A

Project Report
On
Corporate Social Responsibility of Wipro Technologies
Limited

Submitted to:
Dr. Rajul Sing Submitted by:
Miltan Kumar Mishra
Sec – C
FT-09-771
Introduction
Wipro Technologies Limited is a giant information technology services corporation
headquartered in Bangalore, India. According to the 2008 – 09 revenue, Wipro is one of the
largest IT services company in India and employs more than 112,925 people worldwide as of
June 2010. It has interests varying from information technology, consumer care, lighting,
engineering and healthcare businesses. It is 9th most valuable brand in India according to an
annual survey conducted by Brand Finance and The Economic Times in 2010. Azim Premji
is the Chairman of the board.

Major Divisions
 IT Services: Wipro provides complete range of IT Services to the organization. The
range of services extends from Enterprise Application Services (CRM, ERP, e-
Procurement and SCM) to e-Business solutions. Wipro's enterprise solutions serve a
host of industries such as Energy and Utilities, Finance, Telecom, and Media and
Entertainment.
 Product Engineering Solutions: Wipro is the largest independent provider of R&D
services in the world. Using "Extended Engineering" model for leveraging R&D
investment and accessing new knowledge and experience across the globe, people and
technical infrastructure, Wipro enables firms to introduce new products rapidly.
 Technology Infrastructure called as TIS.

Offices and Development Centers

 India
 Bengaluru (Headquartered)
 Chennai
 Kolkata
 Pune
 Hyderabad
 Greater Noida
 Gurgaon
 Kochi
 Bhuvneshwar
 Mumbai (Wipro Technology Services Ltd. Erstwhile Citigroup Infomation
Technology and Operation Services)
 Americas
 Kings Mountain, North Carolina, Data Center

 Europe
 London

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CSR activity:

Education

Making education
At Wipro, their commitment to education is driven by a mission to impart knowledge that
helps the young develop holistic skills to address social, economic and environmental issues.
Wipro perceives education as a fundamental enabler of sustainable social change.

In this context, Wipro has undertaken educational initiatives that cover school reform and
the curriculum. These include:

Wipro Applying Thought in Schools

Focused, long-term initiative in school reform
Initiative based on the thought that every child must be given the opportunity to realize his/her
potential
Worked with over 10,500 educators in 1500 schools across 17 states in India
Partnered over 30 social organizations in this endeavour

Mission10X
A platform for the rapidly growing academic community of educators, learners and innovators
Helps them impart education that enhances the employability skills of fresh engineering
graduates in India
Reached out to 8,500 faculty across 19 states and conducted 285 workshops

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 Sustainability

Bringing environment consciousness to the forefront

Sustainability is not just about protecting our natural environment, it also involves creating a
better community, promoting a vibrant social network and reviving economic growth.
Wipro’s sustainability initiatives are based on the belief that businesses today have a clear
responsibility to contribute to the creation of a just, equitable and humane society.

Wipro’s initiatives in this area cover:

 Eco – eye
 Diversity

Eco-eye – A platform dedicated to showcase Wipro’s eco-initiatives and track the path
that Wipro has undertaken to enable eco sustainability.

Wipro develops eco-sustainability

Energy and GHG efficiency
25% improvement in energy efficiency in the last 6 years due to adoption of green building standards
based on LEED framework
44% reduction in use of printing paper through effective automated controls and behavioral changes
Water efficiency
32% of water requirement met through water recycling and harvesting
Waste management
Four biogas plants convert food waste to cooking fuel translating into a net reduction of 100 tons per
annum

Wipro enables eco-sustainability initiatives for customers

Builds Green Data Centers that consume 10-20% less energy
Operates green certified (LEED) buildings that offer better working environment and economy
Helps in greening existing buildings that save energy and operational costs
Consults factories to go 'Green' and work efficiently under an eco umbrella

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Diversity – Reflects the diverse culture at Wipro and extends opportunities to individuals
who can make a difference in the organization.
Wipro values diversity and we imbibe the cultures of the geography we operate in. This
sense of inclusiveness nurtures a culture of greater creativity and innovation.

