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FIRST YEAR SUBJECTS
Visual Communication Design Cyllabus – Faculty of Fine Arts and Design, ITB
Subject: Introduction to Visual Communication Design I (PENGANTAR STUDI DKV I)
Subject Code: DK11CB
Semester: 1 (one)
Credits: 03 points
Type of Class: Lecture
Syllabus: Contains information about the education and curriculum required in the study of
Visual Communication Design (VCD) program, including the philosophy of education,
knowledge, and general skills in VCD, and especially about the study programs that
the faculty holds.
Explanation of the educational program and curriculum in VCD-ITB will be the
foreground of this subject.
Aim: To introduce and to generally give the students a picture of VCD study program;
expecting the students to be able to proceed their education well and organized, and
rd
to make sure they can later chose the right professional course (3 year).
Learning Substance: - Knowledge 60%
- Skill 20%
- Attitude 30%
Supporting Facility: - Whiteboard
- LCD/Infocus
- Computer/notebook
- OHP
Assessment \: - Attendance 10%
- Mid Semester-test 30%
- End of Semester-test 30%
- Assignment 30%
Textbook: 1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand Reinhold. New
York.
2. Miller, Brockmann. 1971. A History of Visual Communication. Arthur Niggli Ltd.
Teufen. Switzerland.
3. 1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson,
London, 1980
4. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon Press Ltd. Oxford.
5. Berryman, Gregg. 1979. Notes on Graphic and Visual Communication. William
Kaufmann Inc. Los Altos CA.
Subject: Basic Visual 1 (RUPA DASAR)
Subject Code: DK11T3
Semester: 1 (one)
Credits: 04 credits
Type of Class: Lecture and Practical Activities
Syllabus: The subject includes the theories and practical activities about the concepts
of materials and the basic principles of visual, including dot/points, line,
surface, form, color, texture, composition, rythm, balance, contrast, accent,
harmony, and so on, focusing in the conciousness and understanding in
two-dimensional designs.
Aim: - To gain knowledge, understanding, sensitivity, and technical skill

to use concepts, principle, and visual elements as the basic for
doing VCD.
- To grow creativity and sensitivity in visual development
- Skill 50%
- Attitude 20%
- LCD/Infocus
- Studio
- Computer/notebook
- OHP
- Assignment 30%
Textbook: 1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual
Concepts and Principles, for Artists, Architects, and Designers. Wm.C.
Brown Publishers.
2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in
Design. Davis Publications, Inc.
3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design
Concepts and Applications.Prentice-Hal, Inc.
4. Maier, Manfred. 1977. Basic Principles of Design. Van
Nostrand/Reinhold Company.
Subject: Basic Conceptual Drawing I ( GAMBAR I ()
Subject Code: SM1120
Semester: 1 (one)
Credits: 04 credits
Type of Class: Lecture and Practical Activities
Kelompok Mata Kuliah
Syllabus: The material of Basic Conceptual Drawing includes:
Berisi materi tentang teori dan praktika Menggambar Bentuk yang terdiri
dari :
1. Theory and practical skill of realistic conceptual drawing, using
anatomical approach and observation of the drawing object in order to get a
realistic result.
2. Theory and practical skill of constructive conceptual drawing, using
projection methods and studies of the object’s constructive form, in order to
result pictorial (constructive) drawings.
Aim: - To comprehend basic theory and skill of drawing that will be important for
visual designing
- To be familiar with basic drawing elements, such as points, color, texture,
structure, proportion, etc., and to be able to understand the potential of
tools, material, and drawing techniques.
- To develop imagination and creativity by practicing sensitivity to the
process and still life drawing, or even moving object drawing.
- Knowledge 30%
Learning Substance: - Skill 50%
- Attitude 20%
- Whiteboard
Supporting Facility: - LCD/Infocus
- Computer/Notebook
- Studio
- OHP
- Attendance 10%
Assessment \: - Mid Semester-test 30%
- Assignment 30%
Textbook:: 1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The
Hamlyn Publishing Group Ltd.
2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist.
Konemann Verlagsgesellschaft mbH.
Subject: Introduction to Visual Communication Design II / PENGANTAR
STUDI DKV II
Subject Code: DK12CC
Semester: 2 (two)
Credits: 03 credits
Syllabus: Information about the progress of philosophy, educational development,
and the practice in the field of visual communication design; in relation to
the development of scince and technology of communication that should
be anticipated by visual communication professionals, in local or global
terms.
Aim: To understand and comprehend the development of knowledge and
professional prospects in the field of visual communication design that
vastly progresses in global education and in today’s industrial
environment, and to make it a challenge for visual communication
professionals in local and global context.
(Knowledge/Comprehension about professional difficulties, qualification,
and competency in the field of VCD.)
- Skill 20%
- Attitude 30%
- LCD/Infocus
- Computer/Notebook
- OHP
- Attendance 10%
- Assignment 30%
Textbook: 1. Meggs, Philip G. 1983. A History of Graphic Design. Van Nostrand
Reinhold. New York.
2. Miller, Brockmann. 1971. A History of Visual Communication.
Arthur Niggli Ltd. Teufen. Switzerland.
3. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson,
London, 1990
4. Kress, Gunther R.; Reading Images: The Grammar of Visual Design,
Routledge, 1996
5. Cotton, Bob. 1990. The New Guide to Graphic Design. Phaidon
Press Ltd. Oxford.
Subject: Basic Visual II / RUPA DASAR II
Subject Code: DK12T4
Semester: 2 (two)
Credits: 04 credits
Type of Class: Lecture and practical activities
Syllabus: Contains the theory and practical skills connected to the improvement and
application of concept, principle, and elements in visual composition
designing as the conceptual basic of art and design. It includes:
- Composition as the physical appearance of design
- Composition as visual language of design
- Composition as visual image of design
Aim: -To comprehend the theories and practice of composition as the conceptual
basic of visual design and arts.
-To develop creativity, skills, and sensitivity in viewing visual object that had
been arranged in composition, in order to create communicative meanings
and values.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Studio
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Wallschlaeger, Charles & Cynthya Busic-Snyder. 1992. Basic Visual
Concepts and Principles, for Artists, Architects, and Designers. Wm.C.
Brown Publishers.
2. Roukes, Nicholas. 1988. Design Synectics, Stimulating Creativity in
Design. Davis Publications, Inc.
3. Cheatham, Frank, Jane Hart Cheatham & Sheryl A. Haler. 1983. Design
Concepts and Applications.Prentice-Hal, Inc.
4. Maier, Manfred. 1977. Basic Principles of Design. VanNostrand/Reinhold
Company.
Subject: Conceptual Drawing II /GAMBAR II
Subject Code: SM1220
Semester: 2 (two)
Credits: 04 credits
Syllabus: Includes theory and practice of advance conceptual drawing:
1. Theory+concept of realistic anatomic drawing and proportional
distortion for drawing with charracter
2. Theory+concept of perspective drawing of more complex objects,
such as moving objects, and drawing different charracters , spaces,
and settings.
Aim: -To understand the theory and concept of anatomy and dynamic perspective
forms, with proportion and charractarized objects.
-To develop imagination dan creativity by working out sensitivity and skill in
the process of still-life and moving object drawing.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Raynes, John. 1990. Figure Drawing & Anatomy for the Artist. The Hamlyn
Publishing Group Ltd.
2. Szunyoghy, Andras & Gyorgy Feher. 1999. Human Anatomy for Artist.
Konemann Verlagsgesellschaft mbH.
SEMESTER 3-5 SUBJECTS
Subject: Basic VCD
Subject Code: DK2141
Semester: 3 (three)
Credits: 04 credits
Syllabus: Theories and practices about:
1. Improvements and application of general visual communication and
in the professional practices of VCD; especially in terms of graphic
and multimedia design.
2. Graphic communication as the basic of VCD, including concepts of
communication, visualization, media application and specification,
and also visual semiotics.
3. VCD media and variaty of forms, including technical aspects,
communication and types of media, and the aspect of ideas in
creative designing.
Aim: 1. To comprehend the application of visual communication in the field

