Professional Documents
Culture Documents
Ordinances
&
Syllabus
For
Ordinances
Post Graduate Diploma in Business Management, Post Graduate Diploma in
Marketing Management, Post Graduate Diploma in Personnel Management &
Industrial Relations, Post Graduate Diploma in Agricultural Marketing
Management and Post Graduate Diploma in Export Management.
1.1 A person who has passed any of the following examinations may be
admitted to the Post Graduate Diploma Course :
OR
2.1 The duration of the course leading to different P.G. Diplomas mentioned
above shall be one year from July to April, every academic year.
2.2 An examination shall be held at the end of academic year at such place/s
and on such dates as may be decided by the Vice – Chancellor.
2.4 The date/s by which the admission forms and fees for examination must
reach the Registrar shall be decided by the University.
2.5 Three days of grace may be allowed after the last date without late fee for
the receipt of admission forms and fees. A late fee of 5/- shall be charged
after the last date (including grace days) without late fee upto 15 days
before the commencement of the examination.
2.7 The examination shall be held according to syllabi and courses of reading
recommended by the Board of Studies in Commerce and approved by the
appropriate bodies.
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PG Diploma in Business Management
2.8 Each paper shall carry 100 marks including an internal assessment
component of 20 marks and shall be of 3 hours duration.
2.9 The result shall be declared by the Registrar as soon as possible after the
termination of examination.
2.10 Each successful candidate shall receive diplomas issued by the University
stating marks and division. The minimum pass marks shall be 35%
separately for written examination and internal assessment in each paper.
The successful candidates shall be placed in the following divisions: -
a) Those who obtain 75% or more of the total First Division with
marks Distinction
b) Those who obtain 60% or more but less than First Division
75%
c) Those who obtain 50% or more but less than Second Division
60%
d) Those who obtain less than 50% of the total Third Division
marks
2.11 The internal assessment shall be sent by the Principal of the concerned
college to the Registrar, at least 10 days before the commencement of
examination. The internal assessment will be divided into two parts: 50 %
on the basis of monthly class tests and 50% on the basis of Written
assignments in each paper. The Principal of the concerned Colleges shall
verify the internal assessment of the candidates. This record can be
inspected by the University authorities.
3.1 The examination shall be open to a student who is eligible as laid down in
ordinance 1.1 and has his name sent up by the Principal concerned with
the following certificates: -
a) of having been enrolled in the college for the academic year preceding the
examination.
b) of Good Moral Character.
c) of having attended at least 75% of the lectures delivered.
3.2 The Principal of the college concerned shall have the power to condone
shortage in lectures in each paper up to 10% of the total.
3.3 A candidate who has attended the prescribed number of lectures, does not
appear in the examination of having appeared has failed or has been
placed under re – appear in one or two paper(s), may be allowed to appear
as an ex – student on the recommendation of the Principal concerned. In
such cases, the candidates shall be examined as per the course outlines in
force at that time.
4.1 A candidate who qualified in at least four of the six papers and fails in one
or two paper(s) shall be allowed to re – appear in that or these paper(s).
such a candidate may be allowed two consecutive chances to appear in
that / these paper(s).
5.1 The amount of tuition fee charged from each student shall be Rs. 30/- per
month. Fees shall be charged for 12 months in four quarterly instalments.
5.2 The amount of admission fee for full examination or reappear shall be Rs.
90/-.
Course Scheme
4. Marketing Management
Note: The question paper covering the entire course shall be divided into three
sections as follows: -
Section A : It will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory. Each
question will carry 2 marks total weightage being 16 marks
Section B : It will consist of short answer questions with answer to each question upto
two pages in length. Twelve questions will be set by the examiner and eight
will be attempted by the candidate. Each question will carry 4 marks. The
total weightage of the section shall be 32 marks.
Section C : It will consist of essay type questions with answer to each question upto 5
pages in length. Four questions will be set by the examiner and the
candidate will be required to attempt two. Each question will carry 16
marks, total weightage of the section being 32 marks.
Part – I
Part – II
Recommended Readings:
Note (i) : Candidates are allowed the use of simple (non-scientific) calculator.
(ii) : The question paper covering the entire course shall be divided into
three sections as follows: -
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
In case of papers involving numericals the following note will also be applicable: -
At least 50% of the questions to be set in Section B & Section C should be
numericals.
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PG Diploma in Business Management
Part – I
Economics Introduction, Nature and Scope of Economics.