Diversity is a mantra that Wipro practices and allows us to communicate and compete in
various global markets. Their initiatives are a reflection of this.

Wipro Diversity

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 Society & Community

Reaching out to make a difference

Wipro’s approach to social change is not driven by 'check book philanthropy' but by direct
engagement. A clear reflection of this is the fact within their organizational structure; they
have created distinct groups to focus on the chosen areas of engagement.

Wipro’s community efforts include:

Azim Premji Foundation

Wipro Cares

Azim Premji Foundation: The Azim Premji Foundation focuses on creating effective
and progressive models that significantly improve the quality of general education and
accountability in the school, especially in rural areas.

Wipro Cares is an earnest initiative by Wiproites to use the collective wisdom of volunteers
to make compelling and channelized contributions in the areas of education, community and
social development, continually.

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Wipro Cares: Wipro Cares is the community initiative that helps marginalized
communities living in our neighborhoods. This initiative is organized as a trust and works
with funds donated by Wiproites and these funds are in turn matched by Wipro.

Wipro’s Operations

Wipro Cares works on the model of channelizing voluntary employee efforts to

contribute to the needs of the neighboring communities.

Volunteers become members of the local chapter and few may emerge as leaders.

These chapters in different locations proactively identify projects based on the

requirement of the community in that location.

These projects are then evaluated by the project head and the central team to be
approved by the trustees.

They have launched Wipro Cares projects in the following areas:

Education

Healthcare

Environment

Disaster Rehabilitation

Wipro Cares has also volunteered efforts in various areas where extreme circumstances
required humane interventions.

Education
Wipro strongly believes that education is the basic enabler and through Wipro Cares they
work with NGOs who in turn work with underprivileged children. They offer them
opportunities for holistic development, run bridge schools and also train them in vocational
skills. While supporting these education activities we also train teachers to engage with
children who come from struggling backgrounds.

Education Projects

Back to the Future – A learning center for children

Wipro work through an NGO called Towards Future to provide learning opportunities and
bridge schooling. Their primary objective is to prepare the children to go to regular schools.
They also provide them a nutrition supplement in this center.

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Supporting girls to complete their high school

Wipro work through an NGO called Rockfund that encourages and enables girls to pursue
their education till 10th standard by providing them financial support. This is done through
close interactions with the child’s parents and the schools. The parents have to commit their
support in allowing the child to study.

Impact

The girls are motivated to pursue their education further

They are also encouraged and prompted to perform better in their studies because if they
do not achieve the required goals then the funding may be stopped

Teachers Training Center - Parivartan

Wipro work through an NGO called Door Step School to educate, train and equip teachers to
educate migrant children.
Impact

If the teachers are trained, then the children get comfortable with them thus reducing
drop-out rate

The trained teachers have successfully taken the number of beneficiary children up to
600 per year

Community Center to fulfill the need of children and adolescents

Our Work
Wipro work with an NGO called Swadhar to address the needs of children of all ages in a
particular area.

Impact

The confidence of children has risen and the drop-out rate has reduced

Adolescent girls have adopted skills such as tailoring, jewelry-making and other crafts,
thus helping them to earn a small living

The community is gradually responding to the concept of a library and are engaging
themselves in reading books and newspapers in their leisure time

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Healthcare
Rural Health Program

Wipro Cares launched Project Sanjeevani, its first rural healthcare project, on the 6th of
November 2009, in Aurangabad district. It was launched in partnership with Savitribai Phule
Mahila Ekatma Samaj Mandal (SPMESM), a reputed NGO, which has extensive experience
in working in rural healthcare.

