LOC-AID Technologies

Location Matters™

Florida Venture Forum

February 2011
 Any device, any network, any location need

LOC-AID 100% OF EVERY MOBILE FOR ANY

LOCATES NETWORK DEVICE LOCATION
LOC-AID works
LOC-AID has built LOC-AID can reach LOC-AID can locate
everywhere.
the largest global 100% of network. over 500 million
Indoors or outdoors.
carrier footprint for For any mobile devices.
GPS or CELL-ID.
location data application. No GPS chip* needed.
High accuracy or
access. No app download.
Instant Locate
No user action.
On any platform –
2G, 3G and 4G.

The world’s largest location

gateway for enterprise LBS

2 * Over 80% of wireless devices are not “smart.”

 Why LOC-AID matters

Disruptive technology

Tollbooth for enterprise LBS

$150M LBS enabler

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 How Do You Own Mobile Location?

1. Lock up Supply-Side
Build an inter-carrier gateway

2. Lead on Demand-Side
Focus on enterprise apps

3. Drive Volume, Value & Voice

Lead on Privacy and Location Service

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Phase 1: Build the platform in Miami

 LOC-AID’s platform is hosted in

Miami, a Tier-IV facility with N+2
power and cooling infrastructure
with Terremark
 Miami has been ranked as one of
the top-five best interconnected
cities in the world (ahead of San
Francisco)
 LOC-AID selected Miami for its
numerous telecommunications
carrier facilities, fiber loops,
international cable landings and
multiple power grids.
 Phase 1: Lock up network supply

90M

48M 34M
92M

7M
58M
8M
7M

2005-2008 2009 2010 2011

US: 14M
120M
Commercially Available Int’l: 42M

Connection Underway
7M
MOU/Contract

Total Locatable Subs (MM) 7 14 62 120 120 120 212 302 344 400 407 527
Markets
Cum. % of market 31% 63% 18% 72% 83% 98% 96% 100%

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 Phase 1: Build an inter-carrier gateway

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 Phase 1: Achieve cost advantage

LOC-AID Xchange Gateway

Technology Investment • $10M dollars and 180 man-years in R&D, development
and engineering

Stability • Two redundant systems

• Hosted in Tier IV data center
• 99.99% uptime
• Real-time alerting to operations team

Scalability • Standard platforms and open standards

• Virtualization and load balancing built in
• Low-cost platform and business model
• Increasing volumes drive operating efficiencies

Security • Extensive privacy framework already built

• Passed “blind” carrier audit in Q1 2010

Intellectual Property • One patent issued, four pending

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 Phase 1: Locate any device

Network-Based App-Based

US Addressable Subs 290 M 50 M

Adoption Hurdle NO DOWNLOAD App Install, User Action

iPhone, Android, BB,

Platform-specific App NONE: ALL DEVICES
Win, Symbian

Speed 0-6 Sec 15-35 Sec

Accuracy 5 – 500m 5 – 100m

Indoor Coverage YES NO

Downtown Coverage Ubiquitous Spotty

Battery Drain NONE Severe

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 How Do You Own Mobile Location?

1. Lock up Supply-Side
Build an inter-carrier gateway

2. Lead on Demand-Side
Focus on enterprise apps

3. Drive Volume, Value & Voice

Lead on Privacy and Location Service

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 Phase 2: Make it easy for developers

Single API accesses any mobile

device on any carrier network

One price per locate

One contract

One point-of-contact

Developer certification and app on-boarding

Privacy management per CTIA Guidelines

11 Copyright © 2009, LOC-AID Corporation. Confidential - do not copy or distribute

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 Phase 2: Simplify the demo

12 Copyright © 2010, LOC-AID Technologies. Patents pending, all rights reserved. Confidential - Do Not Copy or Distribute
 Phase 2: Focus on enterprise LBS

Demand drivers of Enterprise LBS. Value of a location look-up

 Mobile fraud management Fraud Prevention
New  Authentication and verification
Authentication
business
 Resource tracking
models Verification
 Monitoring “presence”
Analytics
 Employee monitoring
Cost Tracking

Savings  Asset tracking

Mobile Mktg
 M2M
Geoservices
 Proximity mobile marketing
Revenue  Mobile analytics Consumer Apps

and  Consumer geo-service Gaming

customer
growth  Hyper-local search Social networks
 Privacy management
0 1 2 3 4 5
Market value per ping
Source: Merrill Lynch, Frost & Sullivan, Berg Insight and LOC-AID analysis; April 2010.

