INTRODUCTION

Of

JOBSTHAN.COM

Jobsthan.com is carving a niche in recruiting top quality professionals for its

clients in all sectors including FMCG, Consumer Durables, Insurance, Telecom,
Banking, Engineering (all streams) and the Retailing Industries. We have
professional consultants who were prior to becoming recruitment consultants, a
successful professional with years of experience with reputed organizations and
entire team of ours is selected carefully keeping in mind the competency and
background required to serve our clients and candidates in the most professional
manner. In addition to our consultants we have our own in-house filter procedures
to provide our recruiters with a constant flair of qualified candidates. Our experts
are trained to utilize multiple search methods in sourcing exceptional hard to find
executives to exceed the given parameters.

What We Offer:

 We are specialized in dealing with Middle and Senior

Management Level Recruitments.
 An excellent Database of middle & Senior Mgmt Level
Personnel to fulfill your requirements.
 We undertake Head Hunting Assignments for Managerial and
above positions.

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In today's corporate world the companies are passing through a major problem of
searching an efficient & the promising candidate. The conventional methods such
as advertisements in news papers have failed to fulfill the needs because:

1. They attract a large crowd therefore the selectors always remain under a
fixed situation of identifying the right candidate.
2. Candidates who lack similar Skills/Experience also appear for the position
that the selectors are bound to attend which is a time consuming process.
This makes the process all the more complicated.
3. Advertising the Requirements throughout the country is very expensive.

This and many other reasons cumulatively hinder the reach of the right candidate
to the right employer and vice-versa. Hence the need of the services which can
filter out the problems & provide the readymade solutions … created.

Jobsthan.com a promising step in the direction of finding solutions of all the

problems related to employment.

Jobsthan.com breaks the barriers of:

• Raw or Unfiltered Data to Scrutiny.

• Advertising the Requirements through out the country.
• High cost of expenditures involved in searching.
• Professional Services are costly to hire.

Jobsthan.com thus provides the solution that matches or even surpasses the
established parameters. More importantly all your requirements are advertised
across the world at no extra cost.

Jobsthan.com… a placement consultancy with difference.

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MISSION STATEMENT: leader in placement services and HR
outsourcing.

GOALS: To have a successful company that should be a leader in

placement services & HR outsourcing. Objective is to collect the
largest data base & serve the employer with a super sonic speed.

Objective: The clients should view us as most Reliable

Professionals when it comes to placements and HR outsourcing.

OUR AIM – Taking a strong niche at the entry level.

AND WE FEEL PROUD TO ANNOUNCE THAT IN A SHORT DURATION

OF TIME FROM OUR INCEPTION WE HAVE ALREADY TIED UP WITH
CORPORATE GIANTS SUCH AS

SUZLON/ MARWADI/ TAJ/PIZZA HUT/ MAJESTIC STADIA

PHILOSOPHY:

Customer Clientele: Increasing No. of satisfied jobseekers & the

job providers.

INDUSTRY DESCRIPTION:

We are entering into Service Industry where the growth is

expected by providing the faster & Time Saving Services to both
the clients. The immediate thrust would be the collection of a
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huge Data Base starting from the Jodhpur Division itself and than
will move across Rajasthan & there after Country.

CORE COMPETENCIES OF JOBSTHAN.COM:

IN THE LONG RUN: Today a very big base of employment is
suffering with the scarcity of skilled employees while we have a
even higher base of educated & qualified unemployed population
due to lack of skills & reach. We shall implement many activities:

(1) An Employment News Paper can also be published & circulated

fortnightly or monthly to the paid customers. This paper will
also feature various articles on skills development and
upgraded information on training & development, technologies
& HR Practices.
(2) Job fairs at various places would give equal opportunities of
exposure to all the candidates. The organization will also be
able to generate revenue from registration & other activities
and huge amount of new data.
(3) Campus placement programs
(4) Corporate training
(5) STRENGTHS:

A huge Data Base

Strong Marketing muscles to attract the job providers.
Filtered, Classified & Segment wise Data Base.
The Portal will provide the facility of filtration to the employer
also where in the Qualification, Experience, Skill set & Salary
Package are put and the matching Data shall be available on
the screen within no time.
We will also have a panel of experts to assist in filtration &
Resume development. My experience, skills & strengths will
supervise the entire venture.
SERVICES:

(1) Providing adequate data to match the requirements.

