School of Pharmacy & Technology Management - MBA (Pharm. Tech.

) 2006 - 2011

COMMUNITY PHARMACY 432 SPL

Lecture* 4

Periods per week Practical -

Tutorial 1

Hours Marks

Evaluation system Theory Examination 3 80

Term Work 20

*Each lecture of 1hr duration.

1. Objective:

• Role of pharmacist in society and in patient care.

At the completion of this course the student should be able to understand:

• Responsibilities of a pharmacist, Importance of health education and details about drug information
services.

2. Prerequisite :
Basic knowledge of pharmacology and awareness of community pharmacy.

3. Detailed Syllabus:

Unit Topics Duration (Hr.)

1 Community Society and Medical Sociology 3

Community health care concepts, levels and systems. Health

2 Policy, health team, health promotion, education and 4
rehabilitation,Public health, recent advances

Health Program in India – National Health Programs – AIDS,

3 5
Tuberculosis,child health and family welfare program.
 International health WHO and other agencies, their health
program. Health care schemes, health economics, health
information, health Insurance programmes

4 Concept of role of Pharmacist in society 3

Health education and communication – Aims and objectives,

5 Principles and practice of health education, Methods of health 4
communication

Practice of Patient Education and counseling –Objectives,

methods, qualities for successful counseling, barriers and
6 outcome of patient counseling, medical compliance and Patient 4
information leaflets – content, design and layouts, advisory
labels.

Pharmaceutical care and pharmacy practice - Definition,

7 3
concepts, philosophy and responsibilities

Nutrition and health concepts, energy requirements,

malnutritional problems in public health, nutritional facts in
8 5
selected diseases, nutritional surveillance. Food hygiene and
food toxicants, therapeutic diets.

Drug information services, the collection of information about

9 use, dosage, rationale and toxicity of drugs. Information on 5
poisons

Concept of essential drugs and prescribed medication and

10 community pharmacy management. Polypharmacy and its 3
implementation.

Community Pharmacy Management

• Selection of site, space layout and design

11 3
• Staff, Materials – coding, stocking

• Legal requirements

• Maintenance of various registers

 • Use of Computers : Busines and health care softwares.

12 Good community pharmacy practices(GCPP) 3

4. Prescribed Texts:

• Pharmacy Practice in an Aging Society

Jeannette Y. Wick / Paperback / Haworth Press

• Drug misuse and community pharmacy by John Strang, Janie Sheridan

• The Pharmacy Technician: A Comprehensive Approach by Jahangir Moini

5. Reference Books:

• Community Pharmacy: Symptoms, Diagnosis and Treatment Paul Rutter

• Drug Misuse and Community Pharmacy, Janie Sheridan and John Strang

• Pharmaceutical Practice by R. Michael E. (EDT) Richards, Arthur J. Winfield

• Your Own Pharmacy: The Guide for GPs David Roberts

6. Internet Reference:

• www.communitypharmacy.coop/

• www.dh.gov.uk/PolicyAndGuidance/MedicinesPharmacyAndIndustry/

• www.ncpanet.org

• http://www.communitypharmacy.coop/articles/index.cfm?mode=category&article_catID=12

7. Term work:

• Minimum 2 class tests

(MBA (Pharm Tech) Trimester -X
Sub: Organizational Behaviour Code :

Periods per week Lecture 2( 1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: This course follows the behaviour of individuals in an
organization, develops the behaviour changes found in work groups, the behaviour of groups in
inter-group conflict and goal setting and finally how behaviour is a consideration of organizational
design and organizational change.

Prerequisite: NIL

Detailed Syllabus
Unit Topics Duration (Hr)

1. Introduction, Predicting Behaviour, OB in Global context, 6

2 Foundations of Individual Behaviour, Perception and Individual Decision 7
MakingValues, Attitudes and Job Satisfaction,Basic Motivation Concepts
and Applications

3 Foundations of Group Behaviour, Communication and Group Decision 7

Making, Leadership, Conflict, Negotiation and Intergroup Behaviour

4 Foundations of Org. Structure,Org. Design., HR Policies & 6

Practices,Org. Culture, Work Stress

5 Organisational change and Development, 4

TOTAL HRS. 30

Text Book:
Stephen .P. Robbins, Organisation Behaviour , Prentive-Hall,India

Reference Books :

Schermerhorn, Hunt, and Osborn (2000), Organizational Behavior, Seventh Edition, Wiley. SUPPLEMENTAL

MATERIALS: Any required will be distributed in class.

Internet References: NIL Term Work: Class Test/ Assignments/ Case Studies/ Presentations
(MBA (Pharm Tech) Trimester - X
Sub: Marketing Management Code :
Periods per week Lecture 2(1.5 hours each)
Term Work(Practical) -
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50
Term Work 50
Objectives:

1. Introducing students to Marketing Concepts and Orientation 2. To help participants understand various
marketing tools/models for solving marketing problems 3. To help participants comprehend various
situations and marketing terminologies 4. To develop Conceptual and Analytical Skills and Marketing
Strategy Development

Prerequisite : NIL
Detailed Syllabus
Unit Topics Duration (Hr)
Introduction to Marketing, Marketing Concepts, Customer Value and
1 Satisfaction 4

2 Market Orientation, Marketing Planning 4

3 Understanding the Buyer 4
4 Segmenting, Targeting and Positioning 3
5 Product Management, Product Life Cycle Strategy 4
6 New Product Development Process 3
7 Brand Equity 3
15 Promotion and Advertising Management 3
16 Global Marketing 2
TOTAL 30

Text Book:
● Philip Kotler Marketing Management, (2003), Eleventh Edition. New Delhi: Pearson Education
Reference Books:
V.S.Ramaswamy and S Namakumari (2002). Marketing Management:
rd
Planning Implementation and Control (3 Edition). New Delhi: Macmillian India Ltd.
Dr. Rajan Saxena Marketing Management, (2003). Second Edition. New Delhi: Tata McGrawhill
S. C. Jain Marketing Planning and Strategy, (2006) New Delhi, Thomson Seventh Edition
Internet Ref: Will be provided by faculty

Term Work: Assignment/Class Test/ Case Studies/Presentations

MBA (Pharm Tech) Trimester -X
Sub: Research Methodology Code :
Periods per week Lecture 2(1.5 hours each)
Term Work(Practical) -
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50
Term Work 50

Objectives:

1. To impart knowledge to evaluate and conduct research on management problems/issues 2. To provide

skills necessary for the conduct of student research projects as a part of the programme requirement 3. To
highlight importance of research in management.