The project will cover nine small villages, all situated in and around Wipro’s Waluj factory.
Over the next three years, Project Sanjeevani aims to build a sustainable Primary Healthcare
system with the involvement of the local population. Towards this aim, the project will:

Provide quality primary health services by operating a Mobile Health Clinic

Strengthen the local Anganwadi institutions to improve the attendance of children so as

to ascertain and improve their health

Identify and treat malnutrition cases in the project area

Identify and register pregnant women and provide them with basic medical services

Create awareness regarding personal hygiene, diet and vaccination through awareness
programs and counseling sessions

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Environment
Wipro is aware and concerned about the state of the global environment and ecology. They
believe that it is extremely important to create and maintain a sustainable environment in the
community around us. Wipro Cares has been continuously working in various areas that
contribute to a sustainable environment and some of these initiatives are reflected here.
Ecological Development of a lake in Manikonda, Hyderabad

The Manikonda Lake, measuring an area of about 8.84 acres, has been drastically shrinking
over the last few years due to the developmental activities around it. Our objective was

to develop a bio diverse lake eco system

improve the water holding capacity

create roosting and nesting sites for local and migrant birds and

develop weed patches as feeding and breeding grounds for birds

Wipro developed a unique niche for bio diversity by creating a natural habitat using locally
available silt, stones, plantation of native species of trees, herbs and rooted macrophytes.
This has significantly increased the number of birds such as herons, kingfishers and ducks
visiting the lake.
Transplantation of trees in Bangalore

Till date, we have transplanted 40 trees from busy roads in Bangalore into public places.
Another 30 trees have been transplanted into our own campuses.
'Less Plastic for Me' campaign

Along with an NGO called Saahas, that works in the area of waste management, wipro is
creating awareness regarding the ill-effects of use of plastic. In this endeavor wipro have:

Worked with and educated people at supermarkets, malls and shops

Introduced common collection centers for used plastic in schools, apartments and
super-markets

Worked with specific audience in apartment blocks and residential lay-outs to involve
them in our campaign

Worked with educational institutions through various clubs and active groups to
motivate students to reject the use of disposable products on campus and ensure the
collection and recycling of products used

Interacted with officers of the department of environment and ecology, state pollution
control board and city municipal corporation to introduce them to the program and to
elicit support from them

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Disaster Rehabilitation
At Wipro Cares, they believe that the victims of disaster need our help and
encouragement to rebuild their lives after natural calamities. Hence, we engage them to
understand their needs to be able to provide them the support that will help them create a
self sustainable environment.

Gujarat earthquake relief Orissa cyclone relief

Provided mobile physiotherapy units
Helped build a health center with a
physiotherapy unit to provide care to patients
Built a cyclone shelter equipped with a siren,
life jackets and HAM station
This center also works as a school and is
equipped with blackboards and benches

Our work in tsunami affected areas in Tamil Nadu

Wipro has spent considerable time to understand the needs of the affected people and
plan the rehabilitation program in this region. Given below are the details of the work that
they have executed in the tsunami affected areas in India.
Pushpavanam Village

Wipro’s work in Pushpavanam village focused on creating livelihood, building houses

and insuring the people against a similar disaster in future.

Evolved a cost effective but labor intensive solution to reclaim 100.25 acres of
agricultural land

Coastal tree plantation done in this village against the destructive recurring flood

Added additional infrastructure to four of the existing schools, catering to over 500
children

Built toilets and provided clean drinking water to the village to ensure hygiene and
good health
Naluvedapaty

Reconstructed houses that were damaged by the tsunami

Supported the village and helped reconstruct 35 earthquake and cyclone-free homes
as per the government norms in Naluvedapaty
Kasturba Kanya Gurukulam

Wipro worked with the Kasturba Gurukulam, a 65-year-old institution in Vedaranyam in

Nagapattinam district, started by Mr. Vedaratnam, a freedom fighter, who donated all his
land for this institution. It is a well-known pioneering institution that provides vocational

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training and education, and also helps girls to find jobs. In this regard they have taken the
following initiative:

They are constructing a school cum dorm facility

The dorm will accommodate 600 girls and the school will facilitate the integration
of spacious classrooms, laboratories and libraries

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