2010 Mens’ Collection

Wo m e n’s C o l l e c t i o n FA L L 2 010
Oakley Icon Ltd.: (+41) 448296100, www.oakley.com
 Oakley OO Polarized Lenses
®

If you want to see the world with more detail and definition, you need visual
contrast that boosts the right colors while cutting the rays that overwhelm
your eyes. Oakley HDPolarized lenses are now available in a collection of
high-performance tints called OO® Polarized featuring a unique filter that
balances light waves to provide rich, vibrant color and enhanced visual
contrast. Oakley OO® Polarized lenses help you judge depth and distance
better while letting you see all the fine details you’ve been missing.

Jawbone Scalpel™ Fuel Cell™

OO Red Iridium® Polarized*
®
OO Black Iridium® Polarized*
®
OO Grey Polarized*
®

*OO Polarized options are also available for the following styles: Straight Jacket, Fives Square, Whisker, Radar Path, Radar Pitch,
Flak Jacket, Flak Jacket XLJ, Tightrope, Commit and X Squared.
 Twin and Mono Shock Hinges

The latest Oakley breakthrough is a hinge mechanism that comes in two

forms: Mono Shock™ and Twin Shock,™ developed for RX eyewear and
sunglasses. Inspired by pro racing, the structures are similar to leaf springs
used for shock absorption. The Mono Shock™ hinge has a single “tine”
(a slender projecting part, like the tines of a fork) that bridges the frame
and the ear stem. The Twin Shock™ hinge utilizes two. Here are the key
benefits:
• Durability. The peerless architecture is sturdier than conventional hinges
because no springs are used. Instead, the mechanism is a solid component
that takes advantage of a durable yet lightweight alloy of titanium, a
premium metal that resists corrosion.
• Flexibility. When you push an ordinary frame stem even a subtle distance
beyond its normal open position, you risk breaking the hinge. Oakley’s
new hinges are made of flexible alloy, so the stems simply spring back to
where they should be.
• Comfort and fit. Subtle flexibility of the entire frame accommodates a
wide range of head sizes, eliminating inward pressure and maximizing
comfort.
• Distinctiveness. This is a recognizable design feature, unique in its
architecture and distinguishing in its simple beauty.
 Lifestyle Collection

This collection is an expression of Oakley lifestyle. Inspired by our

athletes, the culture they live in and their approach to life, this collection
is rendered with clean and uncomplicated style. It balances a pure and
authentic look with innovation and craftsmanship the world has come to
trust from Oakley.

Bob Burnquist // Skate

 BATWOLF™ SHOVEL™
Self-assured style in a clean look of authenticity – Batwolf’s massive, extended frame geometry and single Unbelievably lightweight titanium is matched with Mono Shock hinge technology for true comfort. If the
lens design allow for perfect peripheral vision, while our light O Matter® material ensures all-day comfort. size of ordinary frames puts the squeeze on you, you’ll be pleased to hear SHOVEL comes in an optional
Exchangeable icons allow easy customization of your sunglasses to match mood and outfit. larger size. We increased the lens sizing as well, and combined with refined stem art, it’s an original look
you can own.
• Lightweight O Matter® frame with dual cam hinges
• Interchangeable metal icons (second pair included)
• Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact
• Optical precision and performance that meets all ANSI Z87.1 standards • Constructed of ultralight, durable titanium
• Optional HDPolarized lenses minimize glare while maintaining superb optical performance • Custom Mono Shock™ spring hinge
• Unobtainium earsocks
®

• Adjustable nosepads
• Available in two sizes (53, 55)

OO9101-04
Matte Black
w/Grey Polarized

53 - OX5046-0353
55 - OX5046-0355
Pewter

OO9101-05 OO9101-08
Granite Polished Black
w/ Black Iridium Polarized w/ Warm Grey

