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Subject: Re: American advertising in the media
Answered By: bobbie7-ga on 20 Aug 2002 23:07 PDT
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Hello Brophy-ga,
“If you're like most consumers, you have been the target of intrusive
marketing and a constant barrage of irrelevant advertising messages.
The average American sees over 3,000 advertising messages a day.
If you fill out a warranty card, get divorced, buy a home, get listed
in a school directory, enter a sweepstakes, purchase an item from a
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catalog, file an insurance claim, or perform a myriad of other
everyday activities, some company somewhere makes a record of this
fact and sells it to marketers for profit.”
Superprofile Website
http://www.superprofile.com/problems.html
“Not too long ago, the average American was exposed to over three
thousand advertising messages in the average day. Today, you get that
many before breakfast! Everyone is trying to build a brand. This
season, the networks have added one more minute of commercials per
half-hour, and that is just the beginning. Have you seen the ads in
golf holes (talk about hidden persuaders), in bathroom stalls, on
grocery register receipts and even in the sand on the beach?"
Newspaper Association of America Website
http://www.naa.org/display/retailheadlines/v1no4/pg6.html
Excerpts from the article “How Not to Fail at Your Marketing Or, Who's
fault is it, anyway?” by Michael Lovas:
Each of us sees more ads alone in one year than people of 50 years ago
saw in an entire lifetime. -- DMNews magazine, 12-22-97.”
Shenk, in his book Data Smog, states that the average American
encountered 560 daily advertising messages in 1971. By 1997 that
number had increased to over 3,000 per day.
Data Smog
Surviving the Information Glut
by David Shenk
ISBN 0-06-018701-8
(HarperEdge, 1997, $24.00)
http://www.ohsu.edu/son-empwellness/aug2000/data-smog.htm
http://www.december.com/cmc/mag/1997/jul/harper.html
“One problem with advertising today is that there is too much of it.
The average American is exposed to over 3000 ads every day. The ads
increasingly encroach upon our public space -- our schools, our public
transportation, our buildings, and even our beaches (a new technique
enables the advertisers to stamp their ads onto the sand at beaches.)"
http://www.bluejeanonline.com/features/features_archives/features0301b.html
In the article “High-Profile Product Recalls Need More Than the Bat
Signal” by Jeanne Finegan, from Huntington Legal Advertising
The following excerpt claims that in the U.S. the average person is
exposed to 1,600 advertising messages per day
“According to the Nielsen Report the average American home had the TV
set on for about seven hours a day. The actual viewing was estimated
at 4.5 daily hours per adult. To this had to be added radio, which
offered 100 words per minute and was listened to an average of two
hours a day, mainly in the car. An average daily newspaper offered
150,000 words and it was estimated to take between 18 and 49 minutes
of daily reading time. While magazines were browsed over for about 6
to 30 minutes. (..)Media exposure is cumulative.(..) All in all, the
average adult American uses 6.43 hours a day in media attention. (..)
The media, particularly radio and television, have become the
audiovisual environment with which we interact endlessly and
automatically. Furthermore, the barrage of advertising messages
received through the media seems to have limited effect. Although in
the US the average person is exposed to 1,600 advertising messages per
day."
Emayzine Website
http://www.emayzine.com/infoage/lectures/Culture_of_Real_Virtuality.htm
About Advertising
A. Advertising is a 130 billion dollar a year industry. It is thus a
powerful educational force in our culture.
1. The average American watches 30 hours a week.
2. The average American spends 110 hours a year reading magazines.
3. This ads up to exposure to 1500 ads daily.
Cambridge Documentary Films
http://users.primushost.com/~cdf/skcurric.html
“Do you have any updated information on the number of ad messages the
typical consumer is exposed to DAILY?”
Answer:
“What are the going numbers for total ad exposures per person per day?
Is it possible to break down the average into the different media?”
“The Guru has seen estimates from a few hundred to many thousands. The
Guru tends to go along with one of the best accepted estimates, that
there are about 245 ad exposures daily, 108 from TV, 34 radio and 112
print. Others estimate 3000, 5000 or more. Even the 245 is "potential"
and perhaps only half are real exposures. The higher estimates
probably include all marketing exposure including being in the
vicinity of product labels or actual products with trademarks visible,
such as your car, computer, fax, phone, shirt, pencil, paper towel in
the bathroom, etc. Just think, if we were really exposed to 3000
advertising messages per day, at an average of just 10 seconds apiece
(accounting for radio :60's and brief exposure to billboards), these
exposures would consume 8.33 hours out of our 16 waking hours per
day.”
The Advertising Media Inter Center Website
http://www.amic.com/guru/results.asp?words=media+exposure&submit=Search&op=AND
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Best regards,
Bobbie7-ga
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