Background

Vision and Mission

Core Values

Objectives

1. To bring as many people possible to the library

2. To increase the number of people to check out reading materials

3. Increase convenient access

4. Increase allocation per student

 Weakness Strength

TOWS MATRIX • Budget constraints • Largest library in the south

• Unstable computer networking
• Government procurement policy
Long-term Corporate and • Poor response from faculties to collection
Business and development
• Library space constraints
Marketing Plan
• No disaster recovery
Perpustakaan • Lack of promotion on services
Sultanah Zanariah UTM • Students’ negative attitude
• SPP not sufficiently implemented
• Well-trained and knowledgeable in IT
• Strong in S & T collection
• ISO certified
• Comprehensive integrated library system
• Comprehensive titles of int’l on-line data
base
• Strong user education program
• Special treatment on budget award
• Inter-library loan facility

Opportunities
S STRATEGIC PLANS
•
•
Increasing student enrollment
E-learning initiatives
T Sources & structure Long-term Corporate Strategies

• New academic research areas
• UTM becoming research
university
•
•
Library consultants
University soft skills to
R • Realize research library • Market our expertise (ISO, S & T
proposal Collection)
A • Provide soft skill for life-long • Market journals online
T •
learning with credit award
Seek additional funds
•
•
Promote PSZ outside through PPM
Explore internationalization of library

•
graduating students
Outside demand for
E • Increase allocation per student resources (sharing of resources with
benchmark librarian in Europe, US &
information G Australia

I
Threats
C Marketing Strategies Mid-term Corporate Strategies
• Reliability of information from
• Promote services electronically • Prepare proposal for budget increase to
Internet
• Improper location of IT P and other means expand library space, improve security,
• Educate staff in selected upgrade security check-out system, etc
•
equipment
Electronic transaction deters
L competencies (IT) • Promote library through e-learning UTM
• Image building (SPP), user
visit A education in PTK, etc
• New universities reduce
allocation N
• Lack of physical security of
server room S

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Corporate & Marketing Strategy

• Proactively Marketing & Promoting our services to target markets

• Building positive image towards becoming a world-class library

• Explore additional funding to improve library services

• Strengthen Comprehensive Resources and conducive and reliable infrastructure to support

teaching, learning and research

• Develop internal competency for information professionals

• Ahead in information management technology and innovation

• Sharing of resources with benchmark libraries

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 STRATEGIC PLANNING-PERPUSTAKAAN SULTANAH ZANARIAH

Marketing Implementation Plan 2006 – Progress Report as of March 2006

( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Explore additional Prepare proposal for JE One End January KP Working paper was
funding to improve budget increase to proposal forwarded to JE
library services expand library space, meeting on
improve security, 21 Dec 2005
upgrade security check- Decision : Approved
out system, etc:

Explore additional Received additional

funds: fund for development
of resources for RM
Additional fund for Bendahari Substantial June 2006 KP 5.5 million. 92%
resources development increase KBS increase of original
from 2005 allocation of RM 6
allocation million.
of……

Increase allocation per JE/User To be Immediate KBS (Anuar) Working paper was
student determined forwarded to JE
meeting on
21 Dec 2005
Decision : Approved

4
 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Strengthen Realize Research Library EPU One March KP Proposal has been
comprehensive proposal proposal approved with budget
resources and of 27 million ringgit
conducive and
reliable
infrastructure to
support teaching,
learning and research
Development of Design & August KP / Project Project Manager and
Research Library concept Manager Development Team
have been appointed.
Concept and design
have been proposed.
The said proposal will
be forwarded to EPU
by UTM Department of
Construction (Harta
Bina)

5
 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Proactively Market database online Lecturers 10 % Jan-Sept KKM An active promotion of

marketing & & increase for 2006 (Noraziah) Demo and Databases
promoting our Students each KSP Clinics are being
services to target population conducted. The
markets nearest promotion is
join activity between
JPM and JSP to
Education Faculty, 25-
27th July 2006
The promotion
programs being
started this year. The
performance would
only be measured in
2007.

