THAI BEVERAGE
CONFERENCE 2010
DAY ONE l MONDAY, 24 MAY 2010 l
MARKET UPDATES ON KEY BEVERAGE SEGMENTS
HIGHLIGHTS ON THAI BEVERAGES INDUSTRY: To explore unique and
innovative dimensions where one full day is dedicated to an overview of key
segments in the Thai Beverage industry & successful marketing strategies: FDA
regulatory updates, Global & regional trends, Opportunities in the Thai market,
Consumer trends, Trends in the soy milk market, Customs & Excise tax update,
Creating trends with original thinking and Key to success in launching new products.
Plus! panel discussion on next generation product innovations.
8:00 Registration & Morning Coffee
9:00 Chairperson’s Opening Address
Ms Joy Smithangura
Director
Equirnox Research
Joy Smithangura has over 10 years’ experience in market research, focusing on Qualitative
Research. She currently runs Equirnox, a specialized Qualitative agency catering to international
clients and large local organizations. Joy has been constantly engaged in numerous studies within
the beverage market spanning various types of drink for leading companies, in Thailand and
across Asia Pacific.
9:15 SPECIAL ADDRESS: FDA REGULATORY UPDATES AND
GUIDELINES FOR BEVERAGE INDUSTRY IN THAILAND
3 Regulatory requirements for emerging beverage industry in Thailand
3 Steps in preparation of registration process
3 Safety and quality requirements
3 Limitations in registration process of beverages in Thailand
3 Some considerations on regulatory & promotional aspects
3 Prospects for the development of legislation controlling the labeling,
marketing and sales of beverage products
Dr Chanin Charoenpong
Scientifi c Advisor in Standard of Health Products
Food & Drug Administration
Dr Chanin Charoenpong is a Scientific Advisor in Standard of Health Products at Food Control
Division, Food and Drug Administration, Ministry of Public Health. He was a Chief of Registration
Section, and a Chief of Standard Section at Food Control Division, FDA. He has been a member of
committees and subcommittees concerning standards of various food commodities within and out
of Ministry of Public Health. He was with a Thai delegation to several Codex Committee meetings
and other international conferences. He has also been a speaker and resource person in several
food conferences and author of several technical papers and articles. His field of interest is Food
Safety, Food Additives & Risk Assessment, Food Hygiene, Food Standards and Food obtained
from Genetic Modification.
9:45 Morning Refreshments
10:00 GLOBAL & REGIONAL TRENDS AND DEVELOPMENTS OF THE
Int ernation s BEVERAGE INDUSTRY: ASSESSING MARKET TRENDS & KEY
al
viewpoint
GROWTH AREAS
3 Overview of global & regional beverage industry
3 Assessing consumer and market trends & key growth areas
3 Key product players and competitive environment
3 Product innovations
3 Opportunities to capitalize on expanding sectors of the beverages
market
3 Future directions
Ms Warangkana Anuwong
Research Analyst
Euromonitor International (Asia) Pte Limited
At Euromonitor International, Warangkana Anuwong conducts direct research as well as
manages a team of analysts in various countries, including Thailand and Vietnam. Warangkana’s
industry expertise spans numerous Fast Moving Consumer Goods industries, ranging from Non-
alcoholic Drinks, Alcoholic Drinks, Packaged Foods, Retailing to Consumer Healthcare, amongst
others. A native Thai, she is very familiar with the Thai FMCG consumer markets while international
work/travel experiences have bolstered her knowledge of global consumer trends. She has
established close relationships with leading manufacturers, such as Amway Thailand Ltd,
Avon Cosmetics (Thailand) Co Ltd, Saigon Union of Trading Cooperatives Vietnam and
Thai Beverage Plc.
10:45 KEY OPPORTUNITIES AND DEVELOPMENTS IN THE THAI
BEVERAGE MARKET AND IMPLICATIONS
3 Thailand’s beverage market overview
3 Market dynamics and consumer trends in each segment
3 Challenges and opportunities in each sector
3 Market expansion opportunities and key strategies
3 Potential and growth of Thailand’s beverage market
3 Future implications and strategies for success
Ms Areeya Boon-Long
Managing Director
ABL Consulting Limited
Areeya Boon-Long has over 18 years’ experience in strategic research and strategy consulting
in Thailand and abroad. She is a founder and managing director of ABL Consulting, an
innovation and strategy-consulting firm serving clients of all ranges from large conglomerates
to multinational organizations. At ABL Consulting, Areeya works with clients who specifically
focus on driving service excellence. Her expertise is in beverage, packaging, and service
industries. Prior to ABL Consulting, she was a co-founder and head of Synovate Business
Consulting Thailand (formerly Asia Market Intelligence). She educated and worked in America
for 15 years where she gained her strategic research and consulting skills at the US based
consulting firm called The Futures Group.
11:30 CONSUMER TRENDS INFLUENCING THE FOOD AND BEVERAGE
INDUSTRY
3 Exploring latest consumer trends and lifestyle shifts in the post
recession
3 Analyzing consumer needs, interests, concerns and shopping drivers
for food and beverages today
3 Highlighting consumer-driven food and beverage development trends
and new product innovations
3 Way forward implications to create new and engaging consumer
experiences in food and beverage category
Ms Varidda Voraakom
Consumer Insights Director
McCann Worldgroup (Thailand) Limited
