UNIVERSITATEA SPIRU HARET

Departamentul de Limbaje specializate

Engleza Marketing An II

Denumirea cursului: Economic Discourse

Manual recomandat: Economic Discourse: Applications, Sara Moldoveanu, Editura

Fundatiei Romania de Maine, Bucuresti , 2006

Prezentarea cursului/Rezumatul cursului: Manualul intitulat Economic Discourse:

Applications isi propune sa-I ajute pe studenti sa-si fixeze anumite aspecte mai dificile
ale gramaticii engleze (cum ar fi: corespondenta timpurilor, modul subjonctiv,
propozitiile conditionale, vorbirea indirecta sau folosirea verbelor cu particula). In acelasi
timp, acest curs incearca sa-I pregateasca pe studenti pentru anumite situatii care sunt
specifice pentru piata muncii (interviul, scrierea unui CV si a unei scrisori de intentie) si
ii provoaca pe studenti sa-si insuseasca o serie de termeni economici care actualmente
sunt foarte vehiculati in lumea afacerilor (marketing si strategii de marketing,
advertisingul si secretele sale, structura unei companii, management si tipuri de manageri,
internet si tranzactii comerciale online, comert international si tranzactii bancare
internationale, chiar si un studiu de caz asupra celui mai mare furnizor de telefonie
mobila si servicii gsm din lume al momentului).

Lista subiectelor posibile

1. Define the terms marketing and marketing mix.
2. In your opinion, what is the job of a marketing strategist?
3. How can a company retain its customers by means of the services it offers?
4. Which could be some incentives used to attract new customers?
5. What does advertising deal with?
6. Enlarge upon the characteristics of the online customer profile versus those of the
traditional buyer.
7. How can interpersonal variables influence consumer behaviour?

Aplicaţii
Teste pentru autoevaluare la tema tratată
1) Read the following terms and phrases and match each term from the right column
(numbered from 1-10) to their definition from the left column (marked from a-j)

1. covering letter a) written by hand

2. curriculum vitae b) an available job or position
3. to type c) to be much better or or more important than somebody/something else
4.handwritten d) to give something to somebody so that it may be formally considered
or so that a decision about it may be made
5. to enclose e) to promote something
6. to stand out f) personal data sheet
7. to submit g) to be eager for something that one expects to be enjoyable to happen
8. vacancy h) application letter
9. to look forward i) to put something in an envelope
10. to advertise j) to write using a typewriter or calculator

2) Rearrange the following paragraphs into the right order so as to make up a covering
letter.

1.Since the age of fifteen I have been a keen student of antiques, learning more and more
through the years. I am also an enthusiastic collector of Meissen and Hutchenreutcr
porcelain.

2. I enclose a curriculum vitae and a recent photograph. I hope to hear from you soon.

3.Trainee Auctioneer

4. Yours faithfully

5. Encs: Curriculum vitae and Photograph

6. I would be very pleased if I could find employment in such a famous house as yours.

7. My present position is in an antiques market where I have special responsibility for

Victorian furniture and paintings. I feel, however, that I would like to specialize in
porcelain and china.

8. Dear Sir/Madam

9. With reference to your advertisement in today's Times, I would like to be considered

for the above-mentioned post.

3) Complete the following statements by choosing the right alternative a, b or c:

1. I’m looking forward to…….news from you.

a) receiving
b) receive
c) get

2. Mr. Brown, the marketing manager has informed me that there will be a……….in his
department next month.
a) spare room
b) opportunity
c) vacancy

3. Tom ……….the Richmond Secondary School in 2005.

a) been
b) attended
c) graduated

4) Complete the following statements by choosing the right alternative a, b or c:

1. A product’s market value represents the…….at which that product would be sold if
offered publicly.
a) value
b) capital
c) price

2. B2B is a short from Business to Business and is used …………those aspects

of e-commerce that involve the exchange of goods and services between companies over
the Internet
a) to define
b) to designate
c) to determine

3. The direct marketing is a………..of marketing that attempts to send the messages
directly to consumers using “addressable” media such as mail and e-mail
a) way
b) form
c) means

5. Read the following sentences and decide if they are true or false.
Mark them with T or F.

1. To overcome a problem means to fail solving it.

2. “Left-brain” dominated people tend to focus more on their feelings.
3. To be creative implies to be a very organized person.
4. Famous brands such as Marlboro, Coca-Cola or Levi Jeans base their advertising
mainly on pure emotional symbolism.

6. Read the following words and put them into the right order:

1. A, who, reason, person, logical, focuses on, person, and, usually, is,
takes, a, step-by-step, a, “left-brain”, approach, to, problems, solving.
2. Direct, tend, the art, a lot, attention, to, of, of, creativity, marketers, to, pay.
3. 'The psychoanalysts that found all important have nearly decisions are made the in
subconscious.

