Professional Documents
Culture Documents
Hola!
F o r A l l Yo u r O n l i n e
& Print Hispanic If you haven't decided if you're going to the NAHP Convention
this year, please consider attending for four key reasons:
Adver tising Needs
The NAHP Convention will be good for you and your
We are the Experts publication.
The NAHP Convention will allow you to connect with the
leaders of Hispanic Print in the USA.
The NAHP Convention will help our industry grow.
The rates for the conference are very cost effectively this
year.
This issue's great quote comes from an old friend, the hard
working Executive Vice President of the National Hispanic Media
Coalition Inez Gonzalez.
Issue quote
"Courage is not the absence of fear, but rather the
judgement that something else is more important
than fear." -Ambrose Redmoon
If you find a quote you like let me know. I will be happy to send to our 8,800 plus
Hispanic advertising and media executives & give you a plug for sending it!
Our Goal
Latino Print Network's goal with each issue is for you to say at
least once "I didn't know that".
Podcasts
Check out HM101 Podcasts. We keep the podcasts short and
insightful on various aspects of Hispanic marketing and the
community. We've interviewed over 50 media, marketing and
community leaders to provide you with their insights.
Be sure to mark your
calendar for the NAHP Un abrazo,
2010 Convention:
If you want to
attend this event,
please click here:
Registration & Hotel 2010 NAHP Annual
Information
Convention & Business Expo
The National 1:45 - 2:15 p.m. Business Exposition Ribbon Cutting Ceremony - Coffee
Association of & Desserts
Latino Independent
2:30 - 4:00 p.m. "Why Your Publication Should be W/MBE Certified"
Producers' 2010 The benefits of certification, where to get help, and what to do after you
Convention, with get certified will all be covered in this one workshop. Mark Prince of
the theme Professional Partnering Solutions, Inc. Eduardo Pereira, Vice President
Navigating in a Procurement Services for the US Hispanic Chamber of Commerce, and
Sea of Change, Ana Meuller, a Diversity Procurement Specialist with the State of New
Mexico will be the panelists. Mark Prince is currently embedded in the
will be held April
MEC:Global media agency where he primarily works with the AT&T team.
9-11 at Loews Santa Eduardo Pereira and the USHCC are leaders in helping businesses
Monica Beach understand the benefits and responsibilities of becoming a W/MBE
Resort. certified enterprise.
Moderator: Martha Montoya, NAHP VP of Membership
This event is a GREAT
place learn, grow and, 2:30 - 4:00 p.m. Hispanic Magazines Best Practices for 2010
most importantly, Publishers of Hispanic magazines share how they have increased
network within the business through new programs, services and events.
Entertainment Industry. Moderator: TBD
If you have film, TV,
4:15 - 5:30 p.m. NAHP Membership Services Session
video, or documentary
Mary Ann Gomez, the NAHP's new Executive Director will present 2009
projects this is where you
accomplishments and review NAHP Membership Services.
want to be.
6:30 - 8:30 p.m. NAHP President's Reception
National Hispanic Cultural Center
Entertainment by "Yjastros" and the National Institute of Flamenco
2:15 - 3:30 p.m. "How to Profitably Sell Local Advertising on Your Website
"Gloria de Jesus and Bill Gato will present the latest information on how
Cal State San Bernardino will publications are using their websites to build revenue from local
host its first Latino Education advertisers. Gloria is a seasoned sales trainer with over 20 years of
and Advocacy Day, or LEAD, experience in advertising sales and the training of media sales forces.
conference for educators and She recently worked for the nationally recognized Blinder Group where
advocates on Monday, March she worked throughout the United States and South America training
29, 2010. Speakers include
local sales reps on how they can also sell their websites to their local
Dolores Huerta, Sylvia Mendez clients. Bill Gato is the Founder and President of HDNWEB.
and Juan Sepulveda. He has extensive experience on the issues and approaches being used to
Click here for more info.
profitably build traffic and revenue on a publication's website.
2:15 - 3:30 p.m. New Services and Tools by Content Providers and Wire
Services
Learn about the new services and tools that domestic and international
content
providers and wire services are offering NAHP members.
