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Green Matters: Tata Motors is constantly working towards developing

Tata Motors, a Company that alternative fuel engine technologies. It has manufactured
cares about the future... CNG version of buses and followed it up with a CNG
version of its passenger car, the Indica.
True to the tradition of the Tata
Group, Tata Motors is committed Restoring Ecological Balance:
in letter and spirit to Corporate Tata Motors has set up effluent treatment facilities in its
Social Responsibility. It is a plants, to avoid release of polluted water into the
signatory to the United Nations ecosystem. In Pune, the treated water is conserved in
Global Compact, and is engaged lakes attracting various species of birds from around the
in community and social world thus turning the space into a green belt.
initiatives on labour and
environment standards in
Tree plantation programmes involving villagers and Tata
compliance with the principles of
Motors employees, have turned acres of barren village
the Global Compact. In
green. Tata Motors has planted as many as 80,000 trees
accordance with this, it plays an
in the works and the township and more than 2.4 million
active role in community
trees have been planted in Jamshedpur region. Over half
development, serving rural
a million trees have been planted in the Poona region.
communities adjacent to its
Tata Motors has directed all its suppliers to package their
manufacturing locations.
products in alternate material instead of wood.

Tata Motors believes in


End of Life Vehicle Treatment and Recycling: India
technology for tomorrow. Our
is a recycling society with many people making value out
products stand testimony to
the recovery of waste materials discarded from products
this.Our annual expenditure on
at the end of their useful life.
R&D is approximately 2% of our
turnover. We have also set up
two in-house Engineering However, Europe, and some other export markets, have
Research Centres that house recognised that they have become a 'throwaway' society
India's only Certified Crash Test in recent decades, and are now introducing waste
Facility. We ensure that our prevention regimes in different industry sectors to collect
products are environmentally and recycle valuable resource rather than it ending up in
sound in a variety of ways. These landfill.
include reducing hazardous
materials in vehicle components, In the Automotive sector, the European End of Life
developing extended life Vehicle (ELV) Directive, points responsibility for this issue
lubricants, fluids and using to vehicle manufacturers, and the scrap car recovery
ozone-friendly refrigerants. Tata industry. Similar regulations are being introduced in
Motors has been making Japan and Korea.
conscious effort in the
implementation of several Naturally, Tata Motors has already met the 'producer
environmentally sensitive responsibility' aspects of the ELV Directive, such as
technologies in manufacturing compliance to Heavy metals and other hazardous
processes. The Company uses substance restrictions. Also, material code marking of
some of the world's most plastic parts has been introduced to aid achievement of
advanced equipment for emission demanding European recycling targets.
check and control.

Central to this European regulation is for manufacturers


Tata Motors concern is to provide free take-back networks for environmentally
manifested by a dual approach - sound treatment of ELVs. Last owner contacts for access
1) Reduction of environmental to Tata Motors subscribed take-back schemes can be
pollution and regular pollution found in: www.tatamotors.com/takeback.php
control drives
2) Restoration of ecological
balance. Only specially authorized vehicle dismantler and shredder
operators are allowed to treat ELVs in Europe, and they
Our endeavors towards have access to Tata Motors ELV treatment information by
environment protection are soil registering on: www.tatamotors.com/dismantlers.php
and water conservation
programmes and extensive tree
plantation drives. Tata Motors is
committed to restoring and
preserving environmental
balance, by reducing waste and
pollutants, conserving resources
and recycling materials.

Reducing Pollution:
Tata Motors has been at the
forefront of the Indian automobile
industry's anti-pollution efforts by
introducing cleaner engines. It is
the first Indian Company to
introduce vehicles with Euro
norms well ahead of the
mandated dates. Tata Motors'
joint venture with Cummins
Engine Company, USA, in 1992,
was a pioneering effort to
introduce emission control
technology for India. Over the
years, Tata Motors has also made
investments in setting up of an
advanced emission-testing
laboratory.

With the intention of protecting


the environment, Tata Motors has
upgraded the performance of its
entire range of four and six
cylinder engines to meet
international emission standards.
This has been accomplished with
the help of world-renowned
engine consultants like Ricardo
and AVL. These engines are used
in Tata Motors vehicles in the
Indian market, as well as in over
70 export markets.

Next

Green Matters: Tata Motors is constantly working towards developing


Tata Motors, a Company that cares alternative fuel engine technologies. It has manufactured
about the future... CNG version of buses and followed it up with a CNG
version of its passenger car, the Indica.
True to the tradition of the Tata Restoring Ecological Balance:
Group, Tata Motors is committed in Tata Motors has set up effluent treatment facilities in its
letter and spirit to Corporate Social plants, to avoid release of polluted water into the
Responsibility. It is a signatory to ecosystem. In Pune, the treated water is conserved in
the United Nations Global Compact, lakes attracting various species of birds from around the
and is engaged in community and world thus turning the space into a green belt.
social initiatives on labour and Tree plantation programmes involving villagers and Tata
environment standards in Motors employees, have turned acres of barren village
compliance with the principles of green. Tata Motors has planted as many as 80,000 trees in
the Global Compact. In accordance the works and the township and more than 2.4 million
with this, it plays an active role in trees have been planted in Jamshedpur region. Over half a
community development, serving million trees have been planted in the Poona region. Tata
rural communities adjacent to its Motors has directed all its suppliers to package their
manufacturing locations. products in alternate material instead of wood.
Tata Motors believes in technology End of Life Vehicle Treatment and Recycling: India is a
for tomorrow. Our products stand recycling society with many people making value out the
testimony to this.Our annual recovery of waste materials discarded from products at the
expenditure on R&D is end of their useful life.
approximately 2% of our turnover.
We have also set up two in-house However, Europe, and some other export markets, have
Engineering Research Centres that recognised that they have become a 'throwaway' society in
house India's only Certified Crash recent decades, and are now introducing waste prevention
Test Facility. We ensure that our regimes in different industry sectors to collect and recycle
products are environmentally valuable resource rather than it ending up in landfill.
sound in a variety of ways. These In the Automotive sector, the European End of Life Vehicle
include reducing hazardous (ELV) Directive, points responsibility for this issue to
materials in vehicle components, vehicle manufacturers, and the scrap car recovery
developing extended life lubricants, industry. Similar regulations are being introduced in Japan
fluids and using ozone-friendly and Korea.
refrigerants. Tata Motors has been Naturally, Tata Motors has already met the 'producer
making conscious effort in the responsibility' aspects of the ELV Directive, such as
implementation of several compliance to Heavy metals and other hazardous
environmentally sensitive substance restrictions. Also, material code marking of
technologies in manufacturing plastic parts has been introduced to aid achievement of
processes. The Company uses demanding European recycling targets.
some of the world's most advanced
equipment for emission check and Central to this European regulation is for manufacturers to
control. provide free take-back networks for environmentally sound
treatment of ELVs. Last owner contacts for access to Tata
Tata Motors concern is manifested Motors subscribed take-back schemes can be found in:
by a dual approach - www.tatamotors.com/takeback.php
1) Reduction of environmental
pollution and regular pollution Only specially authorized vehicle dismantler and shredder
control drives operators are allowed to treat ELVs in Europe, and they
2) Restoration of ecological have access to Tata Motors ELV treatment information by
balance. registering on: www.tatamotors.com/dismantlers.php
Our endeavors towards
environment protection are soil and
water conservation programmes
and extensive tree plantation
drives. Tata Motors is committed to
restoring and preserving
environmental balance, by
reducing waste and pollutants,
conserving resources and recycling
materials.
Reducing Pollution:
Tata Motors has been at the
forefront of the Indian automobile
industry's anti-pollution efforts by
introducing cleaner engines. It is
the first Indian Company to
introduce vehicles with Euro norms
well ahead of the mandated
dates. Tata Motors' joint venture
with Cummins Engine Company,
USA, in 1992, was a pioneering
effort to introduce emission control
technology for India. Over the
years, Tata Motors has also made
investments in setting up of an
advanced emission-testing
laboratory.
With the intention of protecting the
environment, Tata Motors has
upgraded the performance of its
entire range of four and six
cylinder engines to meet
international emission standards.
This has been accomplished with
the help of world-renowned engine
consultants like Ricardo and AVL.
These engines are used in Tata
Motors vehicles in the Indian
market, as well as in over 70
export markets.

