Final

Comparative study
ision
“Quality & Innovation leads to success”
FARYAL SHAHABUDDIN 1 UNIVERSITY COLLEGE

Comparative study
ission
“To offer only the Best Quality in each product
segment”
I
ntroduction:

Comparative study
Sethi International is a leading importer and distributor of various consumer and

Industrial products. The company was established in 1976 as a private partnership
concerned with the initial focus on importing chemicals and exporting goods
In 1978, the Sethi International has reached a milestone of acquiring the distribution
of UHU Gmbh. This is a trust of the principals, the manufacturer of high quality
UHU Glue Stick and having strong brand equity worldwide.
Sethi International has successfully marketed the product in the domestic market by
gaining a strong and prominent market share. We are proud to be the pioneers and
the trendsetter in the domestic market and the share is increasing every passing day.
The company moves forward acquiring the whole sole distribution of Dentalux of
Switzerland in 1993 and Fiber-Castle Gmbh in 2000.
The company’s paid up capital is Rs. 30 million, free reserve and surplus comes to
Rs. 20 million and the net financial worth of the company is Rs. 50 million. The
company has a well-equipped repackaging facility in the largest business centre of
Pakistan, Karachi. The approximate strength of 50 people is in the repackaging
unit.
The company established a strong marketing and sales network with the hierarchy
of over 50 sales persons under the umbrella of Sales Manager. The company has 4
sub-distributors in all the provinces that control the sales. There are 5 sales
promotion officers to monitor the sub-distributors.
The company frequently conducts events and activities to provide fun and
entertainment to the kids and teenagers. Our brand, UHU is the pioneer in
conducting the events in schools, thus being the first corporate brand to explore the

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segment. Our activities are now the necessary part of the leading schools in
Pakistan
We are healthy corporate citizens and follow the rules and regulations as per the
directions from the government. Our operations are environment friendly.
Now Company basically engaged in import and distribution of various Consumer

and industrial items.
Company has a well-equipped repackaging facility in site area.
Company has a compact Marketing network, sales persons work under the Sales
Manager.Company has four sub-distributions in four provinces that control the sales
and the Sales promotion officers to monitor sub distributors.
Company has vehicles to cover Karachi region
At the Sethi International we can proudly claim that there is virtually nothing we
cannot glue. The Group's adhesives and glues are market leaders in many countries:
the UHU name has become a generic term for glue in many European countries
Sethi Internationals is active in the adhesives market are located in Germany, in
The Netherlands and in Belgium whilst operating throughout Europe and world-
wide through a large network of direct subsidiaries and distributors.
H
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istory:
This section consists of a brief history of UHU and Faber Castell.
Don’t say glue – say UHU!" is probably one of the most well-known slogans in the
adhesives world.
Over the past nearly 70 years, UHU Alleskleber has always been the leading
adhesive used throughout Europe.
It has become the by-word for adhesives in Germany and Austria.

Over this period, a wide range of adhesives has grown up around the crystal-clear
adhesive in the yellow tube that made the company so famous, so that there is a
UHU adhesive to solve (nearly) all problems involving sticking. The UHU range
meets all user requirements and covers all areas of applications, from kindergarten
to the office, from hobby craft work to DIY, and from manual work to industry
It was in 1905 that the dispensing chemist August Fischer bought the small
chemicals factory of Ludwig Hoerth (founded in 1884) in Bühl (Germany).
He immediately extended the production of inks, stamp pads, paints and adhesives.
He certainly could never have suspected that one day his company would make a
discovery that was to give it worldwide fame as a manufacturer of adhesives.

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The decisive breakthrough came in 1932 when August Fischer succeeded in

developing the first ready-to-use, crystal-clear synthetic resin adhesive in the world
that was able to stick together all known materials of the time, including the first
plastics such as Bakelite®.
It was customary for goods in the paper, office and writing sector to be named after
birds, and he took the name of a bird that was at that time still to be found in the
Black Forest for his new product – UHU universal adhesive.
Since then, the adhesive in the black and yellow tube has become one of the best-
known branded items of our time. A large number of other adhesives have been
added to the original universal adhesive over the years, so that UHU is now in a
position to offer a comprehensive range of products with suitable adhesives for all
types of material that can be stuck. The constant development of innovative
products and advanced adhesive techniques has led to a full range of adhesives that
cannot be beaten for quality and performance.
Almost a hundred years after its founding, UHU can now look back over the
constant progress in research in development and the commercial success that have
characterised its history. In 1971 UHU was taken over by the English Beecham
Group, but was able to overcome this in 1989 by means of a management buy-out.
UHU has been a totally owned subsidiary of
the Bolton Group since 1994. Although the company is active worldwide, it is
nevertheless deeply rooted in the Bühl region of Germany.
The name UHU is currently carried by more than 540 dedicated employees of the
modern production plant at the company's headquarters in Bühl, as well as in
Wolfen (Germany) and Mexico, subsidiaries in Europe and elsewhere, and

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distribution partners in more than 120 countries around the world. Exports represent
over 60% of
the company's turnover.
UHU will continue to look to the increasingly specific expectations of its users and
offer innovative solutions that make using adhesives easier and produce sure results,
in keeping with its motto – when it's needed, UHU really sticks everything.
The household adhesives business began with the nitrocellulose type half a century
ago. Though the years, this was followed by new generations of products including
sealants and repairment materials. These products have created the markets of today
and the DIY stores have become responsible for the distribution of more than half of
Japan’s current household adhesives sales. With today’s increasing demands for
environmental concerns, issues relating to safety and hygiene have surfaced. The
adhesive manufacturers’ effort to resolve these concerns through the development
of more environmentally friendly products will be presented.
UHU all-purpose adhesives are the most widely used glues in Europe. Starting from
the first universal adhesives, UHU has introduced several innovative products such
as UHU Twist & Glue, an easy-to-use glue for children, UHU Alles-kleber Kraft,
the first transparent power glue and UHU Superglue for pinpoint gluing. Today
UHU is the undisputed leader in many countries, exporting to over 120 countries