In her current role, Varidda Voraakom has led the consumer insights department at McCann
WorldGroup with an ambition to inspire the foundation of new ideas for consumer engagement
and ensure consumer perspectives are front-and-center in all brand development work. Her past
experience as Business Planning Director at Mindshare has given her exposure in interlinking
connections between consumers, brands and channels where she brought new light into consumer-
driven business solutions. Back then, she has developed a passion in consumer understanding
and communication at Millward Brown and BBDO.
12:15 Lunch
1:30 GROWING TRENDS AND DYNAMIC STRATEGIES IN THE SOY MILK
MARKET
3 Soy milk market overview in 2010
3 Highlights on challenging players’ strategies fighting for the leading
position
3 Analysis on the move of consumer behavior & preferences
3 New emerging niche market opportunities
3 Future trends of the regional market
Mr Ouychai Rangchaikul
Vice President, Marketing
Universal Food Public Company Limited &
Lam Soon (Thailand) Public Company Limited
Ouychai Rangchaikul is a hands-on corporate marketer who has long expertise in food &
beverage and FMCG. Prior to joining Universal Food Public Company Limited (UFC), he worked
at Green Spot (Thailand) Ltd., King Power International Co.,Ltd., Tipco Food Public Company
Limited, and Colgate-Palmolive (Thailand) Ltd.
2:15 PANEL DISCUSSION: WHAT ARE THE NEXT GENERATION PRODUCT 5:00 KEY TO SUCCESS IN LAUNCHING NEW PRODUCTS IN THE
INNOVATIONS IN THE BEVERAGE INDUSTRY
Case
COMPETITIVE THAI BEVERAGE MARKETS
3 Which trends most affect the beverage industry Study
3 Understanding consumer insights, triggers and barriers
3 Leading innovation: If you are following a trend, you are probably 3 Developing launch campaign and activities
too late 3 Post-launch review and measurement
3 What is the next priority for the drinks sector in terms of success 3 Key success in launching new products
strategies? 3 How to win in the market
3 Continued development in the coffee market– what are the likely
trends for the future and what are the key driving forces? Ms Preechaya Taweewat
3 Beverage industry outlook in Thailand Sales & Marketing Manager
Italthai Industrial Company Limited
Moderator: Preechaya Taweewat received her Degree in Business Administration from Assumption
Ms Joy Smithangura University, and Marketing from The University of the Thai Chamber of Commerce. She was firstly
involved in the beverage industry in 1995 at Foremost Dairies (Bangkok) Limited and moved to
Director Thai Pure Drinks Limited (or Thai Namthip Limited at present) in 1999, as Sales Manager-Food
Equirnox Research Service then Sales Manager-Immediate Consumption, before joining Italthai.
Panelists:
Mr Pratchya Hemsuchi 5:45 End of Day One
Technical & Manufacturing Head
F&N Dairies (Thailand) Limited
Pratchya Hemsuchai has 35-years’ experience in manufacturing and food technology. He is DAY TWO l TUESDAY, 25 MAY 2010 l
currently a Nestle Technical management member seconded to F&N to ensure a smooth transition
and operation after the business hand over of canned liquid milk, chilled and UHT products FUNCTIONAL BEVERAGE & BEAUTY DRINKS
from Nestle to F&N on Feb.1, 2007. At F&N Dairies (Thailand) Ltd., his areas of responsibilities
cover the entire technical and manufacturing operations, including R&D, which are operated in 3 HIGHLIGHTS ON FUNCTIONAL BEVERAGE: To update the innovative trends
factories of canned liquid milk, chilled dairy and beverages and UHT milk. & strategies for Functional Beverage & Beauty Drinks: Global & Asian functional
beverage market, Assessing consumer behavior, Nutritional and functional
Mr Ouychai Rangchaikul ingredients trends, Energy drinks with palatinose, Growth in cosmeceutical
Vice President, Marketing beverages, How Bev-brands battle the recession blues, Packaging innovation,
Universal Food Public Company Limited & and Supply Chains.
Lam Soon (Thailand) Public Company Limited
Ms Anita Klaisuban 8:30 Morning Coffee
Consultant 9:00 Chairperson’s Opening Address
Food Industry Network Company Limited
Anita Klaisuban has experiences in PR & Marketing field of consumer products business. She Mr Joseph Henry
was a Beverage Business Department Manager at Ajinomoto Co., (Thailand) Ltd. At present, she
works as a consultant at Food Industry Network Co., Ltd., which is the online and magazine media Managing Director
on Food & Drink, Marketing and Innovation and she also works as a freelance PR consultant. Vivaldi Public Relations
Joseph Henry first arrived in Thailand in 1996 to take up the position of Marketing Manager
for Tiffany and Co. He has in-depth experience in corporate communications, public relations,
3:15 Networking Coffee Break marketing, events and branding. Joseph’s corporate and marketing communications experience
has included his work with the following list of blue-chip clients: Rolex, Chang Beer, Chivas
3:30 CUSTOMS AND EXCISE TAX UPDATE & ITS IMPACT AFTER AFTA Regal, Alcatel, Laguna Phuket, Pan Pacific, MTV, Lufthansa, Tourism Authority of Thailand,
Nike, MTV, Sun Microsystems, Qatar Airways, 7-Eleven, FedEx and Rolls-Royce.
3 Overview of the impacts on AFTA towards the beverage industry in
Thailand
9:15 NEXT GENERATION FUNCTIONAL BEVERAGES - AN ASIAN
3 Regulations and tax structures
PERSPECTIVE
al
Internation s
3 Key challenges and opportunities that we have to be ready for with viewpoint
3 Asia RTD beverages and functional beverages market overview
AFTA
3 Key players overview: key success and failure factors