Utility Analysis Concept of Utility, marginal and total Utility. Law of
Diminishing Marginal Utility, Law of Equi – Marginal
Utility.
Demand Analysis Law of Demand, Elasticity of demand, and methods for
measuring elasticity. Demand Forecasting methods and
Importance.
Part – II
Recommended Readings:
1 Koutsoyiannis,A., Modern Micro Economics, Palgrave Macmillan, Publishers,
New Delhi, 2004
2 Ahuja, H.L., Advanced Economic Analysis, S.Chand & Co. Ltd. New Delhi,
2006.
3 Gupta, G.S., Managerial Economics, Tata McGraw Hill, New Delhi, 2008.
4 Gupta, S.P., Statistical Method, Sultan chand and Sones, Delhi, 2006.
5 Mehta, P.L. ,Managerial Economics 4th Edition, Prentice Hall of India Pvt.
Ltd., New Delhi, 2007.
6 Ghosh, P.K., Business and Government. Sultan Chand and Sons, Delhi,
2003.
7 Cherunilam Francis, Business Environment, Himalya Publishing House,
New Delhi, 2003.
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PG Diploma in Business Management
Note (i) : Candidates are allowed the use of simple (non-scientific) calculator.
(ii) : The question paper covering the entire course shall be divided into
three sections as follows: -
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
In case of paper involving numericals the following note will also be applicable: -
At least 50% of the questions to be set in Section B & Section C should be
numericals.
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PG Diploma in Business Management
Part – I
Financial Accounting: -
Journal and other subsidiary books (cash book, sales book, purchase book, return
book etc.) Ledger, Trial Balance, Errors, Rectification of Errors, Bank
Reconciliation Statements, Bills of Exchange and Promissory Notes, Depreciation
Methods of Costing: -
Introduction to Unit and output costing contract costing, process costing.
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PG Diploma in Business Management
Recommended Books: -
Maheshwari, S.N. - Introduction to Accountancy. Sultan Chand &
Sons, New Delhi.
Pandey, I.M., - Management Accounting, VAN Publications,
Delhi
Lall, B.M., and Jain, I.C. - Cost Accounting: Principles and Practice, Prentice
Hall of India, New Delhi
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PG Diploma in Business Management
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
Part – I
Marketing:
Meaning, approaches to study of marketing, traditional and modern concept of
marketing. Marketing and its Basic tasks in economics development, Role, Tasks
and Functions of Marketing.
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PG Diploma in Business Management
Part – II
Recommended Readings :
1. Philip Kotler, Kevin Keller, Abraham Koshey and Mithileshwar Jha. Marketing
Management: South Asian Perspective 13th Edition. Pearson Education New Delhi,
2007.
2. Ramaswamy, V.S. and Namakumari, S. Marketing Management: Planning, Control.
New Delhi, MacMillian, 2002
3. Enis, B M., Marketing Classics: A Selection of Influential Articles. New York,
McGraw Hill, 1991.
4. William D. Perreault, Jr. & E. Jerome McCarthy, Basic Marketing: A Global
Managerial Approach, Tata McGraw-Hill, 15th edition, New Delhi, 2003.
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PG Diploma in Business Management
Note (i) : Candidates are allowed the use of simple (non-scientific) calculator.
(ii) : The question paper covering the entire course shall be divided into
three sections as follows: -
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
Part – I
Personnel Management The background, functions, organisation structure
and its relation with other departments. Manpower
planning, Recruitment, Selection and Introduction.
Part – II
Recommended Readings: -
1. Sinha, P.R.N. et.al., Industrial relations, trade unions and Labour
Legislation, Pearson Educations,2nd impression 2008
2. Ratnam Venkata,C.S. Industrial Relations, Oxford Higher Education, 6th
impression 2008
3. Memoria, Memoria & Gankar, Dynamics of Industrial Relations,
Himaliya Pjublication House ed; 15th ,2007
4. Sen, R, Industrial Relations in India Shifting paradigms, McMillan
Business Books 2007
5. Sirvastava, S.C. Labour law in Factories, Mines, Plantations,
Transports, Shops and other Industrial Establishments, Prentice- Hall of
India, New Delhi(1992).
6. Vaid, K.N., Labour Welfare in India, Shri Ram Centre for Industrial
Relation, New Delhi, 1970.
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PG Diploma in Business Management
Note (i) : Candidates are allowed the use of simple (non-scientific) calculator.
