatory and contrac tual frameworks for foreign participation and
invest ment across the region. Whereas some countries have chosen to
remain open to the possibility of (or even expand the opportunities for)
Be sure to mark your foreign involve ment, a growing trend has been towards a resurgence of
oil nationalism and the stifling of opportunities for international oil
calendar for the NAHP
companies (IOCs).
2011 Convention:
In July 2009, the Latin American Program and its institutes on Brazil and
Orlando, Fla Mexico joined with the Wilson Center's Global Energy Initiative to
October 12-15, convene four experts from the region to talk about the potential for oil
2011 sector reform in Brazil, Colombia, Mexico, and Venezuela. This paper
summarizes the presentations of distinguished experts on the oil sector
in these four Latin American nations, and evaluates the current climate
for significant reform there.

The report, in English, can be found at:

The Outlook for Energy Reform in Latin America 2009

SECRETARY NAPOLITANO AND

MEXICAN COUNTERPARTS SIGN
ARRANGEMENTS TO BOLSTER
For you to learn more BILATERAL BORDER AND AVIATION
about the values of SECURITY
Hispanic Publications
Latino Print Network
has done an 80 page
U.S. Department of Homeland Security (DHS) Secretary Janet
study entitled The
Napolitano last week joined with Mexican Interior Secretary
Strengths of Hispanic Fernando Francisco Gómez-Mont to sign two arrangements to
Owned Publications bolster aviation and border security between the United
The study details through
interviews and research the 29
key values Hispanic Publications
offer to those wanting to reach
the Latino community.
Click Here To Get The
FREE 80 Page Study
The 2009 Hispanic
Print Trends &
Analysis
Click here for the
most comprehensive
annual analysis of
Hispanic Print
anywhere.
For more indepth research
please call Kirk Whisler,
Latino Print Network,
760-434-1223,
kirk@whisler.com
Need A
Quality Portrait for
your business,
restaurant or family?
Ignacio Gomez has over
States and Mexico at the Mérida U.S.-Mexico High Level
Consultative Group meeting-further expanding ongoing
cooperative efforts to crack down on violent drug cartels and
combat terrorism while facilitating the secure and efficient
flow of legitimate travel and trade.
"Our close relationship with the Mexican government
continues to grow stronger as we work together to find new
ways to crack down on violent drug cartels and combat
terrorism," said Secretary Napolitano. "The arrangements
signed today further increase the capabilities of the United
States and Mexico to protect both sides of the border from
transnational criminals and terrorists that threaten the safety
of both of our nations."
The first arrangement formally establishes the Joint Security
Program for Travelers (JSP), which enhances information
sharing and best practices between the United States and
Mexico regarding the identification of potential terrorists or
other dangerous criminals traveling by air through Mexico City
International Airport and builds a foundation for future JSP
expansion to additional Mexican airports-bolstering both
nations' abilities to thwart acts of terrorism and protect
against travel document fraud.
The second arrangement, signed with both Secretary
Gómez-Mont and Secretary of Public Safety Genaro García
Luna, will enable DHS to electronically share some criminal
history information with Mexican law enforcement about
Mexican nationals who are being repatriated from the United
States and who have been convicted of certain felonies in the
United States-providing the seamless transmission of vital
security information in order to ensure the safety and security
of citizens of both countries.
The agreements signed today build on numerous bilateral
agreements and declarations of cooperation between
Secretary Napolitano and her Mexican counterparts over the
past year:
In June 2009, Secretary Napolitano and former Mexican
Secretary of Finance Agustín Carstens signed a Letter of
Intent to provide further cooperation in the areas of
enforcement, planning, and trade facilitation along the
Southwest border.
In September 2009, the United States and Mexico
 250 satisfied clients.
Call Ignacio Gomez at
818-243-2838
The State of Hispanic
Print 2010
Click here for The
State of Hispanic Print
power point
presentation that Kirk
Whisler gave at the
2010 NAHP
Convention in
Albuquerque
For more indepth research
please call Kirk Whisler,
Latino Print Network,
760-434-1223,
kirk@whisler.com
Hispanic Zip Profile USA
offers you a totally different
way to market to Latinos.
Not merely the number of
Latinos in a zip code and a
few basic characteristics, but
over a thousand pieces of
GREAT data. For example
target Hispanics by five
comprehensive levels of
language skills with the
detailed LPN Spanish Index.
Call Kirk at 760-434-1223 for
more information.
NEED PRINTING?
signed a bilateral agreement initiating a new cross-
border communications network for public safety and
law enforcement organizations to improve security
along the U.S.-Mexico border by allowing participating
federal, state, local and tribal public safety
organizations to coordinate incident response.
In November 2009, DHS officials met with their
counterparts from the Mexican Ministry of Finance and
Public Credit (SHCP) to outline joint initiatives to
combat transnational crime, increase law enforcement
collaboration and increase the secure flow of travel and
trade along the U.S.-Mexico border. During the meeting,
U.S. and Mexican officials agreed to formalize the
Bi-national Port Security Committee to improve open
and regular communication along the Southwest
border-a significant step toward deterring violence at
and near land ports of entry. These committees will
address cross-border operational, safety and security
issues.
In December 2009, Secretary Napolitano and former
Minister Carstens signed an updated and enhanced
Declaration of Principles to create a joint U.S.-Mexico
framework to improve security along the Southwest
border and facilitate the flow of legitimate travel and
trade.
In February 2010, Secretary Napolitano and Mexican
Secretary of Public Safety (SSP) Genaro García Luna
signed a Declaration of Principles of Cooperation on
joint efforts to secure the U.S.-Mexico border and share
information about transnational threats while
streamlining legitimate travel and trade. This
declaration will allow the United States and Mexico to
build on past and current efforts by promoting law
enforcement information and intelligence sharing; the
development of common priorities; the production of
joint strategic plans; and joint operations-while
respecting each nation's sovereignty, jurisdictions and
authorities.
In February 2010, Secretary Napolitano and Secretary
Gómez-Mont signed a letter of intent to coordinate
closely on a number of mutual aviation security
initiatives-including deploying enhanced airport
screening technologies, strengthening passenger
information sharing, and ensuring passengers have
proper travel documents. They also signed a
communications protocol that outlined procedures for
 Wholesale printing and sharing and coordinating the release of public
mailing services. information in crisis events.