Next

We Care

Community employees and their


Development: dependents. The Company
The Company's has worked on some novel
Community Service ideas around its
Division works through townships. Employees'
various societies to relatives at Pune have
improve the conditions been encouraged to form
of neighbouring villages various industrial co-
- encouraging economic operatives engaged in
independence through activities such as re-
self-initiated cottage cycling of scrap wood into
industries and crates and furniture,
contributing to welding, steel scrap
community and social baling, battery cable
forestry, road assembly etc. The Tata
construction, rural Motors Grihini Social
health, education, Welfare Society caters to
water supply and family employees' women
planning. dependents'. The women
folk make a variety of
products, ranging from
Tata Motors has been pickles and uniforms to
making numerous well- electrical cable harnesses
planned efforts in the etc.
area of rural
development, with
specific focus on the
following: Community Centres:
These centres are situated
in various parts of
Jamshedpur, Pune and
Health & Sanitation: some of their
Mobile health service neighbouring towns. The
staff provide preventive centres regularly organise
and curative health various programmes &
services under the neighbouring populations
"Health For All" are encouraged to
programme. They train participate in these
village health workers activities.
in conducting the same.
Safe drinking water
facilities are provided to
ensure health of the
villagers.

Employment
Generation:
Tata Motors encourages
self-sufficiency with the
aim to improving the
confidence, morale
and lives of its

Previous

We Care

Community employees and their


Development: dependents. The Company
The Company's has worked on some novel
Community Service ideas around its
Division works through townships. Employees'
various societies to relatives at Pune have
improve the conditions been encouraged to form
of neighbouring villages various industrial co-
- encouraging economic operatives engaged in
independence through activities such as re-
self-initiated cottage cycling of scrap wood into
industries and crates and furniture,
contributing to welding, steel scrap
community and social baling, battery cable
forestry, road assembly etc. The Tata
construction, rural Motors Grihini Social
health, education, Welfare Society caters to
water supply and family employees' women
planning. dependents'. The women
folk make a variety of
products, ranging from
Tata Motors has been pickles and uniforms to
making numerous well- electrical cable harnesses
planned efforts in the etc.
area of rural
development, with
specific focus on the
following: Community Centres:
These centres are situated
in various parts of
Jamshedpur, Pune and
Health & Sanitation: some of their
Mobile health service neighbouring towns. The
staff provide preventive centres regularly organise
and curative health various programmes &
services under the neighbouring populations
"Health For All" are encouraged to
programme. They train participate in these
village health workers activities.
in conducting the same.
Safe drinking water
facilities are provided to
ensure health of the
villagers.

Employment
Generation:
Tata Motors encourages
self-sufficiency with the
aim to improving the
confidence, morale
and lives of its

Previous

Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational
corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known
as TELCO (TATA Engineering and Locomotive Company).

Tata Motors is India’s largest automobile company, with consolidated revenues of USD
20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in
passenger vehicles. Tata Motors has products in the compact, midsize car and utility
vehicle segments. The company is the world's fourth largest truck manufacturer, the
world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled
out in 1954, Tata Motors has produced and sold over 4 billion vehicles in India.[3]

Established in 1945, when the company began manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz
AG, which ended in 1969.[4] Tata Motors is a dual-listed company traded on both the
Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005,
was ranked among the top 10 corporations in India with an annual revenue exceeding INR
320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's
most valuable brand' in a annual survey conducted by Brand Finance and The Economic
Times. [5]

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar,
Lucknow, Ahmedabad, Sanand,Dharwad and Pune in India, as well as in Argentina, South
Africa and Thailand.

Tata Motors Ltd (NSE: TATAMOTORS, BSE: 500570, NYSE: TTM) is a multinational
corporation headquartered in Mumbai, India. Part of the Tata Group, it was formerly known
as TELCO (TATA Engineering and Locomotive Company).

Tata Motors is India’s largest automobile company, with consolidated revenues of USD
20 billion in 2009-10. It is the leader in commercial vehicles and among the top three in
passenger vehicles. Tata Motors has products in the compact, midsize car and utility
vehicle segments. The company is the world's fourth largest truck manufacturer, the
world's second largest bus manufacturer, and employs 24,000 workers. Since first rolled
out in 1954, Tata Motors has produced and sold over 4 billion vehicles in India.[3]

Established in 1945, when the company began manufacturing locomotives, the company
manufactured its first commercial vehicle in 1954 in a collaboration with Daimler-Benz
AG, which ended in 1969.[4] Tata Motors is a dual-listed company traded on both the
Bombay Stock Exchange, as well as on the New York Stock Exchange. Tata Motors in 2005,
was ranked among the top 10 corporations in India with an annual revenue exceeding INR
320 billion. In 2010, Tata Motors surpassed Reliance to win the coveted title of 'India's
most valuable brand' in a annual survey conducted by Brand Finance and The Economic
Times. [5]

Tata Motors has auto manufacturing and assembly plants in Jamshedpur, Pantnagar,
Lucknow, Ahmedabad, Sanand,Dharwad and Pune in India, as well as in Argentina, South
Africa and Thailand.

History
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The
company was established in 1945 as a locomotive manufacturing unit and later expanded
its operations to commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata
realized his company had to diversify and he began to look at other products. Based on
consumer demand, he decided that building a small car would be the most practical new
venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car.
Designed to be inexpensive and simple to build and maintain, the Indica became a hit in
the Indian market. It was also exported to Europe, especially the Uk and Italy.

[edit] Acquisitions
• In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as
Tata Daewoo Commercial Vehicle, in South Korea.[6]
• In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it
controlling rights of the company.
• In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor
buses in the Indian Market.[7]
• In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes
the Daimler and Lanchester brand names. [8][9][10][11]
• In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of €1.85 million. The acquisition is in line
with the company’s objective to enhance its styling/design capabilities to global
standards.[12]

[edit] Expansion

The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine and
aggressive marketing strategy made it one of the best selling cars in the history of the
Indian automobile industry.

