UK B2C E-Commerce Report 2010

April 2010

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RESEARCH ON INTERNATIONAL MARKETS

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April 2010

Publication Date
April 2010
Language
English
Format
PDF & PowerPoint
Number of Pages/Charts
66
Covered Countries
UK
Price
€1,450 (excl. VAT)

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UK B2C E-Commerce Report 2010

Key Findings
Covering Trends, Sales, Shares, Products, Users/Shoppers and Players

• Virtually all segments except some senior citizens and lower-income households, are using the Web more
than ever to research products.

• The percentage of Internet usage in the UK has risen from 65% in 2008 to 70% in 2009.

• The online retail category “Clothing, Footwear and Accessories” recorded a growth of +22% between June
2008 and 2009.

• The number of Internet shoppers in the UK is projected to reach 28 million in 2010, accounting for 73% of
total Internet users.

• Multichannel retailer Tesco reached online sales of GBP 1.9 billion in 2009, up by +20% compared to the
previous year.

Company and Product Information

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UK B2C E-Commerce Report 2010

Table of Contents (1 of 2)
1. Trends 3. Shares

• Top 2010 Online Marketing Trends for UK & Europe • B2C E-Commerce Share of total Retail Sales, in %,
• Internet Usage by Individuals and Households in 2006-2008
the UK
• Internet Connectivity in the UK
• Internet Access in the UK by Age Groups, in %,
Q1 2009
4. Products
• Usage of Fixed and Mobile Phone, PC, Internet
and Broadband in the UK, 2002-2009
• Online Retail Index Growth in the UK, by Sector,
• Comparison Sites in the UK first Half and June 2009
• Top 10 Gaining Site Categories by Number of UK • Products purchased over the Internet in the UK by
Unique Visitors, December 2008 vs. November Gender, in %, January-March 2009
2008
• Products purchased over the Internet in the UK by
• Online Shopping Market Development Overview in Age, in %, January-March 2009
the UK
• Products and Services purchased online by
• Online Shopping Behavior of Consumers in the UK Internet Users in the UK, % of Respondents, 2008
• Online Travel Sector in the UK • Types of Goods and Services bought online in the
• Broadband Regional Penetration and Speed in the UK, compared to the EU27 Average, in %, Q2 2008
UK
• UK vs. EU Broadband & Internet usage Indicators,
in %, 2004-2008
• M-Commerce Trends in the UK: Use of Services 5. Users / Shoppers
• M-Commerce Trends in the UK: Mobile Ticketing
• Individuals in Europe using the Internet on
average daily or almost every Day, incl. the UK,
in %, Q1 2009
• Percentage of Households in the EU with Internet
Access / Broadband Connections incl. the UK,
in %, Q1 2007-Q1 2009
2. Sales • Development of Internet Users (million) and its
Percentage of Country Population in the UK,
• Total Retail Sales and Mail-Order Sales in the UK, 2008-2013f
in GBP billion, 2006-2008
• Internet Users in the UK by Age Groups and
• B2C E-Commerce Sales in the UK, in GBP billion, Gender, in %, 2009
2002-2008
• Development of Internet Shoppers and their
• B2C E-Commerce Sales Forecast, UK vs. EU
Percentage of Internet Users in the UK,
Countries, in EUR billion, 2014f
2008-2013f
• B2C E-Commerce Sales by Country in Europe, incl.
• Internet Shoppers in the UK, by Gender and Age,
UK, in GBP billion, 2009 & 2010f
in %, 2007-2009
• B2C E-Commerce Sales Volume and Growth in the
• Internet Shoppers in the UK by Age Groups,
UK, conservative and optimistic Forecasts,
compared to the EU27 Average, in %, 2008
2008-2011f

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UK B2C E-Commerce Report 2010

