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EDITOR-IN-CHIEF:
Julia Beverly (JB)
MUSIC EDITOR:
ADG
CONTRIBUTORS:
Bogan, Brian O’Hare, Chris
Imani, Cynthia Coutard, Dain
Burroughs, Darnella Dunham,
Dave Goodson, Felita
Knight, Hasan Brown, Iisha
Hillmon, Jeska Manrique,
Jesse Jazz, Jessica Koslow, J
Lash, Katerina Perez, Keith
Kennedy, K.G. Mosley, Malik
“Copafeel” Abdul, Mercedes,
Natalia Gomez, Noel Mal-
colm, Raandu Avion, Rayfield
Warren, Rohit Loomba, Swift,
Wally Sparks
SALES CONSULTANT:
Che’ Johnson
LEGAL AFFAIRS:
Kyle P. King, P.A.
ACCOUNTING:
Nikki Kancey
CIRCULATION:
Mercedes (Strictly Streets)
Buggah D. Govanah (On Point)
Big Teach (Big Mouth)
Efren Mauricio (Direct Promo)
Miami office:
555 NE 15th St. Suite 7731
Miami, FL 33132
Cover credits: Pitbull and Erick
Sermon photos by Julia Beverly.
OZONE Magazine is published
eleven times annually by OZONE
Magazine, Inc. OZONE does not
take responsibility for unsolicited
materials, misinformation, typo-
graphical errors, or misprints.
The views contained herein do
not necessarily reflect those of
the publisher or its advertisers.
Ads appearing in this magazine are
not an endorsement or validation
by OZONE Magazine for products
or services offered. All photos and
illustrations are copyrighted by
their respective artists. All other
content is copyright 2004 OZONE
Magazine, all rights reserved.
No portion of this magazine may
be reproduced in any way with-
out the written consent of the
publisher. Printed in the USA.
JB – some advice – stop beefing with your hat- is well over a year old, but as you can see,
ers in the magazine. If you have one if, if not years later I still search online for this cop’s
the best, magazine to come out in the last name just to find out where he is and what
couple of years. Don’t let them take away he’s up to these days. The Orlando Sentinel
your shine. Misery loves company and your even wrote an article in November 2003 about
success is making a lot of people miserable. Just a lawsuit against him for [police] brutality.
from reading the magazine I can tell that you’re – Madelyne T., madelyne27@yahoo.com
dedicated to what you do and you really work your
ass off. You seem to be everywhere. I’m from Mi- I love your magazine. I’m from Tampa, we’ve got a
ami and I’m up in NYC doing some music projects, live hip-hop scene out here. You should come out
and your buzz up here is even picking up. Ignore here more often and catch shows. Y’all are the best
the non-believers, and when they piss you off, use hip-hop magazine out. – Illestperiod@aol.com
their ignorance as the fuel to make you go at this
dream of yours even stronger. Keep up the excellent I just read your “Florida Power” interview from last
work, and don’t give that publicist “bitch” any more year with Cool & Dre. I believe Cool (Marcello) and
satisfaction by letting her know she matters in your Dre (Andre) might have left out a few minor details
world. – Miami Mac, Miamimac305@aol.com about they alone starting up Record Room Produc-
tions by themselves with their money! Cool & Dre
I don’t really wanna be judgmental about your mag, happen to be very talented producers, but when I
but I’m starting to notice it’s starting to get like was running HEAT Music in Miami four years ago,
The Source. I mean, yeah, I see a lot of down South they were our in-house producers. The owner of
artists on there, but now it seems like it’s only cats HEAT, Mr. Dennis Dellinger, spent his money to start
that’s in the industry. What happened to all the local up Record Room Productions and purchase the stu-
support? I still see a lot of groups with talent not be- dio equipment. To my knowledge, he still owns 60%
ing recognized here in O-Town. I was really hoping I of Record Room Productions. I’m happy that Cool &
could have gotten a blunt review on my album being Dre did well, however, they should make good on
that you were the first peeps to check it out. But I their commitments to the man that gave them in-
haven’t gotten one, so if you still have my album Sur- spiration, money, drive, and power when they had
realist (Tha Struggle) can you at least email me back none. Figures that helicopters would make boys
and tell me what you think. Without the help of your excited. What a game. – Fred Held, former VP of
mag the album is doing pretty well for a debut, but I Operations of HEAT Music, f.held@comcast.net
feel it can go so much further with your help. I’m not
trying to knock your mag in any way, just trying to I just picked up my first issue of OZONE mag, and
give you some insight coming from a local artist. – Co there’s just one word to describe it: fire! You guys
from Surrealist, Calicosurrealist@aol.com are definitely working with something here. Keep
up the good work, you’ve got a new subscriber! – PS
I recently came across the article you wrote on and Non-U, Zagoodi2@aol.com
Grandaddy Souf. I know nothing of him or his music,
but now will make a note to find it. I dated [the cop I loved your “patiently waiting” article on Akon. He’s
that Grandaddy complained of police brutality]. He sweet as fuck. Keep dropping that hot shit! - Diz,
was nothing but kind to me and my daughter, until dizocb@yahoo.com
one time when he pulled his “rank” as a cop. I told
him a story, as a girlfriend telling her boyfriend, and Correction: We got Terror Squad’s Macho and Raul
he got the story so twisted and biased that I ended mixed up in the Memorial Day issue - sorry! We also
up dealing with legal implications to this day. Pass forgot to mention Kareem Johnson and director
along my regards to this artist. I realize the article Coodie’s partner Chike on Pitbull’s video set.
“Can I take a picture wearing your spinner chain?” - radio personality Obie, to Lloyd Banks
“Next time Lil’ Flip says he’s the King of the South, tell that fuck boy I said, ‘Say it in my face.’”