After years of dominating the commercial vehicle market in India, Tata Motors entered
the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle.
After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on
the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and
Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the
first fully indigenous passenger car of India. Though the car was initially panned by auto-
analysts, the car's excellent fuel economy, powerful engine and aggressive marketing
strategy made it one of the best selling cars in the history of the Indian automobile
industry. A newer version of the car, named Indica V2, was a major improvement over
the previous version and quickly became a mass-favourite. Tata Motors also successfully
exported large quantities of the car to South Africa.The success of Indica in many ways
marked the rise of Tata Motors.[13]

[edit] Subsidiary brands

Jaguar
Hispano at the 2008 FIAA in Land
Tata commercial trucks. Madrid

[edit] Tata Daewoo Commercial Vehicle

Main article: Tata Daewoo Commercial Vehicle

Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo
Commercial Vehicle Company of South Korea. The reasons behind the acquisition were:

• Company's global plans to reduce domestic exposure. The domestic commercial


vehicle market is highly cyclical in nature and prone to fluctuations in the
domestic economy. Tata Motors has a high domestic exposure of ~94% in the
MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since
the domestic commercial vehicle sales of the company are at the mercy of the
structural economic factors, it is increasingly looking at the international markets.
The company plans to diversify into various markets across the world in both
MHCV as well as LCV segments.
• To expand the product portfolio Tata Motors recently introduced the 25MT GVW
Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to
leverage on the strong presence of TDCV in the heavy-tonnage range and
introduce products in India at an appropriate time. This was mainly to cater to the
international market and also to cater to the domestic market where a major
improvement in the Road infrastructure was done through the National Highway
Development Project.

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is
the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has
jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses namely, GloBus and StarBus.

[edit] Hispano Carrocera

Main article: Hispano Carrocera

In 2005, sensing an opportunity in the fully-built bus segment, Tata Motors acquired a
21% stake in Hispano Carrocera SA,[14] the leading European bus and coach cabin maker. In
2009, the company picked up the remaining 79% stake in Hispano Carrocera SA for an
undisclosed sum, making it a fully-owned subsidiary.

[edit] Jaguar Cars and Land Rover

Main articles: Jaguar Cars and Land Rover

After the acquisition of the British Jaguar Land Rover (JLR) business, which also includes
the Daimler, Lanchester and Rover brands,[15] Tata Motors became a major player in the
international automobile market. On 27 March 2008, Tata Motors reached an agreement
with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sale
was completed on 2 June 2008.[11]

In addition to the brands, Tata Motors has also gained access to two design centres and
two plants in UK. The key acquisition would be of the intellectual property rights related
to the technologies.

[edit] Joint ventures

Tata MarcoPolo released this low-floor bus in India and now it is widely used as public
transport in Delhi, Mumbai, Chennai, Bangalore, Chandigarh and Lucknow

Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of
Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches
targeted at developing mass rapid transportation systems. The joint venture will absorb
technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo
will provide know-how in processes and systems for bodybuilding and bus body design.
Tata and Marcopolo have launched a low-floor city bus which is widely used by Chennai,
Chandigarh,Delhi, Mumbai, Lucknow and Bengaluru transport corporations. It's
manufacturing facility is based in Dharwad.

Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel engine
technology.[16] Tata Motors sells Fiat cars in India through a 50/50 joint venture Fiat
Automobiles India Limited, and is looking to extend its relationship with Fiat and Iveco to
other segments. Tata has also formed several JV's with many small companies in various
countries around the world.

[edit] Important developments


[edit] Tata Nano

Main article: Tata Nano

Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in
the world at about 120,000 (US $3000).[17] The city car was unveiled during the Auto
Expo 2008 exhibition in Pragati Maidan, New Delhi.[18]

Tata has faced controversy over developing the Nano as some environmentalists are
concerned that the launch of such a low-priced car could lead to mass motorization in
India with adverse effects on pollution and global warming. Tata has set up a factory in
Sanand, Gujarat and the first Nanos are to roll out summer 2009.

Tata Nano Europa has been developed for sale in developed economies and is to hit
markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and
countries in Asia and Africa by late 2009. A battery version is also planned.

[edit] Tata Ace

Main article: Tata Ace


Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in
May 2005. The mini-truck was a huge success in India with auto-analysts claiming that
Ace had changed the dynamics of the light commercial vehicle (LCV) market in the
country by creating a new market segment termed the small commercial vehicle (SCV)
segment. Ace rapidly emerged as the first choice for transporters and single truck owners
for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by
36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a
load body produced by Autoline Industries.[19] By 2005, Autoline was producing 300 load
bodies per day for Tata Motors. Tata Ace - Apka Pyaara Chota Hathi.

Ace is still a top seller for TML with 5M units sold to date (June 2010).[20]

Ace has also been exported to several European, South American and African countries
and all-electric models are sold through Chrysler's Global Electric Motorcars division.[21]

[edit] Compressed air car

Main article: Tata OneCAT

Tata OneCAT

Motor Development International of France has developed the world's first prototype of a
compressed air car, named OneCAT.[22] In 2007, MDI owner Guy Negre was reported to
have "the backing of Tata".[22]

It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical
plug. In 2008 MDI planned to also design a gas station compressor, which would fill the
tanks in 3 minutes.[23] There are no gasoline costs and no fossil fuel emissions from the
vehicle when run in town, but "the compressed air driving the pistons can be boosted by a
fuel burner".[23]

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it is said
to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. There are
severe physical arguments pleading against those figures. In December 2009 Tata's vice
president of engineering systems confirmed that the limited range and low engine
temperatures were causing difficulties.[24]

[edit] Electric vehicles


Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial
vehicle Tata Ace. Both run on lithium batteries. The company has indicated that the
electric Indica would be launched locally in India in about 2010, without disclosing the
price. The vehicle would be launched in Norway in 2009.[25]

Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3%
holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of Norway for
US$1.93 M, which specialises in the development of innovative solutions for electric
vehicles, and plans to launch the electric Indica hatchback in Europe next year.[26][27][28] On
17 Sept 2010 Tata motors presented to the DTC [ Delhi Transport corporation] Four
CNG - Electric Hybrid lowfloored Starbuses to be used for commonwealth games. These
will be the first Environmentally friendly buses to be used for public transportation in
India.

[edit] Operations
This article is written like an advertisement. Please help rewrite this article from
a neutral point of view. For blatant advertising that would require a fundamental
rewrite to become encyclopedic, use {{db-spam}} to mark for speedy deletion.
(May 2010)

The Tata Safari DiCOR is one of Tata's best selling vehicles in India and also has been
fairly successful in the Mediterranean and Eastern Europe
Tata has tried to revamp all its models in order to satisfy the consumer

The purchase of Jaguar and Land Rover is expected to help give Tata Motors gain a
foothold in the European and American markets.

Tata relies on its subsidiaries for sales outside India. Seen here is the Range Rover Sport.