OO9101-02 OO9101-06 OO9101-01 OO9101-07 OO9101-03 53 - OX5046-0153 53 - OX5046-0253 53 - OX5046-0453

Polished Rootbeer Polished White Black Ink Clear Polished Black Ghost Text 55 - OX5046-0155 55 - OX5046-0255 55 - OX5046-0455
w/ Dark Bronze w/ OO Black Polarized w/ Black Iridium w/ Ice Iridium w/ Tungsten Iridium Polarized Polished Black Toast Brushed Chrome
 FAT CAT®
When we designed FAT CAT, our idea was something clean, uncomplicated and most of all, authentic. That
hit list is the hallmark of our Lifestyle Collection, and FAT CAT brings it with a look inspired by ’80s fashion.
The comfortable acetate frame is engineered with Twin Shock titanium flex hinges and Unobtainium®
earsocks with metal cores.
COLLAR™
Oakley’s BMX heritage goes back to the time of the first world championships, and COLLAR honors it with
the aggressive originality of today’s dirt track heroes. This is a comfortable frame made tough with C-5™ alloy,
and its design elements salute the headset, frame and grips of BMX bikes. COLLAR is a look that has no equal.

• Constructed of lightweight, stress-resistant, durable acetate • Engineered of C-5™ alloy and stainless steel
• Custom Twin Shock hinge • Unobtainium “Grip Pattern” earsocks
®

• Unobtainium earsocks with metal core

®
• Adjustable nosepads
• Available in two sizes (52, 54) • Available in two sizes (48, 50)

52 - OX1041-0452 48 - OX3101-0248
54 - OX1041-0454 50 - OX3101-0250
Grey Tortoise Brown

52 - OX1041-0152 52 - OX1041-0252 52 - OX1041-0352 48 - OX3101-0148 48 - OX3101-0348 48 - OX3101-0448

54 - OX1041-0154 54 - OX1041-0254 54 - OX1041-0354 50 - OX3101-0150 50 - OX3101-0350 50 - OX3101-0450
Black Tortoise Pencil Wood Matte Black Pewter Polished Midnight
 Active Collection

You don’t have to be a professional athlete to be inspired by sports.

Those who lead active lives know our icon represents the very best in
performance and style, and the sport culture of the brand echoes their
own lifestyle. They trust Oakley to fuel their inspiration with innovation
that speaks to their love of sports and their appreciation of style.

Pat Long // Racing

 TEN™
Sculptural physics: Oakley Ten® combines the company’s classic look of performance with streetwise style.
Amazing fit blends with uncompromising precision, including optional HDPOLARIZED lenses. Designed for a
life with momentum, Oakley Ten features 8.75 base lens curvature to improve side protection while extending
peripheral vision, and is available with Oakley Authentic Prescription Lenses.
CLUBFACE™
We marveled at the smooth contours of high-end golf sticks when we designed CLUBFACE, a work of
C-5™ alloy that hits the sweet spot on original style. The dimensional curvature creates a fresh look from
every angle. Unobtainium® earsocks maintain a comfortably secure fit, and spring hinges bring precise
mechanics to a frame that adds a dimension in personality.

• Sculptural O Matter® frame design with dual cam hinges

• Impact resistance that meets all ANSI Z87.1 standards for high-mass and high-velocity impact • Engineered of C-5™ alloy
• Optical precision and performance that meets all ANSI Z87.1 standards • Integrated spring hinge
• Optional HDPolarized lenses minimize glare while maintaining superb optical performance • Unobtainium earsocks
®

• Prescription ready (+2.00 through -4.00 combined power) • Adjustable nosepads

• Available in two sizes (52, 54)