Conducted
Information Searching
Workshop for
academician (SLAB),
12th May 2006

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 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Non- 10 % of Letters to 174 non-

academic staff academic staffs from
staff various departments
has been sent in July
2006. As a result, PSZ
will be conducting a
database hands on
session with UTSB
non-academic staffs in
November.
This is 67% of total
number of non-
academic staff.
Hits Users 10% KSP As of June 2006, hits
growth achieved for 8
increased in databases is 218,091
usage equivalent to 3%
achievement

Number of materials Lecturers 10% of KKM Academic Staffs –

(books) check-out & population (Noraziah) 6518 loans or 376% of
Students total population of
academic staff. 2589
loans or 105% of total
population of non
Non academic staff.
Academic 157,582 loans or
staff 476% of total
population of
Students.

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 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Provide soft skill for life- JKTS Proposal March KKM Preparation of
long learning (2 credit (Noraziah) Proposal is in progress
hours)

Kajian Kemahiran Senate Proposal April KP Presented at Library

Maklumat untuk generic May Senate and ICIL 2006
skills di UTM in Hilton KL 14-15
June 2006
Promote electronic Portal June KKM New interface ready.
services (upgrade upgrade (Noraziah) Due to UTM planning
portal) KBA on standardization of
(Anuar) Portals, upgrading of
PSZ portal will be put
on hold until further
notice
Promote portal Students Ready June KKM Will be conducted as
and all portal (Noraziah) soon as the new portal
users is ready
Promote library through Students Integrate KKM Promotion was carried
e-learning UTM with UTM (Noraziah) out through write up
in the Library Bulletin
(Vol. 17, No. 1 2006).
On going promotion
are also being done
through Library Skills
Classes conducted by
librarians.

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 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Promote PSZ outside Schoos & 5 schools 1 year KKM Promotion and
through PPM NGO’s 1 NGO’s (Noraziah) activities has been
conducted to 1 school
in JB on the 24 May
2006
Promote short courses Teachers, 3 modules Jan - Dec KKM Done 3 modules
through SPACE Govt. dept for 3 groups (Noraziah) submitted to SPACE
29 November 2005
Promote PSZ to external External 10% from Jan - Dec KKM Letter to promote PSZ
membership membership increase 2006 (Noraziah) to Companies has
current been sent to 45
number companies within JB
and Klang Valley.
Follow up calls are
made to check on their
response.
Corporate Membership
Till October 2006,only
company responded
and joined PSZ
corporate
membership.
External Membership
Till October 2006, 45
new external
membership
registered. This is
40% decrease
compared to 111 last
year.

9
 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person
Promote database UTM 80% SPS December KSP 77.28% as of 19th July
workshop through SPS Graduate enrollment 2006
Students

Building positive User education in PTK Registrar, Courses February HRD (Hazara) Modules completed in
image towards (Latihan Umum Academic Dec, 2005 and to be
becoming a world- Universiti) & support implemented in 2007
class library staff
Employ customer Users Continuous January SPP The committee has
service through Committes produced video clips
Standard People and bunting to
Practice (SPP) promote SPP
practices. Training for
new staffs are done.
Promotion through the
Library Bulletin was
also being carried out.
Enforcement audit was
conducted to ensure
correct SPP practices
are being adapted by
staffs.
To increase customer Users To increase 2 times Feb KKM/KKL Final report was
satisfiction by index from & Sept presented to the
conducting CSI 65% to Library Executive
75% meeting on the 17th.
Aug 2006. According
to the report, a 72%
customer satisfaction
rate was achieved.
The 2nd, survey will be
conducted in
November 2006.

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 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Develop internal Educate staff in selected Professional 2 October HRD (Hazara) On going through HRD
competency for competencies IT, & profesional UTM programs
information communication & supporting staff
professionals marketing courses staff 2
supporting
staff

Ahead in information Online purchasing Suppliers 24 hours End Nov KBS (Anuar) In the process of
management through batch process 2006 development. To be
technology and implemented by end of
innovation Nov 2006.
Develop Artificial System KBS (Anuar) The draft for the
intelligence for original design system design is ready
cataloguing ready (Sept). However it is
recommended that the
System development to be
developmen carried out through
t (2007) – out-source in 2007,
Out Sources similarly to what have
been carried by for
online purchasing.
Revised system for Script ready KBS (Anuar) The script preparation
collection management KBA is ready.
KKM Implementation will
(Noraziah) depend on the review
KPK on inventory of
collection by UKK.

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 ( GOALS )
Responsible
Prioritized Strategy Action Plan (2006) Targets KPI Deadlines Action Taken
(2006)
Person

Sharing of resources Prepare proposal and KP KKL Proposal in progress

with benchmark budget (Badariah), of amendments
libraries according to sharing of
resources with
benchmark libraries

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