Tata Xenon is Tata's best selling vehicle in Europe.

[edit] Tata in India


A loaded Tata truck on a Rajasthan highway

Tata Motors Limited is India’s largest automobile company, with revenues of 35,651.48
crore (US$7.74 billion) in 2007-08.[29] It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles in India with products in the
compact, midsize car and utility vehicle segments.[29] Tata vehicles are sold primarily in
India, and over 4 million Tata vehicles have been produced domestically since the first
Tata vehicle was assembled in 1954. The company’s manufacturing base in India is
spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),
Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with
Fiat in 2005, Tata set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The
company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service
and spare parts network comprises over 3500 touch points. Tata Motors also distributes
and markets Fiat branded cars in India. [29]

[edit] Sales & Service Network

Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4
Union Territories of India[30]. It has the 3rd largest Sales and Service Network after Maruti
Suzuki and Hyundai.

[edit] Tata's global operations

Tata Motors has been in the process of acquiring foreign brands to increase its global
presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and
Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two
struggling iconic British brands that was acquired from the Ford Motor Company in
2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South Korea’s
second largest truck maker. The rebranded Tata Daewoo Commercial Vehicles Company
has launched several new products in the Korean market, while also exporting these
products to several international markets. Today two-thirds of heavy commercial vehicle
exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21%
controlling stake in Hispano Carrocera, a Spanish bus and coach manufacturer,[14]. Tata
Motors continued its market area expansion through the introduction of new products
such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera)
and trucks (Novus, jointly developed with subsidiary Tata Daewoo). In May, 2009 Tata
unveiled the Tata World Truck range jointly developed with Tata Daewoo [31] Debuting in
South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009
[31]
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo to manufacture
fully-built buses and coaches for India and other international markets.[32] Tata Motors
has expanded its production and assembly operations to several other countries including
South Korea, Thailand, South Africa and Argentina and is planning to set up plants in
Turkey, Indonesia and Eastern Europe.[29] Tata also has franchisee/joint venture assembly
operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.[33] Tata has dealerships in
26 countries across 4 continents.[34] Though Tata is present in many countries it has only
managed to create a large consumer base in the Indian Subcontinent, namely India,
Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain
and South Africa.

[edit] Products
[edit] Passenger cars and utility vehicles

Tata Xover

Tata Nano Europa

Tata Starbus Low Floor 1610


Tata Marcopolo buses in the Delhi BRT.

• Tata Sierra (Discontinued)


• Tata Estate (Discontinued)
• Tata Sumo/Spacio
• Tata Safari/Safari-Dicor
• Tata Indica
• Tata Vista
• Tata Indigo
• Tata Manza
• Tata Indigo Marina
• Tata Winger
• Tata Magic
• Tata Nano
• Tata Xenon XT
• Tata Aria
• tata pratul

[edit] Concept vehicles

• 2000 Aria Roadster


• 2001 Aria Coupe
• 2002 Tata Indiva
• 2004 Tata Indigo Advent
• 2005 Tata Xover
• 2006 Tata Cliffrider
• 2007 Tata Elegante
• 2009 Tata Pr1ma
• 2010 Tata Versa
• 2010 Tata Essota

[edit] Commercial vehicles

• Tata Ace
• Tata TL/Telcoline/207 DI Pickup Truck
• Tata 407 Ex and Ex2
• Tata 709 Ex
• Tata 809 Ex and Ex2
• Tata 909 Ex and Ex2
• Tata 1109 (Intermediate truck)
• Tata 1510/1512 (Medium bus chassis)
• Tata 1612/1616 (Heavy bus chassis)
• Tata 1618 (Semi Low Floor bus chassis)
• Tata 1610/1623 (Rear Engined Low Floor bus chassis)
• Tata 1613/1615 (Medium truck)
• Tata 2515/2516 (Medium truck)
• Tata Starbus (Branded Buses for city,inter city,school bus and standard passenger
transportation)
• Tata Globus (Range of fully built luxury coaches)
• Tata Hispano Globus (Rear Engined Inter city coach)
• Tata Marcopolo Bus (Low Floor, Semi Low Floor buses for Mass Rapid Transit
and also standard passenger transportation Buses)
• Tata 3015 (Heavy truck)
• Tata 3118 (Heavy truck) (8X2)
• Tata 3516 (Heavy truck)
• Tata 4018 (Heavy truck)
• Tata 4923 (Ultra-Heavy truck) (6X4)
• Tata Novus (Heavy truck designed by Tata Daewoo)
• Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)

[edit] Military vehicles

• Tata LSV (Light Specialist Vehicle)


• Tata Mine Protected Vehicle (4x4)
• Tata 2 Stretcher Ambulance
• Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions
• Tata LPTA 713 TC (4x4)
• Tata LPT 709 E
• Tata SD 1015 TC (4x4)
• Tata LPTA 1615 TC (4x4)
• Tata LPTA 1621 TC (6x6)
• Tata LPTA 1615 TC (4x2)
• Tata Winger Passenger Mini Bus

[edit] Tata Motors technology and design subsidiaries


Tata has dozens of technology and design subsidiaries. These include the main ones.

[edit] Telco Construction Equipment (TELCON)

TELCON is a joint venture between Tata Motors and Hitachi, which focuses on excavators
and other construction equipment.
[edit] HV Transmission (HVTL) and HV Axles (HVAL)

HVAL and HVTL are 100% subsidiary companies of Tata Motors engaged in the
business of manufacture of gear boxes and axles for heavy and medium commercial
vehicles, with production facilities and infrastructure based at Jamshedpur.

[edit] Tata Technologies Limited (TTL)

TTL provides Engineering and Design (E&D) solutions to the Automotive Industry. Tata
Motors holds 86.91% of TTL’s share capital. TTL is based in Pune (Hinjawadi) and
operates in the US and Europe through its wholly owned subsidiaries in Detroit and
London respectively. It also has a presence in Thailand. Tata Technologies is a software
service provider in the IT services and BPO space. Its global client list includes Ford,
General Motors, Toyota and Honda, to name a few. It bought over the British engineering
and design services company, Incat International Plc for Rs4b in August 2005. Incat
specializes in engineering & design services and product lifecycle management in the
international automotive, aerospace and engineering markets. With this acquisition, Tata
Motors will have closer proximity to its global customers and be able to provide a wider
range of services.

History
Tata Motors is a part of the Tata Group manages its share-holding through Tata Sons. The
company was established in 1945 as a locomotive manufacturing unit and later expanded
its operations to commercial vehicle sector in 1954 after forming a joint venture with
Daimler-Benz AG of Germany. Despite the success of its commercial vehicles, Tata
realized his company had to diversify and he began to look at other products. Based on
consumer demand, he decided that building a small car would be the most practical new
venture. So in 1998 it launched Tata Indica, India's first fully indigenous passenger car.
Designed to be inexpensive and simple to build and maintain, the Indica became a hit in
the Indian market. It was also exported to Europe, especially the Uk and Italy.

