Hitwise Monthly Category Report - Real Estate

Hitwise Custom Report for Business and Finance - Real Estate

Based on US Internet usage
for the month of January, 2010

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 1

Traffic Distribution Analysis

29.28% of all visits to the online 'Business and Finance - Real Estate' industry went to the top 10 websites for the month of January, 2010.
40.17% went to the top 20 websites and 69.02% went to the top 100 websites.

Visit Duration Analysis

The average visit duration for visits to the online 'Business and Finance - Real Estate' industry was 10 minutes, 12 seconds for the month
of January, 2010. This is a minimal increase from last months average visit duration of 9 minutes, 48 seconds.

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 2

Sites That Entered and Left the Top 100

The monthly churn in the Top 100 in the 'Business and Finance - Real Estate' industry for the month of January, 2010 based on visits was
9.0%, which means that 9 websites in this industry's Top 100 rankings have changed since December, 2009.

Websites that entered the Top 100 were:

December, 2009 Rank January, 2010 Rank Website Domain

DNR 56 Housing Watch www.housingwatch.com
126 75 rentBits www.rentbits.com
121 82 i-RealEstateagents.com www.i-realestateagents.com
108 85 Apartment Home Living www.apartmenthomeliving.com
103 92 About Home Buying / Selling homebuying.about.com
105 93 Pulte Homes www.pulte.com
110 94 Bluegreen www.bluegreenonline.com
101 98 USAMLS.net www.usamls.net
128 99 Monmouth County Association of Realtors mls.momls.com

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 3

Sites That Entered and Left the Top 100 (continued)

Websites that have left the Top 100 were:

December, 2009 Rank January, 2010 Rank Website Domain

43 117 Free Foreclosure Reports www.freeforeclosurereport.com
54 485 Westfield Shopping - Australia www.westfield.com.au
77 107 Real Estate Market Minute www.realestatemarketminute.com
81 104 Stop Snap www.stopsnap.com
90 109 JustListed.com www.justlisted.com
93 116 www.tenmanagement.com www.tenmanagement.com
95 111 Home Listing Finder www.homelistingsfinder.com
97 108 California Association of Realtors www.car.org
100 122 www.mlspropertyfinder.com www.mlspropertyfinder.com

* Note: DNR = Did Not Rank

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 4

Real Estate Category Top 20 Websites

The table below shows the Top 20 websites in the 'Business and Finance - Real Estate' online industry for the month of January, 2010
based on visits.

The Property category focuses on residential and commercial real estate and property services including agency websites, real estate
databases, classifieds of properties to buy, sell, rent or lease as well as services specifically catering to home buyers, sellers or renters.

Total websites that ranked with currently selected options: 3,545

Category Contribution Percentage: 0.38%

Dec Nov Oct

Rank Website Domain Market Share
'09 '09 '09
1. Realtor.com www.realtor.com 6.73% 1 1 1
2. Yahoo! Real Estate realestate.yahoo.com 3.73% 2 3 2
3. Zillow www.zillow.com 3.21% 3 2 3
4. Rent.com www.rent.com 2.95% 5 5 6
5. ZipRealty www.ziprealty.com 2.70% 4 4 4
6. Trulia.com www.trulia.com 2.27% 7 6 7
7. Homes.com www.homes.com 2.26% 8 8 9
8. ServiceMagic www.servicemagic.com 2.16% 6 7 5
9. MSN Real Estate realestate.msn.com 1.74% 9 9 8
10. MyNewPlace www.mynewplace.com 1.53% 11 13 13
11. Apartments.com www.apartments.com 1.34% 10 11 10
12. RE/MAX Real Estate www.remax.com 1.21% 13 10 12
www.apartmentguide.
13. Apartment Guide 1.18% 15 16 14
com
14. Rentals.com www.rentals.com 1.15% 20 25 22
US Department of Housing and Urban D
15. www.hud.gov 1.10% 12 12 11
evelopment
16. Century 21 Real Estate www.century21.com 1.04% 17 17 16
17. ForRent.com www.forrent.com 1.03% 14 15 18
18. Listingbook Services www.listingbook.com 0.99% 16 19 19
19. Homegain www.homegain.com 0.94% 23 18 15
20. RealtyStore.com www.realtystore.com 0.89% 35 39 49

Note: DNR = Did Not Rank

Note - the Hitwise data featured is based on US market share of visits, which is the percentage of online traffic to the domain or category,
from the Hitwise sample of 10 million US Internet users. Hitwise ranks over 1 million unique websites on a daily basis, including sub-
domains of larger websites. Hitwise categorizes websites into industries on the basis of subject matter and content, as well as market
orientation and competitive context.