Prerequisite: Basic Statistical Methods.

Detailed Syllabus
Unit Topics Duration (Hr)
1 The research process – Relevance and scope of research in 3
management, Steps involved in the research process/scientific process.
Role of research in the industry. Role of research for managers

2 Formulation of a research problem – Sources of research problems, 3

management dilemma – management question – research question
hierarchy, how to formulate a research problem? Essential characteristics
of research problem
3 Objectives, variables and hypotheses :- Objectives of research, 3
identification and types of variables, hypotheses, concept and types

4 Related literature – Significance and sources of related literature, 3

reviewing of literature, references and referencing systems, bibliography,
research paradigms

5 Research Design – Research design – meaning and significance, types 3

of research designs, exploratory, descriptive, (survey and case study
methods), explanatory (ex-post facto and experimental)
Factors affecting internal and external validity of experiments.

6 The sampling process – Sampling – types – probability and non- 3

probability, sampling error, non-sampling errors, sample size confidence
interval and determination of sample size

7 Tools and techniques of data collection – Validity and reliability of tools, 5

quantitative tools, ranking and rating scales, construction of psychometric
tools, qualitative techniques: interviews, focus groups, participant and
non-participant observation. Learning & Application of SPSS
 8 Research proposal- Significance and preparation of a research proposal. 3

9 A research project on management issues 4

TOTAL 30

Text Book:
th
● William G. Zikmund , Business Research Methods 9 Indian Reprint 2009 , India Binding House.
References:
th
Cooper, Donald, R.Schindler, Pamela.S ,Business Research Methods 8 edition 2006,Tata McGraw Hill,
Uma Sekaran , Research Methods for Business – A Skill Building Approach 4th edition, 2006 , John Wiley
and Sons
Naresh Malhotra - Marketing Research: Applied Orientation 5th Edition 2007, Pearson Education

InternetReferences:

http://www.wadsworth.com/psychology_d/templates/student_resources/workshops/workshops.
http://www.slais.ubc.ca/resources/research_methods/index.html
http://www.socialresearchmethods.net/tutorial/tutorial.html

Term Work: Assignments/Class Test/ Research Paper/ Project

MBA (Pharm Tech) Trimester - XI
Sub: Cost Accounting Code :

Periods per week Lecture 2 ( 1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: ● To familiarize with the intricacies of cost accounting,
planning and management and to make aware about the tools for decision-making. ● This paper
complements the inputs provided in financial accounting. It is a detailed foray into aspects not
covered very deeply in the financial accounting systems. In this era of intense global competition,
cost control has become an imperative part of strategic management.

Prerequisite: ● Awareness of business transactions. No specific course is a pre-requisite for this

course.

Detailed Syllabus
Unit Topics Duration (Hr)

1 Introduction to Cost Concepts and its Managerial Purpose 3

2 Cost – Volume Profit Relationships 3

3 Decision Making in managerial situation 3

4 Cost Allocation and its methods 3

5 Traditional Costing v/s Activity Based Costing 3

6 Budgeting and Planning 3

7 Controlling and Variances 3

8 Waste, Spoilage, Detectives & Quality Cost 3

9 Introduction to Strategic Cost Management 3

10 Presentations on assigned topics 3

TOTAL HRS. 30
Text Book :

● Anthony Robert, Accounting Text & Cases, Tata McGraw Hill.

Reference Books:

  Charles T Horngren, George Foster and Srikant M Datar. Cost Accounting:

A Managerial edition, Prentice Hall of India Pvt. Ltd.

th
Emphasis’ (CAME) 11

New Delhi.

‘Management & Cost Accounting’ by Colin Drury. Chapman & Hall Publication
‘Students’ Guide to Cost Accounting’ by Ravi M Kishore. Taxmann publication
‘Cost Management: A Strategic Emphasis’ by Edward J Blocher, Kung H Chen and Thomas W
Lin. Irwin McGraw Hill publication
‘Accounting for Decision Making and Control’ by Jerold L Zimmerman. Irwin McGraw Hill
publication
‘Management Accounting’ by M Y Khan and P K Jain. Tata McGraw Hill publication Magazines &
Journals :
'Management Accounting: Text & Cases’ by Robert N. Anthony & James S. Recce.
Management Accountant’ published by the Institute of Cost & Works Accountants of India,
Calcutta.
‘Chartered Accountant’ published by the Institute of Chartered Accountants of India, New Delhi
‘The Journal of Accounting’ published by the Indian Accounting Association, New Delhi
‘Accounting World’ published by the Institute of Chartered Financial Analysts of India, Hyderabad.

Internet References:

The Institute of Chartered Accountants of India, www.icai.org

The Institute of Cost and Works Accountants of India, www.icwai.org
The detailed information of Indian companies, industry and economy, www.indiainfoline.com
The news of economy and business, www.economictimes.com
The Business Magazine for business and economy news, www.business-today.com
The International Accounting Standards Board, UK, http://www.iasc.org.uk
The American Institute of Certified Public Accountants, http://www.aicpa.org/index.htm
The Chartered Institute of Management Accountants, www.cima.org.uk

Term Work :

● Case Studies / Assignments / Class Test/Presentations

MBA (Pharm Tech) Trimester - X and XIV for existing batch
Sub: Management of Technology Code :

Periods per week Lecture 2( 1.5 Hours of each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives: To familiarize students on the following:

Prerequisite:
Detailed Syllabus
Unit Topics Duration (Hr)

1 Definition of Technology; its scope & classification 9 hrs

1.1 Introduction, What is Management, what is MOT;
1.2 MOT at Firm & National levels
1.3 Conceptual framework
1.4 Historical Perspective
1.5 Production & Product Technology
2 Technology Management Process – a brief overview 9 hrs
2.1 Technology Strategy