[edit] Acquisitions
• In 2004 Tata Motors acquired Daewoo's truck manufacturing unit, now known as
Tata Daewoo Commercial Vehicle, in South Korea.[6]
• In 2005, Tata Motors acquired 21% of Aragonese Hispano Carrocera giving it
controlling rights of the company.
• In 2007, Formed a joint venture with Marcopolo of Brazil and introduced low-floor
buses in the Indian Market.[7]
• In 2008, Tata Motors acquired British Jaguar Land Rover (JLR), which includes
the Daimler and Lanchester brand names. [8][9][10][11]
• In 2010, Tata Motors acquired 80% stake in Italy-based design and engineering
company Trilix for a consideration of €1.85 million. The acquisition is in line
with the company’s objective to enhance its styling/design capabilities to global
standards.[12]

[edit] Expansion

The FIRST generation Tata Indica V2's excellent fuel economy, powerful engine and
aggressive marketing strategy made it one of the best selling cars in the history of the
Indian automobile industry.

After years of dominating the commercial vehicle market in India, Tata Motors entered
the passenger vehicle market in 1991 by launching the Tata Sierra, a multi utility vehicle.
After the launch of three more vehicles, Tata Estate (1992, a stationwagon design based on
the earlier 'TataMobile' (1989), a light commercial vehicle), Tata Sumo (LCV, 1994) and
Tata Safari (1998, India's first sports utility vehicle). Tata launched the Indica in 1998, the
first fully indigenous passenger car of India. Though the car was initially panned by auto-
analysts, the car's excellent fuel economy, powerful engine and aggressive marketing
strategy made it one of the best selling cars in the history of the Indian automobile
industry. A newer version of the car, named Indica V2, was a major improvement over
the previous version and quickly became a mass-favourite. Tata Motors also successfully
exported large quantities of the car to South Africa.The success of Indica in many ways
marked the rise of Tata Motors.[13]

[edit] Subsidiary brands

Jaguar

Land
Tata commercial trucks. Hispano at the 2008 FIAA in
Madrid

[edit] Tata Daewoo Commercial Vehicle

Main article: Tata Daewoo Commercial Vehicle

Tata Motors aimed to increase its presence worldwide. In 2004, it acquired the Daewoo
Commercial Vehicle Company of South Korea. The reasons behind the acquisition were:

• Company's global plans to reduce domestic exposure. The domestic commercial


vehicle market is highly cyclical in nature and prone to fluctuations in the
domestic economy. Tata Motors has a high domestic exposure of ~94% in the
MHCV segment and ~84% in the light commercial vehicle (LCV) segment. Since
the domestic commercial vehicle sales of the company are at the mercy of the
structural economic factors, it is increasingly looking at the international markets.
The company plans to diversify into various markets across the world in both
MHCV as well as LCV segments.
• To expand the product portfolio Tata Motors recently introduced the 25MT GVW
Tata Novus from Daewoo’s (South Korea) (TDCV) platform. Tata plans to
leverage on the strong presence of TDCV in the heavy-tonnage range and
introduce products in India at an appropriate time. This was mainly to cater to the
international market and also to cater to the domestic market where a major
improvement in the Road infrastructure was done through the National Highway
Development Project.

Tata remains India's largest heavy commercial vehicle manufacturer and Tata Daewoo is
the 2nd largest heavy commercial vehicle manufacturer in South Korea. Tata Motors has
jointly worked with Tata Daewoo to develop trucks such as Novus and World Truck and
buses namely, GloBus and StarBus.

[edit] Hispano Carrocera

Main article: Hispano Carrocera

In 2005, sensing an opportunity in the fully-built bus segment, Tata Motors acquired a
21% stake in Hispano Carrocera SA,[14] the leading European bus and coach cabin maker. In
2009, the company picked up the remaining 79% stake in Hispano Carrocera SA for an
undisclosed sum, making it a fully-owned subsidiary.

[edit] Jaguar Cars and Land Rover

Main articles: Jaguar Cars and Land Rover

After the acquisition of the British Jaguar Land Rover (JLR) business, which also includes
the Daimler, Lanchester and Rover brands,[15] Tata Motors became a major player in the
international automobile market. On 27 March 2008, Tata Motors reached an agreement
with Ford to purchase their Jaguar Land Rover operations for US$2.3 billion. The sale
was completed on 2 June 2008.[11]

In addition to the brands, Tata Motors has also gained access to two design centres and
two plants in UK. The key acquisition would be of the intellectual property rights related
to the technologies.

[edit] Joint ventures

Tata MarcoPolo released this low-floor bus in India and now it is widely used as public
transport in Delhi, Mumbai, Chennai, Bangalore, Chandigarh and Lucknow

Tata Motors has formed a 51:49 joint venture in bus body building with Marcopolo of
Brazil. This joint venture is to manufacture and assemble fully-built buses and coaches
targeted at developing mass rapid transportation systems. The joint venture will absorb
technology and expertise in chassis and aggregates from Tata Motors, and Marcopolo
will provide know-how in processes and systems for bodybuilding and bus body design.
Tata and Marcopolo have launched a low-floor city bus which is widely used by Chennai,
Chandigarh ,Delhi, Mumbai, Lucknow and Bengaluru transport corporations. It's
manufacturing facility is based in Dharwad.

Tata Motors also formed a joint venture with Fiat and gained access to Fiat’s diesel engine
technology.[16] Tata Motors sells Fiat cars in India through a 50/50 joint venture Fiat
Automobiles India Limited, and is looking to extend its relationship with Fiat and Iveco to
other segments. Tata has also formed several JV's with many small companies in various
countries around the world.

[edit] Important developments


[edit] Tata Nano

Main article: Tata Nano


Tata Nano

In January 2008, Tata Motors launched Tata Nano, the least expensive production car in
the world at about 120,000 (US $3000).[17] The city car was unveiled during the Auto
Expo 2008 exhibition in Pragati Maidan, New Delhi.[18]

Tata has faced controversy over developing the Nano as some environmentalists are
concerned that the launch of such a low-priced car could lead to mass motorization in
India with adverse effects on pollution and global warming. Tata has set up a factory in
Sanand, Gujarat and the first Nanos are to roll out summer 2009.

Tata Nano Europa has been developed for sale in developed economies and is to hit
markets in 2010 while the normal Nano should hit markets in South Africa, Kenya and
countries in Asia and Africa by late 2009. A battery version is also planned.

[edit] Tata Ace

Main article: Tata Ace

Tata Ace was India's first mini truck

Tata Ace, India's first indigenously developed sub-one ton mini-truck, was launched in
May 2005. The mini-truck was a huge success in India with auto-analysts claiming that
Ace had changed the dynamics of the light commercial vehicle (LCV) market in the
country by creating a new market segment termed the small commercial vehicle (SCV)
segment. Ace rapidly emerged as the first choice for transporters and single truck owners
for city and rural transport. By October 2005, LCV sales of Tata Motors had grown by
36.6 percent to 28,537 units due to the rising demand for Ace. The Ace was built with a
load body produced by Autoline Industries.[19] By 2005, Autoline was producing 300 load
bodies per day for Tata Motors. Tata Ace - Apka Pyaara Chota Hathi.

