when fashion

met art
2000-2010

23rd July - 22nd August

Exhibition Booklet
Pia Scholey
The exhibition concept derives from one of the fashion industry's most heated debates.
The exhibition marks a turning point in the tumultuous debate over the complex
relationship between fashion and art, by moving away from the widely accepted belief
that fashion and art exist as two separate constructs and showcasing the two concepts
as a hybrid notion.

Yves Saint Laurent 'Mondrain' inspired dress.

Viktor and Rolf Autumn/Winter 2007/08 women's ready-to-wear
fashion collection in Paris.

For their Spring 2008 Ads, Nordstrom has teamed up with artist Ruben Toledo
who painted 20-by-30 foot walls to serve as a backdrop for the models.

In Camera: Nick Knight

Concept
 The exhibition features 10 of the most influential fashion
creatives along with their equally inspiring artists.

Terry Richardon and Supreme Clothing
This on-going since 2008 collaboration between the
provocative photographer Terry Richardson, reigning
streetwear brand Supeme Clothing and a certain
chartreuse muppet Kermit has created a cool clothing
and image collection.
Marc Jacobs and Richard Prince
Prince's Nurse Paintings were the inspiration behind
the Louis Vuitton Spring/Summer 08 handbag
collection created by American fashion designer
Marc Jacobs. The 'Mancrazy' design is on display at
the exhibition.
Donatella Versace and Tim Roelof
Dutch collage artist Tim Roelof joined artistic flare with
Donatella Versace to design a set of dresses for Versace's
Autumn/Winter '08 collection.

DVF and Andy Warhol Nick Knight and Rith Hogben

In conjunction with the Andy Warhol Foundation,
Diane Von Furstenberg channels Andy Warhol's
origional atwork into the DVF swimwear collection.
The collection features Warhol's signature prints in
floral patterns and bright colous on bikinis, kaftans,
one-piece suits and over-sized towels.
Fashion Photographer and SHOWstudio
director Nick Knight teamed up with
filmaker Ruth Hogben to conjured a
macabre phantasmagoria that unfurls
before your eyes like a sinister but beautiful
bloom. The four minute video, 'Insensate',
showcases the brutal geometry and raw
creative fire of Gareth Pugh's A/W 2008
collection to truly bewitching effect.
The video is set to a thundering,
atmospheric soundtrack specially devised
by artist Matthew Stone.

Content
Miuccia Prada and Christoper Kane and Kate Moss and
James Jean Opening Ceremony Marc Quinn
For her enchanting spring Retail giant Opening Quinn chose Moss because
collection the allusive Prada Ceremony brings together of her ambiguous place in
collaborated with the Los emerging American talent our culture: a creature who is
Angeles-based illustrator with both young and admired and observed
James Jean to create more established designers and obsessively, but about whom
than 100 pieces. The artists from abroad. Kane we have little real knowledge.
promotions featured in every designed a five piece The solid gold statue worth
fashion magazine around and collection sourcing imagery £1.5million has toured the
here on display are two of fom the UK's Ministry of country before finding its way
those images. Defence website of test to this exhibition.
explosions from the 50's to
70's.

Issey Miyake and Aya Takano
The japanese pop artist associated with
the Superflat movement Aya Takano
enthused Miyake to design a rain wear line
to feature in his Autumn/Winter 2004/05
collection.
Viktor and Rolf and Studio Job
Dutch artists Studio Job designed the
scenography for the Spring/Summer 2010
show by fashion duo Viktor & Rolf. A huge
globe covered in rhinestones rotated on
one side of the stage, while singer Roisin
Murphy stood on a giant speaker at the
other.
 The Victoria and Albert Museum
Cromwell Road
South Kensington
London
SW7 2RL

The exhibition will be held at the Victoria

and Albert Museum in the temporary
exhibition space located on Ground Level
of the building in Room 40.

Fashion is always popular at the V&A,

which has a
permanent fashion collection that covers
fashionable dress from the 17th century
to the present day. The museum has
also been the host to a great number of
temporary fashion exhibitions and events.
Therefore this along with the central
London laction makes the Victoria and
Albert Museum a well suited location.

- Location
Visitors will be invited to view the pieces through a custom made
structure, designed and fitted by Magma Architecture; an award
winning German Architectural Firm. The systhetic fibre structure will
adorn ceiling to wall of the exhibition space, urging visitors to move
through the hidden curves and individual rooms whilst glancing through
carefully positioned peeping holes, which reveal the hidden creations
behind them.

Samsung will also be producing a replica of the Private Viewing Pods

they created for the 2008 Beijing Olympics.

Exhibition Structure
Floor Plan
Victor and Rolf
& Studio Job
The individual room features a custom-
made PVC banner with a print of the crytal-
adorned globe that featured in the Viktor and
Rolf Spring/Summer 2010 runway collection.
Along side this a video of the extravagent
show will play on repeat on five white
Samsung LCD TV's.
There will be three chairs in the room to
enable visitors to view the inspirational show
in comfort.

A piece from the Takano inspired collection

designed by Issey Miyake will hang from the
ceiling inside the centre of a 4m circular
banner showing images of Takano's art work
which inspired the collection.

Issey Miyake
& Aya Takano
Donatella Versace
& Tim Roelof
Visitors will be able to take turns to view the Tim Roelof
inspired Versace Autumn/Winter '08 Womenswear collection
on the runway via a video screen fitted in this custom-made
Samsung Private Viewing Pod.
Exhibition Entrance
The visitor will be directed to the
exhibition space via a sign in the
reception area. They will be met by a
trained member of staff ready to sell
entrance tickets to the visitors.

At the entrance will be a large copy of

the exhibition poster and a wall fixed
poster display holder will a written sign.

There will also be a free exhibiton

brochure available to all visitors at the
entrance.
 Illustration by artist Patrick Weiss.
There will be 10,000
promotional exhibition flyers
printed that will be on display at
the museum aswell as in public

Marketing and Promotion

areas such as cafe's, galleries
and stores in the local area.
An additional strip sign will be hung on the outside of the builing at
the Cromwell Street entrance advertising the exhibition throughout its
showing.

There will also be a 2m x 3m Satin Gloss Print version of the poster

hung in the reception area of the museum from the 1st July.

Advertisements will also feature on taxi's and bus services in the

central London area as this has a very high level of exposure.

Adertising
Friday Late
Cocktail Bar

The food and drinks will be

supplied by Rocket Food Ltd, a
family-run boutique catering
company.

Launch Night