3 Key considerations on the impact of AFTA

3 Functional dairy: learning from China and Japan
3 Implications for importers and manufacturers of beverages
3 Single category or cross-over categories?
Ms Malika Bhumivarn 3 Future challenges: creating sustainable growth vs product life cycle

Regional Director, Customs & Trade dynamics

Bryan Cave International Trade (Thailand) Limited
Malika Bhumivarn is a Regional Director, Customs & Trade at Bryan Cave International Trade. Mr Philippe Chan
Prior to this, she was with KPMG as a Director of Tax & Legal Services Division. She provides Asia Manager

advice on customs and trade issues, assisting in customs issues such as valuation, tariff code Canadean Asia Limited
classification and duty refunds, and obtaining trade and investment privileges. Her key areas Philippe Chan is Canadean’s Asia Regional Manager with over 15 years’ research experience. His
of experience are International Trade, Customs Law – Rules and Regulations, Excise tax and specialization is in China and Asia beverage markets and he has managed wide ranging projects
Logistics Management. Malika’s client experience covers a wide range of industries including with leading players in the industry. He regularly contributes to the media as well as conferences

automotive, food, pharmaceuticals, consumer products and tobacco.
4:15 TREND IT YOUR WAY: CREATING TRENDS WITH ORIGINAL THINKING
3 Why we drink: Understanding human need state that lasts
around Asia. Prior to joining Canadean, he spent 9 years in various research roles including HSBC
Asset Management. His family is also closely involved with the wines & spirits industry in China,
including the distribution of imported wines with JIMA, the largest wines & spirits distributor in
China. He has a degree in Business Management and MBA in Marketing Management.

