Professional Documents
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Business of Consumer Book Publishing 2010 is the latest edition of Simba’s flagship
market intelligence report for the U.S. trade book publishing industry. This all-new
edition contains the valuable consumer book information leading publishers, printers
and retailers have come to rely on year after year.
Once again, the report features coveted demographic information, compiled from
Simmons Market Research Bureau’s trusted National Consumer survey which
determines exactly who’s buying the books and where they are buying them.
Our category analysis chapter provides title output, sales, case studies, and analysis of
leading publishers and bestselling titles for the following subjects:
Art
Biography
Business
Classic literary fiction
Computers/technology books
Cookbooks
Graphic novels
Health & fitness
How-to
Mystery
Political commentaries/current events
Reference
Religious/inspirational
Romance
Science fiction/fantasy
Self-help
Sports
Travel
Simba takes a measured approach to developing its market size and forecast figures,
and presents its findings in a no-nonsense fashion. Our clients can count on the
objectivity and accuracy of our numbers and analysis—whether they’re preparing a
strategic presentation, benchmarking their company’s performance against that of their
competitors, or seeking out an acquisition, a new partnership or an alliance.
This ‘state of the industry’ report is a must-have for any executive who wants to stay on
top of a rapidly changing market-and see what’s expected down the road.
Table of Contents
Methodology
Executive Summary
Adult Hardcover
Audiobooks
Electronic Books
Religious Books
Abrams
Andrews McMeel
Encyclopaedia Britannica
Harlequin
HarperCollins
Kensington Publishing
Macmillan
Penguin Group
Random House
Rodale
Scholastic
Simon Schuster
Table 1.3: E-Book Overview: Percentage of U.S. Adults Who Have Read/Purchased an E-Book in the Last 12
Months
2009 Bestsellers
New Books
Top Imprints
Top Categories
Another 2009 Trend: No. of Authors, Titles Shrink as imprint List Grows
Table 2.1: Overview of Book Purchasing Population (U.S. Adults): Consumers Who Did/Did Not Buy a Book
in Previous 12 Months
Table 2.2: Fiction List Price Overview (Q1-2006 to Q1-2010)
Category Performance
Art Books
Biographies
Business Books
Five-Year Business Book Trends: Format, Segment, Performance and Key Publishers
Classic Literary Fiction Trends: Format, Segment, Performance and Key Publishers
Computer/Technology Books
Cookbooks
Size of the Cookbook Market and Title Output
Graphic Novels
Five-Year Graphic Novels Trends: Format, Segment, Performance and Key Publishers
Size of the Health & Fitness Book Market Title and Output
Five-Year Health & Fitness Trends: Format, Segment, Performance and Key Publishers
Movie or TV Tie-Ins
Five-Year Movie or TV Tie-Ins Trends: Format, Segment, Performance and Key Publishers
Mystery Books
Five-Year Mystery Book Trends: Format, Segment, Performance and Key Publishers
Size of the Political Commentary/Current Events Book Market & Title Output
Political Commentary Book Trends: Format, Segment, Performance and Key Publishers
Reference Books
Five-Year Reference Book Trends: Format, Segment, Performance and Key Publishers
Religious/Inspirational Books
Five-Year Religious Book Trends: Format, Segment, Performance and Key Publishers
Romance Books
Five-Year Sci-Fi/Fantasy Book Trends: Format, Segment, Performance and Key Publishers
Self-Help Books
Five-Year Self-Help Book Trends: Format, Segment, Performance and Key Publishers
Sports Books
Five-Year Sports Book Trends: Format, Segment, Performance and Key Publishers
Travel Books
Five-Year Travel Book Trends: Format, Segment, Performance and Key Publishers
Table 3.7: Estimated Size of the Art Book Market by Revenue, 2006-2010P
Table 3.8: New Art Titles vs. All New Titles Released, 2005-2009
Table 3.13: Estimated Size of the Biography Book Market by Revenue, 2006-2010P
Table 3.14: New Biography Titles vs. All New Titles Released, 2005-2009
Table 3.15: Five-Year Trend: Biography and Autobiography by Consolidated Rating, 2005-2009
Table 3.19: Estimated Size of the Business Book Market by Revenue, 2006-2010P
Table 3.20: New Business Titles vs. All New Titles Released, 2005-2009
