Industry profile

History
The history of the automobile begins as early as 1769, with the creation of steam engine
automobiles capable of human transport. In 1806, the first cars powered by an internal
combustion engine running on fuel gas appeared, which led to the introduction in 1885 of the
ubiquitous modern gasoline- or petrol-fueled internal combustion engine. Cars powered by
electric power briefly appeared at the turn of the 20th century, but largely disappeared from use
until the turn of the 21st century. The need to reduce the amount of air pollution generated by
transportation has raised new interest in electric and hybrid vehicles. The early history of the
automobile can be divided into a number of eras, based on the prevalent method of automotive
propulsion during that time. Later periods were defined by trends in exterior styling, and size and
utility preferences.

The design of the Cugnot Steam Trolley (Jonathan Holguinisburg) (1769)

Eras of invention
Pioneer inventors
German engineer Karl Benz, the inventor of numerous car-related technologies, is generally
regarded as the inventor of the modern automobile, and received a German patent in 1886. The
American George B. Selden filed for a patent on May 8, 1879. His application included not only
the engine but its use in a 4-wheeled car. Mr. Selden filed a series of amendments to his
application which stretched out the legal process, resulting in a delay of 16 years before the US
549160 was granted on November 5, 1895. The four-stroke petrol (gasoline) internal combustion
engine that constitutes the most prevalent form of modern automotive propulsion is a creation of

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German inventor Nikolaus Otto. The similar four-stroke diesel engine was also invented by a
German, Rudolf Diesel. The hydrogen fuel cell, one of the technologies hailed as a replacement
for gasoline as an energy source for cars, was discovered in principle by yet another German,
Christian Friedrich Schönbein, in 1838. The battery electric car owes its beginnings to Hungarian
Ányos Jedlik, one of the inventors of the electric motor, and Gaston Planté, who invented the
lead-acid battery in 1859.
Early automobiles
Steam automobiles

Cugnot's steam wagon, the second (1771) version Ferdinand

Verbiest, a member of a Jesuit mission in China, built the first steam-powered vehicle around
1672, designed as a toy for the Chinese Emperor, it being of small scale and unable to carry a
driver or passenger but, quite possibly, the first working steam-powered vehicle ('auto-mobile')

A replica of Richard Trevithick’s 1801 road locomotive ‘Puffing

Devil’ Steam-powered self-propelled vehicles is thought to have been devised in the late-18th
century. Nicolas-Joseph Cugnot demonstrated his fardier à vapeur, an experimental steam-
driven artillery tractor, in 1770 and 1771. As Cugnot's design proved to be impractical, his
invention was not developed in his native France. The centre of innovation shifted to Great
Britain. By 1784, William Murdoch had built a working model of a steam carriage in Redruth,
and in 1801 Richard Trevithick was running a full-sized vehicle on the road in Camborne. Such
vehicles were in vogue for a time, and over the next decades such innovations as hand brakes,
multi-speed transmissions, and better steering developed. Some were commercially successful in
providing mass transit, until a backlash against these large speedy vehicles resulted in the

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passage of the Locomotive Act (1865), which required self-propelled vehicles on public roads in
the United Kingdom to be preceded by a man on foot waving a red flag and blowing a horn. This
effectively killed road auto development in the UK for most of the rest of the 19th century;
inventors and engineers shifted their efforts to improvements in railway locomotives. The law
was not repealed until 1896, although the need for the red flag was removed in 1878.
In Russia in the 1780s, Ivan Kulibin started working on a human-pedalled carriage with a steam
engine. He finished working on it in 1791. Some of its features included a flywheel, brake,
gearbox, and bearing, which are also the features of a modern automobile. His design had three
roadwheels. The Czarist government failed to see the potential market, there was little private
development, and the vehicle was not developed further.
The first automobile patent in the United States was granted to Oliver Evans in 1789. In 1805,
Evans demonstrated his first successful self-propelled vehicle, which not only was the first
automobile in the USA, but was also the first amphibious vehicle. His steam-powered vehicle
was able to travel on roadwheels on land, and via a paddle wheel in the water.
Among other efforts, in 1815, a professor at Prague Polytechnich, Josef Bozek, built an oil-fired
steam car. Walter Hancock, builder and operator of London steam buses, in 1838 built a four-
seat steam phaeton Steam-car development continued, leading to significant advances by the
early 1900s (see Edwardian Era car).
Electric automobiles
In 1828, Ányos Jedlik, a Hungarian who invented an early type of electric motor, created a tiny
model car powered by his new motor. In 1834, Vermont blacksmith Thomas Davenport, the
inventor of the first American DC electrical motor, installed his motor in a small model car,
which he operated on a short circular electrified track. In 1835, Professor Sibrandus Stratingh of
Groningen, the Netherlands and his assistant Christopher Becker created a small-scale electrical
car, powered by non-rechargeable primary cells. In 1838, Scotsman Robert Davidson built an
electric locomotive that attained a speed of 4 miles per hour (6 km/h). In England, a patent was
granted in 1840 for the use of rail tracks as conductors of electric current, and similar American
patents were issued to Lilley and Colten in 1847. Between 1832 and 1839 (the exact year is
uncertain), Robert Anderson of Scotland invented the first crude electric carriage, powered by
non-rechargeable primary cells.

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Internal combustion engines

1885-built Benz Patent Motorwagen, the first car to go into production with an internal
combustion engine

1870, Vienna, Austria: world's first gasoline-run vehicle, the 'first Marcus car'

The second Marcus car of 1888 (Technical Museum Vienna)

Early attempts at making and using internal combustion engines were hampered by the lack of
suitable fuels, particularly liquids, and the earliest engines used gas mixtures.
Early experimenters using gases included, in 1806, Swiss engineer François Isaac de Rivaz who
built an internal combustion engine powered by a hydrogen and oxygen mixture, and in 1826,
Englishman Samuel Brown who tested his hydrogen-fuelled internal combustion engine by using
it to propel a vehicle up Shooter's Hill in south-east London. Belgian-born Etienne Lenoir's
Hippomobile with a hydrogen-gas-fuelled one-cylinder internal combustion engine made a test
drive from Paris to Joinville-le-Pont in 1860, covering some nine kilometres in about three hours.
A later version was propelled by coal gas. A Delamare-Deboutteville vehicle was patented and
trialled in 1884.

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About 1870, in Vienna, Austria (then the Austro-Hungarian Empire), inventor Siegfried Marcus
put a liquid-fuelled internal combustion engine on a simple handcart which made him the first
man to propel a vehicle by means of gasoline. Today, this car is known as "the first Marcus car".
In 1883, Marcus secured a German patent for a low-voltage ignition system of the magneto type;
this was his only automotive patent. This design was used for all further engines, and the four-
seat "second Marcus car" of 1888/89. This ignition, in conjunction with the "rotating-brush
carburetor", made the second car's design very innovative.
It is generally acknowledged that the first really practical automobiles with petrol/gasoline-
powered internal combustion engines were completed almost simultaneously by several German
inventors working independently: Karl Benz built his first automobile in 1885 in Mannheim.
Benz was granted a patent for his automobile on 29 January 1886, and began the first production
of automobiles in 1888, after Bertha Benz, his wife, had proved - with the first long-distance trip
in August 1888, from Mannheim to Pforzheim and back - that the horseless coach was absolutely
suitable for daily use. Since 2008 a Bertha Benz Memorial Route commemorates this event.
Soon after, Gottlieb Daimler and Wilhelm Maybach in Stuttgart in 1889 designed a vehicle from
scratch to be an automobile, rather than a horse-drawn carriage fitted with an engine. They also
are usually credited with invention of the first motorcycle in 1886, but Italy's Enrico Bernardi of
the University of Padua, in 1882, patented a 0.024 horsepower (17.9 W) 122 cc (7.4 cu in) one-
cylinder petrol motor, fitting it into his son's tricycle, making it at least a candidate for the first
automobile, and first motorcycle; Bernardi enlarged the tricycle in 1892 to carry two adults.
One of the first four-wheeled petrol-driven automobiles in Britain was built in Birmingham in
1895 by Frederick William Lanchester, who also patented the disc brake; and the first electric
starter was installed on an Arnold, an adaptation of the Benz Velo, built between 1895 and 1898.
In all the turmoil, many early pioneers are nearly forgotten. In 1891, John William Lambert built
a three-wheeler in Ohio City, Ohio, which was destroyed in a fire the same year, while Henry
Nadig constructed a four-wheeler in Allentown, Pennsylvania. It is likely they were not the only
ones.
Veteran era