OO9128-06
Black Ink
OO Red Polarized

52 - OX3102-0252
54 - OX3102-0254
Polished Brown

OO9128-01
Matte Black
Warm Grey

OO9128-03 OO9128-07 OO9128-02 OO9128-05 OO9128-04 52 - OX3102-0352 52 - OX3102-0452 52 - OX3102-0152

White Chrome Black Ink Brown Tortoise Polished Black Brown Smoke 54 - OX3102-0354 54 - OX3102-0454 54 - OX3102-0154
Fire Iridium Black Iridium w/ Gold Iridium w/ Black Iridium Polarized w/ Tungsten Iridium Polarized Pewter Chrome Polished Black
 WHISKER™ 6B
WHISKER began as one of the thinnest wire-frame sunglasses ever conceived by Oakley, and now we’ve
created a special rendition that’s optimized for prescription lenses. RX WHISKER takes full advantage of
durable yet lightweight C-5™ alloy. The frame comes with the comfortable grip of Unobtainium® earsocks
and the sleek sculpture of smooth styling.
31THIRTEEN™
31THIRTEEN goes beyond the less-is-more idea, blending the benefits of rimless architecture with the pure
approach of signature Oakley style. Matched with the comfort of Unobtainium® earsocks, lightweight C-5™
alloy is honed into slender dimensions and shaped with smooth contours.

• Engineered of C-5™ alloy • Engineered of C-5™ alloy

• Unobtainium earsocks
®
• Unobtainium earsocks
®

• Adjustable nosepads • Adjustable nosepads

55 - OOX3107-0355 53 - OX3113-0153
Silver Polished Black

55 - OX3107-0155 55 - OX3107-0255 55 - OX3107-0455 53 - OX3113-0253 53 - OX3113-0353

Black Pewter Brown Pewter Light
 // gretchen bleiler // grete eliassen // katrina hodgson // caia koopman // kate voegele //

F // purple velvet F // polished black F // polished white F // blue velvet F // polished clear F // tortoise
L // black grey gradient L // grey L // g40 black gradient L // grey L // black violet gradient L // dark brown gradient
I // OO9124-08 I // OO9124-01 I // OO9124-07 I // OO9124-03 I // OO9124-02 I // OO9124-06

fringe™ FEMININE AND CHIC, FRINGE’S CAT-EYE SHAPE HONORS THE GLAMOR ERA WITH JUST A HINT OF RETRO.
+ Lightweight, comfortable and durable O Matter® frame that is undeniably feminine + Optimized peripheral vision and clarity of 6 base lens and HDO®
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman // kate voegele //

F // brown sugar
L // bronze polarized F // polished black F // polished white F // grape juice F // turquoise F // vino
I // OO9125-07 L // grey L // g40™ black gradient L // black violet gradient L // grey L // dark brown gradient
I // OO9125-01 I // OO9125-04 I // OO9125-03 I // OO9125-02 I // OO9125-05

beckon™ THIS CLASSIC AND OVERSIZED DESIGN IS THE IDEAL SHADE FOR ANY OCCASION.
+ Lightweight, comfortable and durable O Matter® frame with large lenses and sleek temples + Optimized peripheral vision and clarity of 6 base lens and HDO®
+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman // kate voegele //

F // polished black
L // grey
I // OO9122-01
F // amethyst F // tortoise F // caffeine F // polished black F // tortoise
L // g40™ black gradient L // vr 50 brown gradient L // dark bronze L // grey polarized L // bronze polarized
I // OO9122-02 I // OO9122-03 I // OO9091-04 I // OO9122-05 I // OO9122-06

necessity™ BLENDING STYLE AND PERFORMANCE FEATURES, NECESSITY WILL NEVER LET YOU DOWN.
+ Lightweight, comfortable and durable O Matter® frame with Unobtainium® nosepads and earpads + Optimized peripheral vision, side protection and clarity of 8.75 base lens and HDO®
+ Three Point Fit holds lenses in precise optical alignment for comfort and performance + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman // kate voegele //

Wo m e n’ s COLLECTION:eyewear

F // brown sugar
L // bronze polarized
I // OO9123-06
F // polished black F // brown sugar F // pacific F // graffiti F // amethyst
L // OO grey polarized L // vr50 brown gradient L // grey L // grey L // g40™ black gradient
I // OO9123-01 I // OO9123-02 I // OO9123-03 I // OO9123-05 I // OO9123-04

// miss conduct™

miss conduct™ SHIELD YOURSELF FROM THE WORLD AND STAY FOCUSED.
+ Lightweight, comfortable and durable O Matter® frame with Unobtainium® nosepads and earpads + Optimized peripheral vision, side protection and clarity thanks to the toric single lens design with HDO®
+ Three Point Fit holds lenses in precise optical alignment for comfort and performance + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
 // gretchen bleiler // grete eliassen // katrina hodgson caia koopman // kate voegele //

// caia koopman // artist “Performing beautifully is when something does exactly as it is made to do, it’s made well and purposefully.”