- T.I. issuing a challenge at Hot 107’s birthday bash in Atlanta
“What up, my niggas?!?” - White Boy, performing to an all-black crowd in New Orleans, LA
black rapper can stir
“2Pac is the voice of our generation. Are you angry because 2Pac gets so much respect? Furious that a dead
syndicated columnist Michelle Malkin’s
millions while you pleasure yourself by spelling correctly?” - Anonymous internet response to
article blasting 2pac’s poetry as “crap”
I’m a Pitbull fan because we grind together. I actually have worn the same jeans for five days.
When I first heard his “Welcome to Miami” freestyle on the radio two years ago, I knew he was
gonna make it. Ever since then, every show, every video shoot, every record pool meeting,
Pitbull is there: Miami, Orlando, Tampa, Jacksonville, Tallahassee, Atlanta, L.A., New York. I
see him hustle and he sees me hustle, so there’s mutual respect. I’m a Pitbull fan because he
didn’t even hesitate when I suggested we meet at 6am for a photo shoot. Pit is putting in the
work and making the sacrifices that a lot of rappers aren’t willing to make, and that’s why his
single is currently at #10 on the radio charts. Sipping some Cuban coffee before our shoot, he
explained his philosophy: “It’s the little things that count.” The music industry is not about
talent. Talent helps, but it’s not enough. It’s the freestyles and drops he does for DJs, it’s the
extra effort he puts forth that gives him the edge. It’s how hungry you are that counts. And the
struggle is to stay hungry. It’s easy to get to a certain point and feel like you’ve succeeded, so
you’ve got to constantly surround yourself with other people that are motivated.
Speaking of motivators, lately I haven’t given much ink to my detractors (“haters” is becoming
a very tired term). But I must say something to this bitch that knows absolutely nothing about
me and yet spends a lot of time talking shit about me to her Atlanta buddies from the safety of
her New York office. I have only one word for you, and that word is “karma.” Bitch, you get a
paycheck every two weeks and you could be fired at any moment. Don’t knock my hustle.
“I’m more than an artist, I’m more than an entertainer / I’m more like an innovator /
‘Cause I did what they weren’t doing / Now they’re doing what I did just to get where
I’m at / But it’s too late for that / Now the whole industry gon’ pay for that / A&R’s that
passed on my project, what y’all gotta say for that? / Not a damn thang / ‘Cause I started
my own campaign / Give me the money, y’all can keep the champagne”
Most people think that I have a camera permanently attached. So, after the BET Awards, I de-
cided to leave the camera in the car and just go out and have a good time. Naturally, it turned
out to be the photo op of a lifetime. Imagine a house party in downtown Los Angeles where Big
Boi, Lil’ Flip, Lil’ Jon & the East Side Boyz, Too Short, David Banner, Jazze Pha, Ciara, the Ying
Yang Twins, the YoungBloodz, Petey Pablo, Sleepy Brown, Carl Thomas, Pitbull, Lil’ Scrappy,
Jacki-O, and Teedra Moses are all just hanging out. No VIP, no security, no fights. Good shit.
In closing, I’d like to give a special thanks to everyone who told me I would never be able to
get a camera into Hot 107’s Birthday Bash. MTV couldn’t do it, BET couldn’t do it. I did it.
Check out the exclusive pics in an upcoming issue of VIBE. Shouts to Marian at VIBE. Shouts to
all the photo editors who don’t return my calls; you’ll be calling soon enough. Shouts to every-
one at TVT, SRC/Universal, & TJ’s DJ’s. Shouts to Keinon for the wristband, Nancy for the in-
vite, Branden for the lighter, and Vince for the tip. And now, once again, I will quote Pitbull:
Cowboy and Baby Capone “Roll Up” Mario Winans “3 Days Ago”
8Ball & MJG “Memphis City Blues” T.I. f/ B.G. “Street Niggas”
Ying Yang Twins f/ Fat Joe & Pitbull “Salt Shaker (remix)” Lloyd Banks “Til the End”
Tony Sunshine f/ Dirbag & P Diddy “Oh My God” Suave Smooth “What They Do”
Monica “You Shoulda Known Better” Akon “Ghetto”
SlyKat f/ Dirtbag “Just Chillin’” Terror Squad “Lean Back”
#1,2,3,6,7,8,9,10,11,13,14,15,16,17,18,19, 20 Julia Beverly; #5,12 Spiff; #4 Darren Thomas; #13 Sophia Jones
14
01 - Camron and Juelz Santana @ Icon (Orlando, FL) 02 - Flo-Rida Records @ Tampa Music Conference (Tampa, FL) 03 - Tony B, D
Banks, DJ Controller, and Lil’ C @ Tampa Music Conference (Tampa, FL) 04 - Brian, Jill, Deana, Lloyd Banks, Lil’ Shawn, Keinon, and
Phil @ 95.3 (Orlando, FL) 05 - TJ Chapman and Keith Kennedy @ Tampa Music Conference (Tampa, FL) 06 - Gotti @ Bulletproof/
Source celeb bball game (Miami, FL) 07 - Mike Jones reppin’ OZONE @ Firestone (Orlando, FL) 08 - P Boy Stone and Tony B give a
big “fuck you” to the Confederate flag (Hattiesburg, MS) 09 - Pimp Tigger (Miami, FL) 10 - Tony Sunshine, Fat Joe, and Kay Slay @
Terror Squad’s pool party (Miami, FL) 11 - Michael London reppin’ OZONE (Montgomery, AL) 12 - GoodFellaz crew @ Tabu (Orlando,