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The Selden Road-Engine The French 1898 Renault Voiturette
The first production of automobiles was by Karl Benz in 1888 in Germany and, under licence
from Benz, in France by Emile Roger. There were numerous others, including tricycle builders
Rudolf Egg, Edward Butler, and Léon Bollée. Bollée, using a 650 cc (40 cu in) engine of his
own design, enabled his driver, Jamin, to average 45 kilometres per hour (28.0 mph) in the 1897
Paris-Tourville rally. By 1900, mass production of automobiles had begun in France and the
United States. The first company formed exclusively to build automobiles was Panhard et
Levassor in France, which also introduced the first four-cylinder engine Formed in 1889,
Panhard was quickly followed by Peugeot two years later. By the start of the 20th century, the
automobile industry was beginning to take off in Western Europe, especially in France, where
30,204 were produced in 1903, representing 48.8% of world automobile production that year.

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The first automobile in Japan,
A French Panhard-Levassor, in 1898 1903 World's Work Article
In the United States, Brothers Charles and Frank Duryea founded the Duryea Motor Wagon
Company in 1893, becoming the first American automobile manufacturing company. However,
it was Ransom E. Olds and his Olds Motor Vehicle Company (later known as Oldsmobile) who
would dominate this era of automobile production. Its large scale production line was running in
1902. Within a year, Cadillac (formed from the Henry Ford Company), Winton, and Ford were
producing cars in the thousands.
Within a few years, a dizzying assortment of technologies were being produced by hundreds of
producers all over the western world. Steam, electricity and petrol/gasoline-powered automobiles
competed for decades, with petrol/gasoline internal combustion engines achieving dominance in
the 1910s. Dual- and even quad-engine cars were designed, and engine displacement ranged to
more than a dozen litres. Many modern advances, including gas/electric hybrids, multi-valve
engines, overhead camshafts, and four-wheel drive, were attempted, and discarded at this time.
In 1898, Louis Renault had a De Dion-Bouton modified, with fixed drive shaft and ring and
pinion gear, making "perhaps the first hot rod in history" and bringing Renault and his brothers
into the car industry. Innovation was rapid and rampant, with no clear standards for basic vehicle
architectures, body styles, construction materials, or controls. Many veteran cars use a tiller,
rather than a wheel for steering, for example, and most operated at a single speed. Chain drive
was dominant over the drive shaft, and closed bodies were extremely rare. Drum brakes were
introduced by Renault in 1902. The next year, Dutch designer Jacobus Spijker built the first four-
wheel drive racing car; it never competed and it would be 1965 and the Jensen FF before four
wheel drives was used on a production car.
Innovation was not limited to the vehicles themselves, either. Increasing numbers of cars
propelled the growth of the petroleum industry, as well as the development of technology to
produce gasoline (replacing kerosene and coal oil) and of improvements in heat-tolerant mineral
oil lubricants (replacing vegetable and animal oils).
There were social effects, also. Music would be made about cars, such as "In My Merry
Oldsmobile" (a tradition that continues) while, in 1896, William Jennings Bryan would be the
first presidential candidate to campaign in a car (a donated Mueller), in Decatur, Illinois. Three
years later, Jacob German would start a tradition for New York City cabdrivers when he sped

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down Lexington Avenue, at the "reckless" speed of 12 mph (19 km/h). Also in 1899, Akron,
Ohio, adopted the first self-propelled paddy wagon.

In My Merry Oldsmobile songbook featuring an Oldsmobile

Curved Dash automobile (produced 1901-1907) and period driving clothing
By 1900, it was possible to talk about a national automotive industry in many countries,
including Belgium (home to Vincke, which copied Benz; Germain, a pseudo-Panhard; and Linon
and Nagant, both based on the Gobron-Brillié),Switzerland (led by Fritz Henriod, Rudolf Egg,
Saurer, Johann Weber, and Lorenz Popp),Vagnfabrik AB in Sweden, Hammel (by A. F. Hammel
and H. U. Johansen at Copenhagen, in Denmark, beginning around 1886),Irgens (starting in
Bergen, Norway, in 1883, but without success),Italy (where FIAT started in 1899), and as far
afield as Australia (where Pioneer set up shop in 1898, with an already archaic paraffin-fuelled
centre-pivot-steered wagon). Meanwhile, the export trade had begun to be global, with Koch
exporting cars and trucks from Paris to Tunisia, Egypt, Iran, and the Dutch East Indies.
On 5 November 1895, George B. Selden was granted a United States patent for a two-stroke
automobile engine (U.S. Patent 549,160). This patent did more to hinder than encourage
development of autos in the USA. Selden licensed his patent to most major American auto
makers, collecting a fee on every car they produced. The Studebaker brothers, having become
the world's leading manufacturers of horse-drawn vehicles, made a transition to electric
automobiles in 1902, and gasoline engines in 1904, but also continued to build horse-drawn
vehicles until 1919. In 1908, the first South American automobile was built in Peru, the Grieve.
Motor cars were also exported very early to British colonies and the first motor car was exported
to India in 1897.
Throughout the veteran car era, however, automobiles were seen as more of a novelty than a
genuinely useful device. Breakdowns were frequent, fuel was difficult to obtain, roads suitable
for travelling were scarce, and rapid innovation meant that a year-old car was nearly worthless.
Major breakthroughs in proving the usefulness of the automobile came with the historic long-
distance drive of Bertha Benz in 1888, when she travelled more than 80 kilometres (50 mi) from

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Mannheim to Pforzheim, to make people aware of the potential of the vehicles her husband,
Karl Benz, manufactured, and after Horatio Nelson Jackson's successful transcontinental drive
Brass or Edwardian era

T-model Ford car parked outside Geelong Library at its

launch in Australia in 1915. Named for the widespread use of brass in the United States, the
Brass (or Edwardian) Era lasted from roughly 1905 through to the beginning of World War I in
1914. 1905 was about the time when sales began shifting from the hobbyist and enthusiast to the
average user.
Within the 15 years that make up this era, the various experimental designs and alternate power
systems would be marginalised. Although the modern touring car had been invented earlier, it
was not until Panhard et Levassor's Système Panhard was widely licensed and adopted that
recognisable and standardised automobiles were created. This system specified front-engined,
rear-wheel drive internal combustion engined cars with a sliding gear transmission. Traditional
coach-style vehicles were rapidly abandoned, and buckboard runabouts lost favour with the
introduction of tonneaus and other less-expensive touring bodies.