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 Phase 2: Build Pipeline
As of Q4 2010

Cloaked. Because
we don’t know all
of you (yet).

2009 2010 2011

 How Do You Own Mobile Location?

1. Lock up Supply-Side
Build an inter-carrier gateway

2. Lead on Demand-Side
Focus on enterprise apps

3. Drive Volume, Value & Voice

Lead on Privacy and Location Service

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 Phase 3: Beyond gateway services

CARRIERS ENTERPRISE CONSUMERS

Monetize capacity Increase app value Privacy management

On-ramp apps Mobile ROI/CRM LBS-centricity
Counter Google/Apple “Presence” disruption Tracking Data Mining

Focus Focus Focus

Build Platform Differentiation Universal access
Lock Up Supply New LBS Tools Data monetization
Integrate billing Pricing Advantage Market insight

Connect to Carrier Networks Build Customers and Drive Traffic Add Features and Grow Profits

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 Phase 3: Beyond locates = privacy

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 Phase 3: Gateway + privacy = ∑insight

Carriers Enterprise
$12bn $12bn
Process Access
Services Control
System Insight

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 Experienced wireless team in place

RIP GERBER TOM STAHL DAVID ALLEN RON ZARAGOZA

President & CEO
• EVP/CMO: Intellisync (Nokia
acquired for $510M)
• CMO/CSO: Commtouch, (IPO)
• Senior mgmt roles at Digitas,
Deloitte, American Express
• Process engineer: Firestone
• BS Eng, Virginia; MBA,
Harvard
• 23 years experience
Chief Operating Officer
• COO: Telephia (Nielsen
acquired for $440M)
• Wireless ops exec at Bell
South
• Systems analyst: Mitre
• Fluent in Mandarin
• BS Eng, Duke; MBA, Haas
• 22 years experience
Technology
• Original team, location
standard, Qualcomm
• Director-Location Products:
SnapTrack (Qualcomm
acquired for $1B)
• Director, Samsung, Motorola
• BS Eng, Purdue; MBA, Illinois
• 23 years experience
Sales
• Head of Business Mobility:
Nokia (to AT&T, VZW, Cisco)
• Int’l Sales Director: Tellabs
(EMEA & LA)
• Midwest Branch Sales
Manager: Lucent
• BS Acctg., Western Illinois
• 22 years experience

NAOMI MORITA JEFF ALLYN SHAULI CHAUDHURI

Development Product Mgmt. Marketing

• VP Service Delivery, iLoop
Mobile
• Product Manager for Family
Minder (Autodesk)
• IVR Dev for TellMe, acquired
by Microsoft
• BS IEOR Berkeley, MS Applied
Math Santa Clara
• 18 years experience
• Product head for VZNavigator
• Product head VZW Network-
Initiated APIs
• Product leadership –
maintained and grew multi-
billion dollar portfolio
• 15 years experience
• VP, Global Marketing: Phoenix
Technology (PTEC)
• Director, Software Marketing
for Nokia Enterprise Mobility
• Director Mktg.: Intellisync,
Mitek
• MA, Ohio State Univ., MBA,
San Jose State
• 18 years experience

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 Backed by leading venture capital and private equity

Intersouth Partners is one of the most active and experienced venture capital
firms in the Southeast, having invested in more than 100 private companies.
Founded in 1985, Intersouth manages $780 million in seven venture capital
limited partnerships, making it the largest venture capital fund in North Carolina
and one of the largest in the Southeast. John Glushik, General Partner, is a
director on the LOC-AID board.

H.I.G. Growth Partners is the dedicated growth capital investment affiliate of

H.I.G. Capital, a leading global private equity investment firm with over $8.5
billion of capital under management, with over 250 investments across a wide
range of industries and transactional dynamics. John Kim, Managing Director, is a
director on the LOC-AID board.

Hamilton Lane provides private equity asset management services with over
$107 billion in total assets under management and supervision, including over
$15 billion for managed accounts and $49 billion in commitments to non-U.S.
funds, principally in Western Europe and the Asia Pacific region. Greg Baty, Vice
President, is a board observer for LOC-AID.

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 Unfair Advantages

Lowest cost operating platform

Largest gateway globally

Distribution strategy lock-up

Pricing and “margin lock”

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 Why LOC-AID matters

Disruptive technology

Tollbooth for enterprise LBS

$150M LBS enabler

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 LOC-AID Technologies

Location Matters™

Rip Gerber
President & CEO

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