Professional Documents
Culture Documents
A REPORT
ON
BY
RAJNI KAUSHIK
NAME OF THE ORGANISATION
APOLLO HOSPITALS
A REPORT
ON
1 |Page
FINAL PROJECT REPORT
CSR BRANDING
BY
APOLLO HOSPITALS
THE REQUIREMENTS OF
BBA PROGRAM OF
BIKANER
DISTRIBUTION LIST:
FACULTY GUIDE:
COMPANY GUIDE:
Dr.Vipin Khurana
Dr.Harinder S Sidhu
ACKNOWLEGDEMENT
An understanding study like this is never an outcome of the efforts of a single
person; I would like to express a word of thanks to all those who gave me their
sincere advice and information which made my training period an educative and
informative one.
2 |Page
FINAL PROJECT REPORT
TABLE OF CONTENTS
Acknowledgement………………………………………
…………………3
3 |Page
FINAL PROJECT REPORT
Synopsis………………………………………………………
………………..7
Abstract
……………………………………………………………………
…..8
Summary
……………………………………………………………………
..9
List of
illustrations…………………………………………………
………10
1.0 Company background
note……………………………………...12
1.1 Overview
…………………………………………………………
……12
1.2 Chairman
…………………………………………………………
……13
1.3 History
…………………………………………………………
……….14
4 |Page
FINAL PROJECT REPORT
1.4 JCI
accreditation………………………………………
…………….16
1.5 Apollo
logo…………………………………………………
…………17
1.6 Company financial
report……………………………………..18
1.7 Awards
…………………………………………………………
……….21
1.8 Apollo
milestones…………………………………………
……….22
2.0 Introduction to
CSR…………………………………………………27
2.1 Overview
…………………………………………………………
…...27
2.2 About
CSR……………………………………………………
………..27
5 |Page
FINAL PROJECT REPORT
2.3 Dimensions of
CSR…………………………………………………
29
2.3.1 Internal
…………………………………………………
……29
2.3.2 External
…………………………………………………
…..30
2.4 Benefits of
CSR……………………………………………………
…31
2.5 Examples of
CSR……………………………………………………
32
2.6 Apollo’s initiatives in
CSR……………………………………34
2.6.1 SAHI, SACH,
DISHA………………………………….34
2.6.2 ACOP…………………………………………
……………..35
2.6.3 ACCE…………………………………………
………………36
6 |Page
FINAL PROJECT REPORT
7 |Page
FINAL PROJECT REPORT
4.2.1 Newspapers
………………………………………………
43
4.2.2 Radio
…………………………………………………
………45
4.2.3 Television
…………………………………………………
45
4.2.4 On
ground………………………………………
…………47
4.2.5 Outdoor
…………………………………………………
…47
4.2.6 E-Mail and
SMS…………………………………………
51
4.2.7 Posters, standees, sun
boards………………….51
4.2.8 Call
center………………………………………
………….55
8 |Page
FINAL PROJECT REPORT
4.2.9 Hospitals
…………………………………………………
…55
4.2.10 Promotional
vans……………………………………….55
4.2.11 Partnership
………………………………………………..
56
5.0 LIST OF DATA
SHEETS………………………………………………57
5.1 Daily data
record………………………………………………
……57
5.2 Patient call
data………………………………………………..5
8
RECCOMENDATIONS……………………………………
………………61
REFRENCES…………………………………………………
………………62
GLOSSARY……………………………………………………
………………63
9 |Page
FINAL PROJECT REPORT
Chapter 1: SYNOPSIS
“CSR branding by Apollo Hospitals” is mainly studied and discussed in this report. The main aim
of the report is to know the various CSR activities that are adopted by Apollo hospitals and to make a
10 | P a g e
FINAL PROJECT REPORT
detailed study on the launch of their project “BILLION HEART BEATS” world wide to create
awareness among the people related many major health risks and heart checks.
a. Availability of the data: Some confidential information with respect to data and various other
things are not available to the trainees. Also the internal audit report is not shared with the
trainees.
b. Time constraint: The second limitation is with respect to the availability of time. The complete
information and data in very difficult to collect in 3 months time.
c. Authencity of the information: The knowledge available on the websites, journals, books and
brouchers is not correct and it may affect the analysis of the report.