of VCD
2. To understand the procedurs in creating visual concepts, rationaly or
emotionally, and to be able to realize the concept into a real visual
communication design, applied in mass communication media, using
creativity and effectiveness
3. To possess the ability to handle different kinds of designing projects
for relatedmedia
- Skill 40%
- Attitude 20%
- LCD/Infocus
- Komputer/Notebook
- OHP
- Attendance 10%
- Assignment 30%
Textbook: 1. Craig,James, Designing with type: A Basic Course in Typography,
1980.
2. Canover,Theodore E : Graphic Communication Today, 1985, West
Publishing.
3. Meggs, Philip, Type and image: the language of graphic design,
4. Polynor, Rick, Typography Today,
5. Romano, Frank J., The Type Encyclopedia.
6. Tschichold, Jan, The New Typography.
Subject: Application of Visual Communication Design1 / DKV APLIKASI 1
Semester: 4 (Four)
Credits: 04 credits
Syllabus: Theories and practices about:
1. Improvements and application of general visual communication and
in the professional practices of VCD; especially in terms of graphic
and multimedia design
2. Graphic communication as the basic of VCD, including concepts of
communication, visualization, media application and specification,
and also visual semiotics.
3. VCD media and variaty of forms, including technical aspects,
communication and types of media, and the aspect of ideas in
creative designing.
Aim: 1. To comprehend the application of visual communication in the field

of VCD
2. To understand the procedurs in creating visual concepts, rationaly or
emotionally, and to be able to realize the concept into a real visual
communication design, applied in mass communication media, using
creativity and effectiveness
3. To possess the ability to handle different kinds of designing projects
for relatedmedia

- Skill 40%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Craig,James, Designing with type: A Basic Course in Typography,
1980.
Publishing.
3. Meggs, Philip, Type and image: the language of graphic design,
4. Polynor, Rick, Typography Today,
5. Romano, Frank J., The Type Encyclopedia.
Subject: Application of VCD II / DKV Aplikasi II
Semester: 5 (five)
Credits: 04 credits
Syllabus: Giving knowledge and comprehension about many applications
related to general and basic visual communication, and the students
are expected to know different types of media and its treatment in
designing process.
In the application, students will be trained to work in medias that are
related to visual communication design, based on the comprehension
of technical aspects, verbal and visual communication aspects,
creative problem solving in dealing with different types of media.
This subject should inform about the function of:
1. Communication objective
2. Communication concept
3. Visualization concept
4. Media specification
5. Media application
It will also give comprehension of the importance of persuasion
Aim: To give comprehension and basic skill in dealing with designing

