1Malaysia

1Malaysia is an on-going political programme designed by Malaysian Prime Minister

Najib Tun Razak on September 16, 2008, calling for the cabinet, government
agencies, and civil servants to more strongly emphasize ethnic harmony, national
unity, and efficient governance.

[edit] Logo and slogan

An official logo and slogan has been introduced along with the launch of 1Malaysia
concept. The logo is the symbol of '1' which incorporates the national Jalur Gemilang
flag and the word Malaysia.

[edit] Slogan

• 2009 - Rakyat Didahulukan, Pencapaian Diutamakan (People First,

Performance Now)
• 2010 - Menjana Transformasi (Generating Transformation)

[edit] Ideology

1Malaysia stresses national unity and ethnic tolerance. The 2010 values of 1Malaysia
as articulated by Najib Razak are perseverance, a culture of excellence, acceptance,
loyalty, education, humility, integrity, and meritocracy.[1]

[edit] Public policy

Improving government efficiency is an important aspect of 1Malaysia. The use of Key

Performance Indicators (KPIs), metrics and targets more typically used in private
business, and National Key Result Areas (NKRAs) is thus naturally an important part
of the 1Malaysia effort.Najib says, "The government is committed to carrying out a
transformation programme as its main agenda based on approaches and philosophy of
1Malaysia -- people first, performance now."[2]

Immediately after assuming the office of Prime Minister of Malaysia Dato Seri Najib
Tun Razak introduced a series of KPIs in order to measure and improve the efficiency
and quality of government services as well as realizing the 1Malaysia concept. Najib
said that KPIs were implemented to ensure “the people’s satisfaction...whether they
are satisfied with our service, whether we have solved their problems.” [3]

Najib's announcement of the KPI effort was generally well-received. Deputy Prime
Minister Tan Sri Muhyiddin Yassin said the KPI formula was a yardstick against
which the people could measure the performance of Najib and the government. He
said the KPIs would provide motivation for every minister to perform well.[4]
The KPIs provide a mechanism for the evaluation of ministries and other government
agencies including performance reviews carried out every six months. Each ministry
has been required to establish specific KPIs including that focus on policy outcomes
over the traditional emphasis on inputs typically found in government performance
assessments and planning. KPIs include detailed job descriptions and goals for
ministers, deputy ministers, and some other senior government officials.[3]

Najib has identified six major policy areas in which KPIs will play an especially
important role in improving the effectiveness of the Malaysian government. These are
known as National Key Result Areas (NKRAs). The NKRAs include crime
prevention, reducing government corruption, increased access to quality education,
improvements in the standard of living for low income groups, upgrades to rural
infrastructure, and improvements in public transportation.[5]

Najib also introduced a new cabinet position to support the Unity and Performance
Minister in implementing the KPI system. Idris Jala, the former CEO of Malaysia
Airlines, was appointed Minister Without a Portfolio and CEO of Performance
Management and Delivery Unit (Pemandu), to work with Dr. Koh Tsu Koon in
training over 500 government officers to implement the KPI system. As CEO of
Pemandu Idris will support the work of Koh, who is the minister in charge of National
Unity and Performance Management.[6]

[edit] National campaign

The 1Malaysia concept is being promoted through a wide range of activities.

Prime Minister Najib has instructed the National Civics Bureau or Biro Tata Negara
(BTN) to use its courses and seminars to educate present and future civil servants,
politicians, and community leaders about 1Malaysia and promote national unity.
Deputy Prime Minister Ahmad stated, “We will ensure that the BTN courses also
inculcate the 1Malaysia concept and its eight values, namely high performance
culture, accuracy, knowledge, innovation, integrity, strong will, loyalty and wisdom.”
[7]

Radio Television Malaysia (RTM) and private television channels have incorporated
ideas from 1Malaysia into numerous TV programs. The use of multi-lingual hosts and
actors from different ethnicities is one of the methods uses to promote national unity.
[8]

[edit] 1Malaysia clinics

Prime Minister Najib's Budget 2010 includes funding for 50 medical clinics to
provide basic medical services for illnesses and injuries such as fever, cough, colds,
wounds and cuts, diabetes, and hypertension. Malaysia citizens are charged RM1 for
treatment and medication. Non-citizens are charged RM15.[9]

[edit] 1Malaysia Foundation

The 1Malaysia Foundation (Y1M) Foundation was established in 2009 to promote

and develop the idea of 1Malaysia. Y1M works to coordinate and supplement
government and private-sector activities related to 1Malaysia. Chairman of the Y1M
Board of Trustees, Dr Chandra Muzaffar said, "Y1M is planning to expand and
strengthen the commitment from all Malaysians towards national unity through
various activities to increase public awareness and community development