The project is undertaken to understand CSR branding of Apollo Hospitals and their contribution in
the healthcare sector. The scope of the project is identified as:-
• To find out what are the policies they are following to achieve it.
• To get knowledge about the various projects that are currently running in Apollo and they are
benefitted by them
11 | P a g e
FINAL PROJECT REPORT
ABSTRACT
12 | P a g e
FINAL PROJECT REPORT
So that’s why Apollo hospitals being the brand leader in the field
of health care had a huge responsibility to make the people aware
of the possible health risk that an individual face because of its
busy lifestyle. In this project Apollo has taken the responsibility on
a large scale and launched such a big and huge project in which
many of the big sectors of corporate world are also involved which
are helping Apollo in achieving its targets and give all the possible
help to the nation.
SUMMARY
The project ‘BRANDING CSR BY APOLLO
HOSPITALS’ is to describe the initiatives by Apollo
in the field of Healthcare and also describe their
contribution which they are performing from the
past few years.
CSR activity is mainly to serve the nation and help
the people and the society by which they can be
13 | P a g e
FINAL PROJECT REPORT
LIST OF ILLUSTRATIONS
S.NO ILLUSTRAT TOPIC PAGE
ION NO.
14 | P a g e
FINAL PROJECT REPORT
15 | P a g e
FINAL PROJECT REPORT
16 | P a g e
FINAL PROJECT REPORT
• Telemedicine
• Pharmacy retailing
17 | P a g e
FINAL PROJECT REPORT
• Clinical research
• Medical education
• Health Insurance
18 | P a g e
FINAL PROJECT REPORT
The Apollo group opened its first clinic in Dubai in 1999. He has also been
pro-active in modifying government regulations to suit current medical
trends. He also helped and made the government to take a more liberal
view on organ transplants among others.
1.3 History:
19 | P a g e
FINAL PROJECT REPORT
Apollo Hospitals started as a 150 bed hospital in Chennai in 1983. India in the
early 80's was not the easiest place for private enterprise. Moreover private
healthcare institutions were unknown and they were not doing cutting edge
work. 25 years later it is an amazing story of success, achievement and most
importantly, dreams realized.
As Apollo Hospitals has made colossal strides to reach where it is, more and
more facets of the founding vision have turned to reality. Today Apollo
Hospitals is not just one of the country's premier healthcare providers but
has also played a pioneering role in helping India become a centre-of-
excellence in global healthcare.
However the largest achievement of the Apollo Group has been to take
quality healthcare to across the length and breadth of India. Of touching
more than 40 million lives and giving hope to an entire segment of the Indian
population who did not have an option beyond limited medical infrastructure.
Apollo has succeeded in being more than just a quality healthcare provider.
It has been a major player in scripting the medical landscape of the nation.
This is primarily because the group has continuously been at the helm of
several game-changing innovations in Indian healthcare.
20 | P a g e
FINAL PROJECT REPORT
Apollo has succeeded in being more than just a quality healthcare provider. It
has been a major player in scripting the medical landscape of the nation.
This is primarily because the group has continuously been at the helm of
several game-changing innovations in Indian healthcare.
By the start of the new millennium, Apollo Hospitals Group had become an
integrated healthcare organization with owned and managed hospitals,
diagnostic clinics, dispensing pharmacies and consultancy services. In
addition, the group's service offerings include healthcare at the patient's
doorstep, clinical & diagnostic services, medical business process
outsourcing, third party administration services and heath insurance. To
enhance performance and service to customers, the company also makes
available the services to support the business of healthcare; telemedicine
services, education and training programmes & research services and a host
of not- for- profit projects.
21 | P a g e
FINAL PROJECT REPORT
It is a US based, not for profit accreditation body, which sets and addresses
standards for the health care provider’s level of performance in key
functional areas, such as patient rights, patient treatment and infection
control.