3 Idea inside-out: Framework for sustainable product ideation

10:00 Morning Refreshments
3 Creating differentiation for consumers engagement: From branding to
promotion
10:30 ASSESSING CONSUMER BEHAVIOR AND MARKET TRENDS IN
3 Keep Innovating: One trend to another
THE FUNCTIONAL DRINK SECTOR
Mr Boonchai Suksuriyayothin 3 Identifying consumer behavior in the functional drink sector
Strategic Planning Manager 3 Key findings in current consumer lifestyles
LOWE (Thailand) Limited 3 Prospective consumer behavior and implications to the functional
Boonchai Suksuriyayothin has been working in the field of communication for over 10 years drink sector
across the communication discipline. He joined LOWE in 2005 and is currently responsible for
regional and local brand planning. He has been involved in communications development for 3 Potential functional beverage segmentation and innovations
myriad of winning brands, from leading international brands like Knorr, Johnson & Johnson, Coke influenced by needs and consumer lifestyles
to HOT local brands of Sappe’ Beauti Drink, Sin-mun-kong Insurance, Hatari, Zilk and Cellox. 3 Translate marketing research data and consumer insights into
He loved to create talk-of-the-town campaigns as much as managing Ideation training for LOWE compelling promotions
colleague.
 Mr Abhirak Rojvithee
Managing Director
BrainJuice Company Limited
Abhirak Rojvithee has a total of 25 years’ experience in marketing research. He started his
research career in 1984 with Research & Data Resources where he worked with several leading
multi-national corporations including Warner-Lambert, SC Johnson & Son, Nestle, Bayer, etc. He
joined Colgate-Palmolive (Thailand) in 1989 where he was entrusted to handle marketing research
of oral care category which is the flagship business of the company. He is fully conversant with
both qualitative and quantitative research. He handles quantitative studies extensively while
also moderates focus groups and depth interview. He has extensive exposure in several fields
including FMCG, food & beverages, automobile, retailing and agriculture.
11:15 NUTRITIONAL AND FUNCTIONAL INGREDIENTS TRENDS IN from a similar role at Interbrand Australia. With over 15 years in the industry behind him,
Int ernation s BEVERAGES: GLOBAL AND REGIONAL
al
viewpoint
3 New development in functional beverage ingredients
3 Trends and major ingredients used in functional beverages
3 Vitality concepts and Health Benefits
3 Future trends
3 Key success factors in using innovative functional ingredients to Managing Partner for South East Asia.
meet Thai consumer lifestyles and needs
Mr Rohit Tipnis
Regional Marketing Manager - Beverage Segment
DSM Nutritional Products Asia Pacific
Rohit Tipnis has over 13 years’ experience in the area of Human Nutrition Ingredients with DSM
Nutritional Products (Vitamins & fine chemicals division formerly also known as Roche Vitamins)
catering to Food and Pharmaceutical Industry. He is working in his current capacity for the last
one year. He has been the Business Manager for the Human Nutrition Business for the South
Asia Region for the last 12 years. In his new role he has also moved to Thailand overseeing the
Beverage Segment Business for the entire Asia Pacific Region.
12:00 Lunch
3 Smart design and ideas to cut-through the clutter
3 Bold brand stories – best examples of brand refreshment in
beverages
3 Know your market! How to cleverly connect with consumers
beyond packaging
Mr Tim Arrowsmith
Creative Director
Blue Marlin Asia
Tim Arrowsmith was appointed Blue Marlin Asia’s Creative Director (Asia) in 2006, coming
he brings a wealth of creative and strategic know-how to BMBD, with experience stretching
across corporate rebranding and repositioning, packaging design, branded environments and
naming. At Interbrand he was heavily involved in the global overhaul of Thai Airways and also
a number of other high profile projects in Asia for clients including Toyota, CadburySchweppes,
Kraft, Australia Post, Huawei, Sensis, and Masterfoods. He now heads up a multi-cultural
team of talented local and international designers based in Bangkok. He is the creative lead
on all branding programs, responsible for design direction and delivery, and is also joint
3:45 Networking Coffee Break
4:00 PACKAGING INNOVATION IN BEVERAGES
3 Regional/global trends of beverage packaging
3 Packaging innovation key drivers
3 Key success factors for packaging innovation
3 Packaging strategy for business success and meeting consumer
needs
3 Example of packaging as a successful branding and marketing
tool