Great prices! In addition, Secretary Napolitano traveled to Mexico City in

Great Quality! February at Secretary Gómez-Mont's invitation to meet with
Fast Turn-a-round! officials from Argentina, Brazil, Canada, Chile, the Dominican
Republic, Mexico, Panama and the International Civil Aviation
Give us a call: Organization to discuss ways to bolster global aviation
951-677-0017 or email: security measures and standards. The meeting resulted in a
pleasequote@yahoo.com joint declaration on a way forward to strengthen the
international civil aviation system through enhanced
information collection and sharing, cooperation on
technological development, and modernized aviation security
standards.

Secretary Napolitano was in Mexico City as part of the U.S.

delegation to the Mérida U.S.-Mexico High Level Consultative
Group meeting last week.

For more information, visit www.dhs.gov

2010 Latino Museum Studies Program

(LMSP)

Need Great Artwork Organized by the Smithsonian Latino Center (SLC), the Latino
Museum Studies Program (LMSP) is dedicated to fostering the
For Your Marketing professional development of emerging leaders in the fields of
Efforts? Latino history, art, and culture. The four-week program
includes panel sessions, lectures, workshops, and behind the
Ignacio Gomez has
scenes access to Smithsonian collections. Additionally, fellows
created 150+ magazine work with Smithsonian staff on designated projects and
covers; 625+ contribute to current exhibitions, programs, and research
illustrations for initiatives in progress at the Institution.
marketing campaigns;
40+ movie and theater Each year up to fifteen fellows are selected from a nationwide
pool of applicants. Participation is free and includes
posters; and hundreds
accommodations for the duration of the program, as well as
of other images. the cost of round-trip travel to Washington, D.C. Fellows are
responsible for all other expenses during the four-weeks,
including transportation within the city and meals. A stipend is
not provided.

For more information visit: http://latino.si.edu/programs

/programs_LMSP.htm or please contact Andrew Rebatta at
lmsp@si.edu.
 Deadline is April 30, 2010 (all applications must be completed
online by the closing date)

More Books For Your Consideration

Call Ignacio Gomez at

818-243-2838

We have the PERFECT

Vehicle for you to reach
Ad Agencies, Media
Buyers, Hispanic Media &
Marketing Firms

The 2010 Hispanic Marketing 101

Yearbook is a 176 page book with
over 50 articles on Hispanic Important Events
media, Marketing to Latinos, the To Plan For?
Audiences that make up the
Hispanic market, current trends in e-mail info about your Media, Marketing or Latino event to
kirk@whisler.com
media.
40 advertisers are
already in - you The complete José Martí Awards From the
should consider NAHP Convention In Albuquerque
joining them
 Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
Sign up for Hispanic Marketing 101
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Join Our List
This was the most exciting series of NAHP José Martí Awards
in a number of years. Between last Thursday and Saturday a
total of 222 Gold, Silver and Bronze awards were given out to
50 different Hispanic publications across the USA.
Click here for a complete list of The
2010 José Martí Awards
We hold that both local and national advertisers give the
respect that these awards deserve - and give these
publications extra attention in upcoming ad buys.
Please feel free to forward this newsletter on to others who
may find it useful. Please unsubscribe if you no longer wish to
receive it. Trouble vewing this e-mail? Read it on the web.
HM101 Thank you.
Sinceramente,
Kirk Whisler
Hispanic Marketing 101
email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
 Podcast: www.mylatinonetwork.com

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