projects related to different types of media, that has close relation to
VCD. The learning process in this subject will be presented in training
and practical activities, based on the theories and knowledge about
each type of media.
- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer graphic laboratoy (including scanner and printer)
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: - Craig, James, Designing with type: a basic course in typography,
1980.Editing by Design,
- Frank Jeffkins, Periklanan Edisi 3,
- De Mooij, Marieke, Advertising World Wide,
- J. Thomas Russel-W. Ronald Lane, Seri Pemasaran dan Promosi -
Tata cara Periklanan Kleppner,
- Meggs, Phillip, The History of Graphic Design,
- Meggs, Philip, Type and image: the language of graphic design,
- Polynor, Rick, Typography Today,
- Romano, Frank J., The TypEncyclopedia.Tschichold, Jan, The New
Typography.
SEMESTER 6-8 SUBJECTS : GRAPHIC DESIGN
Subject: Graphic Design I /Desain Grafis I
Semester: 6 (six)
Credits: 04 credits
Syllabus: Finding creative problem solving for given design projects. Also to develop
creative communication concept, chosing the suitable media, making creative
solution, and aiming the right targets.
.
Aim: To teach students to be able to recognize and formulating problems, and
followed by the ability to find and create interesting visual solution, and being
able to work out the right media (for imaginative and innovative problem
solving)

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Jenings, Simon. 1987. Advance Illustration and Design. Chartwell Book
Inc. NJ.
2. Lester, Paul Martin. 2000. Visual Communication (second ed.).
Wordsworth. Belmont, Ca.
3. Ollins, Wally. 1990. Coorporate Identity. Thames and Hudson.
4. Sacharow, Stanley. 1982. The Package as Marketing Tool, Chilton Book
Company, Radnor, Pen.
Velarde, Giles. 1988. Designing Exhibition. The Design Council. London.
Subject: Graphic Design II /Desain Grafis II
Semester: 7 (seven)
Credits: 06 credits
Syllabus: Solving visual communication problem by comprehensively using graphic
design as the media; including data research, seminar, and deciding the right
communication concept according to target. The execution is done
collectively in a group with organized task for each member.
Aim: To advance the ability of digging and searching for data, building creative and
effective messages, training cooperation in solving communication problems.
- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Lester, Paul Martin. 2000. Visual Communication (second ed.).
Wordsworth. Belmont, Ca.
2. Bierut, Michael., et.all. Looking Closer : Critical Writings on Graphic
Design. Allworth Press. 1994
3. Berger, Arthur. Seeing is Believing : An Introduction to Visual
Communication. Mayfield Publishing. 1989.
Subject: Final Assignment/Diploma Thesis for Graphic Design
Subject Code: DK40Z1
Semester: 8 (eight)
Credits: 08 credits
Type of Class: Practical activities
Syllabus: Preparing a design package (for final assignment) or thesis (by research),
according to their specialization . This task should be done individually; data
serching, analysis, problem solving, up to visualisation should be done
structurely with assistance. The work will be evaluated, marked, and
presented in an academic judging forum.
Aim: Students are expected to be able to integrate all knowledge in the discipline
of visual communication, in order to produce a project or research
comprehensively, and resulting a work of design or a thesis.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
SEMESTER 6-8: MULTIMEDIA
Subject: Multimedia I
Subject Code: DK32F1
Semester: 6 (six)
Credits: 04 credits
Syllabus: Introducing designing methods, finding creative solutions, and developing
concepts, using basic multimedia as a tool to create audio video
communication effectively, and creating a relevant solution.
Aim: Guiding students to be able to use visual language thorugh basic multimedia
in the right comprehension, visual techniques and manipulation, and also the
management of multimedia production.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications,
Applications; 1995.
2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and
Online Graphics; Peachpit Press. 1996.
3. Holsinger, Erick; How Multimedia Works; 1994.
4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.
Subject: Multimedia II
Subject Code: DK41F2
Semester: 7 (Tujuh)
Credits: 06 SKS
Syllabus: Advancing the methods of multimedia design, finding creative solution, and
developing multimedia approach as a tool of communication and persuasion
in terms of visual communication design.
Aim: To guide students to be familiar with the system of multimedia visual

communication that are effective, interactive, and technical, in order to deliver
a message, using: audio visual, animation, web design, interface design,
titling design, motion graphic, and special effect.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Steinmetz & Klara Nahrstedt; Multimedia : Computing, Communications,
Applications; 1995.
2. Lupock, Lisa; Designing Multimedia: A Visual Guide to Multimedia and
Online Graphics; Peachpit Press. 1996.
3. Holsinger, Erick; How Multimedia Works; 1994.
4. Golding, Moldy & Dave White; Web Designer’s Guide to Color. 1997.
Subject: Final Assignment/Diploma Thesis for Multimedia /Tugas
Akhir/Skripsi Multimedia
Semester: 8 (Delapan)
Credits: 08 SKS
Type of Class: Practical activities
Syllabus: Preparing a design package (for final assignment) or thesis (by research),

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
SEM 6-8 : VISUAL COMMUNICATION IN ADVERTISING
Subject: Visual Communication in Advertising I /KomVis Periklanan I
Subject Code: DK32E1
Semester: 6 (six)
Credits: 04 credits
Syllabus: This subject focuses in the advertising persuasion produced by the structure
of advertising, and that includes problem solving, communication strategy,
creative strategy, visual strategy, media strategy, and art directing in
commercial campaigns.
Aim: The students are expected to comprehend and use persuasion techniques,
procedures, and are able to interpret creative brief, and producing effective
creative solutions.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Trout, Jack. Big Brands, Big Trouble. John Willey & Sons. Inc.2001
2. Wells, Willam., Burnett., Moriarty. Advertising Principles and Practice.
Prentice Hall. 1998
th
3. Jewler, Jerome. Creative Strategy in Advertising. 4 Edt. Wadsworth.
1998
4. Engel, Warshaw, Kinnear. Promotional Strategy. 6th Edt. Irwin. 1987.
5. Krugman, Reid, Dunn, Barban. Advertising : It’s Role in Modern Marketing.
The Dryden Press. 1994
6. Bovee, Arens. Contemporary Advertising. Irwin. 1992.
Subject: Visual Communication in Advertising II /KomVis Periklanan II
Subject Code: DK41E2
Semester: 7 (seven)
Credits: 06 credits
Syllabus: This subject goes deeper into the topic of advertising persuasion that
considers the application of national visual language principles, in
order to make socio-cultural campaigns in Indonesia.
Aim: Students are expected to understand and apply the persuasion

techniques in a more advance way, with national visual language, and
implement it into a social campaign.