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It was 1761, when cabinetmaker Kaspar Faber, settled in Stein, near Nuremberg in
Germany, to make his first simple pencils.
He took extra care to plane and glue each of them by hand.
This quality craftsmanship proved worthy, and at the Nuremberg market, the sales
of his pencils flourished.
The Family Dynasty of Pencil makers had begun
The Mid 19th Century saw his Great Grandson Lothar Faber, transform the
company.
He mechanised production, achieving a consistency of quality previously unheard
of. He invented the hexagonal pencil, and created standards for pencil size and
grades of hardness still in use today.
His products were marked A. W. Faber, after his Grandfather Anton Wilhelm.
These were the first ever Brand Name Writing products, and amongst the earliest
branded articles in the world.
Offices were opened in New York, London, Paris, Vienna and St Petersburg.
In 1863, Lothar was elevated to the position of Baron, in recognition of his
achievements and services to the community.
At the time of his passing in 1896, A. W. Faber products were winning Exhibition
Certificates, Awards and Medals all over the World
In 1896, his Granddaughter Ottilie, became heir to the family business.
In 1898, she married Count Alexander zu Castell - Rudenhausen, a descendant of
one of the oldest families of Bavarian Nobility.
The family name became Faber –Castell.
Shortly after the turn of the century, a new Castle was built in the grounds next to
production facility.
For decades it’s historic architecture and elegant rooms played host, to Family,
Nobility and Guests from around world.

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In 1978, the Generations changed for the 8th Time

After 50 Years of heading the company, Count Roland handed the running to his
son, Anton Wolfgang – Count von Faber – Castell.
Since this time the company has significantly expanded it’s Global operations.
It now employs over 6000 people, has 15 Production sites, and 20 Sales
organizations, together with representation in over 120 Countries around the World.
The simple pencil manufacturer has developed into a World Leader in Writing,
Drawing, and Colour related products, also extending into private label Cosmetics.
Founded in 1761, Faber-Castell is one of the world's oldest industrial companies

and is now in the 8th generation of the same family. The group employs over 6.000
people, has 15 production sites and 20 sales companies, together with sales agencies
in over 120 countries around the globe.
Faber-Castell is the world's leading manufacturer of wood-cased pencils, with over

1800 million graphite and colour pencils made per year. Its leading position in the
international market is due in large measure to its resolute commitment to quality,
together with continual product innovations and improvements
Today, after 244 years, the Faber –Castell Company is more successful than ever
before.
Products:
Aussies have long known and trusted Uhu glue, the distinctive yellow is instantly
recognizable and seen everywhere from kindergartens to corporations. Now Uhu
has invented Twist and Glue, a brilliant new design that makes it even easier to
apply the strong, clear Uhu adhesive wherever and however you need it.

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When you take off the cap, there’s this thin tube, designed for applying drops of
glue. But when you twist, you instantly have an applicator that will spread the glue
out in thin lines or wide bands, depending on the job.
Uhu Twist & Glue is so versatile it’s like 3 glues in one. For something like a
bathroom tile, you just need a few drops of Uhu one in each corner and one in the
middle. It has all the strength of contact glue with the ease and convenience of a
stick. With Uhu Power Stic, you dial up how much you want and lower it away
when you’re finished.
Whatever the job you want to do – or you’ve been told to do – you’ll find Uhu
Twist & Glue or the Uhu Power Stic more than up to the task. Uhu can stick and
hold almost anything together - paper, cardboard, wood, felt, fabrics, leather and
cork in combination with metal, ceramics, glass and many plastics.
At home, in the office, in the car or the boat you should keep Uhu handy anywhere
and everywhere. In fact, when you’ve got Uhu Twist & Glue or Power Stic around,
you probably won’t have lists of things that need repairing. Uhu’s so quick and
simple to use, as soon as something breaks, you can fix it.
You can find Uhu products anywhere around the country. Just look for the familiar
yellow packaging when you’re out shopping and take home some Uhu because
know you’re going to need it.
House Hold Range:
UHU's Household range has a wide variety of adhesives. Over the years UHU has
introduced on adhesive for every Household requirement.

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All Purpose:
UHU All Purpose Glues

The original all purpose adhesive.
Indispensable for everyday gluing jobs around
the house, in the office, for handicrafts, model-making etc.
Crystal clear and clean Easy to use, for nearly all types of material
UHU All Purpose Gel

Specially formulated with non-drip flow control
Ideal or absorbent and vertical surfaces
Crystal clear
Super Glue
The universal instant glues that stick in seconds with an extremely high bonding
power.
UHU Super Glue Gel
For absorbent materials
Non-drip, ideal for applications on vertical surfaces

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Bridges slightly uneven surfaces
Textil :
UHU Textil
Suitable for most fabrics made of cotton, blended and synthetic fibers, for leather
and suede
Ideal for hems, nametags, curtains and more
Machine washable
Withstands dry cleaning
Flinke Flasche:
UHU Flinke Flasche
Transparent all purpose glue in a bottle with unique applicator:
For small dots, lines and large surface gluing
Fast, Precise, permanent
Does not wrinkle paper
Washable at 60oC

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Power:
UHU Power Stic
Multi purpose extra strong glue in a solid stick dispenser
As strong as a contact glue
Clean and easy to use as a glue stick
For wood, cork, leather, fabrics, cardboard, metal and much more
UHU Power Spray
Permanent multi purpose glue for glueign, felt, fabrics, plastic, leather, paper,
cardboard, polystyrene and much more
Ideal for large surfaces
Strong, clean and versatile
Flexible, water resistant band
Stationery Products:
All UHU stationery products are produced to the highest standard and are designed
specifically for the office, school and home.
Stic:

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UHU Stic
Solvent free glue sick
Quick, clean, economical
Does not wrinkle paper
Washable
UHU Stic Magic
Rubs on purple - dries clear
For easy to see accurate application
Solvent free
Unique screw on cap for maximum shelf life.
Cover Up
UHU Cover up correction fluid
Covers typing, pen ink and fax copies
Fast drying formula
Smooth application with super brush
No thinner required

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UHU Cover up roller
Taps for fast and easy corrections
Write on immediately
Covers one line of text at a time
Pleasant handling through super grip
Container comes in 4 fancy Colours
UHU Cover up ball point
Refills are available
Fine ballpoint tip provides maximum control and precise correction
Dries super fast
Suitable for all types of ink and paper
Pen cap comes in 4 colors
Fix & Tac:
UHU Fix
Strong mounting pads, coated on both sides.