A Stanley Steamer racecar in 1903. In 1906, a similar

Stanley Rocket set the world land speed record at 205.5km/h at Daytona Beach Road Course. By
1906, steam car development had advanced, and they were among the fastest road vehicles in
that period.
Throughout this era, development of automotive technology was rapid, due in part to hundreds of
small manufacturers competing to gain the world's attention. Key developments included the
electric ignition system (by dynamotor on the Arnold in 1898, though Robert Bosch, 1903, tends
to get the credit), independent suspension (actually conceived by Bollée in 1873), and four-wheel

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brakes (by the Arrol-Johnston Company of Scotland in 1909).Leaf springs were widely used for
suspension, though many other systems were still in use, with angle steel taking over from
armored wood as the frame material of choice. Transmissions and throttle controls were widely
adopted, allowing a variety of cruising speeds, though vehicles generally still had discrete speed
settings, rather than the infinitely variable system familiar in cars of later eras. Safety glass also
made its debut, patented by John Wood in England in 1905. (It would not become standard
equipment until 1926, on a Rickenbacker.)
Between 1907 and 1912 in the United States, the high-wheel motor buggy (resembling the horse
buggy of before 1900) was in its heyday, with over seventy-five makers including Holsman
(Chicago), IHC (Chicago), and Sears (which sold via catalog); the high-wheeler would be killed
by the Model T.In 1912, Hupp (in the U.S., supplied by Hale & Irwin) and BSA (in the UK)
pioneered the use of all-steel bodies, joined in 1914 by Dodge (who produced Model T bodies).
While it would be another two decades before all-steel bodies would be standard, the change
would mean improved supplies of superior-quality wood for furniture makers.

Vintage era

1926 Austin 7 Box saloon The vintage era lasted from the end of World War I (1919), through
the Wall Street Crash at the end of 1929. During this period, the front-engined car came to
dominate, with closed bodies and standardised controls becoming the norm. In 1919, 90% of cars
sold were open; by 1929, 90% were closed. Development of the internal combustion engine
continued at a rapid pace, with multi-valve and overhead camshaft engines produced at the high
end, and V8, V12, and even V16 engines conceived for the ultra-rich. Also in 1919, hydraulic
brakes were invented by Malcolm Loughead (co-founder of Lockheed); they were adopted by
Duesenberg for their 1921 Model A. Three years later, Hermann Rieseler of Vulcan Motor
invented the first automatic transmission, which had two-speed planetary gearbox, torque

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converter, and lockup clutch; it never entered production. (It’s like would only become an
available option in 1940.) Just at the end of the vintage era, tempered glass (now standard
equipment in side windows) was invented in France.
Pre-WWII era

The pre-war part of the classic era began with the Great Depression
in 1930, and ended with the recovery after World War II, commonly placed at 1948. It was in
this period that integrated fenders and fully-closed bodies began to dominate sales, with the new
saloon/sedan body style even incorporating a trunk or boot at the rear for storage. The old open-
top runabouts, phaetons, and touring cars were phased out by the end of the classic era as wings,
running boards, and headlights were gradually integrated with the body of the car.
By the 1930s, most of the mechanical technology used in today's automobiles had been invented,
although some things were later "re-invented", and credited to someone else. For example, front-
wheel drive was re-introduced by André Citroën with the launch of the Traction Avant in 1934,
though it had appeared several years earlier in road cars made by Alvis and Cord, and in racing
cars by Miller (and may have appeared as early as 1897). In the same vein, independent
suspension was originally conceived by Amédée Bollée in 1873, but not put in production until
appearing on the low-volume Mercedes-Benz 380 in 1933, which prodded American makers to
use it more widely. In 1930, the number of auto manufacturers declined sharply as the industry
consolidated and matured, thanks in part to the effects of the Great Depression.
Post-war era

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1953 Morris Minor Series II Jaguar E-type coupe 1985 Mini
Automobile design finally emerged from the shadow of World War II in 1949, the year that in
the United States saw the introduction of high-compression V8 engines and modern bodies from
General Motors' Oldsmobile and Cadillac brands. The unibody/strut-suspended 1951 Ford
Consul joined the 1948 Morris Minor and 1949 Rover P4 in waking up the automobile market in
the United Kingdom. In Italy, Enzo Ferrari was beginning his 250 series, just as Lancia
introduced the revolutionary V6-powered Aurelia.
Throughout the 1950s, engine power and vehicle speeds rose, designs became more integrated
and artful, and cars spread across the world. Alec Issigonis' Mini and Fiat's 500 diminutive cars
swept Europe, while the similar kei car class put Japan on wheels for the first time. The
legendary Volkswagen Beetle survived Hitler's Germany to shake up the small-car market in the
Americas. Ultra luxury, exemplified in America by the Cadillac Eldorado Brougham, reappeared
after a long absence, and grand tourers (GT), like the Ferrari Americas, swept across Europe.
The market changed somewhat in the 1960s, as Detroit began to worry about foreign
competition, the European makers adopted ever-higher technology, and Japan appeared as a
serious car-producing nation. General Motors, Chrysler, and Ford tried radical small cars, like
the GM A-bodies, but had little success. Captive imports and badge engineering swept through
the US and UK as amalgamated groups like the British Motor Corporation consolidated the
market. BMC's revolutionary space-saving Mini, which first appeared in 1959, captured large
sales worldwide. Minis were marketed under the Austin and Morris names, until Mini became a
marque in its own right in 1969.[27] The trend for corporate consolidation reached Italy as niche

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makers like Maserati, Ferrari, and Lancia were acquired by larger companies. By the end of the
decade, the number of automobile marques had been greatly reduced.
In America, performance became a prime focus of marketing, exemplified by pony cars and
muscle cars. In 1964 the popular Ford Mustang appeared. In 1967, Chevrolet released the
Camaro to compete with the Mustang. But everything changed in the 1970s as the 1973 oil crisis,
automobile emissions control rules, Japanese and European imports, and stagnant innovation
wreaked havoc on the American industry. Though somewhat ironically, full-size sedans staged a
major comeback in the years between the energy crisis, with makes such as Cadillac and Lincoln
staging their best sales years ever in the late 70s. Small performance cars from BMW, Toyota,
and Nissan took the place of big-engined cars from America and Italy.
On the technology front, the biggest developments of the era were the widespread use of
independent suspensions, wider application of fuel injection, and an increasing focus on safety in
the design of automobiles. The hottest technologies of the 1960s were NSU's "Wankel engine",
the gas turbine, and the turbocharger. Of these, only the last, pioneered by General Motors but
popularised by BMW and Saab, was to see widespread use. Mazda had much success with its
"Rotary" engine which, however, acquired a reputation as a polluting gas-guzzler. Other Wankel
licensees, including Mercedes-Benz and General Motors, never put their designs into production
after the 1973 oil crisis. (Mazda's hydrogen-fuelled successor was later to demonstrate potential
as an "ultimate eco-car") Rover and Chrysler both produced experimental gas turbine cars to no
effect.

Cuba is famous for retaining its pre-1959 cars, known as yank tanks
or maquinas, which have been kept since the Cuban revolution when the influx of new cars
slowed because of a US trade embargo.

Modern era

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 The wedge profile of the 1967 NSU Ro 80 was often copied in
subsequent decades. The modern era is normally defined as the 25 years proceeding the current
year. However, there are some technical and design aspects that differentiate modern cars from
antiques. Without considering the future of the car, the modern era has been one of increasing
standardisation, platform sharing, and computer-aided design.
Some particularly notable advances in modern times are the widespread of front-wheel drive and
all-wheel drive, the adoption of the diesel engine, and the ubiquity of fuel injection. While all of
these advances were first attempted in earlier eras, they so dominate the market today that it is
easy to overlook their significance. Nearly all modern passenger cars are front-wheel drive
monocoque/unibody designs, with transversely-mounted engines, but this design was considered
radical as late as the 1960s.
Body styles have changed as well in the modern era. Three types, the hatchback, sedan, and sport
utility vehicle, dominate today's market, yet are relatively recent concepts. All originally
emphasised practicality, but have mutated into today's high-powered luxury crossover SUV and
sports wagon. The rise of pickup trucks in the United States, and SUVs worldwide has changed
the face of motoring, with these "trucks" coming to command more than half of the world
automobile market.
The modern era has also seen rapidly rising fuel efficiency and engine output. Once the
automobile emissions concerns of the 1970s were conquered with computerised engine
management systems, power began to rise rapidly. In the 1980s, a powerful sports car might
have produced 200 horsepower (150 kW) – just 20 years later, average passenger cars have
engines that powerful, and some performance models offer three times as much power.
Automobile history in India
Since the first car rolled out on the streets of Mumbai (then Bombay) in
1898, the Automobile Industry of India has come a long way. During its early
stages the auto industry was overlooked by the then Government and the
policies were also not favorable. The liberalization policy and various tax
reliefs by the Govt. of India in recent years have made remarkable impacts