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Textbook: 1. Jewler, A Jerome & Drewniany, Bonnie L. 1998, Creative
Advertising, 6 th edn, Thomas, USA.
2. Moriarty, Sandra 1991, Creative Advertising, Prentice Hall, New
Jersey.
3. Social Marketing, New Innovation for Public Health, Richard K.
Manoff, Praeger 1985
Subject: Tugas Akhir/Skripsi KomVis Periklanan
Semester: 8 (eight)
Credits: 08 credits
Cyllabus: Preparing a design package (for final assignment) or thesis (by research),

- Skill 50%
- Attitude 20%
- LCD/Infocus
- Computer/Notebook
- OHP
- Assignment 30%
Semester 3-5 Subjects
Nama Mata Kuliah: Study of Typography / TINJAUAN HURUF
Kode Mata Kuliah: DK2148
Semester: 3 (Tiga)
Kredit: 03 SKS
Sifat Kuliah: Kuliah dan Praktika
Silabus: Contains:
- Introduction to typography through historic studies; including the
development of letters/charracters from pre-historic time untill the
20th century.
- Explaination on the importance of typography application in terms of
the expression of visual communication and graphic/visual design
creativity.
- Practical excercise of handwriting and caligraphy, and using
typography to build a visual communication design.
Tujuan: - To know the history of letters, especially Latin because it is the most
common letters found in the world
- To uncerstand that letters are part of visual elements that has verbal
and visual meanings
- To gain creativity, sensitivity, and skill in developing forms and
arranging letters for visual design needs.
Bobot Pembelajaran: - Pengetahuan/Knowledge 40%

- Ketrampilan/Skill 40%
- Sikap/Attitude 20%
Fasilitas Pendukung: - Papan Tulis (whiteboard)
- LCD/Infocus
- Studio Gambar
- Komputer/Notebook
- OHP
Penilaian: - Absensi 10%
- Ujian Tengah Semester (UTS) 20%
- Ujian Akhir Semester (UAS) 20%
- Tugas 50%
Daftar Pustaka: 1. Jean, George, Writing, The Story of Alphabets and Scripts, Thames and
Hudson, 1997.
2. Nesbitt, Alexander, The History and Technique of Lettering, Dover
Publication, Inc., New York, 1957
nd
3. Yelland, Jill, Typo Survival Kit, for All Type Emergencies, 2
Edition, Frank Daniels Pty.Ltd., Perth, 1996.
Visual Communication Design Cyllabus – Faculty of Fine Arts and Design
Nama Mata Kuliah: Basic Illustration / ILUSTRASI DASAR
Kode Mata Kuliah: DK21D1
Semester: 3 (Tiga)
Kredit: 03 SKS
Silabus: Contains:
- Theory and concepts of drawing for illustration (communication)
design; which includes elements of communication and visual
concepting, such as basic ideas, visual styling, and visual processes
- Practical activities for making illustration drawings based on themes,
technical preferences, tools and material, and developing the
student’s drawing skills
Tujuan: - To gain knowledge about illustration drawings, and to be able to

create creative and conceptual illustration according to one’s
drawing capacity.
- To be able to interpret a narration into a drawing, and to be skillfull
and creative to use the best of visual elements in order to visualize it

- LCD/Infocus
- Komputer/Notebook
- Studio Gambar
- OHP
- Tugas 40%
Daftar Pustaka: 1. Architectural Sketching and Rendering. Techniques for Designer and
Artists. Cesar Pelli ed. By Stephen Kliment. Whitney Library of Design.
1984.
2. Biennale of illustration Bratislava. 1993.
3. Graphic Artist Guild’s Directory of illustration Vol. 6. Watson-
Guptill Publications. Madison Square Press.
4. John Harthan. The History of Illustrated Book, The Western
Tradition. Themes and Hudson. 1981.
5. Nicolaides, The Natural Way to Draw.
6. San Lee & John Buscema; How to Draw Comics The Marvel Way;
Marvel.
7. Wayne Enstice and Melody Peters. Drawing, Space, Form, and
Expression. Prentice Hall, Upper Saddle River, New Jersey. 1996.
Nama Mata Kuliah: Basic Photography/ FOTOGRAFI DASAR
Kode Mata Kuliah: DK21F4
Semester: 3 (Tiga)
Kredit: 02 SKS
Sifat Kuliah: Kuliah
Silabus: Introduction to photography as a universal visual language that was born
originated from two platforms that are science (objective recording) and
philosophy (subjective interpretation). In terms of science, photography
includes: technology, optics, mechanism, and chemical processes. On the
other hand, philosophy sees photography in the context of philosophy
itself, art, individual concepts, aesthetics, and perception.
The introduction to basic techniques of photography includes lecture and
practical trainings about:
- Short history of photograpy
- Basic philosophy of photography
- Camera intrduction (pockets, SLR, medium format, view camera,
and digitals)
- Introduction to flashes
- Introduction to films (negatif, diapositive, polaroid, infra red, dan
smart card)
- Indoor and outdoor photo shooting
- Introduction to dark room
Tujuan: To have the students understand and able to use basic theories and
practice of photography as part of their visual communication, advertising,
and multimedia designing. Therefore, at the end the participants of this
class can later chose to be photographers, or at the same time also have
the ability to be visual communication designers.