2.3 Technology Scanning, Forecasting, Planning & Audit

2.4 Technology Acquisition, Exploitation & Transfer

2.5 Technology Life Cycle
2.6 R & D, R&D Projects R&D Professionals

2.7 New Products New Processes & New Business Development

3 Organizing for Technology – a brief overview 3 hrs

3.1 The Design of Organizations

 3.2 Managing Technology based Organization
4 Critical factors in Managing Technology 6 hrs

4.1 Creativity and Innovation- an overview

4.2 Competitiveness and Innovation – an overview

4.3 Sociological and environmental issues

4.4 Intellectual Property Strategy

4.4 Global trends
5 Case Studies/Guest Lecture 3 hrs
TOTAL HRS. 30

Text Book :
● Management of Technology, Tarek Khalil, Mc Graw Hill International, Edition 2000

Reference Books:
Managing Technology & Innovation for competitive advantage, V.K.Narayanan, Pearson
Education,2009
Strategic MOT & Innovation, Robert A. Bungermen and Maidique A.Modisto, Irwin,

Term Work:

Case studies/ Class Test/ Assignment/ Presentation

MBA (PharmaTech) Trimester -X
Sub: PHARMACEUTICAL BUSINESS Code :
ENVIRONMENT

Periods per week Lecture 2 (1.5 hrs each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50

Objectives:

To familiarize students on the following: Regulatory Environment Government Policies- DPCO  Pre-
Patent era  Post-Patent era Pre & Post- Economic Liberalization in India Genesis of Indian
Pharmaceutical Industry- Govt initiatives on Pharmaceutical self-sufficiency, IDPL

Prerequisite: ----
Detailed Syllabus
Unit Topics Duration (Hr)

1 Genesis of Indian Pharmaceutical Industry- Govt initiatives on

Pharmaceutical self-sufficiency, IDPL Genesis of Drug Price Control
(DPCO) in India DPCO- bare act Regulatory Environment,
FDA Government Policies- DPCO  Pre-Patent era

 Post-Patent era GATT, WTO, TRIPS, IPR Organization

Copyrights International Conference of Harmonization Pre &
Post- Economic Liberalization in India & its impact on Indian
Pharma Industry Recession Proof Pharma Industry Future of
Indian Pharma Industry

TOTAL HRS. 30

BOOKS
Prescribed text:

India Pharmaceuticals & Healthcare Report Q1 2010

The emergence of the pharmaceutical industry in the developing world and its implications for multinational
enterprise strategies (P.M. Rao, Long Island University/C.W. Post Campus, Brookville, New York, USA.
Patents and the Indian Pharmaceutical Industry a report by Nilesh Zacharias and Sandeep Farias

Reference Books:

. India Pharmaceutical Regulatory Report 2010

. Drug & Cosmetics Act Rules by S.W. Deshpande
. Drug Policy (Govt of India)
MBA (Pharm Tech) Trimester -X
Sub: Operations Management Code :

Periods per week Lecture 2 (1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: ● To help students understand, appreciate and apply
concepts and contemporary practices of managing operations in manufacturing and services in the
prevalent business environment .

Prerequisite:

●To Familiarize students on the concepts of ‘Operations Management ,in production and service
and its universal applicability to all functions.

Detailed Syllabus
Unit Topics Duration (Hr)

1 Introduction 1
2 Operations strategy and Competitiveness 1
3 Process Analysis 2

4 Product Design and Process Selection –Manufacturing 2

5 Product Design and Process Selection –Services 2

6 Facility Location Facility Layout 2

7 Facility Layout 2
8 Waiting Line Management 2
9 Strategic Capacity Management 1

10 Aggregate Sales and Operations planning 2

11 Inventory Control 2
12 Material Requirement Planning 2
13 Operations Scheduling 2
14 Project Management (Including Exercise) 2
15 Total Quality Management :Focus on six sigma 2
 16 Just –in-Time and Lean Systems 1
17 Supply Chain Management 2
TOTAL HRS. 30

Text Book :

th
● Operation Management by Chase , Jacobs , Aquilano and Agarwal ,2006, 11 Edition Special Indian
edition - Tata MCGRAW Hill

References:
● Production & Operation Management by Buffa and Sarin
Production and Opeartion Management by Stevenson
Production and Operations Management by Adam and Ebert
Service Operation Management by Fitz Simmons

Internet References :

As prescribed by the faculty

Term Work :

Case Studies / Assignments / Class Test/Presentation

MBA (Pharm Tech) Trimester - X
Sub: BUSINESS COMMUNICATION II
Code

Periods per week Lecture 2 ( 1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

•To prepare for intra-organizational and inter-organizational communication. •To prepare for the job
recruitment process and thereafter function effectively inorganizations as competent managers

Prerequisite: Basics of Business Communication

Detailed Syllabus
Unit Topics Duration
(Hr)
1 Application letter & Interview/Interviewing Writing an application letter and 4
learning the techniques both of interviewing and giving interview.

2 Business letters Various strategies of writing business letters. 6

3 Documentation Techniques Advanced academic and professional 4

documentation techniques.
4 Conducting group discussions & meetings Rules of conducting group 4
discussions and meetings.
5 Art of listening & counseling Various counseling techniques. 4

6 Learning negotiation skills & resolving conflicts Negotiating and conflict 4

resolution techniques used inside and outside the organizations.

7 Communication Audit (Internal) Techniques of conducting internal 4

communication audit.

TOTAL HRS. 30

Text Book:
th
• L Gartside revised by S. Taylor, Model Business Letters, 6 edition, 1998, Pitman Publishing, London
Reference Book:
nd
Day Robert , Scientific English, A Guide for Scientists & other Professionsals, 2 edition, 1995, Phoenix
Oryax Press
st
Munter, Mary and Netzley, Michael,Guide to Meetings, 1 edition, 2001, Prentice Hall
st
Hager Peter J, H.J. Scheiber, Designing & Delivering Scientific, Technical & Managerial Presentations, 1
edition, 1997, John Wiley & Sons, Inc.