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Replaces nails, pins, tacks and screws
Hang pictures, posters, wall ornaments and lots more
UHU Tac
Removable sticky tac.
For quick mounting of paper materials as well as light objects
glued.
Be removed at any time objects are required
To be required, cut off and stick onto objects White foil can
see glue being transferred.
Glue roller
Objects like paper, cardboard, photos.
Multi Roller:
UHU Multi Roller
A unique combination of a glue roller and a glue dispenser that works

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Glue dispenser
Roll slowly over objects and
Pull out strip at length
Ideal for photos
Self-Stick Notes
UHU self-stick notes
Self-stick notes for nearly all surfaces
Easy to write on
Reliable and clean
Children’s:
UHU offers a complete range of solvent free adhesives, designed to meet every
child's gluing requirement.
Creative:
UHU Glitter Glue
Glitter and glue of the same time
In 6 brilliant colors
The pen-like applicator makes writing and drawing easy

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Solvent free, non-toxic
UHU Neon Glue
Colorful fun glue that glows in the dark
In 6 brilliant colors
The Pen-like applicator makes sure that there is no mess or wastage
Glue Pen:
Economical paper glue for small and large areas
Ideal for children
Transparent
Washable
Kid
White glue for paper, card, fabric, wood etc
Dries clear
Washable

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Uhu Adventures:
4 shaped characters with specific appeal to young children
Paper and card glue
Practical applicator for large and small surfaces
Washable
Uhu Pop Up Stic:
Unique, fun colored glue for paper and cardboard
Available in 4 bright colors
Easy to use dispenser - applies thick and thin lines
Washable
Specialists:
UHU offers a wide range of specialists’ adhesives for every DIY task and hobby
activity.

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Contact Glue
UHU Power Contact
Versatile contact adhesive for many materials like wood, leather, rubber, glass,
china, metal and much more.
Heart resistant to + 125oC
Extra strong and fast setting
Ideal for joints exposed to sunlight or excessive heat
Plastic Glue:
UHU Allplast
Universal plastic adhesive for all kinds of plastics (Polyethylene and polypropylene
can not be stuck with any adhesive). No knowledge is required of the type of plastic
to be glued
Dries crystal clear, odorless and tasteless
Temperature resistant from -30oC to + 90oC
Ideal for repairs of kitchen appliances
No thinner required
Epoxy:

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Strong 2-component adhesives based on epoxy resin. For high strength bond on
virtually all solid materials like metal, glass, china, stone, wood etc
UHU Quickset:
Application time: 5 minutes
Initial bonding strength: after 20 minutes at room temperature
Dries transparent and colorless
Mixing ratio: 1:1
UHU Plus
Application time: 2 hours
Initial bonding strength: after 12 hours at room temperature
Mixing ration: 1:1
Special Glues:
UHU Por
Especially designed for bonding expanded polystyrene (styrofoam) to itself or to

many other materials.
Does not dissolve the material
Fast drying

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Dries transparent
UHU Hart
Use on balsa, wood, wood based materials
Dries extremely fast and crystal clear
Wood:
UHU wood adhesive universal
Fast setting
Completely clear, is suitable for interior and exterior use.
Provides a bond stronger than wood itself.
Products
Faber-Castle manufactures high quality products for writing, drawing and colouring.
A full range carefully developed to guide artists, children and adults through a
world of colors, words and inspiration.

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From the creation of the Faber-Castell first pencils in 1761 to the latest product
development the company has focused on quality and innovation, leading to the
creation of products for all the phases of life.
Color And Creativity:
A high quality range of products to inspire creativity and enjoyment for young
artists.
All products feature quality, safe, raw materials and product designs.
Color Markers:
Our color markers have big barrels for little hands with strong brush/bullet points
for bold coloring and airtight 'click seals' to limit evaporation ensuring longer life.
• All colour markers are water based and non-toxic

• Child safe caps have vents to allow passage of air if accidentally swallowed
• Superior wash ability from clothing and skin than most competitors
1. Brush Tip Markers

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• 51-88-BB-10 Box 10 Colors

• 51-88-20-B Box 20 Colors)
2. Play Safe Markers:
51-88-PSN (wlt 12)
Writing And Marking:
Writing and Marking Instruments featuring functionality, great performance,

outstanding design and reasonable price.
 Pencils:
1. Grip Plus Triangular Pencils
2. Castle 9000 Black lead pencils

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3. Black lead Pencils – 12
4. Gold Faber Lead Pencils
5. Gold Faber Lead Pencils with eraser tip
 White Board Markers:
 Available in 8 colors
1. 67-1592044

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2. 67-1592068
Super Cap Off Time:

Can be left uncapped for several days without drying out
3. 67-1592082
Can be clipped together. Round tip, line width approx. 2 mm
 Permanent Markers:
• 52-158904
• 52-158908
 General Pens:

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1. Grip 2011 Ballpoint pen with ergonomically triangular shape for

comfortable writing. Standard large capacity blue
2. Grip Plus Ball with ergonomic triangular rubber grip zone. Miles of
writing. Ergonomic triangular rubber grip zone. In four attractive
colors. Blue ink suitable for documents and carbon copies
3. Faber Fix ball pen medium point available in Blue and Black
 Text Liners:
1. 57-30648
2. 57-4802-06
3. 57-4802-07-C
Awards

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For centuries there was no change with the pencil. Faber-Castle has proven that
there is still potential for improvement with this apparently simple product.
Shortly after its launch the GRIP 2001 pencil was prized with several important
design awards. For the magazine Business Week it was the best "Product of the
Year
UHU twist and glue has won three different prizes in France:
1) Product of the year
UHU twist and glue was pre-selected as winner of this prize by 22 professional
organizations and then selected by 9.000 households (20.000 consumers) as
"product of the year
2) Packaging Oscar 2002
Definition:
The packaging Oscar was created in 1955 by the French Institute of Packaging.
Seven different sections exist for winning this price. UHU twist and glue won the
prize in the category usage for its innovative and easy to use 3 way applicator. The
packaging is adapted to adults and children, clean and safe.
Participants were all packaging, accessories, machines, etc. which were produced or
sold in France during the year.
3) Grand Prix strategies due design 2002