(2) Regular up gradation of Portal helping employers to refine

their search
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(1) Assisting college campuses.
(2) Corporate Trainings.
CURRENT DEMAND:

Current demand is very high. Job seekers are diverted towards

such services because today job providers are avoiding
advertisements for many reasons, such as:

Advertisements attracts crowd, the selection therefore

becomes difficult.
Reliability is always doubtful which is very important.
Reach to the right jobseeker.
Very costly.
This letter brings greetings from the Executive Board of the Jobsthan.com. We
wish to briefly introduce you the company profile. In the vast horizon of the
Placement Consultant’s sky… a new Star is born…
JOBSTHAN.COM

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 Project on competitive analysis
and scope of placement
consultancies

What is Competitive Analysis?

Competitive Analysis is a process of gathering and analyzing

information about our competitors, their practices, products, strengths
and weaknesses and business trends in order to assess our position in the
market and improve our products and marketing strategies.

What is the purpose of Competitive Analysis?

In today's market, we must know what our competitors are doing and
what to do to stay ahead of the competition. Many businesses believe
they are providing a good product to their customers, but do not have
reliable information showing how customers perceive their product or
how it compares to the competition.

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A Competitive Analysis performed by an unbiased third party is an
invaluable tool because it can help me to identify ways to attract new
customers, as well as keep the ones you have satisfied with our products.

• Strengths and weaknesses: How our product stacks up against the

competition and in what areas they have an edge over our product
and in what areas our product is superior.
• Identify our competitors: Verify who your primary and secondary
competitors are.
• Improvements: How and in what areas our product, processes, and
practices must be improved to meet market demands or to stay
ahead of the competition.
• Marketing: What improvements we need to make in our marketing
approach - we may want to highlight why our product is ahead of
the competition, or the unique features that consumers desire.

How can Competitive Analysis help establish my

product as a market leader?

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Competitive Analysis gives us a realistic view of our competition. It also
gives us the opportunity to identify improvement in areas like customer
services, and marketing claims. It can help to compare products prior to
making our marketing and promotional decisions.

Competitive Analysis will help you accomplish the following:

• Have a realistic view of our competition.

• Foresee market changes and demands.
• Identify ways to attract customers from our competitors.
• Discover opportunities for improvement in our business practices.
• Identify necessary changes in our processes to meet market
demands.
• Identify necessary changes in our processes to reduce costs.

A List of Competitors

The analysis begins with a list of our company's competitors. Most of

the time, such a list is comprised of what our company co-considers to
be its chief competitors. However, there may be other companies that
indirectly compete with ours, ones that offer products or services that are
aiming for the same customer capital.
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Our compertitors in the market are:

1. Avenues placement consultant

2. Nascon placement

3. Dagur placement

4. Sixth-sense placement

5. Others

Questions to ask

What questions should be asked when undertaking competitor analysis?

• Who are our competitors?

• What threats do they pose?

• What is the profile of our competitors?

• What are the objectives of our competitors?

• What strategies are our competitors pursuing and how successful are
these strategies?

• What are the strengths and weaknesses of our competitors?

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• How are our competitors likely to respond to any changes to the way
we do business?

Strategy - Competitor Analysis

Competitor Analysis is an important part of the strategic planning

process. This is the main role of, and steps in, competitor analysis.

Why we analyse our competitors?

Some businesses think it is best to get on with their own plans and
ignore the competition. Others become obsessed with tracking the
actions of competitors (often using underhand or illegal methods). Many
businesses are happy simply to track the competition, copying their
moves and reacting to changes.

Competitor analysis has several important roles in

strategic planning:

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• To help management understand their competitive
advantages/disadvantages relative to competitors.

• To generate understanding of competitors’ past, present (and most

importantly) future strategies.

• To provide an informed basis to develop strategies to achieve

competitive advantage in the future.

• To help forecast the returns that may be made from future investments.

Sources of information for competitor analysis

How the sources of competitor information can be neatly grouped into

three categories:

• Recorded data: this is easily available in published form either

internally or externally. Good examples include competitor annual
reports and product brochures;

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• Observable data: this has to be actively sought and often
assembled from several sources. A good example is competitor
pricing;

• Opportunistic data: to get hold of this kind of data requires a lot of

planning and organisation. A good example previous management
of competitors.