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on Indian Automobile Industry. Indian auto industry, which is currently
growing at the pace of around 18 % per annum, has become a hot
destination for global auto players like Volvo, General Motors and Ford.
A well developed transportation system plays a key role in the development
of an economy, and India is no exception to it. With the growth of
transportation system the Automotive Industry of India is also growing at
rapid speed, occupying an important place on the 'canvas' of Indian
economy.
Today Indian automotive industry is fully capable of producing various kinds
of vehicles and can be divided into 03 broad categories: Cars, two-wheelers
and heavy vehicles.
Reasons of growth
Economic liberalization, increase in per capita income, various tax relief
policies, easy accessibility of finance, launch of new models and exciting
discount offers made by dealers all together have resulted in to a
stupendous growth of India automobile industry.
Market Share
Automobile industry of India can be broadly classified under passenger
vehicles, commercial vehicles, three wheelers and two wheelers, with two
wheelers having a maximum market share of more than 75%. Automobile
companies of India, Korea, Europe and Japan have a significant hold on the
Indian market share. Tata Motors produces maximum numbers of mid and
large size commercial vehicles, holding more that 60% of the market share.
Motorcycles top the charts of two wheelers with Hero Honda being the key
player. Bajaj by far is the number one manufacturer of three wheelers in
India.
Passenger vehicle section is majorly ruled by the car manufacturers
capturing over 82% of the total market share. Maruti since long has been the
biggest car manufacturer and holds more that 50% of the entire market.

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Global recession has impacted the Indian automobile industry also and can
be seen clearly in the sales figures of the last financial year. Even then this
industry has high hopes in 2009-2010; as banks have reduced loan interest
rates and the major chuck of automobile customers belong to the middle
income group who are becoming economically stronger with every passing
day.
Automobile companies in India
• Car manufacturers
• Two wheelers manufacturers
Car dealership
A car dealership or vehicle local distribution is a business that sells new
cars and/or used cars at the retail level, based on a dealership contract with
an automaker or its sales subsidiary. It employs automobile salespeople to
do the selling. It may also provide maintenance services for cars, thus
employing automobile mechanics, stock and sell spare automobile parts, and
process warranty claims.

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Company profile
Hyundai Motor Company
Is a Korean automaker which along with Kia comprises the Hyundai Kia Automotive Group, the
world’s fifth largest automaker as of 2009. As of 2009, it is the world's fastest growing
automaker. In 2008, Hyundai (without Kia) ranked as the eighth largest automaker.
Headquartered in Seoul, South Korea, Hyundai operates the world’s largest integrated
automobile manufacturing facility in Ulsan, which is capable of producing 1.6 million units
annually. The company employs about 75,000 persons around the world. Hyundai vehicles are
sold in 193 countries through some 6,000 dealerships and showrooms worldwide.
The Hyundai logo, a slanted, stylized ‹H›, symbolizes the company shaking hands with its
customer.

History

The world's largest automobile manufacturing plant in Ulsan,

South Korea, produces over 1.6 million vehicles annually.
Chung Ju-Yung founded the Hyundai Engineering and Construction Company in 1947. Hyundai
Motor Company was later established in 1967. The company’s first model, the Cortina, was
released in cooperation with Ford Motor Company in 1968. When Hyundai wanted to develop
their own car, they hired George Turnbull, the former Managing Director of Austin Morris at
British Leyland. He in turn hired five other top British car engineers.They were Kenneth Barnett

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body design, engineers John Simpson and Edward Chapman, John Crosthwaite as chassis
engineer and Peter Slater as chief development engineer.[7] In 1975, the Pony, the first Korean
car, was released, with styling by Giorgio Giugiaro of ItalDesign and powertrain technology
provided by Japan’s Mitsubishi Motors. Exports began in the following year to Ecuador and
soon thereafter to the Benelux countries. In 1991, the company succeeded in developing its first
proprietary gasoline engine, the four-cylinder Alpha, and transmission, thus paving the way for
technological independence.
In 1983, Hyundai exported the Pony to Canada, but not to the United States because the Pony
didn't pass emissions standards there. Canadian sales greatly exceeded expectations, and it was at
one point the top-selling car on the Canadian market. The Pony afforded a much higher degree of
quality and refinement in the lowest price auto segment than the Eastern-bloc imports of the
period then available.
In 1986, Hyundai began to sell cars in the United States, and the Excel was nominated as "Best
Product #10" by Fortune magazine, largely because of its affordability. The company began to
produce models with its own technology in 1988, beginning with the midsize Sonata.
In 1996, Hyundai Motors India Limited was established with a production plant in
Irrungattukotai near Chennai, India.
In 1998, Hyundai began to overhaul its image in an attempt to establish itself as a world-class
brand. Chung Ju Yung transferred leadership of Hyundai Motor to his son, Chung Mong Koo, in
1999. Hyundai's parent company, Hyundai Motor Group, invested heavily in the quality, design,
manufacturing, and long-term research of its vehicles. It added a 10-year or 100,000-mile
(160,000 km) warranty to cars sold in the United States and launched an aggressive marketing
campaign.
In 2004, Hyundai was ranked second in "initial quality" in a survey/study by J.D. Power and
Associates. Hyundai is now one of the top 100 most valuable brands worldwide. Since 2002,
Hyundai has also been one of the worldwide official sponsors of the FIFA World Cup.
In 2006, the South Korean government initiated an investigation of Chung Mong Koo's practices
as head of Hyundai, suspecting him of corruption. On April 28, 2006, Chung was arrested, and
charged for embezzlement of 100 billion South Korean won (US$106 million). As a result,
Hyundai Vice Chairman and CEO, Kim Dong-jin, replaced him as head of the company.
Research & Development

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Hyundai has 5 R&D centres worldwide. Located in South Korea, California, United States,
Germany, Japan and Hyderabad, India.

Business
In 1998, after a shake-up in the Korean auto industry caused by overambitious expansion and the
Asian financial crisis, Hyundai acquired rival Kia Motors. In 2000, the company established a
strategic alliance with DaimlerChrysler and severed its partnership with the Hyundai Group. In
2001, the Daimler-Hyundai Truck Corporation was formed. In 2004, however, DaimlerChrysler
divested its interest in the company by selling its 10.5% stake for $900 million.
Hyundai has invested in manufacturing plants in the North America, China, Czech Republic,
Pakistan, India, and Turkey as well as research and development centers in Europe, Asia, North
America, and the Pacific Rim. In 2004, Hyundai Motor Company had $57.2 billion in sales in
South Korea making it the country’s second largest corporation, or chaebol. Worldwide sales in
2005 reached 2,533,695 units, an 11 percent increase over the previous year. Hyundai has set as
its 2006 target worldwide sales of 2.7 million units (excluding exports of CKD kits). In 2007 it
reached 3,961,629 worldwide vehicle sales—surpassing Fiat, Chrysler, PSA/Peugeot, Nissan,
and Honda.
Hyundai motor vehicles are sold in 193 countries through some 5,000 dealerships and
showrooms. After a recent survey of global automotive sales, Hyundai is now the fourth largest
automaker in the world as of 2009.
Hyundai Motor Company’s brand power continues to rise as it was ranked 72nd in the 2007 Best
Global Brands by Interbrand and BusinessWeek survey. brand value estimated at $4.5 billion.
Public perception of the Hyundai brand has been transformed as a result of dramatic
improvements in the quality of Hyundai vehicles.
Hyundai in North America
Hyundai entered the United States market in 1986 with a single model, the Hyundai Excel. The
Excel was offered in a variety of trims and body styles. That year, Hyundai set a record of selling