Ace is still a top seller for TML with 5M units sold to date (June 2010).[20]

Ace has also been exported to several European, South American and African countries
and all-electric models are sold through Chrysler's Global Electric Motorcars division.[21]

[edit] Compressed air car

Main article: Tata OneCAT

Tata OneCAT

Motor Development International of France has developed the world's first prototype of a
compressed air car,
named OneCAT.[22] In 2007, MDI owner Guy Negre was reported to
have "the backing of Tata".[22]

It has airtanks that can be filled in 4 hours by plugging the car into a standard electrical
plug. In 2008 MDI planned to also design a gas station compressor, which would fill the
tanks in 3 minutes.[23] There are no gasoline costs and no fossil fuel emissions from the
vehicle when run in town, but "the compressed air driving the pistons can be boosted by a
fuel burner".[23]

OneCAT is a five seat vehicle with a 200-litre (7.1 cu ft) trunk. With full tanks it is said
to run at 100 km/h (62 mph) for 90 kilometres (56 mi) range in urban cycle. There are
severe physical arguments pleading against those figures. In December 2009 Tata's vice
president of engineering systems confirmed that the limited range and low engine
temperatures were causing difficulties.[24]

[edit] Electric vehicles


Tata Motors unveiled the electric versions of passenger car Tata Indica and commercial
vehicle Tata Ace. Both run on lithium batteries. The company has indicated that the
electric Indica would be launched locally in India in about 2010, without disclosing the
price. The vehicle would be launched in Norway in 2009.[25]
Tata Motors' UK subsidiary, Tata Motors European Technical Centre, has bought a 50.3%
holding in electric vehicle technology firm Miljøbil Grenland/Innovasjon of Norway for
US$1.93 M, which specialises in the development of innovative solutions for electric
vehicles, and plans to launch the electric Indica hatchback in Europe next year.[26][27][28] On
17 Sept 2010 Tata motors presented to the DTC [ Delhi Transport corporation] Four
CNG - Electric Hybrid lowfloored Starbuses to be used for commonwealth games. These
will be the first Environmentally friendly buses to be used for public transportation in
India.

[edit] Operations
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(May 2010)

The Tata Safari DiCOR is one of Tata's best selling vehicles in India and also has been
fairly successful in the Mediterranean and Eastern Europe

Tata has tried to revamp all its models in order to satisfy the consumer

The purchase of Jaguar and Land Rover is expected to help give Tata Motors gain a
foothold in the European and American markets.
Tata relies on its subsidiaries for sales outside India. Seen here is the Range Rover Sport.

Tata Xenon is Tata's best selling vehicle in Europe.

[edit] Tata in India

A loaded Tata truck on a Rajasthan highway

Tata Motors Limited is India’s largest automobile company, with revenues of 35,651.48
crore (US$7.74 billion) in 2007-08.[29] It is the leader in commercial vehicles in each
segment, and among the top three in passenger vehicles in India with products in the
compact, midsize car and utility vehicle segments.[29] Tata vehicles are sold primarily in
India, and over 4 million Tata vehicles have been produced domestically since the first
Tata vehicle was assembled in 1954. The company’s manufacturing base in India is
spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow (Uttar Pradesh),
Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance with
Fiat in 2005, Tata set up an industrial joint venture with Fiat Group Automobiles at
Ranjangaon (Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The
company is establishing a new plant at Sanand (Gujarat). Tata's dealership, sales, service
and spare parts network comprises over 3500 touch points. Tata Motors also distributes
and markets Fiat branded cars in India. [29]

[edit] Sales & Service Network

Tata Motors has more than 250 dealerships in more than 195 cities across 27 states and 4
Union Territories of India[30]. It has the 3rd largest Sales and Service Network after Maruti
Suzuki and Hyundai.

[edit] Tata's global operations

Tata Motors has been in the process of acquiring foreign brands to increase its global
presence. Through acquisition, Tata has operations in the UK, South Korea, Thailand and
Spain. Among these acquisitions is Jaguar Land Rover, a business comprising two
struggling iconic British brands that was acquired from the Ford Motor Company in
2008. In 2004, Tata acquired the Daewoo Commercial Vehicles Company, South Korea’s
second largest truck maker. The rebranded Tata Daewoo Commercial Vehicles Company
has launched several new products in the Korean market, while also exporting these
products to several international markets. Today two-thirds of heavy commercial vehicle
exports out of South Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21%
controlling stake in Hispano Carrocera, a Spanish bus and coach manufacturer,[14]. Tata
Motors continued its market area expansion through the introduction of new products
such as buses (Starbus & Globus, jointly developed with subsidiary Hispano Carrocera)
and trucks (Novus, jointly developed with subsidiary Tata Daewoo). In May, 2009 Tata
unveiled the Tata World Truck range jointly developed with Tata Daewoo [31] Debuting in
South Korea, South Africa, the SAARC countries and the Middle-East by the end of 2009
[31]
In 2006, Tata formed a joint venture with the Brazil-based Marcopolo to manufacture
fully-built buses and coaches for India and other international markets.[32] Tata Motors
has expanded its production and assembly operations to several other countries including
South Korea, Thailand, South Africa and Argentina and is planning to set up plants in
Turkey, Indonesia and Eastern Europe.[29] Tata also has franchisee/joint venture assembly
operations in Kenya, Bangladesh, Ukraine, Russia and Senegal.[33] Tata has dealerships in
26 countries across 4 continents.[34] Though Tata is present in many countries it has only
managed to create a large consumer base in the Indian Subcontinent, namely India,
Bangladesh, Bhutan, Sri Lanka and Nepal. Tata has a growing consumer base in Italy, Spain
and South Africa.

[edit] Products
[edit] Passenger cars and utility vehicles
Tata Xover

Tata Nano Europa

Tata Starbus Low Floor 1610

Tata Marcopolo buses in the Delhi BRT.

• Tata Sierra (Discontinued)


• Tata Estate (Discontinued)
• Tata Sumo/Spacio
• Tata Safari/Safari-Dicor
• Tata Indica
• Tata Vista
• Tata Indigo
• Tata Manza
• Tata Indigo Marina
• Tata Winger
• Tata Magic
• Tata Nano
• Tata Xenon XT
• Tata Aria
• tata pratul

[edit] Concept vehicles

• 2000 Aria Roadster


• 2001 Aria Coupe
• 2002 Tata Indiva
• 2004 Tata Indigo Advent
• 2005 Tata Xover
• 2006 Tata Cliffrider
• 2007 Tata Elegante
• 2009 Tata Pr1ma
• 2010 Tata Versa
• 2010 Tata Essota