1:30 OPPORTUNITIES FOR GROWTH IN ENERGY DRINKS WITH Mr Prom Sirisant

PALATINOSE
al
Internation s Portfolio Management Manager
viewpoint
3 Due to its specific molecular bond Palatinose™ is fully absorbed Tetra Pak (Thailand) Limited
but slower than commonly known sugars or carbohydrates. It therefore Prom Sirisant currently is Portfolio Management Manager and SC team leader at Tetra Pak
offers the full caloric value of carbohydrates, but in a balanced and (Thailand) Ltd. Prior to that he worked as a Corporate Consultant at Siam General Aviation
in Bangkok, Thailand. He was a Project facilitator at The United Nations in New York, USA.
longer lasting manner He has been a Market researcher at Milward Brown in Sydney, Australia since 2004-2006.
3 Compared to sucrose it offers a low insulinemic and low glycemic He has been a guest speaker on topic “Packaging Innovation” at Thai Packaging Center.
index He received a Master of Business in International Marketing from University of Technology
of Sydney, Australia and a Bachelor of Business Administration from Macquarie University,
3 In contrast to quickly absorbed carbohydrates Palatinose™ Australia.
facilitates a higher level of fat oxidation during physical activities
Ms Felicia Tiaras 4:45 IMPROVING COST-EFFICIENCY AND PERFORMANCE OF
Technical Sales Manager SUPPLY CHAINS
Regional
viewpoint
BENEO-Group 3 Identify key challenges of logistics and supply chain for beverage
Felicia Tiaras is the Technical Sales Manager in BENEO group and is currently managing industry
the Indonesia and Thailand market. She has several years of research background in Food &
Nutrition as well as Agrifood and has a Bachelor degree (Hons) in Food Science & Technology 3 Developing successful supply chain management criteria to
from National University of Singapore. achieve operations excellence
3 Minimizing supply chain costs through effective cost
2:15 DRINK AND BECOME BEAUTIFUL: EXAMINING THE GROWTH IN management strategies
COSMECEUTICAL BEVERAGES 3 The impact of technology on world class supply chain
3 Healthy beverages move into the mainstream
Mr Christo Sardjono
3 Examining the growth in beauty drinks in the Thai market Solution Director
3 Potential ingredients and dietary approaches to weight control for Oracle Corporation Asia Pacific
functional beverages Christo Sardjono has spent 15 years, his entire professional career, in Supply Chain
3 Potential ingredients for cosmeceutical beverages Management. Specializing in Supply Chain Planning and Optimization, He has rich experience
3 Product management strategies in Lean Operation, SRM Logistic and Transportation. He has deep exposure in Consumer
Package Goods, Automotive, Logistic Distribution and Consumer Electronics industries.
3 Winning consumer acceptance for beauty drinks Currently working for Oracle Corporation, he manages Supply Chain Management initiatives
3 Conditions for benefits and activities for ASEAN. He leads a team of consultants spread across Singapore, Thailand,
Malaysia, Indonesia, Philippines, Vietnam and Pakistan. Prior to joining Oracle he was the
Ms Orawee Lomsangprow Project Manager for several Business Process Re-Engineering Projects for SCM.
Human Nutrition Department Manager
Helm Mahaboon Limited 5:30 Close of Conference
Orawee Lomsangprow is Human Nutrition Department Manager at Helm Mahaboon Ltd. She has
worked in HMB for 6.5 years as Human Nutrition Department Manager and has a total 13 years
experience in Food ingredients industry. Helm Mahaboon Ltd is one of the leading food ingredients CONFERENCE SPONSORSHIP OPPORTUNITIES
& additive firms in Thailand. Food Supplement & Functional Food is the major section of broad This highly profiled industry event provides your company with a unique opportunity
varieties in food ingredients and Helm Mahaboon is well-known in the food industries in this area. to capture the interest and influence the decisions of a highly targeted audience.
Not only for ingredients, HMB also provides an in-house application laboratory and marketing Capitalize on this ideal platform to market your services and form strategic
information to serve the dynamic demand in functional food development. relationships through networking! Limited Sponsorship and Exhibit Opportunities
are available, including:
3:00 HOW BEV-BRANDS BATTLE THE RECESSION BLUES  Exhibition Stand  Luncheon  Distribution of Promotional Materials
3 Newest trends in brand design for functional beverages  Table-top Display  Cocktail Reception
3 Keys to successful messaging – healthy ingredients or consumer To sponsor or exhibit at this forum, please contact ABF at Tel: 66 2 254-8321 or
benefits? email at sponsorship.bkk@abf-asia.com
THAI BEVERAGE
CONFERENCE 2010
Dear Executive, MAJOR CONFERENCE FEATURES 2010:

The contagion of the global financial crisis has impacted the consumption of soft drinks in Thailand, with DAY ONE: Market Updates on Key Beverage
consumers electing to spend cautiously due to the poor economic climate. However, off-trade volume Segments
sales of the overall soft drinks market are predicted to post a CAGR of 5% over 2009-2013, translating
l FDA regulatory updates
into a net increase of US$990 million, making Thailand still an attractive market to invest in despite l Global & regional trends
the downturn. Thailand’s beverage industry in 2010 is set for growth as developments in the market, l Opportunities in the Thai market
new products and marketing become savvier and more innovative. l Consumer trends
Challenges & Opportunities Abound in the Thai Beverage Industry …
l Trends in the soy milk market
According to a Euromonitor International research, regionally and globally, Thailand is a popular tourist
l Customs & Excise tax update
l Creating trends with original thinking
destination, with tourism accounting for around 6% of the country’s GDP. Cross-border cultural and l Key success in launching new products
economic activities between Thailand and its neighboring countries are on the rise as many Asian
countries, such as China, India and Vietnam, are opening up their markets. Key trends in the soft Plus! Panel Discussion on: What are the next
drinks market, pinpoint growth hotspots and highlight the significant influence of the major generation product innovations?
Thai players in Asia. Moreover, Thailand is, in fact, one of the fastest growing markets for private
DAY TWO: Functional Beverage & Beauty Drinks
label soft drinks in Asia-Pacific, underpinned by the rapid development of chain convenience stores
and supermarkets. l Global & Asian functional beverage market
l Assessing consumer behavior
Next Growth Phase in Functional Beverages…. l Nutritional & functional ingredients trends
While Thai consumers are keeping a close eye on what they spend, they are also increasing their l Energy drinks with palatinose
consumption of healthier soft drinks. Thailand had the third highest year-on-year growth rate (5%) l Growth in cosmeceutical beverages
for obesity in the ASEAN region over the 2007-2008 period. By 2013, volume sales of sports drinks l How Bev-brands battle the recession blues
are likely to equal those of energy drinks, and Thailand has currently the highest consumption level l Packaging innovation
(3.7 litres per head) of energy drinks in Asia-Pacific. Consumers are seeking specific health benefits l Improving performance of supply chains
in their food and beverages and these functional drinks fit neatly into the “healthiness-on-the-go”
market. Functional drinks are promoted with benefits, such as heart health, improved immunity and
digestion, joint health, satiety, and energy-boosting effects. Functional Beverages continue to be Don’t miss this opportunity to meet and network with
one of the biggest segments of the functional drinks market. beverage and functional ingredients experts from
across the whole industry. Without doubt, some of the
In line with the continued growth of Thai Beverage Industry, Asia Business Forum has organized this best known and respected names in the Thai Beverage
annual conference on “Thai Beverages Conference 2010: Exploring Innovative Trends & Strategies Conference 2010 will assemble here for two days of
to Thrive in the Post Recession” to explore the latest updates in the Thai beverage markets, which exhilarating conversation, debate and intelligent
concern key market/segment developments, regulatory updates, marketing strategies, including key exchanges surrounding this year’s theme of “Meeting
operational aspects for successful investment. Perspectives from regulators, manufacturers, marketers New Trends, Innovations & the Next Growth Phase
& industry experts are conference highlights. in the Thai Beverages Market 2010.”

MEET WITH THE INDUSTRY ELITE WHO SHOULD ATTEND

Past participants who attended the past Beverage Conference. This conference has been developed for Key Decision-
Makers and Senior Management including:
Breakdown by Primary Business F.
u Presidents u CEOs u MDs u GMs u Regional Directors/
G.
6% 2%
Managers u Country Heads u Directors/Managers in
A. Food & Beverage Manufacturers E.
Business Development u Marketing u Research u Sales
4%
B. Food & Beverage trading agents D. u Distribution u R&D u Commercial u Merchandising &
11%
/ distributors Category u Logistics & Supply Chain u Advertising & PR
C. Packaging u Market Research & Strategic Planning
A.
D. Food additives / ingredients / flavoring 50%
C. Plus! All those committed to driving growth in the promising
E. Consulting & Research B.
13% 14% beverage industry in Thailand within these organizations:
F. Advertising and Media Agencies u Producers u Bottlers u Distributors u Retailers
G. Others u Beverage Packaging Suppliers u Beverage Ingredient