F // polished black
L // grey
I // OO9092-07

forsake™ by caia koopman

OAKLEY’S QUINTESSENTIAL ACTIVE SUNGLASSES REACH A NEW LEVEL OF ARTISTRY IN THE CAIA KOOPMAN SIGNATURE SERIES.
+ Quintessential performance/style sunglasses, flattering for every active woman + 100% UV protection and Polaric Ellipsoid™ lens geometry
+ Stress-resistant, lightweight O Matter frame with Unobtainium nosepads
® ®

caia koopman // artist

Caia Koopman is a classically trained artist, having obtained her
BA in Fine Arts from UC Santa Cruz, and she applies her skills
to her love of skateboarding and snowboarding. With her fine
eye for beauty, inclinations toward nature, and collectiveness of
Active COLLECTION:caia koopman the female spirit, Caia’s work is alluring with a hint of whimsy—
a perfect representation for the Oakley Women’s brand. Caia
says she was inspired to work with Oakley because “They share
some qualities that are important to me such as encouraging a
strong body and mind while wrapping things in art.” Caia is one
of the few artists who can fully capture the elegance, strength,
and vulnerability of femininity.
 gretchen bleiler // grete eliassen // katrina hodgson // caia koopman // kate voegele //

// gretchen bleiler // pro snowboarder “Performing beautifully to me means getting up on the mountain and pushing past your own boundaries.”

F polished black
L grey
I OO9094-12

gretchen bleiler signature correspondent™

Lifestyle
GRETCHEN SHOWS SHE’S JUST AS CONFIDENT OFF THE MOUNTAIN WITH CITY STYLE.
+ Ultimate performance and protection
+ HDO that meets ANSI Z80.3 standards for clarity and impact
®

+ Visually captivating and outspoken

COLLECTION:eyewear
YSC COLLECTION

// kate voegele // singer/songwriter

“I have friends who have been diagnosed with breast cancer
at a ridiculously young age. I’ve learned that young women with
this disease suffer from different problems than older women,
and there’s a lot we still don’t know. That’s why I am partnering
with Oakley and getting involved with the YSC.”

TH E YOU N G S U R V I VA L COA L I T IO N ( YSC ) I S A N

ORG A N I Z ATION D E D I C AT E D T O T H E C R I T IC A L I S SU ES
U N I Q U E T O YOU N G WOM E N U N D E R 4 0 D I AG NOS E D
W I T H B R E A S T C A NC E R . W E’R E PROV I DI NG A POR T ION
OF S A L E S F R O M O U R Y S C L I N E TO T H E C AU S E .
YOUNG SURVIVAL COALITION is a registered trademark of YOUNG SURVIVAL COALITION, Inc.
 // gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele // // gretchen bleiler // grete eliassen katrina hodgson // caia koopman // kate voegele //

F // black F // polished white

L // g40™ black gradient L // g30™ black iridium
I // OO2012-07 I // 24-176

oakley discreet™ A UNIVERSALLY FLATTERING SHAPE WITH FLIRTY DETAILS THAT REALLY POP, THE DISCREET IS SERIOUSLY FUN. commit® A PERFORMANCE-DRIVEN AND WOMEN-SPECIFIC DESIGN FOR THOSE FINDING AND PUSHING THEIR LIMITS.
+ Sculpturally detailed hinge with metal icons and handmade acetate frame + Optimized peripheral vision and side protection of 6 base lens curvature + Lenses have HYDROPHOBIC™ coating that repels water, dust, skin oils and lotions + Unobtainium earsocks and nosepads for a snug, secure fit, and increased grip with perspiration
®