FL) 13 - Big Rich (Hattiesburg, MS) 14 - Martin Luther Bling reppin’ OZONE (Hattiesburg, MS) 15 - Askia Fountain @ Tampa Music
Conference (Tampa, FL) 16 - Grandaddy Souf performing @ The Rose (Montgomery, AL) 17 - DJ Khaled @ Terror Squad’s pool party
(Miami, FL) 18 - Tanya Stephens reading OZONE @ VP Records’ 25th Anniversary concert (Miami, FL) 19 - 100% and Peedi Crakk
reppin’ OZONE @ Tabu (Orlando, FL) 20 - Dawgman and Elkin @ Firestone for Dawgman’s birthday party (Orlando, FL)
#1,9,15,16,22,23 Spiff; #4,5,6,8,12 Julia Beverly; #3,13,20 Sophia Jones; #2,14,21 DJ Pat Pat
18 #11,18 Bogan; #7 Farrah Sharpe; #10 Matt Daniels; #17 Jill Strada; #19 Bigg Ramp
01 - Jadakiss, Redman, and Method Man (Daytona Beach, FL) 02 - Yung Wun performing @ Crunkfest (Ft. Myers, FL) 03 - XZibit,
Magic Mike, and Ric-A-Che stop by 95.3’s Xtreme Auto Expo (Kissimmee, FL) 04 - Katerina Perez, Nay Fresh, Farrah Sharpe, and
Spiff @ celeb bball game (Miami, FL) 05 - Karton, Tim Apple, and Matt (Cancun, Mexico) 06 - Chris & Roman Jones with DJ Entice
@ Mansion (MIami, FL) 07 - Un Casa and Smack on South Beach (Miami, FL) 08 - Mr. Mauricio and DJ Entice @ Mansion (Miami, FL)
09 - Chill Will and Warren Sapp @ Tabu (Orlando, FL) 10 - DJ Enuff & DJ Nasty @ Firestone (Orlando, FL) 11 - David Banner and
Nay Fresh @ celeb bball game (Miami, FL) 12 - Grandaddy Souf and Antonio Tarver @ First Fridays (Orlando, FL) 13 - Cool Runnings
reppin’ OZONE @ Dawgman’s birthday (Orlando, FL) 14 - Good friends Orlando and DJ Fader @ Tampa Music Conference (Tampa,
FL) 15 - Suave Smooth performing @ Crunkfest (Ft. Myers, FL) 16 - Tony Sunshine and Boo @ celeb bball game (Miami, FL) 17 -
Streetrunner and Drop @ Terror Squad’s pool party (Miami, FL) 18 - Disco and Pimp J @ Firestone (Orlando, FL) 19 - Drunk or crunk?
Evil DJ Pat Pat (Ft. Myers, FL) 20 - Blue Divinci and Baby D (Cancun, Mexico) 21 - P.M. performing (West Palm Beach, FL)
Then, Iley Dread and Chrisinti took the stage to warm up the crowd for Marcia Griffiths. Marcia has been
in the industry for forty years, so she thanked the crowd for their support. She is truly an icon. She was
followed by Bushman and then Sasha, who proved her talent. She had the crowd rockin’ to her vibe. Baby
Cham was next, and he totally mashed the place up with his totally new stage presence. He performed a
mixture of old and new music and the crowd, especially the women, were in awe. Then, Tanya Stephens
introduced Spragga Benz, which was a pleasant surprise.
Sanchez was next, looking angelic dressed in all white. His presence commanded respect from the very
beginning. Next was T.O.K., who always generates enough energy to get the crowd hype. After the crowd
was hype, Shaggy, Ric Roc, and Rayvon brought the energy level up another notch. Shaggy, dressed in grey
and white, had the crowd singing every tune from start to finished. He closed out with “It Wasn’t Me.”
PITBULL,
there’s only one thing
separating the rap game from the
drug game: one is a legal hustle;
the other isn’t.
“W
ake up, muthafucker!” Pitbull barks into his cell phone. done caught me selling acid before, too. She took that shit and flushed it.
“What, you think money grows on trees?” It’s barely 8 So she already knew that I’m always doing some shit, but I was trying to
am, but the Miami sun is already beating down overhead. be smart about it. So I go back and tell him, “Yo, dawg, let me get that
Pit shakes his head in mock exasperation. “Dawg, you need to get up.” stash.” I already had people ready to buy. I lived in South Miami Heights
If there’s one thing Pit can’t tolerate, it’s laziness. According to him, at the time, and I was peepin’ game. You had three buildings: A, B, and C.
his hustler’s mentality comes from his father. After years of pushing I lived in building C, and A was making a killing. So this guy gives me back
his own product on the streets - first drugs, then music - his hustle like a quarter of what he was really supposed to give me. But me being a
is finally starting to pay off. His debut album, M.I.A.M.I. (Money Is A rookie, I really didn’t know that shit. Later on, I put the puzzle together.
Major Issue), is scheduled for an August 23rd release on TVT Records. I was like, “Yo, dawg, this shit should be coming back more.” I knew it
There are a million and one rappers claiming they move keys, stash was some raw shit. So he told me his nephew flushed the rest down the
bricks, and stack chips, but Pit sets himself apart from the masses by toilet. Oh really? Mind you, this nigga lives on the same floor as me, so I
rhyming about the full spectrum of the drug game and how it relates really can’t do no crazy shit ‘cause we know each other. So I come to find
to the music industry. out that this muthafucker smoked my shit. I didn’t know he smoked. He
was on the low with the shit! So that was strike two: he smoked that shit.