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The Grand prix of design strategy rewards the best creations of the year in
Visual terms of identity, packaging, product, environmental design and web

design. UHU twist and glue has won the prize for the best design of the
year in the category industrial design. The jury was composed of design
offices and companies.
CREATING BUSINESS FOR THE COUNTRY BY

INCREASING THEIR PRODUCT RANGE
Sethi International is also the sole distributor of UHU and Faber-Castell. Conexcal
is a Spanish company that focuses on the development, manufacture and
commercialization of food and diet products. Created by a group of companies that
has over a century of experience and tradition, Conexcal directs its activity towards
the Arabic countries with which Spain shares so many of its roots when
Senior Representative of Casado-Spanish
Cakes & Cookies, arrives in Karachi
Mr. Luis Pozo-Export Manager, Conexcal Inc. of Spain VISITS Pakistan for two
days from Feb. 6. During his stay in Karachi, he will discuss business strategy in
view of the growing demand of the brand with the top management of Sethi
International -the importer & sole distributor of Casado Cakes & Cookies in the
country. Sethi International is also the sole distributor of UHU and Faber-Castell.
Conexcal is a Spanish company that focuses on the development, manufacture and

commercialization of food and diet products. Created by a group of companies that

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has over a century of experience and tradition, Conexcal directs its activity towards
the Arabic countries with which Spain shares so many of its roots.
Conexcal offers its clients products manufactured in accordance with the most
demanding quality standards of the EU but which, in return, respect the age-old
culture on which the Mediterranean diet is based, using the best raw materials and
ecological products that are made naturally and in accordance with the best
tradition.
Casado is a company and a brand name presented by Conexcal manufacturing the

most demanding cakes and cookies in the world market. It is a company that
specializes in industrial pastry making offering the highest quality and maximum
consumer guarantee in the wide range of products made: various kinds of sponge
cakes and yogurt sponge cakes with fillings, Swiss rolls, merendettos, tea biscuits...
Sethi International has brought this Spanish sensation to Pakistan to serve the
quality conscious cakes and cookies lovers who simply rummage around for
occasions. The company has recently launched Casado’s MADAGURTS and
MAXI cakes from a mouth-watering variety of flavors. Both products proved very
successful in the market.*

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V ision
“To be amongst top ten Stationery related

Companies, on a sustainable basis”

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ission
“To be able to provide practical yet exciting written
communication solutions allowing Users to express
their ideas, effortlessly”
H
istory:

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The DOLLAR of Stationery was created more than half-a-century ago in 1954 when
Mohammad Siddiq started formulating and producing inks in a small place situated
in the old town of Karachi.
At that time fountain pen was the primary instrument used for writing. The
prevailing brands of pens and inks were mostly imported from Europe and the
United States.
Business Line:
Manufacturing & Marketing of Stationery and Writing Instruments.
 Engineering Division - making dies, tools, moulds and jigs etc.
 Chemical Division - formulating and glues.
Brand Portfolio:
Since its inception, the brand DOLLAR has passionately been transformed into a
mega brand, now being sold in all five continents of this planet.
Besides producing own-branded items, DOLLAR also manufacture and export

private labeled / OEM stationery products for some of the leading international
brands
Environment:
Dollar, a responsible corporate citizen fully realize and appreciate the importance of
a sustainable and environment-friendly Operations. To fulfill what it calls its Green

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Objective, DOLLAR has put in extraordinary efforts to bring its Manufacturing

units in line with ISO-14001 stipulations. Some of the initiatives include: -
 Planned elimination of all kind of waste.
 Prompt recycling of all material waste that inevitably churns out from
different production processes.
 Total air pollution control through imposing progressive ban on use of

hazardous chemicals, solvents, rogue dyes, and, powdered colorants and
pigments hat are used in processing plastics.
 Solid waste management, a concept that DOLLAR pioneered in the part of

the planet where it operates.
Apart from enforcing a strict regime on itself, DOLLAR has successfully introduced
the concept of environment-friendliness even in its neighbor chemical industries by
persuading them to adopt environment finally solid waste management practices
Style & Values:
We strive to conduct our business in the most professional and ethical way possible.
While one of the main objective of our business is to achieve optimum profits for
our stockholders, we never compromise that with our high standard of ethics and
morals and the paramount interest of our stakeholders.
The orientation of our business is towards customers and their superior satisfaction.
We cater to the global markets with products that are mass customized yet suit the
individual needs of our consumers. Our products reflect our high standards of
quality control and are developed and modified through persistent innovation while

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keeping in focus the dynamic needs of the most discerning of the consumers.
To continuously live up to the image of a quality company we always focus on

international standards and cross-country developments in the area of Quality
management systems. We sustain this state through creating synergies amongst our
functional departments.
We recognize that one of our most important assets is our people, who work in our
business, and also, the people who work for our business. We strive to constantly
improve their standards --- as far as possible --- through the development of our
own Human Resource Management and Training systems. To us our people are also
one of the most important stakeholders in our business. With this approach we try to
provide a sustainable standard of living for them and offer them good working
condition.
We recognize the important role of technology in our business. We continuously

strive to use the appropriate utilization of cutting edge technology --- both in our
processes as well as operations
PRODUCTS:
GLUES:
For pasting paper to paper and paper to card, leather, glass, photo, etc
1. Bulk pack

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2. 142 gms
3. Fixol transparent paper glue
4. Rang Barang
Pencils:
For school, office and general use.