+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm + Available with Oakley Authentic Prescription Lenses + Three Point Fit holds lenses in precise optical alignment for comfort and performance + Iridium lens coating offers glare reduction and tuned light transmission
®

+ Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //
// gretchen bleiler // grete eliassen katrina hodgson // caia koopman // kate voegele //

F // polished black
L // g40™ black gradient
I // 24-167
F // pearl white

oakley dangerous® SPORTY AND CONSERVATIVE, CLASSIC AND RETRO, BUT VOLUPTUOUS AND ALLURING THROUGH AND THROUGH.
L // g20™
I // 24-047

+ Oakley metal icons on an acetate frame featuring the pink ribbon + Feminine frame geometry designed specifically to fit the contours of a woman’s face + Three Point Fit holds lenses in precise
optical alignment for comfort and performance + Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Available with Oakley Authentic Prescription Lenses
®

enduring® THE FIRST SPORT PERFORMANCE SUNGLASS ENGINEERED FOR WOMEN WITH THE BEST OF OAKLEY TECHNOLOGY.
+ Lightweight, comfortable and durable O Matter frame + True sports performance frame optimized for women’s fit + Three Point Fit holds lenses in precise optical alignment for comfort and performance
®

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele // + Interchangeable lenses with the clarity of HDO and HYDROPHOBIC™ coating that repels water, dust, skin oils and lotions + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm
®

// gretchen bleiler grete eliassen // katrina hodgson // caia koopman // kate voegele //

F // polished black
L // grey
I // 24-046

oakley ravishing® LUSH CONTOURS ACCENTED WITH A MULTICOLOR PRINT HIGHLIGHT THIS UNIQUE DESIGN.
+ Lightweight, comfortable and durable O Matter frame that is undeniably feminine + Optimized peripheral vision, side protection and clarity of 8.75 base lens and HDO
® ®

+ Three Point Fit holds lenses in precise optical alignment for comfort and performance + Filters out 100% UVA/UVB/UVC and harmful blue light up to 400 nm

F // polished white
// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele // L // pink iridium®
I // 57-067

YSC oakley stockholm™ goggles ONE AMAZING GOGGLE, INFUSED WITH THE POWER OF PINK, TO BENEFIT THE YOUNG SURVIVAL
COALITION, A NON-PROFIT FOR BREAST CANCER AWARENESS. + Sexist in an anti-boy way with 3-D cranial geometry fit just for the ladies + Three decades of goggle know-how for the
most comfortable design a girl can wear + All the Oakley technology needed for clarity, wicking, UV filtering, anti-fog and more YOUNG SURVIVAL COALITION is a registered trademark of YOUNG SURVIVAL COALITION, Inc.

F // polished black
I // OX1037-0551

YSC hearsay™ FLATTERING AND SMART, THE OAKLEY YSC HEARSAY ™

STRIKES THE PERFECT BALANCE OF PR ACTICALITY AND FUN IN
A PRESCRIPTION GLASS, ALL WHILE SUPPORTING YOUNG WOMEN WITH BREAST CANCER. + Rectangular frame looks good on everyone + Made of lightweight,
durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect fit YOUNG SURVIVAL COALITION is a registered trademark of YOUNG SURVIVAL COALITION, Inc.
YSC COLLECTION:eyewear
 // gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // iced latte
F // grey jasper F // pin-up tortoise F // ghost F // dark brown
I // OX1040-0152
I // OX1040-0252 I // OX1040-0352 I // OX1040-0452 I // OX1040-0552

oakley heist ™ THESE LARGE, SQUARE, TECH-INSPIRED FRAMES ARE GEEK CHIC IN THE HIPPEST WAY.
+ Big, bold frames made of lightweight acetate for day after day comfort + Bent ear stems keep them right where they belong + Heat adjustable material ensures you get the exact fit for you
+ Metal deco at hinge takes hip to the smallest detail

RX
COLLECTION:prescription eyewear
// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // blackberry F // black chrome F // polished chocolate F // garnet