22 | P a g e
FINAL PROJECT REPORT
3. Assessment of patients.
4. Care of patients.
LIGHT OF
HOPE
HUMAN
TOUCH
TORCH
BEARER
CIRCLE
OF LIFE
HEALING
23 | P a g e HAND
FINAL PROJECT REPORT
• CIRCLE OF LIFE: The confidence the patients have when they come to the hospital.
Apollo hospitals acquired a strong position in the field of healthcare. AHEL (Apollo Hospitals
Enterprise Limited). AHEL was incorporated in the year 1979 being first listed entity in healthcare
sector in India. Dr Prathap C Reddy who is now the executive chairman, promoted AHEL and holds
majority stake in the company.
AHEL is a strong, leading and integrated player in the healthcare space of India and has well diverse
business interest ranging from hospitals to clinic, pharmacies to insurance and BPO to education.
24 | P a g e
FINAL PROJECT REPORT
REVENUE IN CRORES
It is evident from the figures alone that out of 100, 56%of the revenue is generated from hospital and
32%is from pharmacy department. 2%is the revenue generated from both Apollo clinic and BPO
where as nearly 8%is from consultancy side.
APOLLO HOSPITALS:
AHEL recognized as ‘Architect of Healthcare’ owns the distinction of 50 hospitals and 8500 beds under
management. In India it has full-fledged hospitals operating in cities like Chennai, Madurai, Delhi, Kolkata,
and Ahmadabad etc. In the international Healthcare space AHEL has its presence in Dubai, Mauritius &
Dhaka etc.
Hospital segment contributes nearly 56% towards consolidated revenues and the capital employed is
nearly Rs 4000 million spread all over. In FY 06, 1000 new beds had hit the market in 50:50 ratio
between owned and managed.
In this graph it is clearly seen that with in the upcoming financial years no of owned beds by Apollo
are increased at a much faster rate in comparison to managed beds
25 | P a g e
FINAL PROJECT REPORT
AHEL started the business of Apollo pharmacies and clinics in the year 2000 and a huge success is
seen in it in the coming years.
Pharmacy division through which AHEL retails medicines was initially confined to south with a trial set
up of 100 shops. Currently, AHEL owns 160 pharmacies across India in and around their hospital
area. Outlets in hospital premises contribute 70% of revenues whereas rest is contributed by
pharmacies.
26 | P a g e
FINAL PROJECT REPORT
BPO DIVISION
Business Process Outsourcing (BPO) is a globally accepted as a straight beneficiary. But
the upcoming sector will be medical Process Outsourcing (MPO). Globally, MPO has a $200
billion industry and India occupies minuscule share. Few outfits have mushroomed catering
to this branch of outsourcing which remains largely untapped.
CONSULTANCY
AHEL is giving a big push to its consultancy business which is basically export driven. This
division offers project management service of higher status to its clients and reported to
have a turnover of about Rs 250 million in FY04. This division offers complete consultancy
service related to hospitals sector under single roof. Services include design, Set up,
Construction, Equipment arrangement, Staffing and Management running operations.
27 | P a g e
FINAL PROJECT REPORT
Over the years, Apollo has received many awards and accolades in
recognition of its pioneering achievements in Indian healthcare.
1. In 1998 Apollo Hospital Chennai was awarded the ISO 9002 Certification.
3. Apollo Hospitals, Chennai & Hyderabad won the healthcare awards 2008,
instituted by the Express Healthcare Publications (The Indian Express Group).
The awards received include:
7. Avaya Global Connect award went for the second successive year, in 2006,
to Apollo Hospitals, Hyderabad for customer responsiveness in the
healthcare sector based on a nationwide polling exercise.
8. Apollo Clinics were awarded Franchisor of the Year for 2003 and 2004.
10. In 2008, Apollo Hospitals featured in the world’s top 50 local dynamos
list, according to a new study by Boston Consulting Group.
11. In June 2009, Apollo Hospitals Group featured among the top 5 in the
India’s most caring hospitals survey done by India Today.
28 | P a g e
FINAL PROJECT REPORT
12. Apollo Hospitals, Chennai ranked as the 'Leading Corporate Hospital' for
the year 2009 by THE WEEK- IMRB survey.