It seems like a requirement for rappers to be former crack dealers. Strike three; four o’clock in the morning, these muthafuckers are knock-
I’ll give you my personal experience with crack. I sold crack for probably ing on my door like, “Yo, we need some shit.” My mother was like, “Who
two days, and that’s it. That’s all it took for me to learn. It’s like this: the fuck is that?” So that was it for me. I don’t need to be dealing with
anything that has to do with crack, coke, heroin, is a fucked-up game. I’ll this. Fuck this bullshit. Then I seen everybody getting locked up and Jump
tell you why. I bought myself some yay. I gave it to my dawg that lived Out coming around getting everybody.
on the same floor as me. “Oh, I got you. I’ll teach you how to cook this
up.” Cool. He took it. This is how bad crack does people, though. See, I’m Describe the typical buyer; is it someone that’s obviously a drug ad-
lookin’ out for this dude. Lettin’ him eat, whatever. At the same time, dict, or people that you would never guess?
he’s supposed to be lookin’ out for me, teaching me how to do the shit. Oh yeah! You’ve got both. You’ve got muthafuckers that you would never
Now, first of all, it’s the worst muthafuckin’ smell when you cookin’ that think. But there’s just a certain point where you can just tell. If a per-
shit up, right? Number two, he took it and whupped me for my own shit. son is close to you, there’s warning signs. One: lose weight. Two: lose
Since I was a newcomer, like 17, he knew that the stuff that was left at job. Three: lose personality. Basically lose everything. They look a little
the bottom, he could take it and whip it and make almost a whole ‘nother dead, you know? But they had people lined up. Everybody. It was so bad,
cookie off the shit. So I’m basically letting this nigga get down on my they had grandfathers coming through on bikes that had no wheels, just
operation, but since he knew I’m a rookie, he whupped me for my shit. rims. I didn’t see no pregnant women, thank God. That shit woulda re-
So that’s one strike already, that’s letting me know that I don’t need to ally fucked me up. I seen heroin addicts, too. They’re really fucked up.
be in this game. You already see that people you think you can trust are Always scratchin’ themselves and shit. And crackheads, in Miami when you
whuppin’ you from the jump. So I told him to hold the stash for me so my smoke crack and weed they call ‘em “ginks.” If you smoke crack you start
mother wouldn’t see me with the shit. My mother ain’t no dummy, she talking all this shit and you think you fuckin’ rule the world. You’ve got a
knows what time it is. She caught me with all types of shit. She threw me solution to everything. They really don’t know what they’re talking about
out the house like three days later. She ain’t even find no crack or coke, and they’re just looking for that extra shit. They’ll suck dick, they’ll rob,
she just found the baggie. She knew that I sold weed, she ain’t care about they’ll do whatever for a hit. They’ll go behind your back and do some
weed. Weed, to her, should be legalized. She knew I sold weed and she shit; that’s one reason rap is like the crack game.
What was the first time you got arrested? You were charged with carrying a concealed firearm? Why did you
In elementary school, I got arrested for stealing. My lil’ friend that I was start carrying a gun?
going to school with, she used to tell me every day, “Let’s go to the store.” ‘Cause a girl needs protection out here. You never know what kind of
I used to always be like, “Nah,” ‘cause I knew we ain’t have no money. She pillow talk your best friend is having with her man at night. They might
was like, “It’s easy to get something.” I don’t remember what I stole, I think be sitting around talking about what a bitch got and how they can get it.
it was a diary or something. I got my ass tore up. I got three whuppings: one You never know.
from my auntie, one from my momma, and one from my grandmomma. I
didn’t steal for a long time after that, but you know, after I got to the age Do you believe the saying that if you live by the gun, you die by the
where I didn’t care about no ass-whupping, it was back to stealing. gun? I mean, were you worried about it coming back at you?
You know it’ll come back to you, you just hope that God will be a little
What was your strategy? lenient.
Before you even go in the store, you make sure you got somebody with you
that’ll watch your back. A lot of stores have floor watchers. You’ll see these Was God lenient?
people that are “shopping” but they actually work for the store. They’ll be Very. I had a prayin’ momma, so I’m very, very blessed. And I’mma tell
in plainclothes, walking around in the same department all the time. You you a funny story. When I got my first lump sum of money – legal money,
might see a man in the womens’ department, just walking. You can spot a from music – I opened up a checking account. Actually, it was a savings
floor walker from a mile away. They don’t have shit in their hands and they account. And because I be out of town all the time, I wanted my momma
never check out. You just watch and pay attention. You see who’s who. If to be on my account with me. True story. And I couldn’t understand why
you hit the store a few times, you gonna know the management, the floor she wouldn’t come to the bank with me. She thought I was doing some-
walkers, everybody. thing illegal. I was like, damn. My own momma ain’t really want to get
on the account with me. That was a real wakeup call.
What’s the best items to take?
Whatever you can sell. That’s how you pay your bills. You’ll start to get When you rhyme about your experiences, do you think that would
orders from somebody ‘cause they know you boost, they’ll give you their influence other people listening to try the same things?
sizes and everything. But if you talking about electronic shit, you know, I wouldn’t encourage anybody to do what I did. I would just tell them
TVs, refrigerators, you know, shit like that. Or wood. Niggas build houses the cause and effect. I’m not ever gonna say the cause without saying
now, they be needing plywood. the effect.
How does a booster get stuff out of the store? How would a booster sell their products?
Girdles, buzzer bags, or if the store real sweet, a person could walk in there They have their regular customers, and they know where to find their
with two or three garbage bags. A buzzer bag is something that a booster customers.
makes for stealing. It’s wrapped in aluminum foil. When I say “real sweet,”
I mean there’s only one person working and she scared. She might know How much cheaper does a booster sell products than the store?
somebody is stealing, but she really don’t care cause it ain’t her shit. Or, Half price. Or if it’s a good customer they would get a good price because
there’s two or three people in the store, but they’re all really together. they’ll always buy your stuff even if they don’t need.
