REGENT UNIVERSITY COLLEGE OF SCIENCE AND

TECHNOLOGY

DEPARTMENT: DIVINITY
COURSE NAME: PRINCIPLES OF MANAGEMENT
COURSE CODE:
CREDIT HOURS: 3
EFFECTIVE DATE: January 2010
LECTURER: F.G. AFARI
PHONE: +233 (20) 662 1187 +233 (27) 455 0771 +233 (24) 316 5472
EMAIL: afarfred@yahoo.co.uk

1.0 COURSE DESCRIPTION:

This course focuses on the foundations of management theory. Management is presented as a
discipline and as a process. The course introduces key issues of management from the essential
skills to management ethics. Major topic areas will include the foundations of planning and
decision-making, organizational design, managing change and innovation, leadership,
motivation, communications, supervision and control of operations..

2.0 COURSE OBJECTIVE:

This course is designed to develop your critical thinking skills;

3.0 COURSE OUTLINE:

3.1 OVERVIEW OF STRATEGIC MANAGEMENT
 Nature and scope of strategic management
 Dimension of strategic management
 Benefits of strategic management
 The three levels of strategic management
 The strategic management process
 Guidelines for effective strategic management
 The relevance and application of strategic management to the church

3.2 DEVELOPING MISSIONS, VISIONS, OBJECTIVES, SOCIAL AND ETHICAL

RESPONSIBILITIES
 Developing the organisations strategic vision and mission
 The nature of business missions
 Components of a mission statement
 Establishing objectives
 The nature of long-term objectives
 Characteristics of high quality objectives
 Strategic management and social responsibility
 Specific areas of social responsibilities
 Influence of social responsibility on business
 Managing social responsibility
3.3 ENVIRONMENTAL ANALYSIS, RESOURCES AND COMPETITIVENESS
 Strategic thinking
 Analysising the external environment
 key external forces
 industry and competitive analysis
 Analysing the internal environment
 SWOT analysis
 Value chain analysis

3.4 IDENTIFYING STRATEGIC ALTERNATIVES

 Corporate strategic alternatives
 Generic strategies
 International strategic choices
 Considering the mode of entry

3.5 STRATEGIC ANALYSIS AND SELECTION

 Boston Consulting Group Growth Share Matrix
 Planning Grid
 Competitive Strategy Formulation
 Life Cycle Approach

3.6 THE STRATEGIC MANAGEMENT PROCESS

 Implementing strategy
 management issues
 tactical issue

3.7 STRATEGY REVIEW, EVALUATION AND CONTROL

3.8 DYNAMICS OF COMPETITION

 Competition: introduction
 Analysing an industry
 Competitive advantage and competitive success

3.9 PERFORMANCE, GOVERNANCE AND ETHICS

4.0 COURSE STRUCTURE

 Lectures
 Case Discussions
 Group Projects
 Group presentation (Optional)
 Internal Exercises (Optional)
 Simulations (Optional)
5.0 DELIVERY METHODS
This course uses PowerPoint to deliver lecture, case studies and in-class discussions

6.0 TESTING AND ASSIGNMENTS

Assignment due dates and test dates are announced in class. Students are responsible for keeping
track of these dates.

7.0 FORM OF ASSESSMENT

 15% Assignment or group presentation
 15% Mid-Sem examination
 10% Attendance
 60% Final semester examination

8.0 REFERENCES
 Marfo-Yiadom, E., & Boachie-Mensah, F.O. (2005). Strategic Management. Germain
Publication. Cape Coast

 Thompson, J.L. (2004). Strategic Management. Fourth Edition. Gray Publishing,

Tunbridge Wells.