Term Work:
• Case Studies / Assignments / Class Test / Presentations / Role Play
CLINICAL PHARMACY AND DRUG INTERACTIONS 437 SPL

Lecture* 4

Periods per week Practical -

Tutorial 1

Hours Marks

Evaluation system Theory Examination 3 80

Term Work 20

*Each lecture of 1hr duration.

1. Objective:

• Course is designed to provide knowledge about drug interactions, ADRs and also about
pharmacovigilance.

At the completion of this course the student should be able to:

• Understand adverse drug interactions, their mechanisms and the idea of reporting them to various
pharmacovigilance centers

2. Prerequisite :
Sound knowledge of pharmacology and hospital pharmacy.

3. Detailed Syllabus:

Unit Topics Duration (Hr.)

Objective and scope of clinical pharmacy, present status. Clinical

1 pharmacy practice opportunities in hospital and community 2
pharmacy practice

Role of pharmacist in patient care in hospitals from time

of admission to discharge and follow up pharmacist conducted
2 patient interviews and presentation of medication history. Patient 3
drug profiles. Discharge interviews. Patient counseling and
assessment of compliance.
 Long term care facilities, care of neonates, paediatric,geriatric
3 3
patients

Monitoring the patients in health and illness. Monitoring of

patients with chronic diseases. Therapeutic drug monitoring,
4 4
using clinical pharmacokinetics for dosage individualization,
Medication errors.

Adverse drug reactions, Factors predisposing ADR’S, different

5 6
manifestations, detection and reporting and Pharmacovigilance.

Drug Interactions, mechanisms, pharmacokinetic and

pharmacodynamic interactions, examples, interactions of drugs
6 3
with food, alcohol, tobacco and during pregnancy. Clinical
significance and evaluation.

Drug interference with diagnostic tests, physical, clinical and

7 6
biological significance of selected pathological tests.

Intravenous admixtures, preparation and administration.

8 6
Incompatibilities in I.V. admixtures, total parenteral nutrition.

Drug Information Services and Centres, activities, elements of

9 drug literature utilization, selection, evaluation and 3
communication, abstracting services, computer applications

Investigational drugs and clinical research, phases,

10 pharmacist’srole in clinical trials, statistical methods of 3
interpretation, legal and ethical considerations

11 Prevention Drug abuse and Drug toxicity 3

12 Essential drugs, Rational drug use and Pharmacoeconomics. 3

4. Prescribed Texts:

• Clinical Pharmacokinetics: Concept and application- Rowland & Tozer

• Short course in clinical Pharmacokinetics- Noe, Dennis A.A.

• Basic clinical Pharmacokinetics, Winter- Michael, E.

• Basic Clinical Pharmacology- Katzung

5. Reference Books:
 • Drug Safety: From Molecule To Man- Park

• Drugs: From Discovery To Approval - NG

• Manual Of Clinical Microbiology- Murray

• Patient Care In Community Practice- Harman

• Introduction To Clinical Pharmacology- Edmunds Drug Safety Assessment In

Clinical Trials- Gilbert

6. Internet Reference:

• www.trialscentral.org/

• www.fda.gov/oc/gcp/

• www.who.int

• www.sciencedirect.com
MBA (Pharm Tech) Trimester XI
Sub: Human Resource Management Code:
Periods per week Lecture 2( 1.5 hrs each)
Hours Marks
Evaluation system Theory Examination 2 50
Term work 50
Objective: •To develop understanding of the interface between HR & other functions especially operations.
•To give a practical perspective on the HR implications of technological systems.

Prerequisite Knowledge of Organizational Behavior

Detailed syllabus
Unit Topics Duration (Hr)
The Human Resource (HR) Function, its meaning & evolution, areas of HR
intervention, Role & Mission of HR dept, Hard & Soft HR. Importance of HR for
1 Line & Staff Managers, impact of HR on Productivity, Quality & Profitability and HR 4
as a strategic Business Partner.

HR Planning, Steps in HR Planning. Demand forecasting for HR, Assessment of

2 Supply Systems, Identifying gaps & developing Requirement Matrix. 3

The processes, methods, techniques & tools, contemporary trends & challenges in
3 Recruitment & Selection 3

Concept and Scope, Talent Management, Career Planning & Development &
Role of Line Managers in Performance Management Problems in Appraisal and
4 3
the Present Challenges

Difference between Training & Development, Identification of Training Needs,

5 Developing & Conducting Training Programmes, Training Evaluation & Present 3
Challenges.

Compensation & Benefits -The Compensation Structure, its Determinant Factors

6 4
& Rewards & Incentives.

Legal System, Business Environment, Compensation Surveys & Compensation

Levels, Contemporary Issues on Retention, Broad Banding etc.
Present Trends -IT in HR, Role of HR in Quality Improvement, Downsizing /
7 Rightsizing & Local & Global Trends impacting HR 4

Seminar -National & International Standards in People Safety, Health, Welfare &
8 Employee Relations. 6

Total Hrs
30
Text Book:
th
● Aswathappa K., “Human Resource & Personnel Management” 4 Edition, Tata McGraw Hill, 2005

Reference books:

Jyothi P. & Venkatesh, Human Resource Management, 2006.Oxford University Press.

Pattanayak B., HRM, Prentice Hall India Ltd.
th
DeCenzo, D.A. and S.P. Robbins. “Fundamentals of Human Resource Management” 8 Edition, Wiley
and Sons, 2005

Internet references:
1 www.shrm.org/hr/links
2 www.human-resources.org
3 www.hrvillage.com

Term Work:

Case Studies / Assignments / Class Tests / Presentation

MBA (Pharm Tech) Trimester - XI and XV for existing batch
Sub: INTELLECTUAL PROPERTY Code :
MANAGEMENT

Periods per week Lecture 2 (1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: •To familiarize the students with legal and managerial
aspects if intellectual property. •To provide adequate knowledge of recent developments in
intellectual property law.