I // OX5044-0149 I // OX5044-0249 I // OX5044-0349 I // OX5044-0449

oakley testimony ™ PART ACCOUNTANT AND PART DIVA BECAUSE THERE ARE TWO SIDES TO EVERY STORY AND EVERY GIRL.
+ Strong, rectangular shape softened by the semi-rimless design for beauty in balance + Sleek, mono-block temple design gives a sculpted, wraparound look
+ Made with durable, ultra-light titanium with adjustable nosepads and spring-hinges that hold their shape

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // matte berry
I // OX5069-0248 F // polished black F // blackberry F // polished chocolate
I // OX5069-0148 I // OX5069-0348 I // OX5069-0448

oakley unpredictable ™ BOLD AND BEAUTIFUL, THESE ARE DESIGNED TO INTRIGUE. SURPRISING STYLE IN PRACTICAL, HARDWORKING EYEWEAR.
+ Thick, rectangular frame and mono-block construction make a strong statement + Heat adjustable for a terrific fit with adjustable nosepads for comfort and correct visual alignment
+ Made of titanium, the frames are ultra durable, lightweight and sleek

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // satin black F // matte berry F // polished chocolate F // black chrome

I // OX5041-0152 I // OX5041-0252 I // OX5041-0352 I // OX5041-0452

controversial ™ WITH ITS CLEAN LINES AND ORG ANIC CURVES, CONTROVERSIAL™ TAKES A MODERN LOOK AT BEAUTY AND SIMPLICITY.
+ Made of lightweight, durable titanium that you can wear all day + Twisted metal detail on stem adds an air of sophistication + Spring hinge and adjustable nosepads make for a very comfortable fit
 // gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // purple plaid F // black stripe F // merlot F // tiger eye

I // OX1037-0251 I // OX1037-0151 I // OX1037-0351 I // OX1037-0451

hearsay™ PR ACTICAL AND FUN WITH AN OH-SO FLATTERING SHAPE.

+ Rectangular frame looks good on everyone + Made of lightweight, durable, stress-resistant acetate for total comfort + Bent ear stems and heat-adjustable frame for the perfect fit

RX
COLLECTION:prescription eyewear
// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // brunette F // black chrome F // matte berry F // polished chocolate

I // OX3094-0150 I // OX3094-0250 I // OX3094-0350 I // OX3094-0450

noteworthy™ SM A RT MEETS SEXY IN THIS CLASSIC RECTANGULAR FRAME WITH A TOUCH OF GLAM.
+ Durable and ultra lightweight C-5™ material for an ultra comfortable frame + Bent ear stems and adjustable nosepads keep them comfortable and secure + Paint fill detail

// gretchen bleiler // grete eliassen // katrina hodgson // caia koopman kate voegele //

