Survey form

Consumer Ended Questions

(A Research Conducted by the Students of MPA for Innovative Product)
To find out the reasons for brand preferences and latent demand by customers of Urban Faisalabad in Tea

Name ___________________________ Age ______ Gender: Male / Female

Address ___________________________________________________________________

Cell # _____________________________

Q1. What is your education?

a) Primary b) Middle c) High d) Intermediate

e) Graduate f) Post Graduate g) Other Diploma

Q2. What is your profession?

a) Business b) Job c) Student

Q3. Do you prefer price over quality?

a) Yes b) No

Q4. What thing comes in your mind first, when you want to be refreshed?

a) Take Tea b) Take Rest

c) Face Wash d) Entertainment

Q5. Where from do you buy commodities especially tea?

a) General Store b) Retailer

b) Whole Seller d) Super Store/Mart

Q6. Do you like tea or not?

a) Yes b) Not

Q7. When do you take tea or like to take?

a) After meal b) When you are tired c) Parties / Event

 Q8. Does season affect on the habit of taking tea?

a) Yes b) No

Q9. What kind of tea do you prefer to take?

a) Light tea b) Strong tea

b) Moderate tea

Q10. How many times do you take tea in a day?

a) Almost not b) Once

c) Twice d) thrice or more

Q11. Do you smoke or not?

a) Yes b) No

Q12. What do you prefer in tea?

a) Strong Taste b) Strong Color

b) Strong smell d) All

Q13. What is your preference?

a) Price over quality b) Quality over price

Q14. What tea do you mostly use?

a) Branded b) Local

Q15. How much sugars do you like in tea?

a) Sugar free b) Light

c) Medium d) Strong

Q16. Any additional thing do you want in tea?

a) Cardamom b)Chocolate

c) Cream

Q17. What brand do you mostly use in tea?

a) Lipton b) Supreme

c) Tapal d)Tatly g) other

Q18. Does packing attract you while purchasing tea?

a) Highly attract b) Somehow attract

c) Not at all

Q19. Do you think that more verity of tea should launch in market?

a) Highly required b) Somehow required

c) Not at all required

Q20. How much time you consume to make a cup of tea?

a) 30 Sec b) 1 Minute

c) 1.5 Minutes d) 2 Minutes

Q21. How much time you want to make a cup of tea?

a) 30 Sec b) 1 Minute

c) 1.5 Minutes d) 2 Minutes

Q22. What is your opinion about instant tea (sugar, milk, tea) all in one?

a) Excellent idea

b) Good idea

c) Don’t know

d) Don’t like
 Survey form
Retailer Ended Questions
(A Research Conducted by the Students of MPA for Innovative Product)
To find out the reasons for brand preferences and latent demand by customers of Urban Faisalabad in Tea

Name ___________________________ Age ______ Cell # _________________________

Shop Address ______________________________________________________________

Q1. What kind of your shop is?

a) General Store

b) Whole Seller c) Super Store/Mart

Q2. Which type of tea do you sell mores?

a) Non branded b) Branded

c) Both

Q3. In which type of tea the retail margin is high?

a) Non branded b) Branded

Q4. What is the first preference of customer about tea?

a) Non branded b) Branded

Q5. Do you think that the people of Faisalabad city are price conscious?

a) Very much price conscious

b) Somehow price conscious
c) Not at all

Q6. Do you think that the local brand can compete with the imported brand of tea?

a) Extremely compatible
b) Somehow compatible
c) Not compatible
d) Don’t know
Q7. Do you think that the customer listen the suggestions of retailer about tea’s
selection?

a) Show high interest

b) Do not show high interest
c) Do not show any interest

Q8. Do you prefer price over quality?

a) Yes b) No

Q9. What should provide to people to refresh during job?

a)Tea b) Rest

c)Face Wash d) Entertainment

Q10. How should be the packing of tea?

a) Attractive b) Simple

Q11. Does packing attract the Customer while purchasing tea?

a) Highly attract b) Somehow attract

c) Not at all d) Don’t know

Q12. Does season affect the sale of tea?

a)Yes b) No

Q13. Which brand of tea is mostly sold?

a)Lipton b)Supreme

c) Tatly d) Tapal e) Other

Q14. What is your preference?

a)Price over quality b) Quality over price

Q15. Any additional thing does customer demand in tea?

a) Flavors b) smell c) anything else

Q16. What is your opinion about instant tea (sugar, milk, tea) all in one?

a) Excellent idea

b) Good idea

c) Don’t know
d) Don’t like

Q17. Do you think that more variety of tea should launch in market?

a) Highly required b) Somehow required

c) Not at all required

Q19. How much time you consume to make a cup of tea?

a) 30 Sec b) 1 Minute

c) 1.5 Minutes d) 2 Minutes

Q20. How much time you want to make a cup of tea?

a) 30 Sec b) 1 Minute

c) 1.5 Minutes d) 2 Minutes

Q21. What type of tea is mostly sold?

a) Tea Bag b)Tea Packet/box

Q22. Would you like have more easiest way to make tea than tea bag?

a) Yes b)No

Q22. If new way is launched to make tea instantly with time saving method & good

with good taste then how would people respond & how much will it demanded?

a) Highly responded b) Normally Responded

c) Don’t know