(ii) : The question paper covering the entire course shall be divided into
three sections as follows: -
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
In case of paper involving numericals the following note will also be applicable: -
At least 50% of the questions to be set in Section B & Section C should be
numericals.
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PG Diploma in Business Management
Part – I
Nature and scope and functions of advertising, Classification of advertising,
Advertising as an element of Marketing Mix, Marketing communication Process.
Setting Advertising Objectives: Functions of objectives, Behavioural Dynamics,
the DAGMAR Approach, Segmentation and Positioning Strategies. Building
Advertising Programme: Message, Theme, Copy, Appeals, Layout. Advertising
Media: Media Planning, Media Selection and Scheduling Advertising Budget.
Measuring Advertising Effectiveness: Pre-testing and Post-testing copy.
Advertising Agency: Organisation Structure, Role and Functions, Methods of
Compensation. Legal, Ethical and Social Aspects of Advertising.
Part – II
Nature and Scope of Sales Management ; Setting and Formulating Personal Selling
Objectives ; Recruiting and Selecting Sales Personnel ; Developing and
Conducting Sales Training Programmes ; Designing and Administering
Compensation Plans ; Supervision of Salesmen ; Motivating Sales Personnel ;
Sales Meetings and Sales Contests ; Designing Territories and Allocating Sales
Efforts ; Objectives and Quotas for Sales Personnel ; Developing and Managing /
Sales Evaluation Programme Sales Cost and Cost Analysis.
Suggested Readings:
Part – I
Computer Fundamentals
Computer organisation; simple model of a computer to illustrate how it executes
algorithm, CPU, memory, I/O,devices data representation integer, real binary, octal,
hexadecimal.
Algorithm development
Problem analysis, flow charts, decision tables, fields, records and files, Random Access
files sequential access files , DFD (data flow diagram)
Part- II
Programming
Representations of integers, reals, characters, constants and variables, arithmetic
expressions and their evaluations, using rules of hierarchy, assignment statement, logical
constants, variables and expression.
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PG Diploma in Business Management
Control structure, Sequencing, Alteration, Arrays, Pointers manipulations of series,
polynomials, quadratic equation, mean, mode, median and standard deviation.
Simple I/O statements, Documentations, Debugging, Storage and execution time
estimation.
Suggested Readings:
1 Peter Norton, Introduction to computers Tata McGraw-Hill ,2006
2 Kanetkar Yashavant P, Let Us C BPB Publications, New Delhi, 2004
3 R.S.Salaria, Application Programming in C. A beginner’s Guide, Khana
Book Publishing Co.(P)ltd,2005
4 Pradeep K. Sinha, Priti Sinha, Computers fundamentals, BPB,
Publications, 2005
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PG Diploma in Business Management
Note (i) : Candidates are allowed the use of simple (non-scientific) calculator.
(ii) : The question paper covering the entire course shall be divided into
three sections as follows: -
Section A : This will consist of 8 very short answer questions with answer to each
question upto five lines in length. All questions will be compulsory.
Each question will carry 2 marks total weightage being 16 marks
Section B : This will consist of short answer questions with answer to each
question upto two pages in length. Twelve questions will be set by the
examiner and eight will be attempted by the candidate. Each question
will carry 4 marks. The total weightage of the section shall be 32
marks.
Section C : This will consist of essay type questions with answer to each question
upto 5 pages in length. Four questions will be set by the examiner and
the candidate will be required to attempt two. Each question will carry
16 marks, total weightage of the section being 32 marks.
In case of paper involving numericals the following note will also be applicable : -
At least 50% of the questions to be set in Section B & Section C should be
numericals.
Part – I
Concept of Management Accounting, Functions role and scope of Management
Accounting. Analysis and Interpretation of Financial Statement.
Part – II
Cost of capital.
Recommended Books:
1. Maheshwari, S.N., Management Accounting and Financial Control, Sultan
Chand and sons, Delhi, 2007.
2. Pandey, I.M., Financial Management, Vikas Publishing House, Delhi, 2008.
3. James C.,Van Horne; Financial Management and Policy. 12th ed. New
Delhi, Prentice Hall of India, 2007
4. Khan, M.Y, & Jain, P.K., Financial Management, Tata Macgraw Hill
Publishers, New Delhi, 2007
5. Arora, M.N., Cost Accounting-Principles and Practice, Vikas Publishing
House, 2007