[edit] Commercial vehicles

• Tata Ace
• Tata TL/Telcoline/207 DIPickup Truck
• Tata 407 Ex and Ex2
• Tata 709 Ex
• Tata 809 Ex and Ex2
• Tata 909 Ex and Ex2
• Tata 1109 (Intermediate truck)
• Tata 1510/1512 (Medium bus chassis)
• Tata 1612/1616 (Heavy bus chassis)
• Tata 1618 (Semi Low Floor bus chassis)
• Tata 1610/1623 (Rear Engined Low Floor bus chassis)
• Tata 1613/1615 (Medium truck)
• Tata 2515/2516 (Medium truck)
• Tata Starbus (Branded Buses for city,inter city,school bus and standard passenger
transportation)
• Tata Globus (Range of fully built luxury coaches)
• Tata Hispano Globus (Rear Engined Inter city coach)
• Tata Marcopolo Bus (Low Floor, Semi Low Floor buses for Mass Rapid Transit
and also standard passenger transportation Buses)
• Tata 3015 (Heavy truck)
• Tata 3118 (Heavy truck) (8X2)
• Tata 3516 (Heavy truck)
• Tata 4018 (Heavy truck)
• Tata 4923 (Ultra-Heavy truck) (6X4)
• Tata Novus (Heavy truck designed by Tata Daewoo)
• Tata Prima (The World Truck designed by Tata Motors and Tata Daewoo)

[edit] Military vehicles

• Tata LSV (Light Specialist Vehicle)


• Tata Mine Protected Vehicle (4x4)
• Tata 2 Stretcher Ambulance
• Tata 407 Troop Carrier, available in hard top, soft top, 4x4, and 4x2 versions
• Tata LPTA 713 TC (4x4)
• Tata LPT 709 E
• Tata SD 1015 TC (4x4)
• Tata LPTA 1615 TC (4x4)
• Tata LPTA 1621 TC (6x6)
• Tata LPTA 1615 TC (4x2)
• Tata Winger Passenger Mini Bus

[edit] Tata Motors technology and design subsidiaries


Tata has dozens of technology and design subsidiaries. These include the main ones.

[edit] Telco Construction Equipment (TELCON)

TELCON is a joint venture between Tata Motors and Hitachi, which focuses on excavators
and other construction equipment.

[edit] HV Transmission (HVTL) and HV Axles (HVAL)

HVAL and HVTL are 100% subsidiary companies of Tata Motors engaged in the
business of manufacture of gear boxes and axles for heavy and medium commercial
vehicles, with production facilities and infrastructure based at Jamshedpur.

[edit] Tata Technologies Limited (TTL)

TTL provides Engineering and Design (E&D) solutions to the Automotive Industry. Tata
Motors holds 86.91% of TTL’s share capital. TTL is based in Pune (Hinjawadi) and
operates in the US and Europe through its wholly owned subsidiaries in Detroit and
London respectively. It also has a presence in Thailand. Tata Technologies is a software
service provider in the IT services and BPO space. Its global client list includes Ford,
General Motors, Toyota and Honda, to name a few. It bought over the British engineering
and design services company, Incat International Plc for Rs4b in August 2005. Incat
specializes in engineering & design services and product lifecycle management in the
international automotive, aerospace and engineering markets. With this acquisition, Tata
Motors will have closer proximity to its global customers and be able to provide a wider
range of services.

Tata Motors is India's largest automobile company. It is the largest commercial vehicle manufacturer in India
and 2nd largest passenger car manufacturer. It is the 5th largest medium and heavy commercial vehicle
manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and
Tata Safari.

Quick Facts
Founder Jamshedji Tata
Year of Establishment 1945
Industry Automotive
Business Group The Tata Group
Listings & its codes BSE - Code: 500570
NSE - Code: TELCO & TATAMOTORS
NYSE - Code: TTM
Corporate Office Bombay House
24, Homi Mody Street
Mumbai 400 001, India
Tel.: +(91)-(22)-56561676
Works Jamshedpur, Pune, Lucknow and Dharwad
E-mail am@tatamotors.com
rbc@telco.co.in (for international inquiries)
Website www.tatamotors.com
www.tata.com/tata_motors
Ads by Google
Tata Motors is India's largest automobile company. It is the largest commercial vehicle manufacturer in India
and 2nd largest passenger car manufacturer. It is the 5th largest medium and heavy commercial vehicle
manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and
Tata Safari.

Quick Facts
Founder Jamshedji Tata
Year of Establishment 1945
Industry Automotive
Business Group The Tata Group
Listings & its codes BSE - Code: 500570
NSE - Code: TELCO & TATAMOTORS
NYSE - Code: TTM
Corporate Office Bombay House
24, Homi Mody Street
Mumbai 400 001, India
Tel.: +(91)-(22)-56561676
Works Jamshedpur, Pune, Lucknow and Dharwad
E-mail am@tatamotors.com
rbc@telco.co.in (for international inquiries)
Website www.tatamotors.com
www.tata.com/tata_motors
Ads by Google
Tata Motors is India's largest automobile company. It is the largest commercial vehicle manufacturer in India
and 2nd largest passenger car manufacturer. It is the 5th largest medium and heavy commercial vehicle
manufacturer in the world. The popular brands of the company are Tata Indica, Tata Indigo, Tata Sumo and
Tata Safari.

Quick Facts
Founder Jamshedji Tata
Year of Establishment 1945
Industry Automotive
Business Group The Tata Group
Listings & its codes BSE - Code: 500570
NSE - Code: TELCO & TATAMOTORS
NYSE - Code: TTM
Corporate Office Bombay House
24, Homi Mody Street
Mumbai 400 001, India
Tel.: +(91)-(22)-56561676
Works Jamshedpur, Pune, Lucknow and Dharwad
E-mail am@tatamotors.com
rbc@telco.co.in (for international inquiries)
Website www.tatamotors.com
www.tata.com/tata_motors
Ads by Google

Profile

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519
crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and
among the top three in passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the
world's second largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over
5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow
(Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance
with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing
a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in
India.

Tata Motors, the first company from India's engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Through
subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South
Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company
has launched several new products in the Korean market, while also exporting these products to
several international markets. Today two-thirds of heavy commercial vehicle exports out of South
Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a
reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009.
Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture
with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to
manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata
Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors
(Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in
Thailand in 2008.

Tata Motors is also expanding its international footprint, established through exports since 1961. The
company's commercial and passenger vehicles are already being marketed in several countries in
Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has
franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and
South Africa.

The foundation of the company's growth over the last 50 years is a deep understanding of economic
stimuli and customer needs, and the ability to translate them into customer-desired offerings through
leading edge R&D. With over 3,000 engineers and scientists, the company's Engineering Research
Centre, established in 1966, has enabled pioneering technologies and products. The company today
has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and
the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial
Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous
passenger car. Within two years of launch, Tata Indica became India's largest selling car in its
segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first
indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world
have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India
in March 2009. A development, which signifies a first for the global automobile industry, the Nano
brings the comfort and safety of a car within the reach of thousands of families. The standard version
has been priced at Rs.100,000 (excluding VAT and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment with generous leg space and
head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark
among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe
emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a
lower pollution level than two-wheelers being manufactured in India today. The lean design strategy
has helped minimise weight, which helps maximise performance per unit of energy consumed and
delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide
emissions, thereby providing the twin benefits of an affordable transportation solution with a low
carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in
keeping with its pioneering tradition, by unveiling its new range of world standard trucks called
Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce
new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.

