IMPACT OF GLOBALIZATION IN MANAGEMENT EDUCATION –

CURRICULAM TO CAREERS

ABSTRACT
Management education is today one of the biggest money spinners. India produces on an
average 2, 00,000 business graduates every year and has 2000 business schools at last count,
excluding the ones which are not accredited. At least 200 new institutions apply every year to the
National Accreditation Board seeking permission to start a new business school. Along with this,
the number of MBA aspirants has grown too. From this statistics it is crystal clear that the Indian
management economy is in growth mode and placements are not a big problem for the right
candidate. Times are changing rapidly .We are moving towards a global world. In the flat world,
business schools need to look at business from a different perspective. They have to be global in
their outlook, yet remain strongly rooted in India. This paper explores the real picture of Indian
B-Schools in the areas of

1. Are our business schools churning out the right talent?

2. Are our B-Schools alive to get a global change?

3. What is the future of business education in the country?

4. What are the trends in Business Schools?

5. What are the challenges facing by the B-Schools?

6. What perhaps to be addressed now is the quality of education offered in B-Schools?

Key words: Global Change, Quality of education, Globalization

This research paper tries to investigate the perception of students of B-Schools in

Bangalore towards quality education. This will help us to understand their expectations and
bridge the gap.

Introduction
Since independence, education in India, particularly higher education, has undergone a
unique transformation from elitist to egalitarian group. There has been lot of expansion of higher
education facilities in India since independence. We can see the expansion of higher education
with increasing speed day by day in the context of globalization, liberalization and privatization.
But the big question in front of us is whether the quality is ensured or not ?. It is saddening to
note that out of the 128 universities that got accredited by the National Assessment and
Accreditation Council (NAAC),only 32% could get level ‘A’ or above of rating while another
52% of them could manage with ‘B’ or above grade. The remaining 16% fall in grade ‘C’ or
above. NAAC assessment further indicates that 68% of colleges are rated ‘C’; and only the
remaining 9% are ‘A’ grade. Thus, the quality assurance in higher education is the need of the
hour. With the foreign universities opening more and more centers in India on the strength of
their aggressive marketing strategies, the only chance for Indian education to retain its identity
and integrity is if it can provide world-class quality education.

Statement of the Problem

Objectives

1. To understand the concept of quality education

2. To study the perception of students of B- School, Bangalore towards quality education.

3. To offer suggestions to enhance quality of education in B-School.

Research Methodology
Sources of data collection

Sources of data collection for this research paper are dividing into two. They are

• Primary Data : Data collected through questionnaire of B – School students of Bangalore

• Secondary data: Here the data collected through the published and unpublished materials
related to this research paper. It includes Journals, Magazines, etc.

Tools of analysis

The tool of analysis for this paper is Percentage analysis.

Sample Size

The sample size is 50 respondents. Respondents are from 10 colleges of Bangalore and
from each college 5 students each.

Sampling Technique

Here Simple random sampling technique has been followed.

Demographic profile of students (Table 1)

 Frequency Percentage

Gender Male 45 89

Female 05 11

Marital status Married 00 00

Single 50 100

Age Below 20 03 06

Between 20-25 47 94

Above 25 00 00

Sources: Primary Data

Analysis (Table 2)
Sl Variables 5 4 3 2 1
.
N
o
1 Your institution has a good infrastructure 25 20 05 00 00

(50% (40% (10% (00% (00%

) ) ) ) )

2 Curriculum design suits the industry requirements 00 09 25 16 00

00% 18% 50% 32% 00%

3 Your institution organizes extracurricular activities 03 14 14 19 00

06% 28% 28% 38% 00%

4 Your institution has students academic excellence with 00 09 19 16 06

respect to general knowledge, subject knowledge and soft
skills 00% 18% 38% 32% 12%

5 Your institution conducts co-curricular activities 05 03 14 22 06

10% 06% 28% 44% 12%

6 Assessment and evaluation of students is done on a 00 06 16 12 16

continuous basis
00% 12% 32% 24% 32%

7 Placement cell of your institute is very active 02 00 20 17 11

04% 00% 40% 34% 22%

8 Your institution imparts training on various employability 00 02 14 09 25

skills
00% 04% 28% 18% 50%

9 CSR (Community and Social Responsibilities) activities are 00 05 06 25 14

undertaken by the institute
00% 10% 12% 50% 28%

10 There is mentoring, counseling and grievance handling cell 00 03 17 20 10

in your institute
00% 06% 34% 40% 20%

11 Fees structure of your institute is affordable 00 03 20 25 02

00% 06% 40% 50% 04%

12 There is lot of industry exposure 00 00 14 31 05

00% 00% 28% 62% 10%

13 There is online access to journals and magazines 00 17 11 14 08

00% 34% 22% 28% 16%

14 Students are exposed to quality people 00 17 09 19 05

00% 34% 18% 38% 10%

 Source: Primary Data

Findings
• 89% of the respondents are male and 11% of them are females.

