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WHY organization must be
change?
ORDINARY SUPER
Two categories of change
Reinforcement
Refreezi
ng
CONCEPT 2 :
Kotter (1996) : Change
Management Process
• Establish a sense of urgency
• Create a Guiding Coalition (a critical mass to drive change)
• Develop a Vision and Strategy
• Communicate the Change Vision
• Empower Action
• Generate Short Term Wins
• Consolidate Gains and Produce More Change
• Anchor New Approaches in Culture
CONCEPT 3 :
Morgan (1986) : 8 Core Metaphors
Machines (Efficiency, waste, maintenance, order, clockwork, cogs in a wheel, programs, inputs and
outputs, standardization, production, measurement and control, design)
Organisms (Living systems, environmental conditions, adaptation, life cycles, recycling, needs,
homeostasis, evolution, survival of the fittest, health, illness)
Brains (Learning, parallel information processing, distributed control, mindsets, intelligence, feedback,
requisite variety, knowledge, networks)
Cultures (Society, values, beliefs, laws, ideology, rituals, diversity, traditions, history, service, shared
vision and mission, understanding, qualities, families)
Political Systems (Interests and rights, power, hidden agendas and back room deals, authority,
alliances, party-line, censorship, gatekeepers, leaders, conflict management)
Psychic Prisons (Conscious & unconscious processes, repression & regression, ego, denial, projection,
coping & defence mechanisms, pain & pleasure principle, dysfunction, workaholics)
Flux and Transformation (Constant change, dynamic equilibrium, flow, self-organization, systemic
wisdom, attractors, chaos, complexity, butterfly effect, emergent properties, dialectics, paradox)
Overt Procedures
Success and rewards for those ‘in the know’ Psychological Safety
Reasons for Change
Grassroots Change
● An unofficial and informal bottom-up approach.
Change that is spontaneous, informal, experimental,
and driven from within.
Barriers to Change - identifying
the root causes
Its only by
analyzing where the
problem lies that
you can decide what
to do, and work out
what strategies to
put in place -
strategies should be
context specific
Understanding the
barriers to change
Individual Resistance
• Lack of trust in those leading process of change
Life
‘Wrong’ timeframe
Kinchington (2004)
Overcoming Resistance
to Change
Education and communication
Participation and involvement
Facilitation and support
Negotiation and agreement
Leadership
Change Agents
n Change Agents
q Persons who act as catalysts and assume
the responsibility for managing the change
process.
n Types of Change Agents
q Managers: internal entrepreneurs
q Non-managers: change specialists
q Outside consultants: change
implementation experts
Personal Responses
to Change
Their interpersonal and communication skills so that they could help their staff
overcome the pains associated with change.
3. Stop thinking of change
management as a stand-
alone initiative and start
accepting it as an everyday
reality
4. Anticipate what and where the
resistance will be and plan for it
accordingly
Do they lie?
Where do you
need to start?
SWOT?
How urgent is the
need to change?
Is the change Self-
Initiated or
Let’s Start the Change
…