The table below lists possible sources of competitor data using

Recorded Data Observable Data Opportunistic Data

Annual report Pricing / price lists Trade shows

Analysts reports Advertising Sales force meetings

Regulatory reports campaigns Seminars/conferences

Government Promotions Social contacts with

reports competitors

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What businesses need to know about their
competitors

The tables below lists the kinds of competitor information that

would help businesses complete some good quality competitor
analysis.

We can probably think of many more information about a

competitor that would be useful. However, an important challenge
in competitor analysis is working out how to obtain competitor
information that is reliable, up-to-date.

What businesses probably already know their

competitors

• Overall sales and profits

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 • Sales and profits by market
• Cost structure
• Market shares (revenues and volumes)
• Organisation structure
• Distribution system
• Identity / profile of senior management
• Advertising strategy and spending
• Customer / consumer profile & attitudes
• Customer retention levels

What businesses would really like to know about

competitors

• Sales and profits by product

• Relative costs
• Customer satisfaction and service levels
• Customer retention levels
• Distribution costs
• Size and quality of customer databases

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 • Advertising effectiveness
• Future investment strategy

strategy - competitive advantage

A competitive advantage is an advantage over competitors gained by

offering consumers greater value, either by means of lower prices or
by providing greater benefits and service that justifies higher prices.

Competitive Strategies

The work analysing the competitive forces in an industry, Michael

Porter suggested four "generic" business strategies that could be
adopted in order to gain competitive advantage. The four strategies
relate to the extent to which the scope of a businesses' activities.

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The four strategies are summarised in the figure below:

The differentiation and cost leadership strategies seek competitive

advantage in a broad range of market . By contrast, the
differentiation focus and cost focus strategies are adopted in a
narrow market.

Strategy – Differentiation

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This strategy involves selecting one or more criteria used in a
market - and then positioning the business uniquely to meet those
criteria. This strategy is usually associated with charging a premium
price for the service - often to reflect the higher costs and extra
value-added features provided for the consumer. Differentiation is
about charging a premium price that more than covers the
additional costs, and about giving customers clear reasons to prefer
the product over other, less differentiated products.

Strategy - Cost Leadership

With this strategy, the objective is to become the lowest-cost

producer in the industry. Many (perhaps all) market segments in
the industry are supplied with the emphasis placed minimising costs.
If the achieved selling price can at least equal (or near)the average
for the market, then the lowest-cost producer will (in theory) enjoy
the best profits. This strategy is usually associated with large-scale
businesses offering "standard" products with relatively little
differentiation that are perfectly acceptable to the majority of
customers. Occasionally, a low-cost leader will also discount its
product to maximise sales, particularly if it has a significant cost

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advantage over the competition and, in doing so, it can further
increase its market share.

Strategy - Differentiation Focus

In the differentiation focus strategy, a business aims to differentiate

within just one or a small number of target market segments. The
special customer needs of the segment mean that there are
opportunities to provide products that are clearly different from
competitors who may be targeting a broader group of customers.
The important issue for any business adopting this strategy is to
ensure that customers really do have different needs and wants - in
other words that there is a valid basis for differentiation - and that
existing competitor products are not meeting those needs and wants.

Strategy - Cost Focus

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Here a business seeks a lower-cost advantage in just on or a small
number of market segments. The product will be basic - perhaps a
similar product to the higher-priced and featured market leader,
but acceptable to sufficient consumers. Such products are often
called "me-too's".

Strategy - SWOT Analysis

SWOT is an abbreviation for Strengths, Weaknesses, Opportunities

and Threats

SWOT analysis is an important tool for auditing the overall

strategic position of a business and its environment.

Once key strategic issues have been identified, they feed into
business objectives, particularly marketing objectives. SWOT
analysis can be used in conjunction with other tools for audit and
analysis, such as PEST analysis and Porter's Five-Forces analysis. It
is also a very popular tool with business and marketing students
because it is quick and easy to learn.

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The Key Distinction - Internal and External Issues

Strengths and weaknesses are Internal factors. For example, a

strength could be your specialist marketing expertise. A weakness
could be the lack of a new product.

Opportunities and threats are external factors. For example, an

opportunity could be a developing distribution channel. A threat
could be a new competitor in an important existing market or a
technological change.