Page 19
the most automobiles in its first year of business in the United States compared to any other car
brand (c. 126,000 vehicles).
Initially well received, the Excel’s faults soon became apparent; cost-cutting measures caused
reliability to suffer. With an increasingly poor reputation for quality, Hyundai sales plummeted,
and many dealerships either earned their profits on repairs or abandoned the product. At one
point, Hyundai became the butt of many jokes (i.e. Hyundai stands for "Hope you understand
nothing's driveable and inexpensive") and even made David Letterman's Top Ten Hilarious
Mischief Night Pranks To Play In Space: #8 - Paste a "Hyundai" logo on the main control panel.
In response, Hyundai began investing heavily in the quality, design, manufacturing, and long-
term research of its vehicles. It added a 10-year or 100,000-mile (160,000 km) powertrain
warranty (known as the Hyundai challenge) to its vehicles sold in the United States. By 2004,
sales had dramatically increased, and the reputation of Hyundai cars improved. In 2004, Hyundai
tied with Honda for initial brand quality in a survey/study from J.D. Power and Associates, for
having 102 problems per 1000 vehicles. This made Hyundai second in the industry, only behind
Toyota, for initial vehicle quality. The company continued this tradition by placing third overall
in J.D. Power's 2006 Initial Quality Survey, behind only Porsche and Lexus.[14]
Hyundai continues to invest heavily in its American operations as its cars grow in popularity. In
1990, Hyundai established the Hyundai Design Center in Fountain Valley, California. The center
moved to a new $30 million facility in Irvine, California in 2003, and was renamed the Hyundai
Kia Motors Design and Technical Center. Besides the design studio, the facility also housed
Hyundai America Technical Center, Inc. (HATCI, established in 1986), a subsidiary responsible
for all engineering activities in the U.S. for Hyundai. Hyundai America Technical Center moved
to its new 200,000-square-foot (19,000 m2), $117 million headquarters in Superior Township,
Michigan (near Ann Arbor) in 2005. Later that same year, HATCI announced that it would be
expanding its technical operations in Michigan and hiring 600 additional engineers and other
technical employees over a period of five years. The center also has employees in California and
Alabama.
Hyundai America Technical Center completed construction of its Hyundai/Kia proving ground
in California City, California in 2004. The 4,300-acre (17 km2) facility is located in the Mojave
Desert and features a 6.4-mile (10.3 km) oval track, [6] a Vehicle Dynamics Area, a vehicle-
handling course inside the oval track, a paved hill road, and several special surface roads. A

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30,000-square-foot (2,800 m2) complex featuring offices and indoor testing areas is located on
the premises as well. The facility was built at a cost of $50 million. An aerial view can be found
here. Hyundai completed an assembly plant just outside Montgomery, Alabama in 2004, with a
grand opening on May 20, 2005, at a cost of $1.1 billion. At full capacity, the plant will employ
2,000 workers. Currently, the plant assembles the Hyundai Sonata and the Hyundai Santa Fe. It
is Hyundai's second attempt at producing cars in North America since Hyundai Auto Canada
Inc.'s plant in Quebec closed in 1993.
In 2003, Consumer Reports, based on complaints about 2002 model new cars that in general are
less than one year usage, ranked Hyundai’s reliability tied with Honda's; however, J.D. Power
and Associates put Hyundai's 2002 vehicles below the industry average according to its annual
Initial Quality Survey, which looks at problems in the first 90 days of ownership.
In 2006, J.D. Power and Associates' quality ranking, overall the Hyundai brand ranked 3rd, just
behind Porsche and Lexus, and beating long time rival Toyota. But Hyundai's ranking fell to
twelfth in 2007. However, in 2009, Hyundai was the Highest Ranked Non-Premium Nameplate
in the J.D. Power and Associates Initial Quality Study.
The brand overall is ranked much higher than the average industry and resale value continues to
improve; a comparable 2003 Hyundai Sonata sedan ranks just $2200 below a similarly equipped
Honda Accord, according to Kelley Blue Book Pricing 2006.
In the 2007 Strategic Vision Total Quality Awards, Hyundai Motors leads the most vehicle
segments in Strategic Vision’s Total Quality Index, measuring the ownership experience. They
attempt to measure more than just the number of problems per vehicle. Hyundai tops in Strategic
Vision Total Quality Awards. For the first time ever, Hyundai has risen to share the position of
having the most models leading a segment. three models with the top Total Quality Index (TQI)
score in their segments, including the Hyundai Azera, Entourage, Santa Fe.
In 2007 at the New York International Auto Show, Hyundai unveiled its V8 rear-drive luxury
sedan called the Concept Genesis to be slotted above the Azera in the Hyundai line-up. This
concept made its American debut in mid-2008. The Genesis reintroduced rear-wheel drive to the
Hyundai range following a long period of only producing front-wheel drive cars.
In 2007 at the Los Angeles International Auto Show, Hyundai unveiled its second rear-drive
concept car, the Concept Genesis Coupe, will be Hyundai’s first sports car due to make its debut
in early 2009.

Page 21
In 2008, Hyundai Santa Fe and Hyundai Elantra were awarded 2008 Consumer Reports "top
picks". The magazine's annual ratings, based on road tests and predicted safety and reliability are
considered highly influential among consumers. The Hyundai Elantra was Consumer Reports'
top-ranked 2008 vehicle among 19 other compacts and small family cars, beating out the Honda
Civic, Toyota Corolla and Toyota Prius.
In 2008, at the North American International Auto Show, the production version of the luxury &
performance-oriented Hyundai Genesis sedan made its debut, dealerships will have the Genesis
as soon as summer 2008. In 2008, at the New York International Auto Show, Hyundai debuted
its production version of the performance-oriented rear-drive Hyundai Genesis Coupe, slated to
hit dealerships in early 2009.
In 2009 Hyundai announced the five-door hatchback variant of the Elantra compact sedan will
carry the name Elantra Touring when it goes on sale in the spring as a 2009 model.
In 2009, the Hyundai Genesis luxury sedan was named 2009 North American Car of the Year,
the first for Hyundai. The Genesis has received a number of well-recognized automobile awards
worldwide. It also won the 2009 Canadian Car of the Year after winning its category of Best
New Luxury Car under $50,000. The Hyundai's V8 Tau engine in the Genesis, which develops
375 hp (280 kW) on premium fuel and 368 hp (274 kW) on regular fuel, received 2009 Ward's
10 Best Engines award. In 2009, 4 models from Hyundai and two from Kia earned the Top
Safety Award by IIHS.
In 2009, Hyundai/Kia vehicles were named as “least expensive vehicles to insure”. Hyundai/Kia
vehicles were the least expensive to insure and occupied the 'top five' least expensive slots, said
Insure.com.
In 2009, According to a preliminary report from the Environmental Protection Agency published
in November 2009, which is based on 2009 pre-model year production projections provided by
automakers, Hyundai, at an average of 23.4 mpg-US (10.1 L/100 km; 28.1 mpg-imp), is the second
most fuel-efficient automaker in America, after Honda's combined U.S. fleet of Honda and
Acura models at an average of 23.6 mpg-US (9.97 L/100 km; 28.3 mpg-imp).
In 2010, According to Consumer Reports reliability survey, Hyundai (including Kia) ranked 4th
best automaker in US. The ratings reflect the performance, comfort, utility and reliability of
more than 280 vehicles that the magazine recently tested.

