KNOW YOUR PRODUCTS

PERSONAL CARE

1
 PRESENTATION FLOW

Why Men’s
Personal Hair care Body care Oral care Grooming Summary
care?

2
 Why Personal Care ?

R Personal hygiene
R Body Nourishment

And above all Personality Enhancement

3
Why Amway Personal Care
Products?
R World class quality
R Premium range of products
R Great value for money
R Lifestyle
R Dermatologically tested
R Eco-friendly

4
 Hair Care

z Why hair care?

z What if proper care is not taken?

5
 If you could promise…

Hair 10 times smoother

after just ONE use…

85% reduction of split

ends in just ONE use…

56% less dandruff

after just ONE week…

That would be EASY TO SELL

6
 EASY TO SELL

Two Convincing Messages

RNature’s Renewing Technology
The SATINIQUE Hair Care System is built on nature’s
renewing technology.
RRenowned Stylist Endorsement
The SATINIQUE Hair Care System has been endorsed by an
internationally renowned stylist. 7
 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Structure of a Strand

cuticle

cortex

medula

cmc

8
 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Hair Composition
RLipids (ceramides). Majority of CMC
RProteins (amino acids). As much as 90%
of mass
RWater. Without it hair becomes dry and brittle
RPigment. Gives hair its colour
RTrace elements. Such as oxygen, hydrogen,
less than 1%
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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Hair Damage
RLoss of lipids
and proteins
RCMC breaks down
RCuticle cells detach,
raise up
RCracks let moisture escape

Result: dry, brittle, unmanageable, unhealthy hair

10
 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Lipids are lost by

RCombing/brushing
RBlow dryers, curling irons
RPermanents, colouring, bleaching
RFriction from towel, pillow
RSun
RPollution

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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

SATINIQUE Ceramide Infusion System

RExclusive SATINIQUE technology
RReplaces lost lipids with identical lipids found
naturally in hair
RReplicates the natural strengthening,
protecting process
RGlues back together in a natural way

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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Ceramide Infusion System

Rejuvenates Strengthens Protects

Rejuvenates and restores the Strengthens hair; less Protects hair against loss
healthy characteristics of hair susceptible to breaking of moisture
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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Rejuvenates
RReplaces lost ceramides
RStops cycle of moisture
loss and damage

RCMC restored,
causing cuticle
to lie smooth again

14
 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Hair Repair You Can See

BEFORE AFTER
R Leading expert in lipid/
Ceramide technology
R Key member of
CIS penetrates into cuticle to SATINIQUE team
restore lost lipids, including 15
ceramides
 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Strengthen
RImproves elasticity
RReduces breakage

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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

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 EASY TO SELL

Convincing Message - Nature’s Renewing Technology

Protect
RForms a barrier to prevent
moisture loss
RShields from damage

19
 John Gillespie
Internationally Renowned Hair Stylist

RScottish hair stylist, salon owner

for 20 years
RStylist for MTV Europe Awards
including Beyonce, Kylie
Minogue, Christina Aguilera
RFAME Award, Fellowship for
British Hair Styling
RTV, Radio Celebrity
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 EASY TO SELL

Convincing Message - Renowned Stylist Endorsement

What John has to say about SATINIQUE:

RBeautiful style begins with beautiful, healthy
hair
RSATINIQUE has a serious focus on the health of hair
RNo other product has the Ceramide Infusion System

RSalon quality, price competitive

RHigh quality ingredients means fantastic results

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 EASY TO SELL

Two Convincing Messages

1. Nature’s Renewing Technology

2. Renowned Stylist Endorsement
Science and the Art of Style
come together making…

SATINIQUE
STRENGTHENS,REJUVENATES,PROTECTS
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 Satinique Range

FEATURES & BENEFITS

Ceramide Infusion System

First and only salon
quality
™ Ceramides
Hair care system
Packed ™ Proteins
with Natural Ingredients ™ Meadowfoam Seed oil

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 CERAMIDES
™Are identical to the naturally occurring Ceramide in the hair

PROTEINS
™Major composition of Hair

™ Helps to Rejuvenate, Strengthen & Protect the hair

MEADOWFOAM SEED OIL

™Native to northern California, southern Oregon, and Vancouver
Island, British Columbia.

™Is widely used in cosmetic and hair-care applications as a natural

moisturiser
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Plant-derived moisturisers and cleansers

™Oats

™ Kelp

™ Soap Wort

Natural Ingredients

25
 OATS

™Is a cereal grain with known

anti-oxidant Property

™Gentle cleanser

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KELP- Laminaria digitata

™Is sometimes also referred to as

Atlantic kelp

™And as all seaweeds, is rich in

compounds that are of specific use
in the cosmetic industry

™Gentle cleanser

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SOAP WORT

™Native to Southern and

central Europe

™ A stout plant with a stem

growing 4 or 5 feet high.