Conforms to international standards
Special selected wood for easy sharpening
Available in assorted body colors
• Without erase

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• With eraser
• Wooden
Markers:
• White Board Markers:
 Markings can be left un-erased on white Boards for several days without
the fear of leaving stains behind.
 Available in 4 colours
On-board markers can be used conviently on white Boards and Flip
Charts.
Point Type:

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1. WBS 1 1.0mm
WBS 2
2. WBR 2 2mm
3. WBS 5
WBR 5 2+5mm
 WBR = Refillable
WBS = Non-Refillable
• Permanent Markers:
 Brilliant, high intensity, neutral smelling inks that dry instantly [after
writing], are permanent, water proof and light fast on a wide variety of
surfaces.
Point Type:
1. UMS 2
UMR 2 2mm

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2. UMS 5
UMR 5 2+5mm
UMR = Refillable
UMS = Non-Refillable
• Highlighters:
 Strong yet soft-feel polyester fiber tip

Truly florescent inks
 Cap with attached clip
Large ink reservoir
Point Type:
HLS 90 2+5mm
Fiber Tip Pens:
• Sketch Line:

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 Strong heavy duty point

Vivid ink Colours -- Safe for children
 Ideal for different applications -- Writing, Sketching, Drawing,

Underlining, Shading and Coloring.
 Available in 10 colour
• Pointer:
 Longitudinal ribs in the gripping area facilitate slip-resistant holding of

the pen for maximum writing control
 Contour-profiled 0.3 mm writing point -- for precise writing on
diffrent angles
 Available in 4 colors
• Ball Points:

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 Comfortable and smooth ball pen with steel tip and tungsten carbide ball
for consistent writing till last drop
 Transparent window shows ink level.
 Comfortable, round, smooth and light weight ball pens with super
smooth ball and hi flow ink
1. Clear stick
2. Edit trans parent
3. Edit cool
4. Stic pen 1300
5. Budget
6. Memo

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Theoretical framework
Through preliminary research and interviewing we find out that there was a
intermingle concept of the stationery product among the consumers .The consumers
range from kids to elders, from households to the large corporations.
When we ask about Dollar Industries products?
• Efficiency:
“This rates whether it is durable or not”.
When majority of the users are questioned about it. It was known that 35% of them
believed that it is durable; 55% believed that it is some-what durable while the
remaining 10% stayed neutral about any declaration.
• Quality:
“It says whether it is good enough to buy them”.
During research consumers respond to this question as 28% said it has very low
quality. 65% believed it has very high quality. While the remaining portion of them
ignored answering by saying they do not use them.
• Price:
“Is it affordable or not to some consumers”.
This question had its responses in this way during research and observation that
10% said it is very expensive. 55% said it is inexpensive while 35% said it is neither
very expensive nor very cheap.
• Visibility:
“Which explain is it colorful enough to attract the consumer”.

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Majority of the users when questioned about visibility.15% replied, as it is very

it is colorful. 65% said that it is dull while 20% rate as it is not very attractive or
interest builder.
• Variety:
“It defines is there large variety present to enable the consumer
to stick to your product”.
During my observation about this question the consumers replied as 45% said that it
has less variety. 25% said it has more variety of their product while 20% said that
they couldn’t evaluate it on the basis of having variety of their product.
• Life:
“This rates products surviving extent”.
Through observing majority of the consumers in respect of this question it was
found that 57% believed it is short lived. 33% said that it is long lasting while 10%
of them cannot declare anything and stand neutral.
When ask about overall impression of Dollar Industries product?
• Likeability:
“It says that whether people are fond of it or not”.
When I inquired people about this aspect 30% of consumers think that they like it
very much. 45% stated that they strongly dislike and 25% think that they are not
sure about whether they like it or not.
• About favourability:
“It explain people preference about the products”

Comparative study
During research when I asked about the products preferences then 25% declare that
they are in favor. 35% said that they are not in favor at all while the remaining 40%
think that they cannot evaluate it as per favorable.
• About image:
“ It describes the products image in consumers eye”
Through research about Dollar Industries products image 30% said that it hold
positive image. 20% said that it holds negative image. 50% said that they could not
express their view about any specific image of the industries products.
When we ask that which product of Dollar Industries are most liked by
people?
• Dollar Glue:
Through observing number of people using this glue. I found that nearly 25% of
consumers strongly dislike it. 55% declare that they strongly like it and 10% said
that they don’t know their views.
• Pencils:
When I asked about the likeability of this industries pencil from their users 65%
consumers replied, as they do like it. 15% said that they dislike it. Other 20% did
not declare any think in specific about this product.

When I asked about people fondness of this product then I have responses as 55% of
the consumers mention that they are strongly in favor of it. 45%said that they do not
like it.

Comparative study
• Permanent Markers:
After researching and observing consumers in respect of this particular product it
was known that 37% of consumers believed that they do not like it. 43% of them
state that they like it very much. While 20% said that they can not declare whether
they prefer it or not.
• Highlighters:
During the research when I asked users about the highlighters of industries 39%
replied as they suppose it is to be of very low quality and hence dislike it. 33% said
they do like
it. 28% of them cannot evaluate any thing.
• Ball Point:
When I searched for the likeability of this product among the consumers I came to
know that 43% of users strongly like this product. 27% are those who strongly
dislike this product. But the remaining 30% also think that they cannot evaluate it
on any specific area of their preference.
When we ask about Sethi Internationals product?
• Efficiency:
“This rates whether it is durable or not”.
When I inquired people about this aspect of the company’s product. I found that
65% of them believed that it is durable; 25% believed that it is some-what durable
while the remaining 10% stayed neutral about any declaration.
• Quality:
“It says whether it is good enough to buy them”.

Comparative study
During research when I asked about the products quality then 16% said it has very
low quality. 75% said it has very high quality. While the remaining 9% ignored
answering by saying they cannot evaluate any thing in particular.
• Price:
“Is it affordable or not to some consumers”.
After researching and observing consumers in respect of this particular option it was
known that 60% believed it is very expensive. 15% believed it is very cheap while
25% believed it is neither very expensive nor very cheap.
• Visibility:
“Which explain is it colorful enough to attract the consumer”.
During the research when I asked users about visibility of the products then 75%
replied, as it is very it is colorful. 18% said that it is dull while 8% rate as it is
not very attractive or interest building.
• Variety:
“It defines is there large variety present to enable the consumer
to stick to your product”.
When I searched for the varieties of the products available in the market I came to
know that 12% said that it has less variety. 85% said it has more variety of their
product while 3% said that they couldn’t evaluate it on the basis of having variety of
their product.
• Life:
“This rates products surviving extent”.
Through observing majority of the consumers in respect of this question it was
found that 28% believed it is short lived. 43% said that it is long lasting while 29%
of them cannot declare anything and stand neutral.