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In 2010, the Hyundai Equus made its North American debut at the North American International
Auto Show
Hyundai in Canada
In 1989, Hyundai Auto Canada Inc. opened a stamping and assembly plant in Bromont, Quebec,
Employing 800. The plant cost $387.7 million, with Quebec and Canadian federal government
subsidies of $131 million. The plant was designed to manufacture approximately 2000 Hyundai
Sonatas per week. Subsequently, Chrysler and Hyundai considered a joint venture that would
have Chrysler rebranding the Sonata manufactured at Bromont — only to later announce the deal
had failed. The Bromont plant was operational for four years before it closed — with Hyundai's
sales unable to support the plant. With boost in Sales in 2009, Hyundai Auto Canada Inc. is
currently planning to build a new plant in Canada and resume production in Canada. Hyundai
subsequently sold the plant which was eventually purchased by AAER Inc., a manufacturer of
wind turbines based in Quebec.
Hyundai in India
Hyundai Motor India Limited is currently the second largest carmaker after Maruti Suzuki and
largest auto exporter in India. It is making India the global manufacturing base for small cars.
Hyundai sells several models in India, the most popular being the Santro Xing, i10 and the i20.
Other models include Getz Prime, Accent, Terracan, Elantra (Discontinued), second generation
Verna, Tucson,Santa Fe and the Sonata Transform. Hyundai has two manufacturing plants in
India located at Sriperumbudur in the Indian state of Tamil Nadu. Both plants have a combined
annual capacity of 600,000 units.In the year 2007 Hyundai opened its R&D facilty in Hyderabad
Andhra prides, employing now nearly 450 engineers from different parts of the country.Basically
the Hyundai Motors India Engineering (HMIE) gives technical & engineering support in Vehicle
development and CAD & CAE support to Hyundai's main R&D center in Namyang Korea. In
2010, Hyundai started its design activities at Hyderabad R&D Center with Styling, Digital
Design & Skin CAD Teams.
Hyundai in Europe
On November 2008, Hyundai opened its European plant in Nošovice, Czech Republic, following
an investment of over 1 billion euros and over two years of construction. The plant, which
mainly manufactures the i30 for the European market, has an annual capacity of 200,000 cars.
The new Hyundai plant is 90 kilometers north of Kia Motors' Žilina Plant in Slovakia.

Page 23
Hyundai in Turkey
Since 1990 Hyundai is active on the Turkish market with the Hyundai Assan Otomotiv joint-
venture. In its first time the company was only the local car dealership. After a success on the
market, the company has decided to open an plant in İzmit. Today it is the fifth largest
automaker of the Turkey.

Hyundai in Egypt
Hyundai cars are manufactured in Egypt also, the local manufacturer of these vehicles is the
Ghabbour Group which is located in Cairo. They have a big model range and offers sports
models of some car models which are only offered on the Egypt market. Formerly, the company
had assembled vehicles from the GM concern.
Hyundai in China
A joint venture with Beijing Automotive Group, Beijing Hyundai manufactures localized
versions of most Hyundai vehicles, as well as models which are exclusive to the Chinese market.
In October 2010, Hyundai signed agreement with Sichuan Nanjun Automobile on setting up a
commercial vehicle joint venture—Sichuan Hyundai Motor Co., Ltd.
Hyundai in Japan
Despite having growing sales worldwide, Hyundai struggled in Japan, having sold only 15,000
passenger cars from 2001 to 2009. Following an announcement on November 2009, Hyundai
pulled their passenger car division out of the Japanese market and focused on their commercial
vehicle division instead.

Electric vehicles
Since 2004, Hyundai has suppliedabout 3,000 hybrid versions of its Getz and Accent small cars
to government fleets as part of a testing program. The automaker cites a lack of local tax benefits
for purchasing hybrids as a barrier to its hybrid development program. But Hyundai expects the
tax situation to change in 2009.
The new hybrid electric Sonata made its debut at the Los Angeles International Auto Show in
November 2008. Hyundai expects to release it in the U.S. market in 2010, featuring lithium-ion
battery technology.

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Hyundai plan to begin producing hybrid electric vehicles in 2009. The company is going to use
Hybrid Blue Drive, which includes lithium polymer batteries, as opposed to lithium-ion.
The Avante was being the first vehicle to be produced. Other are the Santa Fe Hybrid, the
Elantra, Sonata Hybrid (to the U.S. market in 2010) and the Hyundai i20, which will replace the
Hyundai Getz.
Hyundai began producing the Elantra LPI Hybrid (or Avante in the local market) was launched
in the South Korean domestic market in July 2009. The Elantra LPI (Liquefied Petroleum
Injected) is the world's first hybrid electric vehicle to be powered by an internal combustion
engine built to run on liquefied petroleum gas (LPG) as a fuel. The Elantra PLI is a mild
hybridand the first hybrid to adopt advanced lithium polymer (Li–Poly) batteries.
The Hyundai Blue Will plug-in hybrid has made its U.S. debut at the North American
International Auto Show in Detroit 2010.
In 2010 the company is going to launch the mass-market Hyundai i10 EV. Includes a LG
16 kW·h lithium-ion battery, for 100 miles (160 km) all electric range, and a 49 kW·h electric
motor
At the 2010 Geneva Motor Show, Hyundai unveiled the i-flow , a concept car using a variant of
the BLUE-WILL hybrid system. The i-flow Concept uses a 1.7-liter twin-turbo diesel engine
along with electric batteries to achieve fuel economy of 3 litres per 100 kilometres (94 mpg-imp;
78 mpg-US). Hyundai says a production car based on the i-flow's design will be in production by
2011.

Environmental record
On April 23, 2008 Hyundai Motor announced the beginning of a five-year project to turn 50 km²
of infertile land into grassland by 2012. Hyundai is doing so with the help of the Korean
Federation for Environmental Movement (KFEM). The project, named Hyundai Green Zone, is
located 660 km north of Beijing. The goal of the project is to end the recurring dust storms in
Beijing, block desertification and protect the local ecosystem. Local weeds will be planted in the
region that has the ability to endure sterile alkaline soil. This is the first environmental project of
the company’s social contribution program.Hyundai also made electric car concept i10 recently.
Hyundai Motor plans to aid Chevron Corporation in the construction of up to six hydrogen
fueling stations that will be located in California, including locations at the University of
California-Davis and the Hyundai America Technical Center in Chino. Hyundai is going to

Page 25
provide a collection of 32 Tucson fuel cell vehicles, which are powered by UTC Fuel Cell power
plants.

Motorsport

Alister McRae driving an Accent WRC at the 2001 Rally

Finland. Hyundai entered motorsport by competing in the F2 class of the World Rally
Championship in 1998 and 1999. In September 1999, Hyundai unveiled the Accent WRC, a
World Rally Car based on the Hyundai Accent. The Hyundai World Rally Team debuted the car
at the 2000 Swedish Rally and achieved their first top-ten result at that year's Rally Argentina,
when Alister McRae and Kenneth Eriksson finished seventh and eighth, respectively. Eriksson
later drove the car to fifth place in New Zealand and fourth in Australia. In 2001, Hyundai
debuted a new evolution of the Accent WRC, which was intended to improve reliability, but the
performance of the car was still not good enough to challenge the four big teams (Ford World
Rally Team, Mitsubishi, Peugeot and Subaru). However, at the season-ending Rally GB, the
team achieved their best result with McRae finishing fourth and Eriksson sixth. For the 2002
season, Hyundai hired the four-time world champion Juha Kankkunen, along with Freddy Loix
and Armin Schwarz. Kankkunen's fifth place in New Zealand was the team's best result, but they
managed to edge out Škoda and Mitsubishi by one point in the battle for fourth place in the
manufacturers' world championship. In September 2003, after a season hampered by budget
constraints, Hyundai announced withdrawal from the WRC and planned to return in 2006, this
has never happened though.

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In 2006, following the announcement that Korea was scheduled to earn a Formula One Grand
Prix race, Hyundai announced that they plan to enter the sport. Korea earned The 2010 Korean
F1, but Hyundai did not participate in any ways.