It is worth pointing out that SWOT analysis can be very subjective -

two people rarely come-up with the same version of a SWOT
analysis even when given the same information about the same
business and its environment. Accordingly, SWOT analysis is best
used as a guide and not a prescription. Adding and weighting
criteria to each factor increases the validity of the analysis.

Limitations

The limitations of competitor analysis are linked to the information

gathered from various sources and the interpretation of the
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information. Also, with the exception of a few information sources
(e.g. patent applications, forecast financial statements), most of the
other printed information shows historical information and may not
necessarily give a good indication of a competitor going forward.
This is particularly the case if there are a lot of structural changes
happening in a sector and all players are expected to have dynamic
strategies to capture their market.

CONCLUSION
Competitor analysis is an important part of a firm's
development of its strategy. Its importance lies in the understanding
of competitors, their strategy, and resources and capabilities. More
specifically, competitor analysis also allows a firm to assess its own
firm versus competitors and plan for what competitors' actions may
be as a reaction to actions the firm may take.
A competitor analysis provides a firm with the knowledge to
leverage its strengths and address its weaknesses and, conversely,
take advantage of weaknesses of competitors and counter their
strengths. Finally, competitor analysis also gives a firm a better
understanding not only of the competitors but also their overall
sector and where the emerging opportunities may be.

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Q1. RECRUITMENT PROCESS :- (a) Yes (b) No

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Q2. Placement Consultant :- a) Jobsthan.com b)Avenue c) Dagur
d) Sixth –sense.com e) Others

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Q3. Service provide :- a) Jobsthan.com b)Avenue c) Dagur
d) Sixth –sense.com e) Others

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Q4. Professional Charges:- a) Jobsthan.com b) Avenues c) Dagur

d) Sixth-sense.com e) Others

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Q5.

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27
Q6.

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Q7.

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Q8.

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Q9.

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Q10.

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Q11.

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Q12.

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QUESTIONNAIRE

NAME :- ……………………………………………………………..

NAME OF COMPANY :- ……………………………………………

ADDRESS :- …………………………………………………………….

CONTACT NO. :- (P)………………… (M) …………………….

Q1. Do you think any placement consultant can help in your recuritment
process ?

(a)Yes (b) No

Q2. Are you aware about any placement consultant ? If Yes, then which

(a) Jobsthan.com (b) Avenue placement

(c) Dagur placement (d) Sixth – sense.com

(e) Others

Q3. Have you ever taken service any placement consultant companies ? If Yes,
then which

(a) Avenues placement (b) Jobsthan .com

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 (c) Sixth-sense.com (d) Dagur placement

(e) Other

Q4. Are you aware about professional charges taken by placement

consultant at jodhpur ? If Yes, then which consultant company take
reasonable charges?

(a) Jobsthan.com (b) Avenues placement

(c) Dagur Placement (d) Sixth – sense.com

(e) Others

Q5. Are you statisfied with a services of your present placement consultant
companies ? If Not, what are the reasons?

(a) Improper Response (b) Time taken

(c) Poor after sales service (d) Others

Q6. From which placement consultant marketing executive visit your

organisation frequently ?

(a) Dagur Placement (b) Avenues Placement

(c) Jobsthan.com (d) Sixth – sense.com

(e) Others

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Q7. In your view which placement consultant company has max. no. of
technical profile ?

(a) Avenues Placement (b) Jobsthan.com

(c )Sixth – sense.com (d) Dagur Placement

(e) Others

Q8. According to you, which promotional tool can be used effectively by

placement consultant to create market hype ?

(a) Newspaper (b) Radio

(c) Television (d) Others

Q9. In your view which placement consulant is using this promotional tool
effectively ?

(a) Jobsthan.com (b) Dagur Placement

(c )Avenues Placement (d) Sixth – sense.com

(e )Others

Q10. Which placement consultant do you think can fulfill your requirement
of top- management level staff ( head hunting) ?

(a) Jobsthan.com (b) Dagur Placement

(c ) Avenues Placement (d) Sixth – sense.com

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 (e) Others

Q11. To which factor you give importance while giving your assignment to a
placement consultant ?

(a) Professional charge (b) Market image

(c ) No. of statisfied clinds (d) No. of database

Q12.In your view which placement consultant is leading in the market ?

(a) Jobsthan.com (b) Dagur Placement

(c) Avenues Placement (d) Sixth – sense.com

(e ) Others

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