Breakdown by Job Function Suppliers u Logistics & Supply Chain Providers

u Advertising & PR Agencies u Market Research/
F. A.
A. Top Management E. 4% 11% Consumer Research Providers
12%
B. Business Development / Planning B.
19%
C. Sales & Marketing D.
23%
D. Product Management KEY BENEFITS OF ATTENDING:
E. Research & Development
• Capitalize on investment! Guides you through the challenges and
F. Others C.
opportunities to invest
31%
• International Viewpoints! Benefit from vital global & regional issues
IN-HOUSE TRAINING SOLUTIONS on the beverages market outlook, trends & new developments
• Real-life case studies! Learn from practitioners on
Benefit from our tailored in-house training solutions for your organization to ensure the course
success stories in marketing, branding, advertising and key business
meets your specific needs and goals and is more cost-effective. For more information, please
strategies to enhance market share
email to inhouse-enquiry.bkk@abf-asia.com or contact MS. ARAYA AT
• Unparalleled networking opportunities with experts & your peers!
(66 02) 254-8321 ExT 124
 ADMINISTRATIVE DETAILS 5 EASY WAYS TO REGISTER OR ENQUIRE
METHODS OF PAYMENT: hOTLINE: (66 02) 652 0806
Telephone: (66 02) 254 8321-4
 Crossed bank draft in US Dollar payable to
ASIA BUSINESS FORUM (THAILAND) LTD
Fax: complete and send this registration form to :
 Telegraphic Transfer to: Siam Commercial Bank
(66 02) 652 1533
Ploenchit Branch, 518/5 Ploenchit Road, Bangkok 10330, Thailand
Account No : 059-3-02541-2 Mail: ASIA BUSINESS FORUM (THAILAND) LTD
(Kindly fax your payment transfer slip to +66 0 2652 0806, after your pay 14/F, Maneeya Center Building, 518/5 Ploenchit Road,
ment is made.) Lumpini, Pathumwan, Bangkok 10330, Thailand

Payment is required with your registration. An admission form will be sent to you prior @ Email: admin.bkk@abf-asia.com
to the conference. Walk-in delegates with payment will be admitted subject to space
availability. wEB: http://www.abf-asia.com

FOR NORMAL REGISTRATION

In order to avoid any inconvenient circumstances to delegates at the conference, payment
should reach us 7 days prior to the conference date.
CANCELLATION
If you are unable to attend, a substitute delegate is welcomed at no extra charge.
Please provide the name and title of the substitute delegate at least 2 working
days prior to the Conference. A refund less USD 150 administration charge will
be made for cancellation received in writing on or before 4 May 2010. Regrettably,
no refund can be made for cancellation received after this date. A complete set of
documentation will however be sent to you.
(Asia Business Forum reserves the right to the final decision if any dispute arises)
ENQUIRIES
Please call Khun Charalrat or Khun Pawika - Conference Administrator at
Tel: (66 02) 254 8321-4 if you need more information about the conference.
INCORRECT MAILING INFORMATION
It is possible that you will receive multiple mailings of this event or incorrect
company details on the labels,for which we apologise.If this happens, please
let us know so that we can update our database immediately. If you do not
wish to have your name on our mailing list, please let us know and we will remove it.
The organiser reserves the right to amend programs without notice.
Copyright @ February 2010

CONFERENCE REGISTRATION FORM

Please register the following delegate (s) for the conference on: Thai beverage conference 2010
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REGISTRATION INFORMATION (Please check as appropriate) only for item A

Fee for one delegate  A. 2-Day Conference

 B. 1-Day Conference
(Fee includes lunch, refreshments,  Super Early Bird (USD)  Early Bird (USD)  Normal (USD) (please select)
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Registration Fee 1,295.00 1,395.00 1,595.00 995.00

+7% VAT 90.65 97.65 111.65 69.65

TOTAL PAID 1,385.65 1,492.65 1,706.65 1,064.65

OUR TAX ID NO : 3 01 1 30909 4

FOR OFFICIAL USE CODE 1002 /RK/SP/AK Euromonitor International

Conference Venue & Accommodation Information 24-25 May 2010

For reservations, please make your bookings directly with the hotel. To enjoy the special room Royal Orchid Sheraton Hotel, Bangkok
rates, please quote Asia Business Forum’s “Thai beverage conference 2010”. Hotel 2 Captain Bush Lane, New Road
bills are to be settled by delegates directly with the hotel. For our record, please tick the nights Siphya Bangkok 10500, Thailand
of your reservations: Tel: (66 02) 266 0123 Fax: (66 02) 266 9211
Email: res172royalorchid@sheraton.com
 23 May  24 May  25 May  26 May