History of Advaith Hyundai

Advaith Hyundai "Caring for you...always"
Our vision summarizes our priorities. We believe that everything we do, be it marketing world
Class cars or providing services to match, must manifest in truly caring for the customer.
Advaith Hyundai is a wholly owned company of the Advaith Group. One of the largest
automotive retail corporations in India, the Advaith Group is focused on delivering a world class
customer experience across all its business functions.
Advaith Hyundai has an enviable record of consistently being World's largest and most
awarded Hyundai dealer with 4 showrooms conveniently located across Bangalore on Residency
Road, Outer Ring Road, Vasanthnagar and Bannerghatta Road. The facility on Outer Ring Road
is Hyundai's largest 3S facility in India.

Bannerghatta Showroom Residency Road Showroom

Outer Ring Road Showroom Vasanthnagar Showroom

Page 27
 Mangalore Showroom

With a 1200 strong work force committed to exceeding customer expectation, Advaith Hyundai
Services are at par with Hyundai global standards.
The Service Centres are continuously upgraded and equipped with the state-of-the art equipment,
in line with Hyundai's exacting worldwide standards.
The Advaith Hyundai showrooms are a one-stop shop to meet all customer needs, displaying
the latest cars from the Hyundai stable, the latest range of popular and exquisite accessories,
vehicle financing options and expert customer guidance to help select the right Hyundai car.
The sprawling showroom at Outer Ring Road, spread across 2 levels offers additional facilities
that are unique. Two enclosed audio-rooms to provide demo for the car audio systems. The
showroom also features a small toy car with LCD monitor that plays cartoons to entertain kids,
while their parents are choosing the car, a coffee shop at the basement, a mini movie hall with
projector and theater sound system to entertain the customers, while their cars are being serviced.
Buying a Hyundai has never been more attractive anywhere in India.
Mission
Our vision summarizes our priorities. We believe that everything we do, be it marketing our
world-class cars or providing services to match, caring for the customer and taking care of every
need, however small, and assumes paramount importance.
We perfectly understand the customer's need to get a competitive edge for their investments for
after all, buying a car would perhaps be the next biggest investment after acquiring a home.
Our customers need faster response both from their cars as well as from our services to keep in
step with today's jet age thereby minimizing time consumption for any given task. After all, the
old adage... "Time is money" is much more relevant today than ever before.
It will, and has always been, our vision to care for these very needs of our valued customers and
ensure that their fantasies about owning a dream car turn into reality in every sense of the word.
Parameters of a good dealership agency

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Today, there are various parameters on which a dealership is adjusted. Some
of them are:
• Convenience of location
• Hours of operation
• Appearance of the facility
• The neighborhood
• Comfort of transactions
• Ease of viewing and selecting vehicles
• Availability of information

Achievements

The Bench Marks that We Set

Over the period of our association with Hyundai Motors, we have received recognition for all
round performance that include functional excellence too. Our approach towards the various
operations at a franchise has been one where each function is recognized as a critical and
interconnected part of the entirety. The awards are recognition of the success in carrying this out
across the organization.
Achievements: - Advaith Hyundai

Year Award Details of Awards

2000 TOP SALES PERFORMANCE Outstanding Vehicle Sales In South Region for
AWARD the Period Jan - June 2000
2001 THE BEST SELLER Best Selling Partner In South Region for the
Period Of Jan - June 2001

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2001 FOR CUSTOMER DELIGHT Delivering Maximum Customer Delight In
South Region for the Year 2000
2002 FOR CUSTOMER DELIGHT Delivery of Maximum Customer Delight In
South Region for the Year 2001
2002 BEST SELLER Best Selling Partner in South Region for a
Period Of Jan - June 2002
2002 BEST SELLER Best Selling Partner in South Region for Year
2001
2002 PARTS TOP NOTCHER Best Spare Parts Selling Partner In South
Region for The year 2001
2003 BEST SELLER Best Selling Partner in South Region for the
Period of Jan - June 2003
2003 ACCESSORIES TOP NOTCHER Best Accessories Selling Partner on National
AWARD Level for the Year 2002
2003 THE BEST SELLER AWARD Best Selling Partner In South Region for the
Year 2002
2003 HYUNDAI FINANCE AWARD Top Performer In South Region for the Year
2002
2003 CUSTOMER SATISFACTION Delivery of Maximum Customer Delight In
AWARD South Region for the Year 2002
2004 EXCELLENCE IN FINANCE Top Performer In South Region
AWARD
2004 EXCELLENCE AWARDS Sales Excellence Award for the Year 2003
2004 THE SUPER ACHIEVER AWARD Top Performer for "Excellent All-Round
Contribution for first half 2004"
2004 EXCELLENCE IN HYUNDAI Top Performer in South Region for the first half
FINANCE AWARD 2004
2004 SALES PERFORMANCE AWARD Top Performer In South Region for the first
Half 2004
2005 BEST SELLER AWARD Best Selling Partner In South Region for the
First Half Year 2005
2005 THE SUPER ACHEIVER AWARD Mega Ccontribution for The First Half Year
2005
2005 THE BEST SELLER AWARD Best Selling Partner in South Region for the
Year 2004
2005 THE SUPER ACHIEVER AWARD Mega Contribution for the Year 2004

Page 30
2005 THE BEST ELANTRA AND Elantra And Sonata Best Seller in South Region
SONATA SALES PARTNER for the Year 2004
AWARD
2005 EXCELLENCE IN FINANCE Top Performer in South Region for year 2004
AWARD
2006 EXCELLENCE IN FINANCE Top Performer for First Half Year 2006
AWARD
2006 NATIONAL TOP SALES AWARD National Top Selling Partner for the Year 2005
2006 NATIONAL TOP NOTCHER Best National Parts Selling Partner for the First
AWARD Half Year 2006
2006 NATIONAL TOP SALES AWARD National Top Selling Partner for the Firt Half
Year 2006
2007 TOP NOTCHER AWARD Best National Parts Selling Partner for the Year
2006
2007 THE NATIONAL TOP SALES National Top Selling Partner for the Year 2006
AWARD
2007 CUSTOMER SATISFACTION Delivery of Maximum Customer In South
AWARD Region for the Year 2006
2007 EXCELLENCE IN FINANCE Top Performer for the Year 2006
AWARD
2007 NATIONAL TOP PERFORMER Best Performance in Parts Sales in India during
Year 2007
2008 INSURANCE AWARDS Excellence In Insurance Business with
Preferred Partners for the Year 2007
2008 CUSTOMER SATISFACTION Delivery of Maximum Customer Delight in the
AWARD South Region for the Year 2007
2008 BEST 3S FACILITY AWARD Best Upgrade Facility in the Suoth Region for
the Year 2007
2008 NATIONAL TOP SALES AWARD National Top Selling Partner for the Year 2007
2008 EXCELLENCE IN FINANCE National Top Performer for the Year 2007
AWARD
2008 NATIONAL BEST SELLER National Best Selling Partner for the First Half
AWARD Year 2008
2008 SERVICE PERFORMANCE Delivery Maximum Customer Delight in South
AWARD Region for the First Half Year 2008
2009 THE NATIONAL TOP TARGET National Top Target Achieving Partner for the

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 ACHIEVEMENT AWARD Year 2008
2009 THE NATIONAL BEST SELLER National Best Selling Partner for the First half
AWARD Year - 2009
2009 NATIONAL TOP ACCESSORY India Dealer Principal 2010 Convention
BUSINESS (MOBIS)

Advaith Hyundai won several accolades for our committed service to various
organizations. Our Sales and Service Executives have been rated the "Best Salesman" and
"Best Servicemen" for their excellent contributions in their respective fields.

Advaith Hyundai has been declared "THE BEST DEALER IN THE COUNTRY".

