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Communication

and
New Media Tools
Leveraging social media for
Conservative Victory
Molly Teichman
Political Mommentary

A Political Mommentary Project


Socialnomics

Socialnomics.nethttp://socialnomics.net/
ON TARGET

What is Social Media?


Why Is it more than a fad?
Over 50% of the world’s population is under 30-years-old
96% of them have joined a social network

Years to Reach 50 millions Users: Radio (38 Years), TV (13


Years), Internet (4 Years), iPod (3 Years)…
Facebook added over 200 million users in less than a year

If Facebook were a country it would be the world’s 3rd largest


ahead of the United States and only behind China and India

The fastest growing segment on Facebook is 55-65 year-old


females

While you watch this 100+ hours of video will be uploaded to


YouTube

25% of search results for the World’s Top 20 largest brands are links
to user-generated content
34% of bloggers post opinions about products & brands
Do you like what they are saying about your brand? You better.

78% of consumers trust peer recommendations


Only 14% trust advertisements
Only 18% of traditional TV campaigns generate a positive ROI

Socialnomics; Erik Qualman


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So What are we talking about?
Social Media platforms have different functions but all “share” a conversation

Websites and blogs – What is the Flickr and Photobucket and


difference? Picasa
Wikipedia
Facebook and My Space and Yelp
Linked In
Scribd
Twitter
And then there
Youtube are the social
media
Ustream platforms that
help you
Stumble, Digg and Delicious manage your
social media!
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WHERE MESSAGING AND POLITICS INTERSECT


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Liberals - 2008 YouTube
Obama: 1792 videos uploaded since Nov 2006, Subscribers:
Internet Usage in United States 114,559 (uploads about 4 a day), Channel Views:
United States Population: 303,824,646 18,413,110
Internet Usage: 220,141,969 McCain: 329 videos uploaded since Feb 2007 (uploads
Penetration rate: 72.5% about 2 a day), Subscribers: 28,419, Channel Views:
Growth from 2000-2008: 130.9%
Stats from Internet WorldStats (Census, 2,032,993
Nielson) Obama has 403% more subscribers than McCain
Obama has 905% more viewers than McCain
Facebook
Obama: 2,379,102 supporters
McCain: 620,359 supporters Twitter
Obama has 380% more supporters than Obama: @barackobama has 112,474 followers
McCain McCain: @JohnMcCain (is it real?) 4,603 followers
Obama has 240 times more followers in Twitter than
MySpace
Obama: Friends: 833,161 McCain
McCain: Friends: 217,811
Obama has 380% more supporters than
McCain
January – 2008 Obama set a record for donations
in one month by raising a total of $32 million
dollars, $28 million of which was raised online.
From these $28 million in online contributions,
90% were under $100, with over 250,000
contributors. In February, Obama didn’t attend
one single fundraiser and still managed to raise
$55 million online.
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Where are we in 2011? Pew – January 28, 2011
The main reason Americans follow political groups on social networking
sites or Twitter is that doing so helps them feel more personally connected
to the candidates or groups they follow—36% say that this is a “major”
reason they follow these groups or candidates, and an additional 35% say
it is a “minor” reason.

Liberals Conservatives
• 38% of Democratic social • 40% of Republican voters used sites
media users like Twitter and Facebook to get
• The only area where involved politically
Democratic users outpaced • Republican users were more likely
Republican users was in using than Democrats to use social media
social media to find out how to get candidate campaign
friends voted—21% of information (19% v. 15%)
Democratic users versus 19% of • Tea Party supporters were
Republican users especially likely to friend a candidate
• 35% of mobile users were or political group on a social
Democrats while 27% were networking site during the 2010
Republicans and 32% identified election—22% of such users did this,
as Independents. significantly higher than all other
groups.
ON TARGET
Good Case Study In What To Do – Lafayette County
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Good Case Study In What To Do – Lafayette County
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Good Case Study In What To Do – Lafayette County
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Good Case Study In What To Do – MOFRW
Natural Partnerships and Sharing
ON TARGET

Ask
questions
and then
moderate.
Natural Partnerships and Sharing
ON TARGET

Take advice
and make
partnerships