13. Apollo Hospitals India has won the Web Marketing Association - USA’s
Standard of Excellence WEBAWARD 2009 in 3 categories - Medical,
Healthcare and Healthcare Provider, for its website www.apollohospitals.com.
14. Apollo Hospitals Hyderabad and Indraprastha Apollo Hospitals Delhi win
the FICCI Healthcare awards for Excellence in Patient Care and Excellence in
Healthcare Delivery. Apollo Hospitals Hyderabad also bags the FICCI
Healthcare award for Excellence in HR Practices. The FICCI Healthcare
Excellence Awards were the first of its kind to recognize and honor the good
and proactive work carried out by the healthcare providers and State
Governments and to improve healthcare services for masses by overcoming
the numerous challenges faced by the Indian healthcare industry.
15. In 2009, The Government of India honored Apollo Hospitals with the
Apollo Commemorative Stamp felicitating the group's pioneering spirit,
commitment to healthcare and service to the nation
The 1980’s
• Right from the beginning, Apollo’s tryst with quality cardiac care was
established. By 1985, the Cardiac Surgery Programme completed 100
surgeries, with a success rate of 98%. In a couple of years, over 700 Open
Heart Surgeries were completed at Apollo.
• Birth of a baby by the ‘GIFT’ procedure, by the IVF unit in 1989.
The 1990’s
29 | P a g e
FINAL PROJECT REPORT
• By 1992, Apollo Hospitals introduced Artery Stinting for the first time in
India.
• In 1995, Apollo Hospitals performed its first Bone Marrow
Transplantation, as well as the first multi organ transplant in the country.
• The same year, three year old Aftab was the 10,000th patient to
undergo Open Heart Surgery at Apollo Hospitals, Chennai.
• Apollo Hospitals pioneered many orthopedic procedures like Hip and
Knee Replacements, Birmingham Hip Resurfacing and Disc Replacements
The 2000’s
MEDICAL:
30 | P a g e
FINAL PROJECT REPORT
31 | P a g e
FINAL PROJECT REPORT
TECHNOLOGICAL:
32 | P a g e
FINAL PROJECT REPORT
33 | P a g e
FINAL PROJECT REPORT
34 | P a g e
FINAL PROJECT REPORT
In the last twenty years, there has been a sudden change in the nature of the
triangular relationship between companies, the state and the society. No longer
can firms continue to act as independent entities regardless of the interest of
the general public. The evolution of the relationship between companies and
society has been one of slow transformation from a philanthropic coexistence to
one where the mutual interest of all the stakeholders is gaining paramount
importance. Companies are beginning to realize the fact that in order to gain
strategic initiative and to ensure continued existence, business practices may
have to be moulded from the normal practice of solely focusing on profits to
factor in public goodwill and responsible business etiquettes.
The business environment has undergone vast changes in the recent years in
terms of both the nature of competition and the wave of globalization that has
been sweeping across markets. Companies are expanding their boundaries from
the country of their origin to the evolving markets in the developing countries
which have been sometimes referred to as emerging markets. The current trend
of globalization has brought a realization among the firms that in order to
compete effectively in a competitive environment; they need clearly defined
business practices with a sound focus on the public interest in the markets.
That’s how corporate social responsibility comes into existence for the mutual
beneficial of the company and the society and to serve the nation to a great
level.
35 | P a g e
FINAL PROJECT REPORT
community and society at large.” CSR can be thus be simply defined as the
additional commitment by businesses to improve the social and economic
status of various stakeholders involved while complying with all legal and
economic requirements.
C S
O O
M C
P I
A E
N T
Y Y
CSR exhorts firms to diverge from their sole aim of maximizing profits and to
lay more importance on improving the economic and social standards of the
community in their countries of operation. CSR broadly represents the
relationship between a company and the community within which the
company operates. A sustained CSR programme is the one that reflects the
core values of the brand and contributes in delivering good brand promise.
