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BRANDING STYLE GUIDE

OUR MISSION AND VISION


COMMUNICATING LOVING GOD. LOVING OTHERS. SERVING THE WORLD.

THE CONNECTING Faith is also lived out in life, so we value actions. Connecting
POINT CHURCH Point is an active partner to impact the Deer Creek community,
the Oklahoma City metro, our country, and globe. Click on the
BRAND Impact icon above to see information about where you can give
or volunteer to serve.
The Connecting Point Church brand
message and attributes are carried Connecting Point Church is a member of the Presbyterian
through all mediums of Church (U.S.A.).   For more information about the PCUSA,
check out their website.  Our denominational identity influences
communications through the
'who we are' and 'what we believe', our identity and theology,
intelligent use of color, typography,
but never totally describes us.  Connecting Point is the faith in
photography, and other Connecting
Christ we have, the sum of the people we connect with, and all
Point Church brand elements. Proper
the things God is doing in our midst.
usage is important to ensure the
quality of the experience of every By creating a space open to the various developments of faith,
Connecting Point Church member we are not also affirming all beliefs.  We believe there are better
and attender. and fuller versions of the Christian faith.   Not every belief
is compatible with what we witness in Christ or the bible.  So
The brand elements include: The there will be things that get  challenged  in the open space for
faith development of Connecting Point. There will also be
Connecting Point Church logo, the
plenty of room for faithful people to struggle, discuss,
Connecting Point Church cross icon,
and amicably disagree.
ministry suite of icons, color fields
and bars, typefaces, and line art.

Our brand strategy is made up of a


vision that comes to life through our
brand essence, mission statement
and image attributes, which define
how we live, behave and
communicate every day with our
community.

Connecting Point Church


Cross Icon

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LOGO STANDARDS

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STANDARD ONE STANDARD TWO

STANDARD ONE W/PRES STANDARD TWO W/PRES

UNACCEPTABLE USE

• Condensing, extending, skewing, distorting,


manipulating, modifying, or redrawing the logo in any way
• Printing the logo in a screen or texture
• Printing type or other elements inside the logo
• Altering the proportional relationships or the vertical and
horizontal alignment of the elements of the logo
• Placing the logo over areas of imagery where the logo is
not clearly defined

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COLOR STANDARDS

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CONNECTING POINT CHURCH COLOR STANDARDS

Standardizing a strong color palette will enhance the impact of the Connecting Point Church brand. Used
consistently over time, colors become associated with organizations. Consistent use of the Connecting Point
Church color palette will make our church more recognizable and uniform. It provides a strong visual link across a
wide range of applications.

SECONDARY
& TERTIARY
COLOR
PALETTE
The secondary and
tertiary color palette
should be used to
provide an accent or
to add a highlight.
Avoid using these
colors as the dominant
color field. In most
communications the
Smooth Blue primary
color should dominate.

MOODY BLUE

DARK CHARCOAL

ALMOST RED

LIGHT BROWN

SMOOTH ALMOST BURNT ORGANIC


BLUE CHARCOAL ORANGE GREEN

PMS: 7468 C PMS: Black 7C PMS: 1545 C PMS: 7496 C


HEX: 0c607d HEX: 373737 HEX: 913506 HEX: 6a8012

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TYPEFACE STANDARDS

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CONNECTING POINT CHURCH TYPEFACE STANDARDS

When used carefully and consistently, typography can be a powerful tool that can help us to create a constant and
credible brand style. Hero has been chosen for most applications because it is modern, simple and readable. For
simplicity and ease of use, we only use select weights of Hero.

For internal word-processed communications, presentations and web sites, Helvetica or Helvetica Neue, may be
substituted. No other typefaces, no matter how similar they appear, may be used.

PRIMARY TYPEFACE
Hero

HERO
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

HERO LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKMLNOPQRSTUVWXYZ 1234567890$%&(.,: ‘’ “ ”/ !?)

SECONDARY TYPEFACE
Helvetica Neue

HELVETICA NEUE REGULAR HELVETICA NEUE REGULAR ITALIC


abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)

HELVETICA NEUE BOLD HELVETICA NEUE BOLD ITALIC


abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)

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STATIONARY STANDARDS

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STATIONARY STANDARDS

Letters should always be typed in 12pt Times New Roman on standard, preprinted Connecting Point Church letterhead,
using standard margins and headers. If preprinted letterhead and/or envelopes are not available refer to the below
layouts for stationary standards.

Refer to the Logo Standards for best practices regarding proper placement of logo on stationary pieces.

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WEBSITE STANDARDS

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WEBSITE STANDARDS
Connecting Point Church’s Web Design Standards were developed to ensure that the church has a consistent -
and consistently positive - web presence, internally and externally. These standards support the church’s brand
strategy and require that all Connecting Point Church web pages (internal and external) adopt a common and
consistent look and feel. All Connecting Point Church’s sites will also use common and intuitive web navigation
tools that will make it easier for visitors to locate information about Connecting Point Church and its ministries. For
all standard text the web typeface for Connecting Point Church is Helvetica. Only variations in size and colors
within the pallete are acceptable

WEB TYPEFACE
Lato
LATO LATO BOLD
abcdefghijklmnopqrstuvwxyz abcdefghijklmnopqrstuvwxyz
ABCDEFGHIJKMLNOPQRSTUVWXYZ ABCDEFGHIJKMLNOPQRSTUVWXYZ
1234567890$%&(.,: ‘’ “ ”/ !?) 1234567890$%&(.,: ‘’ “ ”/ !?)

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