ACKNOWLEDGMENT:

In the ame of ALLAH, the most merciful and beneficial . we bow our head
before Him in gratitude who blessed us with soung health and talented
teachers, sympathetic friends and sufficient opprtunity to complete our
research project report. This piece of report is a team work and we owes a
debt of gratitude for all those who helped us in the data collection

Executive summary
Haleeb Foods was established in 1983. Since then it has continued to provide quality
products to its customers with products and packaging innovations. Haleeb is Pakistan’s
number 1 and fastest growing food company. The company is trying their level best to
differentiate themselves from other local companies and trying to win the competition in
juice industry by adopting the modern trends and technologies in both operational fields as
well as in marketing of their products.

This project report covers the broad area of impacts of controllable and uncontrollable
variables in remote environment for the company, like economic boom or slump, segmentation
on the basis of cultural likings and disliking of the consumers along with the social set up and
their purchase behavior, food laws, taxation, import duties and the technological
advancements. This report also provides the information how these variables pose threats and
offer opportunities for the company and how the company should neutralize threats and
exploits opportunities.

An important part of this project report comprises the market situation in which Haleeb
is competing. Market acceptability of its products and the upcoming trends regarding to
juices and drinks are also discussed. A detailed information about competitors like Nestle
which is also the market leader and Shezan, and how they are affecting the company is also
provided. An overview of distribution system and criteria of Haleeb in case of juices. A brief
description of the company’s marketing, non marketing and management’s capability is
given which tells us about the company’s internal strengths and weaknesses.

INTRODUCTION TO HALEEB FOODS:

Haleeb foods established in 1986 and the first product was haleeb milk.
Since then, it has continued to provide quality products to its consumer
with product and packaging innovation

MISSION STATEMENT

“Build branded food business to improve quality of life by offering

tasty, affordable and highly nutritional products to our consumers
while maximizing share holders value”.

VISION STATEMENT
“Most innovative and fastest growing food company offering
products enjoyed in every home every day”

Each choice that we make, how we spend our time and money, the food that we
eat, and the way that we treat each other and the planet we call home is an
expression of our beliefs and values. Let us remember what our ancestors long
before us intrinsically understood, that the spiritual and the mundane co-exist in
every breath. It is through this integration that the earth and her children will come
back into balance. I hope that these gifts of the goddess you find here at Milk &
Honey will serve as reminders of the sacredness in each moment of everyday and
remind you of what you hold as most precious in your heart.

Through our remembering may there be peace on earth.

THE COMPANY:

Mission

Sevice offering

Strengths

Weakness

Opportunities

Threats

Swot summary

Section conclusion