She’s helping one or two people so the other one can steal.
Did you get involved in drugs?
What kind of stores are we talking about? I did two years house arrest for allegedly trafficking cocaine. I’m not
I’m talking about high-end stores, designer gear. If you steal bullshit you gonna say I did it, but I got charged with it. Back then I had a car with
ain’t gonna get no money. You gotta steal good shit that the average work- tints, and you couldn’t be riding with no tints, especially if you dirty and
ing person can’t afford. That’s why people are gonna buy it. But when the Jump Out is around.
store’s hot, you can’t get no money like that. You got your other game:
credit cards. What is Jump Out?
Jump Out is the police in unmarked cars. They usually come out Tuesdays
How do you make sure credit cards don’t get traced back to you? and Thursdays in Miami, in Liberty City. They could be in any kind of car,
You never ship nothing to the spot where you lay your head at. You never a Chevy Blazer with music playing or a Monte Carlo with 20” rims. You
use your own phone, and you damn sure don’t keep a lot of people in your never know what kind of car they’ll be in, so you won’t know it’s them
game room. Only deal with people that you know are gonna buy your shit. until they pull you over. All they do is ride around in the hood and catch
you slippin’. That’s their job.
Have you ever had a “real” job?
Tried that. Didn’t like it. I wanted to be in control of my own destiny. I just What else were you arrested for?
know that what I went through in life prepared me for what I’m doing now. Let’s just say I got caught slipping a lot. Aggravated assault, carrying a
I’m not condoning where I come from, I’m not saying it’s okay to do these concealed firearm.
things. What I’m saying is, when your back is up against the wall, what
else can you do to eat? Especially when you have prior convictions. WIth- Aggravated assault? What was that all about?
out beign bilingual, what else can you do when you’re living in a jungle? That was some hoe shit. You know how it is when hoes bring drama.
Hustling isn’t right and it’s not easier than a real job, it’s just faster. And
it’s better money. Being from Liberty City, what kind of guys did you date?
To be honest with you, all my boyfriends have sold crack. Not that I
Were you ever worried about the risks? wouldn’t date a corporate nigga, but I don’t know no corporate nigga in
Yes. You think about the risks and you know it’s not right, but what else can Liberty City.
Do you believe in the idea that you’re a product of your environment? What about returning the favor? Have you ever given gifts to a guy you
Depends. There’s a lot of people I know that came from good families and were involved with?
ain’t got no business selling drugs, so I ain’t really gonna blame it on the You know, if you dating a dude or whatever and you out there doing your
environment. It’s ‘cause you felt like you could do that for now to make thing, you’ll keep him in mind. It is free shit, you know? (laughing)
ends meet, or for whatever reason. You there ‘cause you wanna be there. I
ain’t have to be there. I was doing it ‘cause I wanted to do it. I ain’t have So as a booster, what was your average paycheck like?
to be runnin’ with hoes, fighting and stealing. I could have changed early That money be good. But it ain’t really no average, cause some days be
in life. I could’ve went to college, pledged a sorority and all that shit, but slower than others. You might not get no money for two weeks. That’s
I ain’t want that. I liked being able to wake up in the morning, go hit the one of the bad things besides jail. You may not get no money for weeks
stores, and get rid of my shit by noontime, one o’clock. I got my rent paid. I cause the store’s hot. That’s like the drought for us girls. But you get
ain’t have to work all day. Some girls lay around and fuck niggas for money, caught up in the flossing and buying the Porsches and shit. I remember I
look for ballplayers. Different people take different routes to get money. bought a Porsche back in 2000. I didn’t buy it cash, but it was a fuckin’
My route was to get it on my own, I was just that type of bitch. Don’t get Porsche. You hustle and work hard, so you look at it like a little reward
me wrong, I like a rich nigga just as much as any other bitch, but I can’t to yourself. That’s your little heaven and shit. Then you gotta keep up
sit around waiting for him to pay my bills. Work forty hours and week and the payments, so you gotta get out there and hustle some more. It’s like
come home with $230? Shit. Not me. The freedom, the money, and plus, a revolving thing. You can’t wait on no nigga to get your hair and nails
I felt comfortable doing it. It’s a high. You take a risk and you start to get done. If you got a man and he know you ain’t working, you shouldn’t have
addicted to that shit. I used to feel good about it, but now I look back and to ask him for money. If you keep asking a nigga for money, you’ve got
think, I ain’t have to do that. I coulda went another route. a problem. And any woman that’s waiting on a man to take care of they
kids is a sorry woman. If you sitting on your ass waiting on some child
What advice would you give to younger people who are on the streets? support, keeping on a nigga phone for some Pampers, you a sorry bitch
The way the economy is, if we don’t get out to vote and get these people and that’s real.
out of office, there won’t be any jobs for us. African-Americans can’t get a
job without being bilingual. We’ve gotta get our ass in the polls and vote to Okay, let’s switch topics a little. What’s going on with your album?
help make more jobs. It ain’t no hope for us if we don’t vote. I ain’t gonna We’re looking at a summer release. I did some work with DJ Smurf and
blame it all on the system, but we need to get off our asses and vote. the Ying Yang Twins, did a Scott Storch track, beefing it up while we had
more time to work. Make it hotter. And I’m on TVT Records now, not
What’s the most creative things that you used to sell? Warner Bros. My main concern was getting with a label that was gonna
Car tires, rims, refrigerators, stoves, plywood, it don’t even matter. Who- push the project and make sure the project was handled right. With the
ever wanted it, that’s what I was selling that evening. When you don’t have success they had with Lil’ Jon and the Ying Yang Twins, I felt comfortable
the certain resources you need to make money one way, the hustle don’t with TVT. It’s a small family, it’s not a lot of people involved. And now
change. You still gotta get your hustle on, you just gotta change your game that I have my own entertainment company, Jackmove Entertainment,
up a little bit and try something else. You can’t say, “Oh, the store’s hot, I there’ll be more releases from some of the other projects that I’m work-
can’t pay my rent.” You gotta get out there and do something else. ing on.