36 | P a g e
FINAL PROJECT REPORT
techniques and take various steps due to which various types of ups and
downs come in their business. And if they are doing their business in the best
ethical way then they will experience a huge profit and did many good things
for their society which will be revert back to them in any manner. A company
gains much from their shareholders as they are the main investors and
promoters in generating the revenue for the company so it is very important
to balance shareholder interests against the interests of the wider
community.
CSR has been an area of scientific enquiry and has received a great attention
in the popular and academic period during the last decade. Efforts to
investigate social responsibility and its relationship to corporate performance
have been in progress and in great demand.
The dimensions of CSR are divided into two main category namely internal
and external relating to practices internal to the company and an external
dimension involving the external stakeholders respectively.
INTERNAL
DIMENSION
37 | P a g e
FINAL PROJECT REPORT
own work force. The internal dimension of CSR includes elements like
providing an environment for life long learning for employees,
employee empowerment, better information flow, improving the
balance between work, family, and leisure, diversified work force, profit
sharing and share ownership schemes, concern for employability as
well as job security among others. Active follow up and management of
employees who are off work due to disabilities or injuries have also
been shown to result in cost savings for the companies.
2. Work safety and health measures: Worker safety and labour health
have been documented to be having a direct impact on productivity of
the labour force. Although legal measures exist in most nations on
maintaining standards for ensuring worker safety and providing health
benefits, recent trends have made it imperative for companies to adopt
a proactive approach to this issue. In emerging markets having
significant cost advantages in labour, outsourcing of labour and
processes have led to the situation where companies not only need to
maintain high safety levels in their own premises but also ensure that
their suppliers and other connected parties comply with these
principles. The increased focus on safety standards and employee
welfare has led to the development of standards across industries.
Mechanisms are being designed especially in emerging markets for
measuring, documenting and communicating these qualities thereby
saving time, work and costs in the purchasing process.
38 | P a g e
FINAL PROJECT REPORT
External
dimension
39 | P a g e
FINAL PROJECT REPORT
From the past many years CSR activity is a boom for the companies as well
as for the society. This activity continuously helped nation to make progress
due to which it enhances companies’ growth and progress. Benefits of CSR to
society are as follows:
1. Increased sales and market share: Doing CSR activity will make
the people aware of the company and its products and hence it will
develop an idea of faith of the people on the company and therefore
increase the sales of the company due to which market share of the
company also increases.
40 | P a g e
FINAL PROJECT REPORT
5. Cost effective for the company: Many of the small and medium
industries are performing CSR activities on large scale and by doing
this they will have a huge exposure and gain a lot of experience which
they will use in their business and decrease the cost of production.
The basic philosophy that the corporate world follows is that every
company, like every individual, has a duty to society. Due to which CSR
come in to play and add a beneficial role to the environment and the
41 | P a g e
FINAL PROJECT REPORT
people who are taking part under it. Society has its share of multiple issues
and problems and to solve it is the part of every individual.
Various examples that are set by the Indian companies by doing CSR
42 | P a g e
FINAL PROJECT REPORT
3. ICICI BANK: The Social Initiatives Group (SIG) of ICICI Bank Ltd
works with a mission to build the capacities of the poorest of the poor
to participate in the larger economy. The group identifies and supports
initiatives designed to break the intergenerational cycle of poor health
and nutrition ensure essential early childhood education and schooling
as well as access to basic financial services.
43 | P a g e
FINAL PROJECT REPORT
As it is clearly described itself in the Apollo tagline that they are truly
interested in serving people and providing them all the basic necessities just
to serve the nation. Apollo hospitals also started many of the initiatives to
provide healthcare initiatives to the economically backward people.
44 | P a g e
FINAL PROJECT REPORT
history of cancer etc. It will also guide general practitioners and health
professionals in early detection of the disease.
DISHA-Distance healthcare advancement project
DISHA is a novel telemedicine initiative to provide long distance healthcare
to the under-served population. It is specifically aimed at providing
healthcare to vulnerable groups at an affordable cost. With this objective in
mind, a mobile Teleclinical van will reach out to areas that do not have
access to state of the art medical care.