Product details
Products
• Santro
• I10
• I20
• Getz
• Accent
• Verna
• Sonata transform
• Tucson
Santro

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 Presenting the Next Generation Santro. All new Santro
Xing. - A stunning example of modern automobile design and continuous
customer feedback driven advancement.
Tall wide and uniquely different, the new Santro Xing has a distinctly
European Styling. While its sleek lines and pleasing curves and contours will
capture your heart, the compact outer dimensions, combined with its sporty
stance, will ignite passion of driving into the sun and makes it stand out in a
crowd of old hatchbacks & jelly bean shapes. So step into the Santro. Add
sunshine to your life.
The Santro Xing comes with all new looking feel exterior and interior styling.
That, coupled with new advanced features, offers the best comfort & luxury
in your favorite compact car. New bigger & brighter clear headlamps, smiling
radiator grill, power operated rear windows with child lock and lots of other
smart features like the seat under tray are the hallmarks of your Sunshine
Car.

I10

Hyundai cars are known for their commanding Aerodynamics &

i10 is no exception with a significantly low co-efficient of drag. The curved roof
gives a Sporty look.
Wide black waistline moulding imparts Sporty dynamic looks while protecting
the body from nicks & dents.

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A wide sweep angle maximizes vision on rainy days while the washer keeps
the rare view clean & clear. The i10’s sunroof adds the pleasure of
experiencing the open air when you are traveling to your destination.
Featuring one touch opening, the sunroof has both slide and tilt functions
I20

There’s a new shape on the street it’s called the Hyundai

i20.as you would expect form a car company that buzzes with ideas. Novel
solutions and top technology Hyundai i20 is the epitome of the modern
premium compact. Sharp and stylish on the outside, spacious and versatile
inside, it combines comfort, safety and reliability in a package that is
affordable and economical.
The careful ethos can be found even in the ignition key console, which has a
remote locking and unlocking and convenient bayonet.
Each the two outside door is electrically powered. The folding facility allows
the mirrors to fold complete when space is tight.
Top Models are equipped with 185/65 R14 5-spoke light alloy wheels
Intelligent design has created a car with an airy interior and lots of space. More than
that its space generates practical and versatile solutions to different traveling
requirements. Like the eye -catching exterior, the inside is superbly designed and
beautifully put together using top quality materials. With high level of comfort and
numerous convenience features, the i20 has capacity to cocoon you on your journey
thought the rigors of the modern world.

Getz

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 Getz Prime, the trendsetter is here. For those who don't follow.
For those who lead their own life and create their own benchmarks. For those who
take success and failure in the same stride. For those whom all successful people
envy. For those who don't run after success, but are still the most successful. Getz
Prime is indeed for a class, that's apart. Its Euro-chic styling makes the car stand -
out. The top-of-the-line design and engineering not only makes your drive
experience smoother, but takes you on a high. Using the exclusive 'Space Wizard'
concept, Getz Prime gets you smart interior styling that gives you space for
everything. And to make your ride a cruising experience are the reclining rear seats,
which are also the first in India. The 1.3-litre SOHC engine delivers lively
performance and is also easy on fuel. Its computer engineered precisely tuned
chassis provides a comfortable ride and nimble handling with class-leading safety
features. So come along as we proudly present Hyundai Getz Prime. The car with
everything you need, plus everything you didn't expect
Getz Prime is the most spacious car in its class. Thanks to Hyundai's
exclusive Space Wizard design. Getz Prime offers an array of seat
configurations for virtually every situation. Its smart and versatile space
management system and thoughtful interiors would leave you with enough
room for your own. For added passenger comfort, Getz Prime comes with a
60:40 split, double folding rear seat and reclining backrest with headrests.
There's also the convenience of driver and passenger door map pockets, a
deep glove box, passenger seat side pocket, floor console with cup holders,
and assorted storage trays, plus a handy rear seat hook to hold shopping
bags.
• Stylish convenience Feast your eyes on the stylish interiors of Getz Prime.
Its silver centre console and chrome TGS knob give you that sophisticated
metallic look. And the alloy wheels to carry the snazzy look forward. The
thoughtful console utilities like the front cup holder, pen holder and rear jug
holder add to the smart space management and comfort of the interiors.

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 • Driving comfort It's a real delight to drive Getz Prime. The entire cabin
is insulated with sound absorbing acoustical padding that silences the
noise of the street so that you comfortably enjoy your music, the way
its meant to be. The clutch lock ensures that you don't get any starting
jerks and you can enjoy a smoother ride. The tilt steering and gas
shock absorbers add that extra delight to your drive. And with the
adjustable headrest and drivers' variable lumbar support, the
experience gets all the more comfortable. And the dual height
adjustable seats in the front make it easier to get a more commanding
driving position. So sit down and get cozy in your own domain.
Accent

The new Hyundai Accent is a high performance luxury

sedan for the 21st century. It sets new standards in aesthetics, design,
styling, luxury and comfort. The distinctive front end with wrap around head
lamp cluster, the canted bonnet lines sloping up from the centre, the sharp
and high waist line and the robust rear end makes a powerful and distinctive
statement that will be the hallmark of 21st century cars. The Accent styling
is a classic combination of form and function. Inside the Accent is all about
plush luxury, comfort and serenity. The color co-coordinated interiors, the six
way adjustable front seats. The ergonomically contoured rear seats.
Specially designed fascia panel and instrument clusters will usher in the new
era of driving in style.
Sonata transform

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 The extensive redesigning of Sonata has transformed
cabin area into a classy, high-tech space. Along with the subtle touches of
chrome, the two-tone finish also complements the wood grain and satin
embellishment. The thoughtfully designed dials, knobs and inside door
handless add elegance to its premium look. To accompany this new look, the
materials used in the component have been upgraded to improve their
appearance, feel and durability.
The latest edition is equipped with a dual zone fully automatic temperature
control system which enables left as well as the right occupants to enjoy
different air temperature settings. The wide LCD display with refined blue
LED illumination and the chrome surround rings to knobs enhance the
luxurious look of the new Sonata
With subtle flourishes and bold strokes, the designers have given the latest
Sonata a more modern look both, inside and out. Meanwhile, their engineer
colleagues have further improved the car’s refinement by reducing noise,
vibration and harshness (NVH). They have also improved its ride and
handling, enhancing steering response and cutting vibration while the engine
is at idle. Everything is up-to-date in the latest Sonata.
Comfort zone Sonata has power-operated driver seat adjustable in 8 directions
(above left), ensuring comfortable seating for everyone. This new sedan exudes
class by combining comfort with luxury.
Vehicle versatility How many times have you felt the need of more storage space
in your car after visiting the stores? The rear seat backs of Sonata can be folded in
order to accommodate bigger items

Tucson

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 Tucson is the most spacious car in its class. Thanks to
Hyundai's exclusive Space Wizard design. Tucson offers an array of seat headrests.
There's the convenience of driver and passenger door map pockets, a deep glove
box, passenger seat side pocket, floor console with cup holders, and assorted
storage trays, plus a handy rear seat hook to hold shopping bags.
Compact Body. Big Heart You might not expect a car so compact to hold so much inside. Then again,
TUCSON makes a habit of exceeding expectations. Thanks to Space Wizard, it handles five passengers
and their luggage. Three golfers and their clubs. Two cyclists and their bikes. Or any other combination
of people, pets, sports gear or objects of art you can dream of.
Safety first with Tucson Equipped with class leading occupant safety
features. ABS to prevent wheel lock and skidding and retain car stability. The
side impact beams to provide protection for cabin occupants with ultrahigh
strength steel beams and bars fitted into each other.
Brakes Front disc and rear disc brakes provide sure, confident stops. To
enhance braking performance, TUCSON offers front wheel disc brakes with
an antilock braking system (ABS) for added traction and control.
Steel Safety Cage Tucson body shell has been reinforced at critical points
with high-tensile strength steel to create a highly rigid safety cage. To
reduce the risk of side intrusion, doors are reinforced with high-tensile
strength steel-members.

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