Tata Motors is equally focussed on environment-friendly technologies in emissions and alternative


fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has
also been implementing several environment-friendly technologies in manufacturing processes,
significantly enhancing resource conservation.

Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing and supply
chain activities, machine tools and factory automation solutions, high-precision tooling and plastic
and electronic components for automotive and computer applications, and automotive retailing and
service operations.

Tata Motors is committed to improving the quality of life of communities by working on four thrust
areas – employability, education, health and environment. The activities touch the lives of more than
a million citizens. The company's support on education and employability is focused on youth and
women. They range from schools to technical education institutes to actual facilitation of income
generation. In health, our intervention is in both preventive and curative health care. The goal of
environment protection is achieved through tree plantation, conserving water and creating new water
bodies and, last but not the least, by introducing appropriate technologies in our vehicles and
operations for constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.

Profile

Tata Motors Limited is India's largest automobile company, with consolidated revenues of Rs. 92,519
crores (USD 20 billion) in 2009-10. It is the leader in commercial vehicles in each segment, and
among the top three in passenger vehicles with winning products in the compact, midsize car and
utility vehicle segments. The company is the world's fourth largest truck manufacturer, and the
world's second largest bus manufacturer.

The company's 24,000 employees are guided by the vision to be "best in the manner in which we
operate, best in the products we deliver, and best in our value system and ethics."

Established in 1945, Tata Motors' presence indeed cuts across the length and breadth of India. Over
5.9 million Tata vehicles ply on Indian roads, since the first rolled out in 1954. The company's
manufacturing base in India is spread across Jamshedpur (Jharkhand), Pune (Maharashtra), Lucknow
(Uttar Pradesh), Pantnagar (Uttarakhand) and Dharwad (Karnataka). Following a strategic alliance
with Fiat in 2005, it has set up an industrial joint venture with Fiat Group Automobiles at Ranjangaon
(Maharashtra) to produce both Fiat and Tata cars and Fiat powertrains. The company is establishing
a new plant at Sanand (Gujarat). The company's dealership, sales, services and spare parts network
comprises over 3500 touch points; Tata Motors also distributes and markets Fiat branded cars in
India.

Tata Motors, the first company from India's engineering sector to be listed in the New York Stock
Exchange (September 2004), has also emerged as an international automobile company. Through
subsidiaries and associate companies, Tata Motors has operations in the UK, South Korea, Thailand
and Spain. Among them is Jaguar Land Rover, a business comprising the two iconic British brands
that was acquired in 2008. In 2004, it acquired the Daewoo Commercial Vehicles Company, South
Korea's second largest truck maker. The rechristened Tata Daewoo Commercial Vehicles Company
has launched several new products in the Korean market, while also exporting these products to
several international markets. Today two-thirds of heavy commercial vehicle exports out of South
Korea are from Tata Daewoo. In 2005, Tata Motors acquired a 21% stake in Hispano Carrocera, a
reputed Spanish bus and coach manufacturer, and subsequently the remaining stake in 2009.
Hispano's presence is being expanded in other markets. In 2006, Tata Motors formed a joint venture
with the Brazil-based Marcopolo, a global leader in body-building for buses and coaches to
manufacture fully-built buses and coaches for India and select international markets. In 2006, Tata
Motors entered into joint venture with Thonburi Automotive Assembly Plant Company of Thailand to
manufacture and market the company's pickup vehicles in Thailand. The new plant of Tata Motors
(Thailand) has begun production of the Xenon pickup truck, with the Xenon having been launched in
Thailand in 2008.

Tata Motors is also expanding its international footprint, established through exports since 1961. The
company's commercial and passenger vehicles are already being marketed in several countries in
Europe, Africa, the Middle East, South East Asia, South Asia and South America. It has
franchisee/joint venture assembly operations in Kenya, Bangladesh, Ukraine, Russia, Senegal and
South Africa.

The foundation of the company's growth over the last 50 years is a deep understanding of economic
stimuli and customer needs, and the ability to translate them into customer-desired offerings through
leading edge R&D. With over 3,000 engineers and scientists, the company's Engineering Research
Centre, established in 1966, has enabled pioneering technologies and products. The company today
has R&D centres in Pune, Jamshedpur, Lucknow, Dharwad in India, and in South Korea, Spain, and
the UK. It was Tata Motors, which developed the first indigenously developed Light Commercial
Vehicle, India's first Sports Utility Vehicle and, in 1998, the Tata Indica, India's first fully indigenous
passenger car. Within two years of launch, Tata Indica became India's largest selling car in its
segment. In 2005, Tata Motors created a new segment by launching the Tata Ace, India's first
indigenously developed mini-truck.

In January 2008, Tata Motors unveiled its People's Car, the Tata Nano, which India and the world
have been looking forward to. The Tata Nano has been subsequently launched, as planned, in India
in March 2009. A development, which signifies a first for the global automobile industry, the Nano
brings the comfort and safety of a car within the reach of thousands of families. The standard version
has been priced at Rs.100,000 (excluding VAT and transportation cost).

Designed with a family in mind, it has a roomy passenger compartment with generous leg space and
head room. It can comfortably seat four persons. Its mono-volume design will set a new benchmark
among small cars. Its safety performance exceeds regulatory requirements in India. Its tailpipe
emission performance too exceeds regulatory requirements. In terms of overall pollutants, it has a
lower pollution level than two-wheelers being manufactured in India today. The lean design strategy
has helped minimise weight, which helps maximise performance per unit of energy consumed and
delivers high fuel efficiency. The high fuel efficiency also ensures that the car has low carbon dioxide
emissions, thereby providing the twin benefits of an affordable transportation solution with a low
carbon footprint.

In May 2009, Tata Motors introduced ushered in a new era in the Indian automobile industry, in
keeping with its pioneering tradition, by unveiling its new range of world standard trucks called
Prima. In their power, speed, carrying capacity, operating economy and trims, they will introduce
new benchmarks in India and match the best in the world in performance at a lower life-cycle cost.

Tata Motors is equally focussed on environment-friendly technologies in emissions and alternative


fuels. It has developed electric and hybrid vehicles both for personal and public transportation. It has
also been implementing several environment-friendly technologies in manufacturing processes,
significantly enhancing resource conservation.

Through its subsidiaries, the company is engaged in engineering and automotive solutions,
construction equipment manufacturing, automotive vehicle components manufacturing and supply
chain activities, machine tools and factory automation solutions, high-precision tooling and plastic
and electronic components for automotive and computer applications, and automotive retailing and
service operations.

Tata Motors is committed to improving the quality of life of communities by working on four thrust
areas – employability, education, health and environment. The activities touch the lives of more than
a million citizens. The company's support on education and employability is focused on youth and
women. They range from schools to technical education institutes to actual facilitation of income
generation. In health, our intervention is in both preventive and curative health care. The goal of
environment protection is achieved through tree plantation, conserving water and creating new water
bodies and, last but not the least, by introducing appropriate technologies in our vehicles and
operations for constantly enhancing environment care.

With the foundation of its rich heritage, Tata Motors today is etching a refulgent future.