If you weren’t rapping, would you still be hustling? Anything else you want to say?
I would still be doing it if it wasn’t for rap. I’ve been writing since I was To all my homegirls out there getting your hustle on, stay two steps
in junior high school, just writing and writing and being inspired by people ahead of the game and ten steps ahead of the haters.
When she passed, how did it affect you? What other songs have you appeared on?
That was the worst thing that’s ever happened to me in my life. I’m still I was on “Choose Me” and “Pop That” with Banner. I’m on Bone’s new al-
trying to get over that right now. Lisa was my light; the light of my life. bum, Fight Music, on a song called “Hustling.” I’m on a cut with Keno from
Her passing was the worst thing that’s ever happened to me. We would Persian Records, they’re an indie label that’s gonna do real big things. MC
be married right now if she was still here. Shy D, I’m on his album too.
When was the first time you appeared on a major release? Did you ever get to tell Outkast why you moved to Atlanta?
Lil’ Jon was the first one to put me out. I was on his Put Yo Hood Up Nah, I never even got into that. They’re such cool niggas, they don’t
album, on “Where Them Girls At?” I hooked up with him at Billy Hume’s wanna hear that shit. It’ll make me look like a fanatic. When I met them
house because he was recording there. I was like, “Hey, Lil’ Jon, I sing, they were just some real down-to-earth niggas, especially Dre. He’s such
let me be on your album.” He told me to come back tomorrow. I came a superstar, he could really be an asshole if he wanted to. But both of ‘em
back the next day and he put a beat on and said, “Okay, go in the booth are real down-to-earth, just like some niggas from my hood. I see them
and put something on.” He liked it. So Lil’ Jon was the first person to niggas every single day now cause I be in Zac’s studio. Jimmy Z is the
ever put me out, and I thank him for that. After that I got with my owner, that’s my family over there. That’s my second home. If you’re ever
homeboy Kurupt, he was a friend of Lisa’s. Me and Kurupt clicked from in Atlanta and you want to find Sky, go to Zac’s right next to Stankonia.
the first time we met. We did a whole album together that never came Outkast, Aquemini, Stankonia, they’re all on Antone St. The album of the
out. At the time, all the stuff with Death Row was going on and the label year always come off Antone St. We call it Grammy St., cause we don’t
was kinda shaky. I was doing tracks with a lot of underground rappers, make nothing but hits off Antone.
too. I’ve done hooks for so many people, I couldn’t even name them all.
And me and David Banner, we’d been friends for the longest and he put - Julia Beverly, jb@ozonemag.com (Photo: Liza Simmons)
me on pretty tough. Banner is my brother. We have some differences
sometimes but at the end of the day I love him like my brother. But we
just disagree on a lot of things.
and E (left) on the set of Ludacris’ “Diamond in the 8Ball & MJG What was the first major video you did that broke you
Back.” Frankly, the Fat Cats must have incredible film ”Don’t Want No Drama” into the scene?
skills because they certainly aren’t getting these gigs E: Backbone, “5-Deuce, 4-Tray” We got a lot of work off
with their winning personalities and glowing charisma. Twista & Kanye West that video.
These guys sat through our interview as if it was a root “Slow Jamz” Randy: That was our first big-budget video.
canal, not a promotional opportunity. Ah, well. Maybe
they are camera shy. But who cares how friendly the di- T.I. Creatively, what was your favorite video to film?
rectors are, as long as the video comes out hot? Here’s “24’s”
Randy: Ludacris’ “Blow it Out Your Ass.”
what they had to say: Bow Wow E: I’d probably have to say the last Jagged Edge video we
“My Baby” did, the black & white video, “What it’s Like.”
So are y’all brothers, or related somehow?
Randy: Good friends. We’ve known each other since high Jagged Edge What made you decide to film the whole video in black
school. “What it’s Like” & white?
E: We just wanted to give it a different look, cause noth-
How did you guys get into film? Jagged Edge ing out there in the market was black & white. We just fig-
Randy: I have a degree in Television/Film from More- “Dropped out of Heaven”
ured it would work with the whole concept of the video.
house, and E has a degree in Marketing. Backbone
“5-Deuce, 4-Tray” Out of all the aspiring music video directors, why do
Did you start with commercials, music videos? you think you’ve been so successful?
Randy: I actually started PAing and working as an electri- Ludacris E: We didn’t quit. Stuck to it. Believed in ourselves and
cian on music video sets. Me and E used to go to the mov- “Blow it Out Your Ass” just kept on keeping on, consistently.
ies every Friday and Saturday, for a whole year, and we Randy: The key is to not give up, like he said. There’s a
ended up deciding to work together. Ludacris lot of directors out here doing it, so you have to find your
“Diamond in the Back”
niche. And when you come up in the business, it helps
What role do you each play in the partnership? DTP to have friends like Chaka Zulu, we’ve known him for a
Randy: I’m like, the technical half of the duo. He’s the “North, South, East, West” long time.
creative half. But we sort of married the two, instead of
keeping them separate. Everyone has a duty. Do you plan on moving into feature-length films?
Randy: Yeah, we actually sold a movie to Columbia. We
For music videos, who usually comes up with the concept for the sold the idea, and the script is due in a couple weeks. We’re scheduled to
video? The artist, or you? shoot that soon. We’re working on some TV stuff also, just trying to keep
Randy: Well, this video, for example, it was really [Ludacris’ manager] the creative juices flowing.
