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Hi John, Hi Matt,
I wanted to write you a quick note about Daniel Kedar, I wanted to touch base with you about the email marketing
who's working in your department. In recent weeks, he's campaign we kind of sketched out last Thursday. I really think that
our target market is definitely going to want to see the company's
helped the IT department through several pressing
philanthropic efforts. I think that could make a big impact, and it
deadlines on his own time.
would stay in their minds longer than a sales pitch.
We've got a tough upgrade project due to run over the next
For instance, if we talk about the company's efforts to become
three months, and his knowledge and skills would prove sustainable, as well as the charity work we're doing in local
invaluable. Could we please have his help with this work? schools, then the people that we want to attract are going to
I'd appreciate speaking with you about this. When is it best remember our message longer. The impact will just be greater.
to call you to discuss this further? What do you think?
Best wishes, Jessica
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1
1/3/2011
Concise Concrete
Bad Example
Good Example
Consider this advertising copy:
Hi Matt,
The Lunchbox Wizard will save you time every day.
I wanted to quickly discuss the email marketing campaign
that we analyzed last Thursday. Our target market will want
to know about the company's philanthropic efforts, Good Example
especially our goals to become sustainable and help local
schools. How much time do you spend every day packing your
This would make a far greater impact, and it would stay in kids' lunches? No more! Just take a complete
their minds longer than a traditional sales pitch. Lunchbox Wizard from your refrigerator each day to
What do you think? give your kids a healthy lunch AND have more time to
Jessica play or read with them!
Correct Coherent
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Traci,
I wanted to write you a quick note about the report you finished last
Hi Daniel, week. I gave it to Michelle to proof, and she wanted to make sure you
Thanks so much for meeting me at lunch today! I knew about the department meeting we're having this Friday. We'll be
enjoyed our conservation, and I'm looking forward to creating an outline for the new employee handbook.
moving ahead on our project. I'm sure that the two- Thanks, Michelle
Complete Courteous
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Jeff,
I wanted to let you know that I don't appreciate how your team always
Hi everyone, monopolizes the discussion at our weekly meetings. I have a lot of projects, and I
I just wanted to send you all a reminder about the meeting we're really need time to get my team's progress discussed as well. So far, thanks to
having tomorrow! your department, I haven't been able to do that. Can you make sure they make
time for me and my team next week?
See you then, Chris
Thanks, Phil
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1/3/2011
Types Range
1. Descriptive 1. Economy
2. Narrative 2. Politics
3. Compare & contrast 3. Social
4. Persuasive 4. Psychology
5. Argumentative 5. Philosophy
6. Military
7. Sports
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1/3/2011
Examples
1. Balance between professional and family life
(2005).
2. Coalition governments and their impact on the
country (2008).
3. National rural employment scheme is a step in
right direction for rural development(2008) . Thank you!
4. Globalization and the Indian value system(2008).
5. The implication of the change in US presidency
for India (2009).
6. Ramifications of change in US presidency on
India (2009).