7. Read the following statements and complete them using the suitable word or phrase:

1. ……..have found that nearly all important decisions are made in the subconscious.
a) The scientists
b) The engineers
c) The psychoanalysts

2. The direct marketing’s …….on entertainment is clear: there is no room for it in direct
communications.
a) opinion
b) question
c) stance

8. Read the following statements and decide whether they are grammatically correct or
not. Mark them with T or F.

1. If he were an imaginative person he would be a good advertiser.

2. If the marketing manager wasn't so strict, people would dare to to express their new
ideas.
3. If she was our employee she would be highly appreciated by everybody.

9. Read the following sentences and choose the right alternative a, b or c in order to
create valid statements:

1. It’s high time our company ….a new product.

a) would launch
b) launched
c) had launched
2. I wish I…more imagination.
a) to have
a) have had
b) had

3. He spoke as if he ……something about our advertising campaign.

a) knew
b) had known
c) could know

10. Read the following sentences and decide if they are true or false.
Mark them with T or F.

1. It is impossible for advertising to be a form of research.

2. Advertisers’ job is to sell.

3. The purpose of advertising is to persuade.”

11. Read the following sentences and choose the right alternative a, b or c in order to
create valid statements:

1. Some experts consider that the moment of truth is when the prospects or customers
…….with the advert.
a) perceive
b) see
c) engage

2. Language ……much too often what people feel.

a) complicates
b) explain
c) camouflages

3. Do you think that advertising should be……?

a) funny
b) playful
c) entertaining

12. Read the following sentences and put the verbs in brackets at the correct tense in
order to create grammatically valid statements:

1. The Internet ( help)……… you a lot if you (know)…… how to use it.

2. Little Alan (use)…….. the computer to play games if you (buy)… him one.
13. Read the following utterances and match each one of them from the first column
(numbered from 1-5) to their logical halves from the second column (marked from a-e)

1. If you like it you can spend many hours chatting

2. If Walter doesn’t know how to use the computer

3. Studies have revealed that if consumers intend to make a major life decision

4. If one needs a job he/she

5. If you want to buy a car on the Internet

a) you’ll be able to do it very quickly.

b) with your friends from all over the world.

c) they will access the Internet.

d) he won’t be able to find a well paid job.

e) can find it online.

14. Read the following sentences and decide if they are true or false:

1. The World Trade Organization is the international forum that provides the Most-
Favoured-Nation principle.
2. Technology has created a new commercial reality that led to the emergence of global
markets for standardized consumer products.
3. The World Bank was initially formed in 1944to aid countries suffering from the
destructions of the war.

15.Read the following sentences and choose the right alternative a, b or c in

order to create grammatically valid statements:

1. They …………agreements if they weren’t necessary.

a) didn’t conclude
b) wouldn’t conclude
c) would conclude

2. If international organizations ……..they wouldn’t donate money for people suffering

from the war destruction.
a) don’t care
b) didn’t care
c) don’t matter

16. Read the following sentences and choose the right alternative a, b or c in order to
create grammatically valid statements:

1. British Banks ………international banking if they hadn’t had branches abroad.

a) will have dominated
b) wouldn’t have dominated
c) won’t have dominated

2. The foreign banks ………so effective if they hadn’t spoken English fluently.
a) won’t be
b) can’t have been
c) couldn’t have been

17. Read the following sentences and decide if they are true or false. Mark them with T
or F.

1. Most Asian and Islamic countries exhibit female preference, manifested in China by
the widespread practice of aborting male fetuses.

2..Perception is the process by which people derive meaning from within themselves
(such as a feeling of frustration) or from the external environment
18. Read the sentences below and turn them into reported speech:

1. “Have you ever thought that people buy depending on the place they live?” the expert
asks

1. “I am studying consumer behaviour”, Mario says.

19. Read attentively the sentences below and turn them into reported speech:

1. The CEO declares: “Everybody must handle the reports till tomorrow at 10 am”.

20. Read the following sentences and choose the right alternative a, b or c in order to
create grammatically valid statements:

1. Everybody is amused ………seeing their advertising.

a) because of
b) about
c) at

2. Virginia is very satisfied ………her new mobile phone.

a) about
b) with
c) of

3.The manager is very pleased ………the result of the latest market survey.
a) of
b) at
c) with

1. 1. h 2.f 3. J 4.a 5. I 6. c 7. d 8. b 9. g 10. E

2. 3, 8, 9, 7, 1, 6, 2, 4
3. 1a, 2 c, 3 c
4. 1c, 2b, 3b
5. F, F, F, T6.
71c, 2c
8. T, F, F
9. 1b, 2c, 3a
10 F, T, T
11. 1c, 2a, 3c
12.1. helps/ know, 2. will use, buy
13. 1b, 2d, 3c, 4e, 4a
14 F, T, T
15. 1b, 2b
16. 1b, 2c
17. F, T
18. 1. He teacher askes if he had ever thought that people bought depending on the place
they lived.2. Mario said that he was studying consumer behaviour.
19. The Ceo declared that everybody had to handle the reports till the next day on 10.pm
20. 1c, 2b, 3c

Teme de casă
Rezolvarea tuturor exercitiilor din Economic Discourse: Applications, Sara Moldoveanu,
Editura Fundatiei Romania de Maine, Bucuresti , 2006