Prerequisite: Nil
Detailed Syllabus
Unit Topics Duration
(Hr)
1 Introduction to Intellectual Property Rights 2
2 Patents – Important clauses in the Act, outline of procedures for applying & 4
prosecution in the Indian vs Global context

3 Trademarks, Copyrights, Designs – Important clauses in the Act 2

4 International Conventions, Trade related IP systems – TRIPPS, Role of WIPO 2

5 Unfair competition 1

6 Intellectual property development, Business strategy for the protection of 3

Intellectual property rights
7 Exchange of intellectual property, Valuation of IP, 3

8 Role of IP in Technology Development, Technology Transfer, Technology 4

Licensing & Competitive Strategy

9 Managing of IPR in the context of E Commerce 2

10 Litigations in IPR & Lessons drawn 3

11 Case Studies, Moot Court exercise 4

TOTAL HRS. 30
Text Book:

Intellectual Property and Competition Law in India – H M Jhala,

Intellectual Property Law – P Narayanan, Eastern Book Company,

Reference Books:

Intellectual Property Rights Management – P. Ganguli

Intellectual Property Law and Procedure in India – Singhania and Co.
Intellectual Property Rights Laws – Soni Ashok

Internet References:

www.patentcafe.com
www.ipmanagement.com
www.pfc.org.in
www.laws4india.com
www.indiapatents.org.in
www.patentoffice.nic.in

Term Work :
• Case Studies / Assignments / Class Test/ Presentation
MBA (Pharm Tech) Trimester -XI
Sub: Management of Innovation Code :

Periods per week Lecture 2 (1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: ● Understand the innovation process at the operational
and strategic levels. ● Understand the processes, tools & techniques for the successful
commercialisation of new product, process and services innovations. ● To help connect the
academic learning with industry practices.

Prerequisite:
Detailed Syllabus
Unit Topics Duration (Hr)
1 1.1 Introduction & Perspective Introduction, Definition, importance, 6 hrs
1.2 perspective, S. Curve Types- Incremental, radical, Discontinuous,
1.3 Disruptive. Product, Process,Service Innovations Innovation as a
1.4 management Process, evolving models of the innovation process,
roadmaps for success.

2. Innovation Strategy 9 hrs

2.1 Developing the framework, technology & Competitive analysis, Porters
frame work
2.2 National Systems of Innovation.
2.3 Major technological trajectories, developing and sustaining
competencies
2.4 R & D management , Capabilities, Locating R & D activities, problems in
linking corporate R & D to th rest of the firm, criteria for evaluation of R &
D.

2.5 Allocating resources for innovation

3 Establishing External Linkages 4.5 hrs

3.1 Effect of Technology and Markets on commercialization.

3.2 Marketing technology products, exploiting intellectual property.
3.3 Forecasting the diffusion of products
3.4 Collaborations- Roles and forms, effect on the products development
process
 4 Enabling the internal proceses- 3 hrs
4.1 Effective Search, Strategy making, Knowledge acquisition
4.2 Implementation, Accelerating, idea to market, Launch

5 Brief Overview on building the Innovative Organisation 4.5 hrs

5.1 Components of an I Innovative Organisation
5.2 Nurturing Individual Creativity & Creative Groups
5.3 Auditing Innovation Management
5.4 Invention factories and Skun works
6 Case Studies/ Guest Lecture 3 hrs
Total Hours 30 hrs

Hours indicated are indicative only; subjects to change as per faculty’s decision

Text Books:

rd
Managing Innovation- Integrating Technological Markets and organizational Change, 3 ed.; Joe Tidd,
John Bessant and Keith Pavitt; Wiley India.
Harvard Business Essentials, Managing Creativity and Innovation, Harvard Business School 2003.

Reference Books :

Innovation Management – Strategies , Concepts & tools for Growth & Profit- Shlomo Maital & DVR Seshadri

Managing Innovation- New Technology, New Products and New Services in a Global Economy, John E
Ettilir, Rochester Institute of technology
Strategic Management Technology and Innovation; Robert A Bungerman & Madisto A Maiidique; Irwin
The Innovators Dilemma, Clayton Christensen-2000, Harper Business
The Innovators Solutions, Clayton Christensen- 2003, Harper Business

Internet References : For relevant case studiesTerm Work: Case studies/ Class Test/

Assignment/Presentation
MBA (Pharm Tech) Trimester -XI
Sub: Financial Analysis and Accounting Code :

Periods per week Lecture 2(1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: • To understand financial statements •To interpret and
analyze the financial summaries •To inculcate a finance sense among students
Prerequisite: NIL
Detailed Syllabus
Unit Topics Duration (Hr)

1 Financial Statement Analysis 6

2 Funds Analysis, Cash Flow Analysis, Financial Planning 5

3 Working Capital Management (WCM) 4

4 Cash & Marketable Securities Management 4
5 Accounts Receivable & Inventory Management 4

6 Short Term Financing 4

7 Operating & Financial Leverage 3

TOTAL HRS. 30

Prescribed text :
● Van Horne James C., John M Wachowics, Saumitra.N.Bhaduri, Fundamentals of Financial Management,
12Edition, Pearson Education

References:
White, Sondhi & Fried, Analysis & Uses of Financial Statements, Wiley
Helfert Erich, Techniques of Financial Analysis, Jaico

Internet References:

www.crisilonline.com

Term Work :

● Case Studies / Assignments / Class Test/Presentations

MBA (Pharm Tech) Trimester - XI
Sub: Enterprise Planning Systems Code :

Periods per week Lecture 2 (1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To give an insight into the principles of Enterprise Planning Systems, its utility and implementation
issues
Prerequisite: ● Information Systems for Managers
Detailed Syllabus
Unit Topics Duration (Hr)

1 Business Functions & Processes 3

2 Basics of ERP 3
3 Issues : Data Integration Issues ERP Implementation Issues Software 5
Selection Issues Feasibility Issues RISK

4 User Education: Accounting and Finance Sales Order Processing 5

Marketing Information System Production and Materials Management

5 ERP and World Wide Web 2

6 Inter-Organizational Integration 2
7 Beyond ERP Implementation: Operating ERP Strategic Future 4

8 Case Studies 6
TOTAL HRS. 30

Text Book :

Brady, Monk, Wagner - Concepts in Enterprise Resource Planning

Thomos F Wallace & Michael H Kromzar, ERP- Making it Happens :
The Implementer’s Guide to Success with Enterprise, John Wiley and Sons.