Table of Contents (2 of 2)
5. Users / Shoppers (cont.) 6. Players

• Internet Shoppers in Europe by Gender, incl. the • Leading B2C E-Commerce Players in the UK; by
UK, ranked by total, in %, Q1 2009 Assortments
• Development of Internet Shoppers in the UK, • Leading B2C E-Commerce Players in the UK; by
compared to the EU27 Average, in %, 2004, 2006, Unique Visitors and Audience Reach, February
2008 & 2009 2010
• Total Value of Goods and Services purchased • Leading B2C E-Commerce Players in the UK; by
online according to UK adult online buyers, in %, total UK Visits (000), May 2009
2007-2009 • Facts about Tesco.com
• Reasons for Purchasing over the Internet, • Facts about Amazon.co.uk
Reasons for not Purchasing over the Internet in
• Facts about Argos.co.uk
the UK, in %, 2009
• Facts about Sainsbury.co.uk
• Broadband Subscribers in the UK, compared to
Germany, USA and the OECD, 2003-June 2008 • Facts about Asda.com
• Broadband Subscribers per 100 Inhabitants in the • News about Woolworths.co.uk
UK, compared to Germany, USA and the OECD
Average, 2003-June 2008
• Broadband Subscribers in the UK, by Access
Technology, compared to the OECD Average in %,
June 2008
• Broadband Penetration and daily Internet Access
in EU Comparison, 2008

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UK B2C E-Commerce Report 2010

Samples
RESEARCH ON INTERNATIONAL MARKETS
We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

54% of female UK online shoppers ordered “Clothes, Sports Goods”

online between January and March 2009.
Products purchased over the Internet in the UK by Gender, in %, January-March 2009
Male Female All
Films, Music 52 47 50
Clothes, Sports Goods 44 54 49
Household Goods 44 50 47
(e.g. Furniture, Toys, etc.)
Holiday Accommodation 43 41 42
(Hotel etc.)
Books, Magazines, Newspapers or 40 41 41
E-Learning Material
Other Travel Arrangements 41 39 40
(Transport Tickets, Car Hire, etc.)
Tickets for Events 38 35 37
Electronic Equipment 35 21 28
(incl. Cameras)
Video Games Software and 30 22 26
Upgrades
Share Purchases, Insurance Policies 21 12 17
and other financial Services
Telecommunication Services 19 9 14
(e.g. TV, Broadband Subscriptions)
Computer Hardware 19 9 14
Other 7 4 5
Medicine 5 5 5

Note: Base: UK adults who had bought or ordered online in the last 12 months

Source: Office for National Statistics, August 2009

36

RESEARCH ON INTERNATIONAL MARKETS

We deliver the facts – you make the decisions

Trends Sales Shares Products Users / Shoppers Players

Multichannel retailer Tesco reached online sales of GBP 1.9 billion in

2009, up by +20% compared to the previous year.
Facts about Tesco.com
Name of Company Tesco

Homepage www.tesco.com

Vertical Integration Retailer

Business Model Multi-Category Retailer

Product Range Various products (focus on groceries)

Tesco com recorded an online sales increase of +20% in

Tesco.com
Revenue/Financials
2009, reaching GBP 1.9 billion.

• At an investor day dotcom chief executive Laura Wade-Gery said Tesco would open one new store per
year for the foreseeable future and predicted the 'dark store' format could be taking 15% of online turnover
by 2014.
• The third internet-only store would open next year in Greenford, Middlesex; the two existing stores are in
Croydon and Aylesford.
• With profits of £109m on sales of £1.9bn, Tesco's online operations were not only sustainable, Wade-Gery
claimed, but capable of considerable growth. Tesco was "systematically tackling the barriers to shopping
online" among consumers, she claimed, predicting uptake for online shopping in the UK would increase
from 3% to 5% in the next five years. The business was introducing new services to encourage take-up,
she added, including specialist ranges such as diabetic products.
Other/News
• Tesco.com's profitability was a major achievement, said Shore Capital analyst Clive Black. "The vast
majority of internet food businesses are losing money,"
money, he said. "Just
Just look at Ocado. So I wouldn't
wouldn t
understate Tesco's achievement in making internet grocery profitable. It really stands head and shoulders
above the competition.“ Morrisons, which has repeatedly said it would only offer internet shopping if found
a financially viable model, would have to spend years to catch up, he added.
• Tesco also plans to offer online shopping in more overseas markets, starting with the Czech Republic in
2010, Wade-Gery told investors. As well as the UK, Tesco currently offers online shopping in Korea and
the Republic of Ireland. It was developing a full operating model for international roll-out from next year, but
tthe
e dec
decision
s o to introduce
t oduce o
online
e sshopping
opp g would
ou d be depe
dependent
de t o
on internet
te et pe
penetration,
et at o , popu
population
at o dedensity
s ty
and the propensity to shop online, Wade-Gery added.

Source: Tesco, trade press, company research

60

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yStats.com GmbH & Co. KG Phone: +49 (0)40 - 39 90 68 50 E-Mail: info@ystats.com
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