- LCD/Infocus
- Komputer/Notebook
- OHP
- UJian Akhir Semester (UAS) 30%
- Tugas 30%
Daftar Pustaka: 1. Daye, David. 1994. “35mm Camera Handbook”, Bison Books,
London.
2. Busselle, Michael. 1993. “The Complete 35mm Source Book”,
Mitchell Beazley, London.
3. Garret, John, “The Art of Black and White Photography”, Mitchell
Beazley,
4. Kodak.1990. “Kodak Professional Black and White Films”,
Eastman Kodak Co., New York.
Nama Mata Kuliah: Graphic Production Methods/ METODE RODUKSI GRAFIKA
Kode Mata Kuliah: DK214B
Semester: 3 (Tiga)
Kredit: 02 SKS
Silabus: An introduction to the process of graphics or printing, as the groundwork of
visual communication designers. A glance of history and a comprehension of
printing processes (pre-production, production, and post-production), and
types of printing. Advance comprehension will be focused on offset printing.
Tujuan: To understand the main job of a visual communication
designer and the proceeding of designing process; from pre-
production, production, to post-production printing
processes. This will be a valuable knowledge for designing
in the real world, because it will determine a work to be
realistic and allows it to be mass-produced. This will be a
good knowledge to be a mediator between clients and
producers.

Fasilitas Pendukung: - Papn Tulis (whiteboard)
- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 40%
Daftar Pustaka: 1. James, Craig : Production for The Graphic Designer , Watson Guptill,
1990.
2. Scheder, George, Perihal Cetak Mencetak, Kanisius, Yogyakarta.
3. Barnard,Michael: Introduction to Printing Processes.
Nama Mata Kuliah: Basic Computer Graphics/ DASAR-DASAR KOMPUTER GRAFIS
Semester: 3 (Tiga)
Kredit: 02 SKS understand
Silabus: Contains:
-Introduction to graphic computer system and programs which based on
bitmaps (paint program) and vector (draw program)
-Theory and concept of basic computer application for graphic use with
Desktop Publishing (DTP) Computer System
Tujuan: -To comprehend the usage of graphic computer sytem that is related to the
knowledge of using hardware, software, and approaching strategies for
problem solving with the right and effective computer technology.
-To be able to use graphic computer based on paint & draw program with
DTP in designing process.

- LCD/Infocus
- Lab. Komputer Grafis (termasuk scanner dan printer)
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Herbert Franke; Computer Graphic, Computer Art, Phaidon, London, 1971
2. Robin Baker; Designing the Future; The Cumputer Transformation of
Reality, 1993.
Nama Mata Kuliah: Typography I /TIPOGRAFI 1
Kode Mata Kuliah: DK2249
Semester: 4 (Empat)
Kredit: 02 SKS
Silabus: Contains:
-Introduction to theories and practices of chosing and arranging types/fonts
for visual design needs, especially for graphic design
-Concept of typography as typesetting
-The concept of form charracters and typesetting design as elements of
design
-The function, forming standards, and sizing of standard types/fonts
Berisi materi tentang:
Tujuan: To understand that the basic function of typography is choosing, arranging,

and developing types as a verbal and visual elements of design
-To be able to chose and use typography creatively in the process of
communicative and aesthetic visual design

- LCD/Infocus
- Komputer/Notebook
- Studio Gambar
- OHP
- Tugas 50%
Daftar Pustaka: 1. Buchanan, Carol; Great Type Combinations, North Light Books, Ohio,
1993.
2. Graig, James, Designing With Type, Watson-Guptill Publications,
New York, 1980.
3. Hulburt, Albert, The Grid, Van Nostrand Reinhold Ltd. 1978.
4. Friedl, et.al, Typography Encyclopedia, Black Dog & Leventhal
Publ., New York, 1998.
5. Spiekermann, Eric, Stop Stealing Sheep & find out how type works,
Adobe Press, 2003.
6. Meggs, Phillp, Revival of the Fittest, RC Publications, 2000.
7. Sihombing, Danton, Tipografi dalam Desain Grafis, Gramedia.
Nama Mata Kuliah: Applied Illustration /ILUSTRASI APLIKATIF
Semester: 4 (Empat)
Kredit: 02 SKS
Silabus: Contains theories and practices about:
-Illustration design as image text in order to deliver ideas and messages
independently; such as cover design/titling, mapping, diagrams, stamps,
visual modelling, etc
-Concept of illustration drawing as the image of many types of visual
communication design, especially graphic design; such as illustrations for
books/magazines, posters, packaging, and other printing material.
Tujuan: To understand the concepts and to be able to create illustration design

independently, and using illustration drawing as a support for other visual
communication design; such as books/magazine cover designs, stamps,
diagrams, illustrations for articles, or as an image for many types of graphic
and multimedia designs.