Table 3.21: Five-Year Trend: Business & Economics by Consolidated Rating, 2005-2009
Table 3.25: Estimated Size of the Classic Literary Fiction Book Market by Revenue, 2006-2010P
Table 3.26: New Classic Literary Fiction Titles vs. All New Titles Released, 2005-2009
Table 3.27: Five-Year Trend: Classic Literary Fiction by Consolidated Rating, 2005-2009
Table 3.28: Format and Segment Trends: Classic Literary Fiction, 2005-2009
Table 3.31: Estimated Size of the Computer Book Market by Revenue, 2006-2010P
Table 3.32: New Computer Titles vs. All New Titles Released, 2005-2009
Table 3.34: New Cookbook Titles vs. All New Titles Released, 2005-2009
Table 3.39: Estimated Size of the Graphic Novel Market Revenue, 2006-2010P
Table 3.40: New Graphic Novel Titles vs. All New Titles Released, 2005-2009
Table 3.45: Estimated Size of the Health & Fitness Book Market by Revenue, 2006-2010P
Table 3.46: New Health & Fitness Titles vs. All New Titles Released, 2005-2009
Table 3.47: Five-Year Trend: Health & Fitness by Consolidated Rating, 2005-2009
Table 3.48: Format and Segment Trends: Health & Fitness, 2005-2009
Table 3.49: Top 20 Health & Fitness Book Imprints, January-December 2009
Table 3.55: Estimated Size of the Mystery Book Market by Revenue, 2006-2010P
Table 3.56: New Mystery Titles vs. All New Titles Released, 2005-2009
Table 3.61: Estimated Size of the Political Commentary/Current Events Book Market by Revenue, 2006-
2010P
Table 3.62: New U.S. Political Science Titles vs. All New Titles Released, 2005-2009
Table 3.63: Five-Year Trend: Political Commentaries/Current Events by Consolidated Rating, 2005-2009
Table 3.65: Top Political Commentary/Current Events Book Imprints, January-December 2009
Table 3.67: Estimated Size of the Reference Book Market by Revenue, 2006-2010
Table 3.68: New Reference Titles vs. All New Titles Released, 2005-2009
Table 3.73: Estimated Size of the Religious/Inspirational Book Market by Revenue, 2006-2010
Table 3.74: New Religious/Inspirational Titles vs. All New Titles Released, 2005-2009
Table 3.79: Estimated Size of the Romance Book Market by Revenue, 2006-2010P
Table 3.80: New Romance Titles vs. All New Titles Released, 2005-2009
Table 3.85: Estimated Size of the Science Fiction/Fantasy Book Market by Revenue, 2006-2010P
Table 3.86: New Science Fiction Titles vs. All New Titles Released, 2005-2009
Table 3.87: New Fantasy Titles vs. All New Titles Released, 2005-2009
Table 3.96: Estimated Size of the Self-Help Book Market by Revenue, 2006-2010P
Table 3.97: New Self-Help Tiles vs. All New Titles Released, 2005-2009
Table 3.102: Estimated Size of the Sports Book Market by Revenue, 2006-2010P
Table 3.103: New Sports Titles vs. All New Titles Released, 2005-2009
Table 3.108: Estimated Size of the Travel Book Market by Revenue, 2006-2010P
Table 3.109: New Travel Titles vs. All New Titles Released, 2005-2009
Age Breakdown
Household Income
Employment Status
Table 4.1: Overview of Book Purchasing Population (U.S. Adults): Sales Channel Trends
Table 4.2: Overview of Book Purchasing Population (U.S. Adults): Customer Trends
Table 4.3: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Gender
Table 4.4: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Race
Table 4.5: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Age Bracket
Table 4.6: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Education Level
Table 4.7: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Household Income
Table 4.8: Overview of Book Purchasing Population (U.S. Adults): Buyers of Books by Employment Status
Table 4.9: Types of Outdoor Advertising Noticed in Previous 30 Days Among Readers and the General U.S.
Adult Population
Table 4.10: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Advertising
Table 4.11: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of The Internet,
Any Agree
Table 4.12: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Television &
Video Games
Table 4.13: Overview of Book Purchasing Population (U.S. Adults): Attitudes and Opinions of Shopping
Adult Paperback
Children’s Hardcover
Children’s Paperback
Audiobooks
Religious Books
Electronic Books
Recommendations
Encyclopaedia Britannica
Hachette Book Group USA
Harlequin Enterprises
HarperCollins Publishers
Macmillan
Rodale Inc.
Scholastic
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