Reference Books:

S. Sadagopan, ERP – a Managerial Perspective

Alexis Leon - ERP Demystified
Sam Anahory - Data Warehousing in the Real World
James A O’Brien - Management Information Systems
Cutler and Hammer- Business Process Reengineering
Internet References:

www.infoscaler.com
www.sap.com
www.educanse.edu
ww.techrepublic.com

Term Work :

Case Studies / Assignments / Class Test/ Presentation

Sales Force Management

MBA (Pharm Tech) Trimester - XI

2 (1.5 hrs
Lecture each)

Periods per week Practical 0

Tutorial -

Hours Marks

Evaluation system Theory Examination 2 50

Term Work 50

1. Objective: • To help students understand, appreciate and apply concepts and contemporary
practices of managing operations in manufacturing and services in the prevalent business
environment.

2. Prerequisite : NIL
3. Detailed Syllabus:
Duration (Hr.)
Unit Topics

1 Roles of sales force management organisation

2 Sales Force Technology
3 Strategic issue for necessary sales efforts
4 Re-engineering
5 Crisis management
6 Legal, regulartory 7 ethical matters 30
7 Sales force management & diversity
8 Sales planning
9 Personal selling
10 Customer relationship building
11 Total quality management

12 Mentorship & time management

 Total HRS. 30
4. TEXT Book: •Contemporary sales management – William Winton & Tony Cartery (1997)

5. Refer ence Book s: •An empirical investigation of technology acceptance in Field’s Force setting by L.
Robinson, G.W. Marshall & M.B. Stamps (2205) •Sales Force Design for Strategic Advantage by Andris
Joltnurse, Prabha Sinha & Sally Lorimer (2004) •Leading the Sales Force; A Dynamic management process
by Rene Y. Darmon (2007)

6. Internet Reference: As prescribed by the faculty

7. Term work: •Class Test, Assignments, Case Studies

MBA (Pharma Tech) Trimester :XI and XV for existing batch
Sub: Pharma Industry Supply Chain & Logistics Code :
Management

Periods per week Lecture 2 (Each lecture of 1.5 hrs)

Term Work (Practical)
Tutorial
Hours Marks
Evaluation System Theory Examination 2 50

Term Work 50

Objective : This course focuses on the issues surrounding supply chain design, planning, and execution
for the pharmaceutical and biotech industries from drug discovery to delivery. This course will use
research on information systems, optimization, e-business, and decision-support technologies and
lessons learned from their effective use in global supply chain management for manufacturing and
distribution in the process industries. Students will learn how to evaluate global supply chain issues from
the perspectives of various stakeholders in relationship to overall organization and societal goals. They
will further understand the different mechanisms for collaboration and create a process for establishing
and maintaining an effective global SCM solution architecture. Topics include good manufacturing
practice and regulations, advanced planning and scheduling, global competition, mergers and
acquisitions, innovation, new tools and partnerships, effective global supply chain management, and
qualifying for a global supply chain manager position.

Prerequisite:
Detailed Syllabus
Unit Topics Duration (Hr)

1 •Introduction to Supply Chain Management Principles and Strategies Review Syllabus

•Customer Perspectives Lecture 1 Chopra
and Meindl:
Chapters 1,2,3

2 • Design of Supply Networks • Supply Chain Organizations • Product Lecture 2 Chopra

Lifecycles and Meindl:
Chapters 4,5,6

3 • Supply Chain Forecasting Lecture 3 Chopra

and Meindl:
Chapters 7,8 9

4 • Inventory Management • Supply Chain Processes: • Manufacturing Lecture 4 Chopra

and Meindl:
Chapters 10,11,12
 5 • Supply Chain Processes: • Procurement and Sourcing Management Lecture 5 Chopra
and Meindl:
Chapter 13

6 • Supply Chain Processes: • Transportation and Distribution Lecture 6 Chopra

Management and Meindl:
Chapter 14

7 • In Class Exercise In Class Exercise:

Beer Game

8 • Midterm Exam Midterm Exam

9 • Case Study Review Case Studies No.

1 through 2

10 • Case Study Review Case Studies No.

3 through 4

11 • Supply Chain Coordination and Information Systems Lecture 7 Chopra

and Meindl:
Chapter 16,17

12 • Case Study Review Case Studies No.

5 through 6
13 • Final Project Student Final
Presentations

Text Book :

Chopra, Sunil, P. Meindl, Supply Chain Management, Third Edition, Pearson Prentice Hall, Upper Saddle River,
NJ, 2007, ISBN 0131730428
MBA (Pharm Tech) Trimester - XII
Sub: Corporate Social Responsibility Code

Periods per week Lecture 2 ( 1.5 hours each)

Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50
Objectives:

To familiarize students on the following: ● To sensitize students to social issues impacting society
in general and business in particular ● Enhance the understanding of CSR in the modern context
● Discuss the trends, strategies and approaches in CSR ● Identify indicators of CSR and tools to
measure the impact

Prerequisite: Nil
Detailed Syllabus
Unit Topics Duration (Hr)
1. Development scenario and its impact on various sectors. 4
Interdependence between business and society
2. Conceptual clarity of the term responsible business 3
3. Inter linkages between business ethics, corporate governance and CSR. 6
Key issues in CSR. Impact of CSR on various stakeholders
4. Orientation of CSR as a system/process rather than an activity. CSR 4
assessment indicators
5. Strategies to manage CSR internally and externally 4
6. International and national trends in CSR 3
7 Designing CSR policies. Role of NGOs and international agencies like 4
World Business Council in promoting CSR
8 Measuring CSR to improve shareholder value and societal value 2
TOTAL HRS. 30

Text Book:
● Blowfield & Murry, Corporate Social Responsibility & Report Writing, Tata Mc Graw Hill.