45 | P a g e
FINAL PROJECT REPORT
• Free ECG
46 | P a g e
FINAL PROJECT REPORT
47 | P a g e
FINAL PROJECT REPORT
Heart is the most vital organ of the body after brain. It is the muscular organ
found in all the individuals, who is mainly responsible for the ‘pumping of
blood’ and help in generation of heart beats. Normal heart beat of the
human body is 72 beats per minute. It weighs about 250-300 grams in
females and 300-350 grams in males.
A heart main function is to receive used blood from the body and pump fresh
oxygen rich blood to nourish our body. To do all these functions:
• The heart muscle needs a good blood supply.
• The heart must be able to fill with blood and have a strong pumping
action.
• The heart valves must be working right and properly.
• The heart beats should be regular.
48 | P a g e
FINAL PROJECT REPORT
All these are the main reasons which increases the chances of heart diseases
and which at a later stage may lead to heart attack or heart failure and
eventually death of the person.
3.3TYPES OF HEART PROBLEMS:
49 | P a g e
FINAL PROJECT REPORT
3.4TREATMENT:
• Complete heart check: Heart check is very much important to lead a
healthy life. One has to visit its doctor even he has a little pain in its
chest and get ECG done. ECG tells us about the different waves that
are generated inside Heart. Always keep in touch with a Heart
specialist and ask him all the related questions so that no problems
arise in the future.
• Nitroglycerine: Nitroglycerine is popularly known as ‘glycerl tri
nitrate’ and is used as the vasodilator in various Heart conditions. It
mainly helps in preventing Angina pectoris and helps in subsiding chest
pain and deceasing blood pressure.
• By –pass surgery. By pass surgery is also called CABG (coronary
artery bypass graft). It is a surgical procedure which is mainly used to
relieve angina and reduce the risk of coronary heart diseases.
• Angioplasty: It is a technique of mechanically widening a narrowed
or obstructed blood vessel typically a result of arthrosclerosis. In this a
50 | P a g e
FINAL PROJECT REPORT
51 | P a g e
FINAL PROJECT REPORT
52 | P a g e
FINAL PROJECT REPORT
6. Eating
7. Stress
MARKETING OF BHB:
4.0 AN OVERVIEW:
BHB is a 360-degree, multimedia campaign which runs across all the major
metros namely:
• Ahmadabad
• Bangalore
• Chennai
• Delhi
• Hyderabad
• Kolkata
• Mumbai
• Pune
4.2 MEDIA COVERAGE:
Different types of marketing strategies are included for the promotion and
success of every project so multiple of things are also included in this project
also.
The various media that are covered in the project are as follows:
53 | P a g e
FINAL PROJECT REPORT
TOI to carry 11 quarter page ads on 1st,3rd, 5th and 7th page.
TOI to also carry PR stories and also interview of the Apollo hospitals
Chairman and various others popular personalities.
54 | P a g e
FINAL PROJECT REPORT
55 | P a g e
FINAL PROJECT REPORT
56 | P a g e
FINAL PROJECT REPORT
will tell public about various risk factors and also about to prevent
from them.
Media partners:
57 | P a g e
FINAL PROJECT REPORT
58 | P a g e
FINAL PROJECT REPORT
59 | P a g e
FINAL PROJECT REPORT
60 | P a g e
FINAL PROJECT REPORT
61 | P a g e
FINAL PROJECT REPORT
62 | P a g e
FINAL PROJECT REPORT
63 | P a g e
FINAL PROJECT REPORT
A standard reply is sent to the people in response to the pledge taken then further
heart related information are send on their E-Mail ids with in a spam of 24 hours.
64 | P a g e
FINAL PROJECT REPORT
Email reply
Thank you for writing to us. Your email is important for the battle against
heart disease. We will get in touch with you shortly.
SMS-
Push SMS – 3, 00,000/city is sent to all the people around 8 cities.
SMS BHB to 58888 and the sender will receive an automated reply.
SMS Reply
Thank you for your message. The battle against heart disease needs
your support. We will get in touch with you shortly.
