You are on page 1of 4

1/3/2011 

Why essay in entrance?


1. Comprehension
2. Knowledge
3. Writing skills
ESSAY WRITING 4. Logical bent of mind
5. Organizing skills
6. Character - graphology

7 C’s Of Communication Clear


1. Clear Bad Example
2. Concise
Hi John,
3. Concrete
4. Correct I wanted to write you a quick note about Daniel,
who's working in your department. He's a great
5. Coherent
asset, and I'd like to talk to you more about him
6. Complete when you have time.
7. Courteous Best,

Skip

Clear Concise
Bad Example
Good Example
Hi John, Hi Matt,
I wanted to write you a quick note about Daniel Kedar, I wanted to touch base with you about the email marketing
who's working in your department. In recent weeks, he's campaign we kind of sketched out last Thursday. I really think that
our target market is definitely going to want to see the company's
helped the IT department through several pressing
philanthropic efforts. I think that could make a big impact, and it
deadlines on his own time.
would stay in their minds longer than a sales pitch.
We've got a tough upgrade project due to run over the next
For instance, if we talk about the company's efforts to become
three months, and his knowledge and skills would prove sustainable, as well as the charity work we're doing in local
invaluable. Could we please have his help with this work? schools, then the people that we want to attract are going to
I'd appreciate speaking with you about this. When is it best remember our message longer. The impact will just be greater.
to call you to discuss this further? What do you think?
Best wishes, Jessica
Skip

1
1/3/2011 

Concise Concrete
Bad Example
Good Example
Consider this advertising copy:
Hi Matt,
The Lunchbox Wizard will save you time every day.
I wanted to quickly discuss the email marketing campaign
that we analyzed last Thursday. Our target market will want
to know about the company's philanthropic efforts, Good Example
especially our goals to become sustainable and help local
schools. How much time do you spend every day packing your
This would make a far greater impact, and it would stay in kids' lunches? No more! Just take a complete
their minds longer than a traditional sales pitch. Lunchbox Wizard from your refrigerator each day to
What do you think? give your kids a healthy lunch AND have more time to
Jessica play or read with them!

Correct Coherent
Bad Example Bad Example
Traci,
I wanted to write you a quick note about the report you finished last
Hi Daniel, week. I gave it to Michelle to proof, and she wanted to make sure you
Thanks so much for meeting me at lunch today! I knew about the department meeting we're having this Friday. We'll be
enjoyed our conservation, and I'm looking forward to creating an outline for the new employee handbook.
moving ahead on our project. I'm sure that the two- Thanks, Michelle

weak deadline won't be an issue. Good Example


Thanks again, and I'll speak to you soon! Hi Traci,
Best, I wanted to write you a quick note about the report you finished last
Jack Miller week. I gave it to Michelle to proof, and she let me know that there
are a few changes that you'll need to make. She'll email you her
detailed comments later this afternoon.
Thanks, Michelle

Complete Courteous
Bad Example Bad Example
Jeff,
I wanted to let you know that I don't appreciate how your team always
Hi everyone, monopolizes the discussion at our weekly meetings. I have a lot of projects, and I
I just wanted to send you all a reminder about the meeting we're really need time to get my team's progress discussed as well. So far, thanks to
having tomorrow! your department, I haven't been able to do that. Can you make sure they make
time for me and my team next week?
See you then, Chris
Thanks, Phil

Good Example Good Example


Hi Jeff,
Hi everyone, I wanted to write you a quick note to ask a favor. During our weekly meetings, your
team does an excellent job of highlighting their progress. But this uses some of
I just wanted to remind you about tomorrow's meeting on the new the time available for my team to highlight theirs. I'd really appreciate it if you
telecommuting policies. The meeting will be at 10:00 a.m. in the could give my team a little extra time each week to fully cover their progress
second-level conference room. Please let me know if you can't reports.
attend. Thanks so much, and please let me know if there's anything I can do for you!
Best, Phil
See you then, Chris

2
1/3/2011 

“Essay” as per wordweb What is an essay?


§ An analytic or interpretive 1. Definition is vague
literary composition 2. Derived from French ESSAYER (try)
§ A tentative attempt 3. Non-fictional but often subjective
§ Make an effort to accomplish something 4. Consists of
§ The infant had essayed a few wobbly I. Introduction
steps
II. Main body
§ Put to the test, as for its quality, or give
III. Conclusion
experimental use to
§ essay this recipe

Types Range
1. Descriptive 1. Economy
2. Narrative 2. Politics
3. Compare & contrast 3. Social
4. Persuasive 4. Psychology
5. Argumentative 5. Philosophy
6. Military
7. Sports

Key words Planning your essay


1. Analyse 1. Structure
2. Compare/contrast 2. Your arguments
3. Your writing
3. Evaluative
4. Planning in an exam
4. Describe
5. All connected
5. Narrate

3
1/3/2011 

Long term skills needed Short­term skills


1. Knowledge through reading 1. Time discipline
2. Developing a perspective 2. Spell-check
3. Practicing regularly 3. Correct English
4. Correct grammar 4. Neat handwriting
5. Eloquence in writing
6. Neat handwriting

10 tips for a good essay Mistakes made


1. Budget your time well 1. Question unanswered/partially
2. Clearly understand the assignment answered
3. Organise your thoughts 2. States rather than compare
4. Try creativity
3. Poorly structured
5. Jot points first
6. Remember 7 C s of communication 4. Arguments weak/unsupported
7. Complete the essay, don t get bogged down 5. No reference
8. Check up the flow 6. More background than analysis
9. Check validity of introduction & conclusion
10.Revise for mistakes and gaps

Examples
1. Balance between professional and family life
(2005).
2. Coalition governments and their impact on the
country (2008).
3. National rural employment scheme is a step in
right direction for rural development(2008) . Thank you!
4. Globalization and the Indian value system(2008).
5. The implication of the change in US presidency
for India (2009).
6. Ramifications of change in US presidency on
India (2009).

You might also like