Moderator: Ruben Keoseyan, NAHP Member
5:30 - 6:30 p.m. Silent Auction for the National Hispanic Press Foundation
For you to learn more Silent auction to raise funds for the Foundation's internships and
about the values of scholarships
Hispanic Publications
Latino Print Network 6:30 - 7:30 p.m. Gala Reception
has done an 80 page 7:30 - 10:00 p.m. 25th Annual Convention Awards Dinner and Gala
study entitled The Welcome Remarks by Clara Padilla Andrews, NAHP President
Strengths of Hispanic Jose Marti Awards Presentation: Overall Category
Owned Publications Entertainment by Micky Cruz
The study details through
interviews and research the 29 Saturday, March 13, 2010 - Day 3
key values Hispanic All activities including meal events, workshops, meetings and exhibit hall
Publications offer to those
are in the Hotel Albuquerque at Old Town NAHP Press Room will be open
wanting to reach the Latino
community. from 8:00 a.m. to 3:00 p.m.
Click Here To Get The
9:00 - 9:30 a.m. Opening ceremony w/ student groups
FREE 80 Page Study
9:45 - 11:00 a.m. "Advertising Agency Roundtable"
Major corporations are sending representatives from their corporate
marketing departments as well as their agencies. It is an opportunity to
hear what these advertisers are looking for in their media partners, how to
most efficiently contact them, and they will have the opportunity to listen
to NAHP publishers' 30 second "elevator pitch" about how their
publication is unique. This is a several hour networking event at its finest.
NAHP members are encouraged to have media kits available for the
advertising/media buying representatives.
Moderator: Fanny Miller, NAHP VP of Marketing
11:15 a.m. - 12:15 p.m. "How Media Buying Has Changed and How to
Stay in the Buy" A panel discussion about how media agencies make
their decisions as to which publications to choose, how to best influence
those decisions, and what you need to know to decode the confusing
world of advertising agencies, media agencies, and publication rep firms.
What roles they play and what they are looking for in a publication partner
will also be covered. Hear from the people who actually make these
decision about what they are looking for and why.
Guest speakers: Michael Cano, El Latino (invited)
Melanie Davis, El Hispanic News (invited)
Moderator: Nile Wendorf, NAHP Convention Workshops Chair
NEED PRINTING? 2:15 - 3:45 p.m. Closing Session - "What and Why are the Issues on the
Wholesale printing and Table for Hispanics in 2010 Hear the latest insights on what all publishers
mailing services. and editors should be thinking about with respect to the Hispanic
communities they serve. Panelists are: Javier Palomarez, President/CEO
Great prices! of the Hispanic Chamber of Commerce; Tom Saenz, President MALDEF;
Great Quality! David Honig, President, Minority Media and Telecommunications Council
Fast Turn-a-round!
and Ana Valdez, Excecutive Director of Hispanic Association on
Give us a call: Corporate Responsibility (invited)
951-677-0017 or email: 6:00 - 9:00 p.m. Closing Fiesta Reception at Casa Esencia
pleasequote@yahoo.com
Sunday, March 14, 2010 - Day 4
We have the PERFECT 10:00 a.m. - 4:00 p.m. Special tour of Sky City Acoma - optional activity
Vehicle for you to reach ($60/person)
Ad Agencies, Media
Buyers, Hispanic Media See you at the NAHP 26th Annual Convention & Business Expo
& Marketing Firms Click here for more info
The 2010 Hispanic Marketing 101
Yearbook is a 176 page book with
over 50 articles on Hispanic
media, Marketing to Latinos, the
Audiences that make up the
Hispanic market, current trends
in media.
40 advertisers are
already in - you
should consider
joining them
Call Abraham at
760-434-7474 x171 or email
Abraham with your needs.
Sinceramente,
Kirk Whisler
Hispanic Marketing 101
email: kirk@whisler.com
voice: (760) 434-1223
Latino Print Network overall: 760-434-7474
web: www.hm101.com
Podcast: www.mylatinonetwork.com
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