65 | P a g e
FINAL PROJECT REPORT
4.2.7 . Posters, standees, sun boards: these things are used both for the
inside and outside promotion purpose which are very much useful in giving
information to the people and motivate them to take pledge and tell them to
ask others for the same.
66 | P a g e
FINAL PROJECT REPORT
Posters to be used:
Standees are to be displayed in all the major sites in or around Apollo and
also on all the major areas.
67 | P a g e
FINAL PROJECT REPORT
Sun boards are pasted on the different working areas in all the Apollo
hospitals and near by places. Special bus shelters areas and parking lots are
also covered for the information.
68 | P a g e
FINAL PROJECT REPORT
4.2.8 Call center: Special outgoing call service facility is also started for
BHB. Calls are made on 60601066 and then call gets connected to the
concern person regarding information or any other advice or help.
4.2.9 Special effort from the hospital side: various ACOP camps are
organized in various cities and free heart check-ups and advice is given
to the visitors. A separate data Is maintained for those people and calls
are made for the response.
4.2.10 Promotional vans: special vans with BHB posters are roaming in all
the nearby places especially for the promotion purpose.
69 | P a g e
FINAL PROJECT REPORT
70 | P a g e
FINAL PROJECT REPORT
71 | P a g e
FINAL PROJECT REPORT
0
TOTAL 2601 329 434 191 940 7816
S
Name of The Age/Gend Mobile
N Query Outcome
caller er Number
o
Campaign
Information
99104446 Not clear about
2 Mr. Manoj 42/M Provided,ask
41 campaign
ed to take
pledge.
Requested to
Mrs. Archna 95821188 No query SMS sent
3 42/M take pledge
Anand 75 impulsively
at website
Campaign
information
98992665 General awareness
4 Ms. Karma 22/F provided,ask
45 about campaign
ed to take
pledge.
72 | P a g e
FINAL PROJECT REPORT
Requested to
98113043 No query SMS sent
5 Mr. Aman 28/F take pledge
04 impulsively
at website
Requested to
95551554 No query SMS sent
7 Mr. Jatin 27/M take pledge
77 impulsively
at website
Information
on apollo
99582903 Asked for free
8 Mrs. Sarika 30/F camp on
64 campaign
15th may
provided.
What else Information
98110797 campaign is provided on
9 Ms. Mehek 23/F
72 providing except free heart
awareness camps.
Requested to
Mr. Yashpal 98100650 No query SMS sent
10 55/M take pledge
Chauhan 92 impulsively
at website
99990162 Sent on e-
11 Mr. Amit 40/F Asked for diet plan
24 mail id
Information
Mrs. Monica 98713305 Asked about camp provided on
12 38/F
Bhatnagar 18 activities free heart
camps.
Information
provided on
Mr.Ram Gopal 91364747 Asked for free apollo camp
13 58/M
Aggarwal 07 check up on 15th
may.Register
ed
73 | P a g e
FINAL PROJECT REPORT
Apollo health
Stroke patient
check and
98710845 wanted to know
14 Mr. Gracian John 61/M consultation
80 permanent
recommende
treatment.
d.
Asked for
98110964 Information
15 Mr.K.K Sood 64/M campaign
14 Provided
information
Asked for
97117712 Information
16 Mr. Atul 26/M campaign
22 Provided
information
Requested to
97113524 No query SMS sent
17 Mr. Pranay 20/M take pledge
34 impulsively
at website
Complained that
complaint
98990191 billionheartbeating.
18 Mr.S.K Mittal 50/M reported in
12 com not
department.
responding
74 | P a g e
FINAL PROJECT REPORT
RECOMMENDATIONS:
75 | P a g e
FINAL PROJECT REPORT
REFRENCES:
AUTHENTICATED SITES AND LINKS
• www.apollohospitals.com
• www.google.com
• www.wickepeadia.com
• www.billionheartsbeating.com
• info@billionheartsbeating.com
• www.pepsico.com
76 | P a g e
FINAL PROJECT REPORT
GLOSSORY:
JCI: Joint Commission accreditation
77 | P a g e
FINAL PROJECT REPORT
78 | P a g e