Reference Books:

Lawrence AT, Post James E, WeberJack (2002) Business & Society, Corporate Strategy, Public Policy,
Ethics, McGraw Hill, Boston.
Arya P.P., Tandon B.B. (2003) ‘Corporate Governance Deep & Deep Publications, New Delhi
Carroll Archie B/Buchholtz Ann K, Business and Society Ethics and Shareholder Management, Thomson
South Western, Australia
Kotler Philip, Lee Nancy (2006) Corporate Social Responsibility’, John Wiley & Sons, New Jersey., 2003
 Mary Ann Littrell and Marsha Ann Dickson, Social Responsibility in the Global Market : Fair Trade of
Cultural Products, Sage Publications, 1999
Marx Thomas G, Business and Society: Economic, Moral and Political Foundations, Text and Readings,
Engelwood, Prentice-Hall Publ Mathias T.A. (1994) ‘Corporate Ethics’, Allied Publishers, New Delhi
Paul R. Niven, ‘Balanced Scorecard Step-by-step for Government and Nonprofit Agencies’, John Wiley
and Sons Inc, 2003
Rao P. Mohana, (1999) Corporate Social Accounting & Reporting, Deep & Deep Publications, New
Delhi
Sadler Philip, Building Tomorrows Company, Kogan Page Publishers, London, 2002
Singh Devi and Garg Subhash, Corporate Governance, Excel Books, New Delhi, 2001
Sundar Pushpa, Beyond Business, Tata Mcgraw Publication, New Delhi, 2000 Journals
Economic and Political Weekly

● Harvard Business Review

Internet References;
www.bsr.org
www.bitc.org.uk
www.csrforum.com

Term Work :

Case Studies / Assignments / Class Test/ Presentations

MBA (PharmTech) Trimester -XII and XIII for existing batch
Sub: PHARMA INDUSTRY TRENDS & Code :
DIRECTIONS
Periods per week Lecture 2 (1.5 hrs each)
Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50

Objectives:

To familiarize students on the following: In-depth analysis of the Indian Pharmaceutical

Industry. Characteristics Of The Indian Pharmaceutical Industry Critical Success Factors For The
Industry Player Research And Development Industry Structure Marketing & Distribution In The
Pharmaceutical Industry Future Outlook For The Indian Pharmaceutical Industry The Key Players
In The Indian Pharmaceutical Industry are also examined
Prerequisite: ----
Detailed Syllabus
Unit Topics Duration (Hr)
1 Global Pharmaceutical Sector Characteristics of the Indian
Pharmaceutical Industry Key Emerging Trends Critical Success Factors
in the industry Research & Development Marketing & Distribution in the
Pharmaceutical
. . . . Industry- The changing external environment Pharmaceutical
... Outsourcing in India Future Outlook for the Indian
Pharmaceutical Industry Key Growth Barriers for the Industry
Indian Medical Devices Market Indian Healthcare Market Indian
Healthcare Biotechnology Market Project Works (Presentation
by Students) 1. Key players in Indian Pharmaceutical Industry-
(Key MNCs / Key Indian Firms

TOTAL HRS. 30

BOOKS
Prescribed text:

India Pharmaceuticals & Healthcare Report Q1 2010

The emergence of the pharmaceutical industry in the developing world and its implications for multinational
enterprise strategies (P.M. Rao, Long Island University/C.W. Post Campus, Brookville, New York, USA.
Patents and the Indian Pharmaceutical Industry a report by Nilesh Zacharias and Sandeep Farias

Reference Books:

India Pharmaceutical Regulatory Report 2010

Internet References:
MBA (Pharm Tech) Trimester XII
Sub : Financial Management Code :
Periods per week Lecture 2 ( 1.5 hours each)
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50
Term Work 50
Objective:

•To introduce the theories in corporate finance, and integrate the same with a scientific decision-making
processes. •Goals of Corporate Finance, Shareholder Wealth Maximization (Ezra Solomon)
Prerequisite: . Good knowledge of Financial Terminology
Detailed Syllabus
Unit Topics Duration (Hr)

1 Introduction to Financial Management, Basic Concepts 2

2 Investment Decisions: Non DCF Methods: Simple Pay Back, Average Rate of
Return, Pay back Profitability 5

3 DCF Methods: Time Value of Money, Annuities, different compounding periods,

Discounted Pay Pack, Net Present Value, Benefit Cost Ratio (Profitability Index),
Internal Rate of Return Accept / Reject Criterion, Quantification of Cash Flows, 5
After-Tax Cash Flows

4 Introduction to Mergers and Acquisitions seen as a Capital Budgeting Decision

Repair versus Replace Decisions 4

5 Own versus Loan versus Lease 2

6 The Financing Decision: Capital Structure, Cost of Capital, Weighted Average Cost
of Capital, Effect of Taxes 4

7 Capital Structure: Durand Theory (NI, NOI Approach), Traditional Theory

3

8 The Dividend Decision Modigliani-Miller (MM) Propositions

3

9 Rationale for Dividends : MM Dividend Irrelevance Theory Walter’s Model,

Gordon’s Growth Model, Graham & Dodd Model 2

TOTAL HRS 30

Text Books:

● Brealey & Myers, Principles of Corporate Finance, Tata McGraw Hill

Reference Books:

James C. Van Horne, Fundamentals of Corporate Finance, Prentice Hall India

Brigham, Gapenski & Erhardt, Corporate Finance, Thompson
Ross, Westerfield & Jaffe, Corporate Finance, Irwin McGraw Hill
Aswath Damodaran, Corporate Finance, Wiley.
Prasanna Chandra, Finance Sense, Tata McGraw Hill
Robert Anthony, Essentials of Accounting
Addison-Wesley Brownlee, Ferris & Haskins
Corporate Reporting, Pearson
Van Horne James C., Financial Management & Policy, Prentice Hall India

Internet references:

www.financeprofessor.com
www.icai.org, www.sebi.org
www.crisilonline.com

Term work:

● Assignments/ Class Test/case Studies/ Presentation

MBA (Pharm Tech) Trimester XII
Sub: E-Business Code:
Lecture 2(1.5 Hrs.each)
Periods per week Practical 0
Tutorial 0
Hours Marks
Evaluation system Theory Examination 2 50
Term work 50
Objectives:

To examine the changes in business processes and organisations enabled by electronic commerce
technologies and applications in business. To survey the various e - business models that have been
introduced in the last few years and analyse their technological, economic and managerial foundations.

