“A STUDY ON INVESTMENT PATTERNS AND PREFERENCE OF

INVESTORS WITH REFERENCE TO MUTUAL FUNDS”

NEED FOR THE STUDY

 To study the various factors affecting the investors for investing in mutual
funds.

 To know the level of awareness about various investment methods and

investors overall preference towards mutual funds.

 This study also tries to identify the possible measure to increase the
investor’s interest towards mutual funds

SCOPE OF THE STUDY

 The scope of the study is to analyze and interpret the investment pattern and
preference of various investment methods.

 The research records around a general awareness level and precaution

towards mutual funds.
  Analysis and interpret the factors affecting the choice of Mutual Fund and

investors preference towards mutual fund sector and the various mutual fund
scheme.

OBJECTIVE OF THE STUDY

PRIMARY OBJECTIVES:

 To find all the investment patterns of investor’s and their preference towards
mutual funds.

SECONDARY OBJECTIVES

 To find out the investors objective of investment.

 To know the time frequency of the investors while investing.

 To find out the investors preference towards mutual fund sectors and
schemes.

 To find out the reason for investing in mutual Funds and reason for not
investing in mutual funds

 To find out the satisfaction level of service provided by karvy

 RESEARCH METHODOLOGY

INTRODUTION

Research methodology is a way to systematically solve the research problem

is to how research is done scientifically. It consists of the different steps that are
generally adopted by a researcher to study his research problem along with logic
behind them. It is necessary for the researcher to develop certain tests.

5.1 RESEARCH DESIGN

Research design is a plan, structured to answer whom, when, where and

how of the subject under investigation conceived so as to obtain answers to
research questions. Here in order to meet the research objectives, descriptive
research design is used.
DESCRIPTIVE RESEARCH DESIGN

It is undertaken when the researcher wants to know the characteristics of

certain friars such as age, gender, education level, income, occupation etc.
The study, which is carried out, is descriptive in nature, because the research
is done after an analysis of the problem and the survey, which is followed in order
to collect primary data.

5.2 DATA COLLECTION METHOD

 Primary data

 Secondary data

PRIMARY DATA

Primary data consists of original information collected for specific purpose

in the study, primary data has been used. To obtain this primary data, a well-
structured questionnaire, personal interview and survey method has been
conducted.

SECONDARY DATA

Secondary data consists of information that already exists in the fact sheet,
journals and website of the companies.
5.3 SAMPLING DESIGN

Sampling

Sampling is the process of selecting a sufficient number of elements from

the population, so that a study of sample and an understanding of its properties or
characteristics would make it possible for us to generalize such properties or
characteristics to the population elements.

Sampling size

The total numbers of respondents are termed as sample size. The sample size
for this analysis is 200 respondents.

SAMPLING UNIT

The sampling unit for this analysis includes investors of Karvy stock
broking company limited

5.4 SAMPLING METHOD

Sampling method /procedure is about “How respondents should be chosen”.

The sampling procedure that was adopted in the research was non- probability and
convenient sampling
RESEARCH INSTRUMENT

Questionnaire

In this method, a questionnaires is sent to the persons concerned with the

request to answer the questions and return the questionnaire. A questionnaire
consists of number of questions printed or typed in a definite order on a form.

In the research close ended questions were used were used.