Lintas Media group

We are a media management company : planning, buying and evaluating

strategic media solutions for our clients. Our expertise lies in crafting customized
and contemporary media solutions based on our thorough understanding of the
consumer, the media and the interaction between the two.

What we do

The Collaborative is a central team at Lintas Media Group that focuses on the development and application of
knowledge and systems for next generation media planning & buying.

Media and the media consumer are both evolving side by side and the media practices can no longer be skewed
towards traditional forms of communication. The Collaborative is re-defining the craft of communication design
and implementation to deliver world-class technology solutions to create efficiency and value for the media
planning & buying teams.

The primary pillars for The Collaborative rests are: driving “collaboration” across teams and offices; ensuring
efficiency of media planning/ buying processes through process re-design and application of technology; and
bringing the perspective of the evolving media landscape into communication design. To do this The Collaborative
brings together expertise in the domains of - planning science, buying analytics, consumer & category
understanding and automated application development.

The Collaborative is structured in the classical Hub & Spoke arrangement with a Hub team based at Delhi with all
faculty experts and assisted by spoke members in every office that enable implementation and knowledge
assimilation and dissemination. ‘Central’ the intranet for knowledge management forms the backbone for a two-
way communication and collaboration between The Collaborative and the business teams.

The Collaborative cooks the following recipes and experiments with many more:-

• Providing a birds-eye-view of the media industry

• Definition of optimal methods and processes for media planning & buying

• Conceptualization, Development, Training and Application of automated tools

• Research design and implementation for central and customized research databases

• Support in formulation of media strategy for the serviced brands

• In-depth analysis of specific consumer segments, media and categories

 • Internal Rate benchmarking

• Internal Audits in the area of process, strategy and buying

• Assistance in new business prospecting

• Internal skill evaluation and enhancement

APProach

The Exchanges Way!

Consumers today do not like to be ‘strait-jacketed’ into ‘stereotypes’. They have a plethora of ‘me-too’ products to
choose from resulting to ‘quick shift’ in product preferences at minimal risk. Consumers are now constantly
looking for value beyond price and demand constant improvement in products and services. What they take
home is not just the product or brand, but the entire product experience as well.

At the Lintas Media Group approach to communication planning that is not media centric but one that integrates
the perspective of the consumer, the brand and the medium. Exchanges is the defining philosophy behind our
brand promise and work. It defines a clear process and is a framework for the development and mobilization of
strategic media assets.

While, erstwhile models in advertising are ‘interruption’ based; Exchanges is based on creating ‘engagement’
resulting in an exchange of value between the brand and the consumer. Thus, making it a two-way
interaction in which the consumer receives higher value from the media consumption experience while the brand
gets a tangible benefit from the interaction. The exchanges process elements of ‘IQ & Insight’, ‘Strategy’ and
‘Innovation’ ensure that the resultant communication solution is targeted to delivering business results and not
just visibility.

Accountability is an inherent deliverable in Exchanges as there is a significant importance to the measurement of

business results and prescribes evaluation of the effectiveness of various elements of the media solution in affecting
the result. Tools such as Improve which is a TV and Radio Optimizer and Matrix which is a response modeling
system; both part of the Exchanges suite ensure that the media planning is efficient and effective.

TOOLS

Our proprietor solution kit that facilitates insights for “Experiential Planning”
 Connections | Crickipedia | Encounters | Engross | Exchanges | Expressions

iMix & Deal Manager | Improve | Kwikster | LinCin | LinRad | Logger | Matrix

Papermate | Path to Purchase | ProphSEE | Response RX | SAM | TV Audit System

NETWORK

Lintas Media Group is one of the leading media agencies in India. Along with our entrepreneurial talent & our
key partners, we are able to introduce our clients to new idea and offer integrated 360 degrees solutions.

(Click their logos to know more about them)

Not only is Interpublic one of the world's leading providers of advertising and marketing services, it's also one of
the most open and innovative holding companies; constantly scanning and opening the doors to the most relevant
new capabilities that will make a difference in today's marketing world. This open collaboration between
companies results in customized solutions to fit unique needs.

In addition to Lintas Media Group, other major global brands include Lowe, DRAFTFCB, FutureBrand,
GolinHarris International, Jack Morton Worldwide, Initiative, MAGNA Global, McCann Erickson, Momentum,
MRM Worldwide, Octagon, Universal McCann and Weber Shandwick.

Clients
Award – 2010

• Global HR Excellence Awards - Organisation with innovative HR practices

• Global HR Excellence Awards - CEO with HR orientation (Lynn de Souza)

• Mirchi Kaan Awards 2009 - Best use of Radio as medium (Bajaj Mixers)

• Goafest Silver : Best use of Special Events & Stunts (Live Advertising) - Pulsar

• Cannes 2010 Radio Silver Lion

• CNBC Awaaz Consumer Awards - Maruti Most Preferred Brand of Cars

• CNBC Awaaz Consumer Awards - Sony Most Preferred Grey Goods Company