- LCD/Infocus
- Komputer/Notebook
- Studio Gambar
- OHP
- Tugas 30%
Daftar Pustaka: 1. Ross; Illustration Today; International Texbook, Company; 1963.
2. Lockwood; Diagrams; Watson Guptil, 1969
3. Bertin (transl, by: William J. Erg); Semiology of Graphics.
Nama Mata Kuliah: Applied Photography/ FOTOGRAFI APLIKATIF
Semester: 4 (Empat)
Kredit: 02 SKS
Silabus: Contains:
- Theories and concepts of communication in photography, including about
performance language, compotition language, motion language, contextual
language, object language, and sign language
- The concepts and techniques of improvements and application in
photography (conventional or digital); for/in the field of visual communication
design and images for graphic design; used creatively and innovatively
Tujuan: To comprehend the thoeries and techniques of photography, applied in visual

communication design, advertising, multimedia, and imaging in graphic
design (printed matter)
To have the ability to create works of photography that contain
meanings/messages in a creative and innovative way as visual
communication design.
To be able to professionaly be a photographer or visual communication
design

- LCD/Infocus
- Studio dan Lab. Fotografi
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: Simon dan Schuster, “Kodak: Pedoman Saku Fotografi 35mm” .
Busselle, Michael, “The Complete 35mm Source Book”, Mitchell Beazley,
London, 1993.
Daye, David, 35mm Camera Handbook, Bison Books, London, 1994.
Garret, John, “35mm Photographers Handbook”.
Griand Giwanda, “Panduan Praktis Belajar Fotografi”, Puspaswara, Jakarta,
2001.
Garret, John, “The Art of Black and White Photography”, Mitchell Beazley,
Manchester, 1995.
Kodak, “Kodak Professional Black and White Films”, Eastman Kodak Co.,
New York, 1990.
Nama Mata Kuliah: Digital Pre-printing/PRA CETAK DIGITAL
Kode Mata Kuliah: DK224C
Semester: 4 (Empat)
Kredit: 02 SKS
Silabus: The subject focuses on the graphic pre-production process nowadays that
are dominated by digitalized system. It explains how and what the roles and
function of digital technology in preparing final artwork in graphic design,
getting ready to be printed
Tujuan: To understand the role of visual communication designer in
the late digital era, and to have knowledge in the basic
techniques of digital reproduction.
To know the process of production in order to produce a decent final artwork.

To be able to count a realistic and logical graphic production expenses.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 40%
Daftar Pustaka: 1. Robin Baker; Designing the future: The Computer Transformation of
Reality, 1993.
2. Pipes, Alan : Production for graphic designers, Laurence King, 2001
3. Dameria, Anne : Digital Workflow, Link and Match, 2003
Nama Mata Kuliah: Psychology of Perception/ PSIKOLOGI PERSEPSI
Kode Mata Kuliah: DK32C5
Semester: 4 (Empat)
Kredit: 02 SKS
Silabus: This subject gives knowledge about the general definition of perception,
aspects that influence perception, and discussing perception of
materials/objects that are improved in the field of VCD (sensory perception,
extra-sensory perception, and social/interpersonal perception)
Tujuan: Students are given the non-technical (psychological) ability that will support
the operational and technical skill in the field of VCD in order to implement
it on a target effectively.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 20%
Daftar Pustaka: 1. Atkinson, Higard T. 1985. Introduction to Psychology, Mc.Graw
Hill Comp.
2. Schiffman, Sensation and Perception, John Wiley & Sons, 1982.
3. Herrigel Luthan, Organizational Behavior,
Nama Mata Kuliah: Animation I /ANIMASI 1
Semester: 5 (Lima)
Kredit: 02 SKS
Kelompok Bahan Kajian dan Kelompok Mata Kuliah
Pembelajaran:
Silabus: Contains:
-Theories and concepts of animation media generaly as time based media
-Methods and basic techniques of making animation screen
-Creating limitted cycling animation and 2dimensional animation short screen
Tujuan: -To understand the general theories and concepts of animation, and to have the
ablilty to make limitted cycling animation, and short 2D animation movie
-To understand the methods and techniques of making animation screen

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Culhane,Shamus; Animation: From Script to Screen, 1990
…………………...; Disney’s Art of Animation,1991, The Walt Disney Company.
2. Abrams, The Art of Walt Disney, 1995, …….
Nama Mata Kuliah: Audiovisual I
Semester: 5 (Lima)
Kredit: 02 SKS
Pembelajaran:
Silabus: Ti give introduction to students about time based media, and to understand
the basic principles of audiovisual production, focusing on the skill of creating
storyboards in collaboration with visual language, audio elements, and timing,
in a form of static audiovisual media (slide program)
Tujuan: Students are expected to know the principles of time based media, and able
to create a simple static audio visual program as an expression of idea and a
collaboration of visual language, audio elements, and timing, in a form of a
slide program.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Tabrani, Primadi [dkk], Diktat Kuliah Audio Visual 1 & 2, ITB, Bandung.
2. Arijon, Daniel; Grammar of the Film Language; Focal Press.;New York;
1976.
3. Davis, Desmond; The Grammar of Television Production; Barril & Jenkins;
London; 1978.
4. Millerson, Gerald; Effective TV Production; Ford Press; New York; 1976.
5. Utz, Peter; Create Exellent Video; Practice Hall; London; 1990.
6. Tabrani, Primadi [dkk]; Penataran Skrip Multimedia, Buku petunjuk
peserta; DKV-ITB & STSI Surakarta; 1999.
7. Sutisno, Skenario TV & Video; Grasindo; Jakarta; 1993
Nama Mata Kuliah: Methodology of Research for VCD/ METODE PENELITIAN DKV
Semester: 5 (Empat)
Kredit: 02 SKS
Silabus: This subject teach about the procedure, rules, and scientific methodology to
develop the skill of doing researches in order to express thoughts and
knowledge in a scientific paper; as a preparation to move on to the next
subject, that is Seminar and Final Assignment/Thesis. The introduction
includes methods of sampling techniques, data collecting and developing
through observation, interviews, and questionnaire, and how to write a report;
and also how to uniform scientific papers in the field of VCD.
Tujuan: This subject teaches general definition of research, techniques, and writing
methods for scientific papers/reports systematically, methodologically, and
objective, focusing on the descriptive-qualitative method.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 20%
Daftar Pustaka: 1. Methodology Research to Psychology
2. Metode Penelitian Sosial, Irawan Suhardono
3. Metode Penelitian Sosial, Prof. Yudistira
4. Materi Workshop Lembaga Penelitian ITB
Nama Mata Kuliah: Process of Communication/ PROSES KOMUNIKASI
Semester: 5 (Lima)
Kredit: 02 SKS
Silabus: Contains:
-General theories and concepts of communication, focusing on the theory of
communication process and media communication.
-Application of theories and concepts of communication in design; especially
in advertising (communication concept in advertising)
Tujuan: To comprehend the application of theories/concepts of communication in the