Comparative study
When ask about overall impression of Sethi Internationals product?
• Likeability:
“It says that whether people are fond of it or not”.
When majority of the users are questioned about it. It was known that 45% of
consumers think that they like it very much. 25% stated that they strongly dislike
and 30% think that they are not sure about whether they like it or not.
• About favourability:
“It explain people preference about the products”
During research Consumer respond to this question as 47% declare that they are in
favor. 29% said that they are not in favor at all while the remaining 24% think that
they can evaluate it as per favorable.
• About image:
“ It describes the products image in consumers eye”
This question had its responses in this way during research and observation that
20% said that it hold negative image. 57% said that it holds positive image. 33%
said that they could not express their view about any specific image of the industries
products.
When we ask that which product of Sethi Internationals are most liked by
people?
• UHU Stic:
Majority of the users when questioned about likeability of this product then 12%
replied, that they do like it. 81% said they dislike it. Others said that they could not
evaluate any thing particular about their preference of this product.

Comparative study
• UHU Glitter Glue:

Through observing majority of the consumers in respect of this specific product it
was found that 75% of the consumers mention that they are strongly in favor of it.
15%said that they do not like it.10% said that they neither like it nor they dis like it
so they are neutral about it.
• Pencils:
During my observation about this question the consumers replied as 45% said that
they do like it. 25% said that they dislike it. Other 30% said that they couldn’t
evaluate it on the basis likeability.
• Color Markers:
During the research when I asked users about the color marker range of this
company then 19% replied as they suppose it is to be of very low quality and hence
dislike it. 57% said they do like it. 24% of them cannot evaluate any think in
particular about their fondness.
• UHU Cover Up:

After researching and observing consumers in respect of this particular product it
was known that 24% of consumers believed that they do not like it. 73% of them
state that they like it very much. While 3% said that they cannot declare anything
about their preference for it.

When I searched for the likeability of this product among the consumers I came to
know that 33% of users strongly like this product. 30% are those who strongly
dislike this product. But the remaining 27% also think that they cannot evaluate it
on any specific area of their preference.

Comparative study
HYPOTHESIS
Local
Stationary
Products
Best
Stationary
Items
Imported
Stationary
Products
Comparative
Study

Comparative study
STATISTICAL ANALYSIS OF
CONSUMER ATTITUDE ASSESSMENT
DOLLAR INDUSTRIES
1. I think Dollar Industries products have?
Negative Positive
Description 1 2 3 4 5 6 7 8 9
Efficiency 1 1 2 4 3 5 2 1 1
Quality 8 4 2 0 1 3 0 2 0
Price 7 5 1 2 0 1 1 0 3
Visibility 6 2 3 1 2 1 3 0 2
Variety 2 8 3 1 1 3 2 0 0
Life 1 2 1 2 1 3 2 3 5
NO.of
4
consumers
3
Ef ficiency Quality Price Visibilty Variety Life
User Preferences
Series1 Series2 Series3 Series4 Series5 Series6 Series7 Series8 Series9

Comparative study
10
8
No. of users
6
4
2
0
1 2 3 4 5 6
Users preferences
Series1 Series2 Series3 Series4 Series5 Series6 Series7
Series8 Series9

Comparative study
DOLLAR INDUSTRIES
2. My overall impression of Dollar Industries products?
Negative Positive
Description 1 2 3 4 5 6 7 8 9
Likeability 0 1 1 5 6 2 3 2 0
Favourability 0 0 1 4 11 2 2 0 0
Image 0 1 0 1 3 2 2 5 6
12
10
8
No.of users 6
4
2
0
likibilty favorability image
Users preferences

Comparative study
No.of consumers
15
10
0
1 2 3
Users preferences
Series1 Series2 Series3 Series4 Series5 Series6

Series7 Series8 Series9

Comparative study
DOLLAR INDUSTRIES
3. Products of Dollar Industries most liked by consumers?
Strongly Disliked Strongly Liked

Description 1 2 3 4 5 6 7 8 9
Dollar Glue 0 1 2 2 3 2 1 4 5
Pencils 0 0 1 2 3 4 4 3 3
White Board Markers 0 0 0 0 0 0 4 3 13
Permanent Markers 1 3 2 3 1 1 4 2 3
Highlighter 2 1 4 4 3 3 1 1 1
Ballpoint 0 0 0 0 1 2 2 3 12
14
12
10
8
NO.of
consumers 6
0
Dollar Glue pencils White board permanent highlighter ballpoint
markers markers
user preferences

Comparative study
14
12
10
No. of users
0
1 2 3 4 5 6
Users preferences

Series8 Series9
DATA ANALYSIS AND

Comparative study
EVALUATION
1. Dollar Industries product have:
• Efficiency:
5 out of 20 users think that Dollar Industries products are little more
not durable and sometimes-complete pencil was broken into two pieces and also
its lead was broken internally.
• Quality:
8 out of 20 users explained about the quality of Dollar Industries
product, as it is very low because sometime the sticked item found to be
never attached.
• Price:
7 out of 20 users mention that the price of Dollar Industries products
is very low that is it is very cheap because it targets the largest market of our
country that is mostly low income.
• Visibility:
6 out of 20 consumers stated that the visibility of Dollar Industries is
not enough to attract the consumer towards its products because they do not
use different color or pictures in their packing.
• Variety:

Comparative study
8 out of 20 consumers find that the Dollar Industries products do not have
very large variety and it is close to having no variety because they do not offer
much or any variants of their products.
• Life:
5 out of 20 users explained that products of Dollar Industries have the extent
to survive for a longer period thus they are long lived because of their content
ability to survive.
2. Overall impression of Dollar Industries products:
• Likeability:
6 out of 20 users of Dollar Industries product explained that they neither
liked it nor they disliked it and they stay neutral about it because sometime their
quality is not good or sometime their ability to survive make them rely on
product.
• Favourability:
11 out of 20 users explained that the products of Dollar are neutrally
favorable to them due to the fact it is either affordable or economical.
• Image:
6 out of 20 users claimed that the Dollar Industries product have positive
image in the eye of people because of the industries existence in market for
decades.