Prerequisite Basic knowledge of Business processes & organizational dynamics

Detailed syllabus
Unit Topics Duration (Hr)
i) Introduction to E -Business ii) Evolution of E-Business iii) Types of E-Business
1 6
Activities - B2B, B2C, C2C
i) Standards & Protocols ii) Legal & Security Issues iii) Evaluation of E-Business &
2 E-Commerce models 6
i) E-Business Technology Infrastructure ii) Business Process Reengineering
3 (BPR) using E-Business iii) Enterprise Application Integration (EAI) 6

4 E Auctions & Reverse Auctions 4

5 Diffusion of E-Business across various sectors (Guest Lecture) 4
6 Internet based Marketing Models 4
Total 30

Text Books:
1. Kalakota Ravi and M.Robinson, “E-Business: Roadmap for Success”, Addison-Wesley - 1999

Reference Books:
1 P.T. Joseph, E-Commerce – A Managerial Perspective, Prentice Hall - 2006
2 Laudon, Management Information Systems, Pearson Prentice Hall - 2007
3 Thomas Earl, Service Oriented Architecture – Concepts, Technology & Design, Prentice Hall International –
2005

Internet References:

1. As suggested by the faculty.

Term work:

1. Assignments / Case Studies / Class Test/Presentation

MBA (PharmaTech) Trimester -XIII
Sub: Pharmacoeconomics Code :
Periods per week Lecture 2 (1.5 hrs each)
Term Work(Practical) 0
Tutorial -
Hours Marks
Evaluation system Theory Examination 2 50

Term Work 50

Objectives:
The purpose of this course is to familiarize students with terms, concepts, procedures, methods,
problems, and strengths associated with pharmacoeconomic.
Prerequisite: Nil
Detailed Syllabus
Topics Duration (Hr)
Unit
Introduction Economic evaluation –Cost and outcome analysis
Measuring & estimating costs Outcomes Analysis----------- 1.
Cost Minimization Analysis 2. Cost Effectiveness Analysis 3. Cost –
Utility Analysis (CUA) 4. Cost Benefit Analysis 5. Cost-of-Illness
analysis •Dealing with Time and Uncertainty-Discounting and
Sensitivity analysis •Health – related Quality of Life : Health Status
Measures •Disease management and the technique of Programme
Budgeting and Marginal Analysis •Decision Modelling techniques
•Markov Modeling •Retrospective Database Analysis •Researching
Pharmacoeconomic articles •Future challenges and Value of
Pharmacoeconomics •Pharma industry in India- 1. Regulatory
environment 2. Industry trends and developments 3. Industry
forecast scenario 4. SWOT Analysis

TOTAL HRS. 30

Text : Essentials of Pharmacoeconomics, Rascati, KL. Lippincott, Williams & Wilkins, 2009 Pharmacoeconomics
From Theory to Practice (2010) , ed by Renee J. G. Arnold.

Reference Book:

Principles of Pharmacoeconomics, by J.Lyle Bootman, Raymond J. Townsend & William F. McGham (Jul,2004)

Pharmacoeconomics(2004), edited by Tom Walley , Alan Haycox and Angela Boland

Term Work : Case Studies / Assignments / Class Tests /Project

MBA (Pharm Tech) Trimester - XII and XIII for existing batch
Sub: Quality Management System and practices Code :
Lecture 2(1.5 hrs each).

Periods per week Term Work(Practical) -

Tutorial -
Hours Marks
Theory Examination 2 50
Evaluation System
Term Work - 50
Objectives : •Develop an understanding, knowledge and application of Total Quality management principles and
a process oriented management system •To acquaint the students with the principles of six sigma, Organizational
goals and six sigma improvement methodology

Pre- requisite: Knowledge of basic statistics and general management.

Detailed Syllabus :
Duration
Unit Topics covered (Hrs.)

Defining management, managerial functions, Deming’s P-D-C-A cycle, Horizontal quality

thinking, process orientation, Defining operations management, recognize key drivers for
1 3
business and key metrics to measure performance of organizations.

Concept of Customer satisfaction & ROI, Internal customer orientation. Redefining the
2 functional orientation of departments. 3

Defining Total Quality management, Three pillars of TQM, Definition and understanding
3 the broader meaning of Quality ‘Q’ beyond the product quality, Eight building blocks of 3
‘TQM’.
‘TQM Pioneers’, TQM philosophies by Deming’s, Crossby, Walter Shewart, Fiebengaum,
4 Kaoro Ishikawa, Sheigo Shingo and Taichi Ohno’s concept of TQM. Juran’s Triology. 4

Integrated Quality management Systems – IS0 9001:2000, ISO 14001:1996, QS 9000 etc.
6 standards on various QMS. 5

Philosophies and goals of Six Sigma, origins of Six Sigma, project selection process,
using DMAIC, DMADV, Six sigma organization, Focus of Six Sigma. Design for Six Sigma
7 (DFSS), Define-relationship of QFD to DFSS, CTQ, and Problem solving technique. 4
Convert ‘VOC’ to ‘QFD’, Team charter, Goal statement & Process mapping. Tracking
process performance, Process Capability Indices, Process modeling,

Analyze – Root cause analysis, Hypothesis Testing, correlation and regression analysis,
8 Identify potential causes, Data door, Process Door, Lean principles, Process map 3
analysis, Root cause analysis, Ishikawa Diagram. Take decision.
 Improve – develop solutions for optimizing vital ‘X’ or ‘KPIV’, Develop solution, test and
improve. Design of Experiments, process optimization, factorial experiment, effects and
10 interactions, replication, FEMA, triz, Poka Yoke etc. Control – Quality plan, process 5
Control and documentation. Statistical process control. Control Charts.

Total 30

Text Book:

• TOTAL QUALITY MANAGEMENT by Dr.P. N. Mukherjee.

Reference Books:

Quality Control Handbook by Dr. Joseph Juran.

Kaizen by Maasaki Imaai.
Managing for Total Quality by N.Logothetis.
Cases in Total Quality Management by Heizer & Nathan
Implementing Six Sigma by Forrest Breyfoggle..
TERM WORK: Assignments/ Class Test/ Projects / Quizzes/ Presentation