field of VCD
To have the ability to analyze concepts of communication that are being used
in VCD, especially in advertising designs

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 20%
Daftar Pustaka: 1. Fisher, B Aurbey 1978; Teori-Teori Komunikasi, PT Remaja Rosda
Karya, Bandung.
2. Astrid, DR, Teori Komunikasi, jilid 1,2,3, …………
3. Kasali, Renald, Manajemen Periklanan, 1992, Grafiti Pers, Jakarta
Publishing.
Nama Mata Kuliah: Social Psychology /PSIKOLOGI SOSIAL
Kode Mata Kuliah: DK 31C6
Semester: Ganjil/ 5 (lima)
Kredit: 02 SKS
Kelompok Bahan Kajian dan Kelompok Mata Kuliah Keahlian Berkarya (MKB).
Pembelajaran:
Silabus: Contains:
-Knowledge and comprehension of the individual and social
psychology of human, and the understanding of socio-emotional
condition and social attitude of an individual or a group of people
-Includes theories and simulation of human as an individu that
needs personal skill, a social creature that needs interpersonal
skill, and as spiritual creature that needs personal integrity
based on religious and social values.
Tujuan: Students are expected to have the knowledge of human

psychology, individually and socially, and able to apply it on the
field of Graphic-Advertising Design and Multimedia.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 20%
Daftar Pustaka: 1. Bertram, Raven & Jeffrey Rubin, 1986; Social Psychology
(People in Group), John Willey & Son, London,
2. Hersey, Paul, 1984; The Situational Leader, Warner Bross
Inc., New York.
3. Keith Davis, 1977; Human Behavior at Work, Mc. Graw Hill
Ltd, New Delhi.
4. Mc.Clleland, David, 1960; Three Social Motif, The Free Press
New York Calliers.
5. Newcomb Theodore M, Ralph H. Turner, Philip E. Converse,
1985; Social Psychology, Holt Rinehart & Winston Inc.
Nama Mata Kuliah: Comprehension of VCD / Wawasan DKV
Semester: 5 (Lima)
Kredit: 02 SKS
Pembelajaran:
Silabus: A comprehension of the world of VCD in all perspective, and therefore
a study of graphic design history is recommended to fulfill the aim.
The subject of graphic design development is given through capital
lectures in VCD field.
Tujuan: To create discussion about the function and forms of graphic design
and especially VCD, pointing at the changes in social condition,
development of technology, and development of art, and the
existence of the world of visual communication design.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Booth-Clibrorn and Baroni, Daniel, 1980. The Language of
Graphics. Thames and Hudson, London.
2. Heller, Steven and Chwast, 1988. Graphic Style, Thames &
Hudson, London.
3. Hollis, Richard, 1994. Concise History of Graphic Design,
Thames & Hudson, London,
4. Meggs, Philip G., 1983. A History of Grpahic Design, Van
Nostrand Reinhold, N.Y.,
Miller-Brockmann, A History of Visual Communication, Arthur
Niggli Ltd., Teufen, Switzerland, 1971
Semester 6-8 Subjects: Graphic Design
Nama Mata Kuliah: Typography II/ Tipografi II
Kode Mata Kuliah: DK324A
Semester: 6 (enam)
Kredit: 02 SKS
Silabus: The application of typography in terms of font designing and layout in order
to solve problems in visual communication, based on concepts, messages,
and targets meant by the media, and designing typography for more complex
communication problems.
Tujuan: Students are expected to solve more complex and more specific
communication problems in media publishing, exhibition, display, and
corporate identity, using conceptual critical analysis through typography, for
solving design and communication problems.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Craig, James, Designing with type: a basic course in typography,
1980.
2. Clair, Kate, A Typographic Workbook. 2000
3. Meggs, Phillip, The History of Graphic Design, 1989
4. Brady, Philip,Using Type Right, North Light Books,- Bringhurst,
Robert, The Elements of Typographic Style, 2000
5. Bringhurst, Robert, The Elements of Typographic Style, version 2.4, H&M
Pulishers, 2001.
6. Carter, Philip Meggs, Typographic Design: Form & Communication,-
7. Frutiger, Adrian, Sign and Symbols, Their design & Meanin, Studio
Editions, 1989.
8. Meggs, Philip, Type and image: the language of graphic design, -
9. Romano, Frank J., The Typo Encyclopedia, -
Nama Mata Kuliah: Tinjauan Desain Grafis
Semester: 6 (Enam)
Kredit: 02 SKS
Silabus: To give basic knowledge about the principles of graphic design, starting from
creative ideas, aesthetic aspects, up to the application as tools of visual
communication. Also observing the national and international graphic design
phenomenons, and the examples in the application in static or dynamic
media.
Tujuan: To build a comprehension of charracters and attitude of many types of