Comparative study
3. Products of Dollar Industries product most liked by the

people:
• Dollar Glue:
5 out of 20 users of this product of Dollar Industries agree that they strongly
liked this product because of its greatest affordability in the competitive market.
• Pencils:
4 out of 20 users explained that this product of Dollar Industries is somewhat
durable and it is close to being strongly liked due to the reason its lead never
broke internally.
• White board markers:

13 out of 20 consumers mention that they strongly liked this product of Dollar
Industries because of its availability in the market and the increasing trend of
using these markers.
• Permanent markers:
4 out of 20 of the users of this product of Dollar Industries explained that this
product is little more then neutrally liked by them because of its features and
surviving capability.
• Highlighters:
4 out of 20 of the users of this product of Dollar Industries is a little less than
neutrally liked by them because the color of highlighters do not match its color
on the packets.
• Ball point:
12 out of 20 of the users exclaimed that they strongly like this product of Dollar
Industries because of the wide distribution and wide availability in the market.

Comparative study
SETHI INTERNATIONALS
1. I think Sethi Internationals products have?
Negative Positive
Description 1 2 3 4 5 6 7 8 9
Efficiency 0 0 0 1 3 2 3 4 7
Quality 0 0 0 0 0 1 1 3 15
Price 0 0 0 0 0 0 2 4 14
Visibility 0 0 0 0 2 1 3 10 4
Variety 0 0 0 0 0 3 2 5 10
Life 0 0 0 0 1 3 2 3 11
16
14
12
10
NO .of consume rs 8
0
Efficiency Quality Price Visibilty Variety Life
Use r Pre fe re nce s

Comparative study
16
14
12
No. of users
10
8
6
4
2
0
1 2 3 4 5 6
Users preferences

Series8 Series9

Comparative study

2. My overall impression of Sethi Internationals products
Negative Positive
Description 1 2 3 4 5 6 7 8 9
Likeability 0 0 0 0 0 0 5 13 2
Favourability 0 0 0 0 0 0 0 4 16
Image 0 0 0 0 0 0 1 5 14
16
14
12
10
No.of users 8
6
4
2
0
likibilty favorability image
Users preferences

Series8 Series9

Comparative study
20
No.of consumers
15
10
0
1 2 3
Users preferences
Series1 Series2 Series3 Series4 Series5 Series6

Series7 Series8 Series9

Comparative study

3. Products of Sethi Internationals most liked by consumers.
Negative Positive
Description 1 2 3 4 5 6 7 8 9
Uhu Stic 0 0 0 0 0 0 1 4 15
Uhu Glitter Glue 0 0 0 1 3 5 6 3 2
Pencils 0 0 2 1 4 3 4 4 2
Color Markers 0 0 0 0 1 3 4 8 4
Uhu Cover Up 0 0 0 0 0 1 2 5 12
White Board Markers 0 0 0 0 0 0 3 3 14
16
14
12
10
NO.of
8
consumers
6
0
Uhu Stic Uhu glitter Pencils Color Uhu cover White
glue markers up board
markers
user preferences

Comparative study
16
14
12
No. of users
10
8
6
4
2
0
1 2 3 4 5 6
Users preferences

Series8 Series9

Comparative study
DATA ANALYSIS AND

EVALUATION
1. Sethi Internationals product have:
• Efficiency:
7 out of 20 users think that Sethi Internationals products are very
durable because of their maintenance of the product and efficient packaging.
• Quality:
15 out of 20 users explained about the quality of Sethi
Internationals product, as it is the best because of the use of different
innovation in its production process.
• Price:
14 out of 20 users mention that the price of Sethi Internationals
products is very high and that is it is very expensive because of using quality
raw material and spending on packaging.
• Visibility:
10 out of 20 consumers stated that the visibility of Sethi
Internationals is very close to high enough to attract the consumers towards
its products because they use different colors and new colors like mixes of
different colors to come in view.
• Variety:

Comparative study
10 out of 20 consumers find that the Sethi Internationals products do have

a very large variety of its products because they give large variant of their each
product.
• Life:
11 out of 20 users explained that products of Sethi Internationals have
the extent to survive for a longer period thus they are long lived because
of using quality raw material and assembling in most effective manner.
2. Overall impression of Sethi Internationals products:
• Likeability:
13 out of 20 users of Sethi Internationals product explained that they are
very close to being likeable by the consumers because they are slowly getting
popularity due to their high usage and quality.
• Favourability:
16 out of 20 users explained that the products of Sethi Internationals are
strongly favorable to them due to the fact that they are capable of being used where
other stationary product do not work efficiently.
• Image:
14 out of 20 users claimed that the products of Sethi Internationals have
literally positive image in the eye of people because of their affiliation with leader
of the stationary product like UHU and Faber Castle.

Comparative study
3. Products of Sethi Internationals product most liked by

the people:
• UHU Stic:
It is one of the products which are very popular among the people therefore 15
out of 20 users of this product of agree that they strongly liked this product and
suggest this product of Sethi Internationals to others.
• UHU Glitter Glue:

7 out of 20 users explained that this product of Sethi Internationals is
attractive enough and it is little more then neutrally liked because it is a
glue with variety and visibility.
• Pencils:
4 out of 20 consumers mention that this product of Sethi Internationals is fine
and it is close to being strongly liked due to the reason that the wood and the
lead is used is of high of high quality.
• Color Markers:
8 out of 20 of the users of this product of Sethi Internationals explained that this
product have started gaining people preferences and it is very close to being
strongly liked.
• UHU Cover Up:

This product is very different from other cover up’s and thus 12 out of 20 of the
users of this product of Sethi Internationals informed that they strongly like this
product.

Comparative study

14 out of 20 of the users exclaimed that they strongly like this product of
Sethi Internationals due to the reason that they are widely available in
the area where it is extensively used.