N
asty Beatmakers, an Orlando, Florida-based produc-
tion team who are steadily gaining credibility in the right time, and thus began Nasty Beatmakers. LVM, who
industry, are made up of two brothers. They both
bring an equal and unique aspect of making music to cre-
THE HIT LIST is responsible for playing live instruments for their tracks,
began using his free time to developing tracks on a regu-
ate the perfect two sides of a coin. There’s LVM (right) Ludacris f/ 8Ball & MJG lar basis. Through his club nights and radio show, Nasty
and DJ Nasty (left), brothers who have both created Chicken & Beer had access to artists and was able to play his beats for
careers in music. LVM is a musical genius who has toured “Chicken & Beer” them. Their tracks caught the ear of respected network-
across the world with artists like the Backstreet Boys “Hard Times” ing guru Chaka Zulu, whose Ebony Son Management team
and LFO, playing guitar. His experience in the art of live is responsible for the careers of artists like Ludacris, DTP,
acoustics has helped lend a great diversity to Nasty Beat- Disturbing Tha Peace
The Gold Grain and David Banner. With Chaka co-signing, Nasty Beat-
makers’ personal sound. LVM is also the silent one, the “Smoking Dro” makers were official. The duo found themselves laying
one who only speaks when something important needs to down tracks for Orlando’s own Smilez & Southstar, Fat
be said. Even though he’s laid-back and non-descript, he’s Smilez & Southstar Joe, Bounty Killer, Ludacris and the entire DTP crew, and
been in the industry for a minute and has been involved Crash the Party Camron.
with album sales in excess of ten million. “Tell Me”
As “new” producers to the game, laying tracks down for
On the flipside, there’s LVM’s brother, DJ Nasty, who is Bounty Killer platinum and multi-platinum artists was phenomenal. LVM
known all throughout Florida as one of the top DJs in the The Art of War
“War Lady” and Nasty can only call their situation “a blessing.” Many
state. DJ Nasty took a different musical route than his of their tracks have also been singles, so the exposure is
brother, exploring what two turntables could do to crowds Bone Thugs N Harmony even greater. Their sound is live, energetic, and reaching
of people. Along with his DJ partner Prostyle, Nasty has Thug Mentality 1999 beyond the bounds of “hip-hop.” Their artistic ideas go
become closely tied to the hip-hop industry as one of “Thug Alwayz” far beyond one genre. Their tracks can compete with the
Orlando’s key mixers. He was chosen to join Funkmaster Just Blazes and the Kanye Wests, so Nasty Beatmakers
Flex’s elite DJ crew, Big Dawg Pitbulls. Along with his Fat Joe f/ Xzibit & Prospect seem to have a promising future in the production game.
nightly gig on Orlando’s 102 Jamz and DJing the hottest Jealous Ones Still Envy And it doesn’t stop there. Now, as well as producing tracks
parties in the city, Nasty & Prostyle have locked down the “The Wild Life”
for many of the big names in the business, Nasty himself is
ears of Orlando hip-hop listeners. With this combination, Cam’Ron getting ready to raise the bar. He plans to begin develop-
it’s easy to see why Nasty Beatmakers have been able Purple Haze ing his own artists. Slowly but surely, the Nasty Beatmak-
to produce tracks for some of the hottest artists in the “Long Time Coming” ers are working their way onto everybody’s checklist for
game. production. They might not be the most visible faces in
Pitbull f/ Lil Jon the game, but they certainly deserve to be. Rest assured
Nasty Beatmakers was formed a couple years ago, when “That’s Nasty” that you’ll be bumping at least one of their tracks in your
DJ Nasty did some production work on the side for smaller system this summer. The combination of live instruments,
projects. After seeing the response from the artists he networking skills, and knowing what people want to hear
was working with, he reached out to his brother, who was off tour at the in the club and on the radio; these are the elements that have blended
time. Both heads came together to put people in the right places at the together to make Nasty Beatmakers a success.
SERMON
his celebrity friends. Lounging in an Escalade with mandatory double-digit
rims, Erick breaks the silence about many of the rumors he’s endured.
REACTS I was born and raised three exits from here. Some of the best niggas came
from Brentwood, which is where I’m at. Two towns over was Rakim, the next
town was Babylon from De La Soul, Hempstead is where Busta Rhymes and
Leaders of the New School are from, and Uniondale was Public Enemy. That’s
how it is, it’s like suburbs out here. It’s like if you go to California and go to
Watts or Compton, it’s like a suburb too. It ain’t where you’re from; it’s where
you’re at.
It’s so peaceful and calm out here, it just doesn’t seem like the typical hip-
hop recording studio.
Well, this just happens to be my house. We have buildings in Manhattan that
we work out of too. I just use my crib for personal, intimate sessions, whether
it’s Macy Gray or LL Cool J.
Having been in the game for such a long time, what do you think is the key
to longevity?
I been doing this for 16 years. I think the key to longevity is not being over-
saturated. I’m behind the scenes more often than in front of the camera. I’m
not the type that you’re going to see in all these videos. I’m not going to be
flossin’ on TV about what I’ve got and all that. You’re not gonna get tired of
hearing about Erick or seeing Erick.
Are there any artists in particular that people would be surprised to know
you’ve worked with?
I been a producer since I started in the game. I produce for half of the rap
world, and some R&B music also. You’d never know this, because I’m not the
type to have a publicist get the information out. This is the first time I’ve
done interviews. People are shocked at what I’ve done because they don’t
read or see much about me. A lot of people don’t know that I’ve worked with
Jay-Z, Redman was my artist, Keith Murray was my artist, I put Red and Meth
together. When I made “How High,” they just happened to be in the studio
smoking so we decided to make a smoking record.