graphic design (static or dynamic), in terms of function/objective, technology,
and culture.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Booth – Cibbom, Baroni ; The Language of Graphic, Thames & Hudson,
London, 1980
2. Rand; A Designer’s Art’s ; Yale university Press, 1985
3. Jenning; The Complete Guide to Advance Illustration and Design;
Chartwell Books, Inc, 1987
4. Dorner, Peter; The Meaning of Modern Design, Thames & Hudson,
London, 1990
5. Kress, Gunther R.; Reading Images: The Grammar of Visual Design,
Routledge, 1996
Nama Mata Kuliah: Analysis of Graphic Design/ Analisis DG
Semester: 7 (Tujuh)
Kredit: 02 SKS
Silabus: Using comprehensive observation to analyze perception and message
construction in graphic design works. Analyzing visual improvisation in
graphic design application through semiotics, rhetoric, and other visual
observation methods.
Tujuan: To give knowledge about the theories of semiotics and rhetoric as tools for
visual analysis for many design application. By using examples of graphic
design applications, students will be able to evaluate and analyze visual
codes.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Daftar Pustaka: 1. Bryson, N., Holly, M.A., & Moxey, K. eds, Visual Culture: Images and
Interpretations. Hanover: Wesleyan University Press of New England,
1994.
2. Buchanan, Richard and Victor Margolin, Discovering Design: Explorations
in Design Studies, Chicago: University of Chicago Press, 1995.
3. Burgin, Victor, Seeing Sense, In Howard Davis and Paul Walton, eds.
Language, Image and Media. New York: St. Martin's Press, 1983.
4. Katherine Frith, Undressing the Ad, - Hall, S. & du Gay, P. eds, Questions
of Cultural Identity, London: Sage Publications, 1997.
5. Lester, Paul Martin, Visual Communication Images with Messages, -
Lupton, E. & Miller,A. Design, Writing, Research: Writing on Graphic
6. Design, London: Phaidon Press, 1999.
7. Moriarty, Sandra, Visual Semiotics and the Production of Meaning in
Advertising, 1995.
8. Ockerse, Thomas, Principles in Action for the Graphic Designer,-
Piliang, Yasraf Amir, Dunia yang Terlipat, Mizan, 1997.
9. Ralph Ross, Symbols and Civilization, Telford, Anne, Color Predictions,
Communication Arts, January/February 1994.
Nama Mata Kuliah: Graphic Design Seminar
Kode Mata Kuliah: DK40S1
Semester: 7 (Tujuh)
Kredit: 03 SKS
Silabus: Leads students to the ability of bringing up a graphic design topic into a
seminar forum. It includes picking up a topic, methodology and types of
writing, up to presenting it to a seminar forum.
Tujuan: Students are expected to have the ability to bringing up topics and describing
it structurally into a paper, presenting the ideas, and defending it in a forum.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%
Nama Mata Kuliah: Graphic Design Profession
Kode Mata Kuliah: DK40K1
Semester: 7 (Tujuh)
Kredit: 03 SKS
Sifat Kuliah: Praktika
Silabus: Part time work in a professional graphic and advertising design company;
focusing on a real job in the division of design and graphic design production.
Tujuan: Students are expected to have gain knowledge from first-hand experience in
professional graphic-advertising design field, and to have mental readiness
and ability to communicate in their professional community; that is the graphic
design professionals.

- LCD/Infocus
- Komputer/Notebook
- OHP
- Tugas 30%

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FIRST YEAR SUBJECTS

Aim: - To gain knowledge, understanding, sensitivity, and technical skill

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Aim: 1. To comprehend the application of visual communication in the field

Aim: 1. To comprehend the application of visual communication in the field

Learning Substance: - Knowledge 40%

Aim: To give comprehension and basic skill in dealing with designing

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Aim: To guide students to be familiar with the system of multimedia visual

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Aim: Students are expected to understand and apply the persuasion

Learning Substance: - Knowledge 30%

Learning Substance: - Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 40%

Tujuan: - To gain knowledge about illustration drawings, and to be able to

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 40%

Tujuan: To understand the main job of a visual communication

designer and the proceeding of designing process; from pre-

production, production, to post-production printing

processes. This will be a valuable knowledge for designing

in the real world, because it will determine a work to be

realistic and allows it to be mass-produced. This will be a

good knowledge to be a mediator between clients and

Bobot Pembelajaran: - Pengetahuan/Knowledge 50%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Tujuan: To understand that the basic function of typography is choosing, arranging,

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Tujuan: To understand the concepts and to be able to create illustration design

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Tujuan: To comprehend the thoeries and techniques of photography, applied in visual

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Tujuan: To understand the role of visual communication designer in

the late digital era, and to have knowledge in the basic

techniques of digital reproduction.

To know the process of production in order to produce a decent final artwork.

Bobot Pembelajaran: - Pengetahuan/Knowledge 60%

Bobot Pembelajaran: - Pengetahuan/Knowledge 50%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 40%

Tujuan: To comprehend the application of theories/concepts of communication in the

Bobot Pembelajaran: - Pengetahuan/Knowledge 60%

Tujuan: Students are expected to have the knowledge of human

Bobot Pembelajaran: - Pengetahuan/Knowledge 60%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Tujuan: To build a comprehension of charracters and attitude of many types of

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

Bobot Pembelajaran: - Pengetahuan/Knowledge 30%

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