Comparative study
Hypothetical Analysis
# 1
Quality And Price Concerns:
H (0): Consumers can switch off for quality and visibility concerns.
H (1): Consumers cannot switch off for quality and visibility concerns.
To analyze this hypothesis we have conducted a research study through two

questionnaires comparing the difference between Dollar Industries and Sethi
Internationals with different origins. The graphical analysis and evaluation are given
in details on Page # 50-69.
As we can see that on the average Sethi Internationals is more liked as compare to
local products in terms of high quality. Thus the difference is very obvious to
support the alternative hypothesis as well as the visibility aspect has also noticeable
difference with Sethi and Dollar’s products respectively.
Thus our first hypothesis has been proved true and correct that for quality concerns
consumers prefer other manufactured products or brands rather than local products
available in the market. This is the future indicator that the consumers can no longer
attach themselves to lower quality and visibility.

Comparative study
Hypothetical Analysis
# 2
Reputation Concern:
H (0): A consumer does prefer imported products when he thinks in term of

products reputation.
H (1): A consumer does not prefer imported products when he thinks in term of
products reputation.
To analyze this hypothesis we have conducted a research study through two

questionnaires comparing the difference between Dollar Industries and Sethi
Internationals with different origins. The graphical analysis and evaluation are given
in details on Page # 50-69.
After our evaluation we found that consumer shows difference in their attitude when
they want to satisfy themselves in term of reputation of the product. Sethi
Internationals is more liked as compare to local products in terms of high reputation
of their products in international market. Thus the difference is very obvious to
support the alternative hypothesis.
Therefore our second hypothesis has been proved true that when the product of any
firms have high reputation in the internationals market and are sold in more that one
country like products of Sethi Internationals which have large market in other
countries like (USA, Dubai, Germany, Switzerland, Australia, England, India and
Pakistan etc) are more preferred and used by consumer because of their high
reputation and impression on consumer and for these products consumer many
times ignore those products which are only locally available.

Comparative study
Conclusion
After detailed research through filled questionnaire it has been found that the
comparative study of local stationary products as well as imported stationary
products on the factors like Quality, Visibility Variety, Image and efficiency etc
Create appositive attitude of the consumer to use reputed and high quality imported
products as compare to low quality local products
A general consumer behavior prefers imported products when it considers a high

reputation and preference of product in context of its durability and its present
ability.
At last as per my observation during research study that imported products are only
available in high society areas because of its price, quality and availability in the
market. So it means both products if available in the market easily with quality may
help to change the attitude of local buyers too.

Comparative study
Recommendations
After thorough research, analysis and evaluation of consumers preferences towards

local and imported stationary products. I am able to recommend something for both
the firms.
SETHI INTERNATIONAL:
As per for Sethi Internationals it is quite agreeable that the price of their products
are high because of maintaining quality and durability BUT in the most part of our
country we have low income people it is quite difficult for them to afford such a
high price, therefore it is suggested that they should increase their distribution
channel and adopt policy of mass distribution and availability. So that their cost per
unit of distribution decreases and they can reduce the prices of their product and
achieve the largest part of consumer in the market of stationary.
DOLLAR INDUSTRY:
For Dollar Industry it is recommended that they should adopt innovation in their
products by increasing the visibility, variety and quality of their product with
increasing their expense on these factors. Inclusion of some quality raw material and
using some bright colors and images in their products will help them to innovate
their products, to raise the price because of such innovations will be accepted by the
consumer without hesitation. It is very important for them to adopt the strategy of
innovation because it will provide them great help in retaining their position and
goodwill in consumer market of stationary.

Comparative study
Annexure:

Comparative study

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Comparative study

FARYAL SHAHABUDDIN 1 UNIVERSITY COLLEGE

FARYAL SHAHABUDDIN 2 UNIVERSITY COLLEGE

Sethi International is a leading importer and distributor of various consumer and

FARYAL SHAHABUDDIN 3 UNIVERSITY COLLEGE

Now Company basically engaged in import and distribution of various Consumer

Company has a well-equipped repackaging facility in site area.

This section consists of a brief history of UHU and Faber Castell.

It has become the by-word for adhesives in Germany and Austria.

FARYAL SHAHABUDDIN 5 UNIVERSITY COLLEGE

The decisive breakthrough came in 1932 when August Fischer succeeded in

FARYAL SHAHABUDDIN 6 UNIVERSITY COLLEGE

FARYAL SHAHABUDDIN 7 UNIVERSITY COLLEGE

FARYAL SHAHABUDDIN 8 UNIVERSITY COLLEGE

In 1978, the Generations changed for the 8th Time

Founded in 1761, Faber-Castell is one of the world's oldest industrial companies

Faber-Castell is the world's leading manufacturer of wood-cased pencils, with over

FARYAL SHAHABUDDIN 9 UNIVERSITY COLLEGE

House Hold Range:

FARYAL SHAHABUDDIN 10 UNIVERSITY COLLEGE

UHU All Purpose Glues

UHU All Purpose Gel

UHU Super Glue Gel

For absorbent materials

Non-drip, ideal for applications on vertical surfaces

FARYAL SHAHABUDDIN 11 UNIVERSITY COLLEGE

Bridges slightly uneven surfaces

Ideal for hems, nametags, curtains and more

Withstands dry cleaning

UHU Flinke Flasche

Transparent all purpose glue in a bottle with unique applicator:

For small dots, lines and large surface gluing

Fast, Precise, permanent

Does not wrinkle paper

FARYAL SHAHABUDDIN 12 UNIVERSITY COLLEGE

UHU Power Stic

Multi purpose extra strong glue in a solid stick dispenser

As strong as a contact glue

Clean and easy to use as a glue stick

UHU Power Spray

Ideal for large surfaces

Strong, clean and versatile

Flexible, water resistant band

FARYAL SHAHABUDDIN 13 UNIVERSITY COLLEGE

Solvent free glue sick

Quick, clean, economical

Does not wrinkle paper

UHU Stic Magic

Rubs on purple - dries clear

For easy to see accurate application

Unique screw on cap for maximum shelf life.

UHU Cover up correction fluid

Covers typing, pen ink and fax copies

Fast drying formula

Smooth application with super brush

FARYAL SHAHABUDDIN 14 UNIVERSITY COLLEGE

UHU Cover up roller

Taps for fast and easy corrections

Covers one line of text at a time

Pleasant handling through super grip

Container comes in 4 fancy Colours

UHU Cover up ball point