Source: Hitwise

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 5

Top Real Estate Search Terms

The following report lists the most popular search terms for the 4 weeks ending 01/30/2010, that resulted in traffic to websites classified
by Hitwise within the 'Business and Finance - Real Estate' industry. For example, the most popular search term was 'realtor.com'
representing 1.90% of all search terms that delivered users to websites classified by Hitwise within the 'Business and Finance - Real
Estate' industry.

Displaying 1 to 30 of 49,964 search terms.

Rank Search Term Clicks

1. realtor.com 1.90%
2. apartments for rent 0.67%
3. zillow 0.60%
4. real estate 0.47%
5. century 21 0.45%
6. remax 0.39%
7. houses for rent 0.39%
8. homes for sale 0.38%
9. homes for rent 0.36%
10. zillow.com 0.33%
11. houses for sale 0.32%
12. apartment finder 0.27%
13. rent.com 0.25%
14. coldwell banker 0.24%
15. remax.com homes for sale 0.24%
16. realtor 0.21%
17. rental homes 0.17%
18. apartment guide 0.17%
19. www.realtor.com 0.16%
20. foreclosed homes for sale 0.16%
21. mls listings 0.16%
22. remax.com 0.15%
23. trulia 0.15%
24. realestate.com 0.14%
25. hud.gov 0.14%
26. weichert 0.14%
27. har.com 0.13%
28. redfin 0.13%
29. keller williams 0.13%
30. real estate listings 0.13%
Note: the data is based on a sample of 10 million US Internet users.

Source: Hitwise

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 6

Real Estate Category Fast Moving Websites

Fast Movers indicates local websites which have witnessed substantial increases in rank in the 'Business and Finance - Real Estate'
online industry. Charts show rank in the 'Business and Finance - Real Estate' online industry for the four months ending January, 2010.

Prudential California Realty Coldwell Banker Residential Brokerage

http://www.vayashby.com/ http://www.cbvacations.com/

172 places 306 places

No description This website provides information about real estate

sales, vacation and year round rentals in Ocean
City, Ocean Pines, Berlin, and nearby communities
of Maryland and Delaware.

RealtyStore.com rentBits
http://www.realtystore.com/ http://www.rentbits.com/

15 places 51 places

RealtyStore.com is a provider of residential rentBits is a property search engine that allows

foreclosure data. It aims to empower homebuyers users to search for houses and apartments for sale
and investors with the information and tools needed and rent. Features include location search and price
to purchase residential property for below market range criteria.
value

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 7

Real Estate Category Fast Moving Websites (continued)

Williamson Realty Nags Head Realty

http://www.williamsonrealty.com/ http://www.nagsheadrealty.com/

458 places 384 places

The Williamson Realty and the Ocean Isle Beach Nags Head Realty is a property management
area is a beach rental agency, that offers a wide company based on Outer Banks, North Carolina.
range of services as well as Ocean Isle real estate The site provides properties for holiday rental,
options. properties for sale, and useful links.

Prudential - Outer Banks Real Estate Greenbrier Sporting Club

http://www.resortrealty.com/ http://www.thegreenbriersportingclub.com/

259 places 887 places

The Prudential - Outer Banks Real Estate website The Greenbrier Sporting Club offers real estate at
features information on Outer Banks vacation the Greenbrier Resort, located in White Sulphur
rentals and realty. Springs, West Virginia.

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 8

Real Estate Category Fast Moving Websites (continued)

Furnished Quarters Terabitz

http://www.furnishedquarters.com/ http://www.terabitz.com/

503 places 468 places

The Furnished Quarters website includes furnished Terabitz allows users to customize, store, and share
apartments available in 20 buildings throughout their real estate data and content to fit their own
Manhattan. personal needs. Details include about, services and
contact.

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913
 Based on Hitwise United States data

Hitwise Monthly Category Report - Real Estate 9

Hitwise Methodology

Hitwise monitors a range of Internet Service Provider (ISP) networks to capture the usage patterns of Internet users. The ISPs represent
a diverse range of metropolitan and regional areas including Internet access from home, work and educational institutions.

Each day, Hitwise extracts from its partner ISP networks a list of websites visited and ranks them according to a range of industry
standard metrics - including 'Visits', 'Pages' and 'Average Visit Time'. Hitwise also extracts Clickstream data which analyzes the
movements of visitors between websites.

Hitwise abides by local and international privacy legislation and analyzes all data in aggregate form. The Hitwise methodology is audited
by PricewaterhouseCoopers on a quarterly basis. To view the Hitwise privacy policy and methodology in full please visit
www.hitwise.com/us.

All material © Copyright 1998-2010 Hitwise Pty. Ltd. ABN 41 081 470 117. All rights reserved.
Report ID: 5913