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JOHN COLLEGE
Gottigere, Bannerghatta Road
Bangalore – 560 083
SYNOPSIS
BRANDING STRATGIES FOR IT INDUSTRY
BANGALORE UNIVERSITY
SUBMITTED BY
SUMIT KUMAR
(Reg. No.09RWCMA103)
DESSERTATION TOPIC:
Research problem is selected for the purpose of this project is to study the
importance of branding in IT industry.. This study endeavors to collect the information
about the branding stratgies which is implemented by various IT companies.customer
satisfaction on services of Reliance mart, its product and its preferences, important of
various product attributes etc, from the respondents. As the Company is unaware of its
customer’s satisfaction of the services, company face the problem of lack of information
on the above matter.
OBJECTIVES OF STUDY
• What is your company's mission?
SCOPE OF BRANDING-
Methodology of Research study adopted is survey method. For primary data a sample
size of hundred customers will be contacted & data will be obtained from them through a
questionnaires prepared in English. Respondents is contacted at the Reliance mart itself,
depending upon their Convenience. Books, magazines, Journals will be used as
secondary data .
SOURCES OF DATA
For the purpose of this study, data from two sources have been gathered namely:-
Primary Source: - are original source, which are collected directly from the respondents.
This information is collected through questionnaire, personal interview and through
observation.
Secondary Source : - Are those that containing data which have been collected and
compiled for another purpose. These sources consist of readily available information and
already complied statistical statement whose data may be used by the researchers for their
study.
Analysis consists of the tables and charts statistical tools which can be
used for manipulation of the data’s followed by the interface will be
given.
o Superior
o Very satisfactory
o About average
o Somewhat un satisfactory
o Very poor
6. If you indicated that the product service was un satisfactory. Mark the reason.
o Superior
o Very satisfactory
o About average
o Somewhat un satisfactory
o Very poor
8. Would you recommend to shop in Reliance mart to others?
o Definitely
o Probably
o Might or might not
o Probably not
o Definitely not
9. How would you rate the Reliance mart, for its pricing/Range/Display/Ambiance?
o Excellent
o Good average
o Poor
o Very poor
10. Based on your experience in store, how likely you visit the store from now?
o Extremely likely
o Very likely
o Somewhat likely
o Very unlikely
11. Approximately how many times did you shop for electronic products ion the past
year?
13. Compared to other shopping malls that are available, would you rate Reliance mart?
o Much better
o Somewhat better
o About the same
o Somewhat worse
o Much worse
14. If you contacted company customer service, were all the problems resolved to your
complete satisfaction?
o Yes, by the company or it’s representative (Mention Company)
o Yes, by me or someone outside the company
o No, the problem was not solved
o No/problem/No contact with customer service
THANK YOU