F // black stripe F // tortoise stripe F // abalone F // parfait

I // OX1038-0152 I // OX1038-0252 I // OX1038-0352 I // OX1038-0452

permissive™RETRO MEETS MODERNITY IN PERMISSIVE , A SUPER WEARABLE FRAME FOR ALL OF US. ™

+ Stress-resistant acetate and ultra lightweight C-5™ material for comfort and durability + Heat adjustable ear stems for a snug yet comfortable fit
+ Flattering shape and universal appeal plus custom graphics for major style points
DESIGNED FOR WOMEN,
BY WOMEN. //
+ The Oakley Women’s optical line
was re-engineered to fit the unique
contours and curvature of a woman’s
smaller face. All of our designs were
tested on more than fifty female athletes–
as well as hundreds of other women–
and adjusted according to their feedback.
Each style is fit-tested for more precise comfort.
+ Although a different scale than
the men’s, our women’s line still packs
the same technology power. The frame
materials balance durability and comfort
for ultimate performance, particularly
during competition. The unique Three
Point Fit holds the lenses in precise optical
alignment for sharp, accurate vision with
no pressure points. The earsocks and
nosepiece are made with Unobtainium
for grip that increases with perspiration.
And the lenses offer 100% UV protection
and maximum impact resistance.
+ With a variety of fashion-forward
and classic styles and colors available, as
well as options ranging from prescription
to polarized, the new Oakley Women’s
Collection is what active women have
been asking for and then some.
THE UV STORY:
PROTECT YOUR SKIN ,
YOUR EYES AND YOUR AGE. //
+ Women don’t love telling people how
old they are, and if they’re careful, their
skin and their eyes won’t give it away.
+ There are three kinds of ultraviolet
light, UVA, UVB and the most powerful
form, UVC. Most eyewear lenses block
some UV so they can claim “UV protection.”
Oakley’s protection, which filters out 100%
of all UVA, UVB and UVC light, is built into
the lens material so it can’t scratch off and
leave your dilated pupils exposed to a UV Technology W O M E N ’ S F I T. U V.
leak. The lens material is called Plutonite. ®
Not only does it stop every wavelength of
ultraviolet radiation from the sun’s
thermonuclear furnace, it also reduces
glare–another performance benefit.
®
+ Exposure to ultraviolet radiation
can cause severe eye and skin damage,
as well as crow’s feet. Women who spend
thousands of dollars on skin creams and
other treatments to maintain a youthful
appearance will appreciate the preventative
barrier of our lenses, plus their shape:
curved to fit the line of the eye to protect
the skin around the eyes and guard
against the tell-tale signs of crow’s feet.
+ For the full UV story, visit http://www.oakley.com/innovation.
 THE HDPOLARIZED STORY:
CLEARLY DIFFERENT. //
+ Polarized lenses can offer a clearer
view and reduce glare by blocking the
intensity of reflected light. They are ideal
for outdoor enthusiasts and people who
are light sensitive. However, ordinary
polarized lenses can distort your view,
corrupt your vision and only minimally
reduce glare. For active women, only
Oakley can offer the protection, clarity
and color contrast you need for better
sports performance.
// SEVEN OAKLEY EXCLUSIVE TECHNOLOGIES
MAKE OUR POLARIZED LENSES THE
BEST ON THE PLANET.
1// HDO – High Definition Optics for
® ®
zero distortion and clarity that exceeds 6// Polarized Emission– Patented lens
requirements set by the American
National Standards Institute (ANSI).
Technology H D P O L A R I Z E D . H D O ®.
2// Infusion Molding– Specially formulated
polymers are infused into our lenses and
bond molecularly for superior optical 7// Extensive Lens Options– Choose from
clarity and glare protection that can’t 18 different combinations for the best
be rubbed or worn off.
3// Impact Resistance – Gravel shoots.
THE HDO STORY:
®
Dirt flings. Sand flies. Don’t stand a
STAY FOCUSED. //
chance. Our lenses and frames are the
toughest in the business passing all
American National Standards Institute + Unlike inferior lenses that shift
high-mass impact and high velocity your view, Oakley’s lenses featuring
testing requirements, which is the HDO let you see everything exactly
®
industry standard. where it is. Clear, sharp vision from
lenses that also offer the best
4// Hydrophobic – Protected by impact protection on the planet
breakthrough technology that repels
and 100% UV protection.
dirt and dust, sheds water and is
impermeable to and impenetrable
by oil and sweat, lenses stay clean
1// Precise visual clarity with no
magnification eliminates eyestrain
from mountain to beach.
for uncompromised safety
5// Axis of Polarization– Ultra-precise filter and performance.
orientation offers the best glare-
2// Zero distortion means objects are
reducing lenses in the world, surpassing
where they appear so you can
industry standards.
concentrate on your task.
3// Worn by some of the world’s most
technology stops glare-causing light

respected athletes and proven superior
waves dead so sun is no longer a factor.
in side-by-side comparisons.
Our lenses achieve 99% efficiency in
blocking polarized light waves. + F
 or even more details on our HDO technology,
®
visit http://www.oakley.com/innovation.
balance of light transmission, contrast,
tint and glare reduction depending on
your sport or activity.
+ F
 or even more details on our Polarized technologies,
visit http://www.oakley.com/innovation.