Why do you think Universal will do a better job of marketing and promoting
you than J Records?
Because Universal is a bigger system, and you can talk to them because
they’re younger and trying to reach the urban audience. Clive [Davis at J Re-
cords] had people that worked for him, but he never gave the opportunity for
people to blossom, to show them how to make things work.
How’d you get the idea to do a track like “React?” A lot of people were kinda
surprised by the vibe.
Red and Meth had the beat, Jermaine and them had it, but no one could really do
anything with it. As you could tell by my chorus, I was trying to make a fun record,
a play record.
There have been a lot of rumors about you lately. Where do you think they’re
coming from?
Guys are the real bitches. They hate the most. They hate when you’re successful
and got girls. That’s why I said in my rhymes, “It don’t be the broads, it’s niggas
/ Mad ‘cause I be baggin’ chicks that look as bad as Jigga’s.” I didn’t have to say
Beyonce Knowles, you know that’s her. Niggas don’t want to see you shining. Plus, I
been in the game this long. I don’t stop. That’s why I called my song “Relentless.”
I’m never gonna stop, because it’s bigger than you and me. I am blessed to do this.
That means every day when I wake up, I get out here and do this and make some-
thing happen. “Relentless” wasn’t a record that was supposed to pop, it just came
from the heart. Next thing you know, everyone’s like, “Did you hear the new Erick
Sermon record?” I got celebrities on my phone like, “Yo, E, just heard the new song.
Call me back.”
There was a rumor that you jumped out of a window and tried to commit suicide
or something. Do you want to discuss that?
I never talked about it, because I never thought it was going to go that far. I’m not
saying that I’m really famous, but if you watch the news, they’ve always got the
average Joe Schmoe story on the news. There was nothing to go along with the
story. If a famous person jumped out of a window, why is there no ambulance, no
blood, no camera crew, no pictures, no nothing? I have no idea where that story
came from. I never thought it would get that big. Some girl was talking about it, I
guess she was mad or angry about something. People saw me out in the streets and
were like, “Wow, what are you doing walking?” I didn’t know it had gotten that far.
It supposedly happened on September 25th, and in October, I’m walking around and
people are like, “You’re not supposed to be walking. Your leg is broken and your
jaw is wired shut.” I’m like, “Are you serious?” But what you hear on the radio, you
believe. I had hype. I was doing well until R Kelly’s story came out. His story killed
mine by a long shot. I was like, man, everybody was talking about me until his fuck-
ing tape came out (laughing).
What made you decide that this would be your last album?
I’ve had a long career – sixteen years – and I’m tired now. This is gonna be like, my
last hurrah. You just know. You know when it’s your time. Why do I have to prove I
can rap?
What do you feel is going on with the industry right now, with the chaotic state
that it’s in and everyone getting laid-off?
That’s why I wrote “Relentless,” because it was bound to happen. People made
money from 1997 til 2000. They made a gang of money and now people understand
what’s real. People won’t allow the wool to be pulled over their head anymore.
We’re gonna buy from people who are real. Kanye West is real. His content, subject
matter, his songs, they are hip-hop music. He’s bringing the samples back and every-
thing. Common Sense, Talib Kweli, Erick Sermon, we’re all coming with shit that’s
real. White backpack kids are the only fans we got right now. And when I go oversees
and see the fans we’ve got, my fans overseas are incredible. They still get it.
How do you feel about Benzino’s theory that white people are stealing hip-hop?
Naw. The Beastie Boys were here before we were. Eminem just happens to be really
laced. You can’t stop talent. Fuck what color he is, he’s still nice on the mic.
I heard you say something at your concert that sounded like a Kanye West diss.
I said something like, “Regardless of what people say about Kanye, I still like his
music.” People say he’s arrogant, but I say fuck that. Listen to his message.
Cino G
“Terror On Tape”
Lately, it seems like
anybody with a budget
thinks they can make
a mixtape. Cino G is a
prime example. With
little to offer musically,
this album relies heav-
ily on chant-style songs reminiscent of Three
6 Mafia and teeter-totter style rhyme schemes.
Transitions between songs are bizarre; there is
no continuity in the project at all. The intro
uses a short sample of U.S. civilian adminis-
trator Paul Bremer at the press conference
minutes after Saddam Hussein’s capture: “We
got ‘em!” abruptly after a police chase sample.
Elementary at best. With the dime-a-dozen
drug anthem, “Niks & Dimes,” we hear Cino
rhyme as if he was the inspiration for Scarface
and BLOW, offering nothing new. Production is
up to par, but when you add so-so hooks and
lackluster verses they fail to spark an interest.
– ADG, adg@tmail.com
Kamikaze
“2 Broke 2 Ball” Album
Sampler
Our Glass Entertainment
For those of you who
aren’t familiar with
Kamikaze, think back to
the late 90’s Mississippi
rap duo Crooked Lettaz.
Lately the spotlight has been more focused
on the other 50%, David Banner, but from the
sounds of this sampler Kamikaze has got ‘nuff
hits to help shift that spotlight. On the club
banger “U Ain’t Hard,” Kamikaze quickly gets
to the point and poses the question: “How you
gon’ start fights in the club when you ain’t even
got your clique / Y’all get jumped right in the
club and ya niggas ain’t gon’ do shit.” Mr. Sho-
Nuff’s hustler’s anthem is a must for any true
working man. On “Hustlin’,” Kamikaze dem-
onstrates his lyrical prowess over an uptempo
organ-filled beat. Mississippi has presented us
with some talented people over the past few
years, and Kamikaze is another one to add to
the list. – ADG, adg@tmail.com