• All the respondents are unmarried

• Maximum percentages of respondents (94%) are under the age category of

20-25.

• Maximum percentages of respondents are happy with the infrastructure of the B-

Schools.

• 32% of respondents say that the curriculum design does not match the industry
requirements.

• Maximum percentages of respondents opine that the co curricular and

extracurricular activities are not up to the mark.

• 44% of the respondents say that the academic excellence, subject knowledge and
soft skills are average.

• Major percentages of the respondents are not happy with the monitoring aspect.
They say that evaluation and assessment is not done on a periodical basis.

• Placements are average.

• Training students on employability skills is rated poorly.

• CSR (Community and Social responsibilities) activities of the institutes are not
satisfactory.

• There is no mentoring and counseling cell in most of the B-Schools.

• Fees structure is not affordable.

• 72% of the respondents say that there is no industry infrastructure.

 • Online access to journals is average

• Major percentage of respondents are says that they are not exposed to quality
people.

• Research wing in the B-Schools is a major issue.

Suggestions
Most of the parameters measuring quality education in B-Schools are rated average and
poor except for infrastructure.

B-Schools should incorporate the following suggestions to ensure quality education

1. Extracurricular activities such as live case studies, simulation exercises, brain

storming sessions, sessions on talent management, time management etc should be
given lot of thrust.

2. The experts from the Universities to incorporate lot of industrial exposure in the
curriculum.

3. Performance evaluation of the students to be done on a periodical basis and feedback

of the same to be provided to them ,so that they improve.

4. A placement to be given lot of importance, the placement officer is the brand

ambassador of the B-Schools .He has to have lot of networking with the corporate
and should strive hard to place students at national and global level.

5. Experts from the industries have to be called to share their success stories with the
students and provide the clipping points to them for enhancing competence level.

6. Students to be exposed to quality people example: Narayana Murthy Infosys, Asim

Premji Wipro etc.

7. Innovations and Creativity are the results of the research. Rest of the basic
requirements are the establish of research wing in the institute.
 8. Faculties play a vital role in nurturing the students which ensures quality education.
For this purpose there should be FDPs, both from corporate and academic to further
enhance the knowledge of faculties,. That is ‘train the trainer’ programs to be
organized.

Conclusion
Globalization has created a global marketplace for students and scholars. Globalization
has resulted in massive expansion of higher education especially in the developing world.
Universities and institutions of higher education have to produce graduates for the global market
requiring content, method and structure while meeting with international norms. Indian higher
education is widely recognized and respected across the globe. The educational institutions have
to take care and provide quality education, which should be on a par with the international
standards. By making their respective QC, s more efficient and effective, every educational
institution can reap optimum benefits in ensuring quality in education.

References

1. MBA Review – The Icfai University Press October 2009

2. Asian University Network Manual

3. NAAC Manual

4. Total Quality Management – Dr. Aswathappa

5. www.aicte.org

6. Knowledge Commission
 Annexure

Questionnaire
On

We Prof.Ghousia Khatoon and Prof. Priya Vinod of Acharyas Bangalore B-School are
doing a survey on

"Quality Management in higher education, perception of students of B-Schools”,

.Kindly spare few minutes to fill the questionnaire.

Profile of students
Gender – Male Female

Marital Status – Married Single

Age – Below 20 20-25 Above 25

Sl Variables 5 4 3 2 1
.
N
o
1 Your institution has a good infrastructure

2 Curriculum design suits the industry requirements

3 Your institution organizes extracurricular activities

4 Your institution has students academic excellence with

respect to general knowledge, subject knowledge and soft
skills

5 Your institution conducts co-curricular activities

6 Assessment and evaluation of students is done on a

continuous basis

7 Placement cell of your institute is very active

8 Your institution imparts training on various employability

skills

9 CSR (Community and Social Responsibilities) activities are

undertaken by the institute

10 There is mentoring, counseling and grievance handling cell

in your institute

11 Fees structure of your institute is affordable

12 There is lot of industry exposure

13 There is online access to journals and magazines

14 Students are exposed to quality people

15 Your institution has a research wing

5 – Excellent

4 – Very Good

3 – Good
2- Below average

1- Very Poor

_______________________________