™Gentle cleanser

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SUITED FOR CHEMICALLY-TREATED HAIR

™Leaves hair feeling smooth

™Helps control hair colorant fading

ULTRA-RICH LATHER

™Reduces damage caused by friction

associated with shampooing

™Fast, complete easy rinsing

™No residue build-up to weigh down hair

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 pH Balanced

™Assure compatibility
between the product and
hair/skin/scalp

™Minimises risk of irritation

FRAGRANCE
™ Liberty

™ Combination of
fruity,floral,woody,musky fragrance

™Fresh Natural Fragrance

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 SATINIQUE
ADVANCED

2 IN 1
Shampoo & Conditioner

Hair Type Sell Message

All hair types. The one product that
On the go. Looking delivers the optimal
for convenience. balance of cleansing,
conditioning, and
smoothing.
Hair is 44% smoother
after just one use.

“A family favorite because

it cleans and conditions in
a single step.”

John Gillespie
Renowned International Stylist

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ADVANCED SATINIQUE

2 IN 1
Shampoo & Conditioner

™ Dual Action Shampoo

™ Cleans & Conditions in one step

™ Contains plant-derived moisturisers and

cleansers

™ Oats,Kelp,Soap Wort

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ADVANCED SATINIQUE

2 IN 1
Shampoo & Conditioner

™ Clean dirt pollutants chlorine,

environmental pollutants, mineral buildup,
and styling products from the hair

™ Restores moisture balance to hair

™ Prevents over-drying of hair

™ Mild enough to use every day

™ Leaves hair clean and refreshed

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ADVANCED SATINIQUE

2 IN 1
Shampoo & Conditioner
Application

™ Daily or as needed

™ Lather, rinse and repeat if necessary

™ Follow it up with Satinique Advanced

Moisturising Detangler to detangle and
moisturise your hair.

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ADVANCED SATINIQUE
dandruff
CONTROL
CONDITIONING

Hair Type Sell Message

Visible dandruff flakes. Dandruff reduced 56%
after one week of use.

“A healthier scalp means

less dandruff and
beautifully shiny hair.”
John Gillespie
Renowned International Stylist

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ADVANCED SATINIQUE
dandruff
CONTROL
CONDITIONING
™ A specially formulated hair shampoo which
helps control dandruff

™ Dual Shampoo that control Dandruff and

conditions hair in one single step

™ Recommended for persons with dry, itchy,

flaking scalp conditions

™ Contains Zinc Pyrithione which helps controls

and reduces the symptoms of dandruff and itchy
scalp
™ Contains Chamomile a unique plant of the sun flower family

™ Helps soothe the scalp

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ADVANCED SATINIQUE SHAMPOOS
dandruff
CONTROL
CONDITIONING
Application :
™Shake well before use

™Apply the product to wet hair and spread

evenly to the scalp

™Lather, then leave on for several minutes and

rinse off

™Repeat application if necessary

™Follow it up with Satinique Advanced

Moisturising Detangler to detangle and
moisturise your hair.

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 SATINIQUE
ADVANCED
moisturizing
DETANGLER
Hair Type Sell Message
All hair types. If you Hair is up to 10
don’t know if you need a times smoother
conditioner, try this one after just one use!
and feel the difference!

“To condition or not to

condition – our best selling
conditioner is the answer.
It takes special care of
every hair type.

John Gillespie
Renowned International Stylist

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 SATINIQUE CONDITIONERS
ADVANCED
moisturizing
DETANGLER
™ Instant conditioner and detangler

™ Moisturizing agents for dry, damaged and specially for long hair

™ Formulation with moisturising amino acids& proteins

™ Increases hair’s moisture content without build-up,

weighing hair down, or making it limp

™ Easy rinsing which leaves cermides intact

™ Hair is shinier
™ Contains vitamin E

™ A natural anti-oxidant protection from free radicals

39
ADVANCED SATINIQUE CONDITIONERS

moisturizing
DETANGLER Application
™ Shampoo your hair with Satinique Advanced
2-in-1 Shampoo and Conditioner or with Satinique
Advanced Dandruff Control Conditioning
Shampoo

™ Rinse the shampoo off

™Apply adequate amount of Satinique Advanced

Moisturising Detangler to wet hair.

™Leave on for 1-3 minutes

™Wash from hair

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hair SATINIQUE TREATMENT

rejuvenating
MASQUE
Hair Type Sell Message
All hair types, especially Up to 85% reduction
dry, damaged hair. of split ends after
just one use!

“Undoes everyday
and extreme damage
in as little as
five minutes.”

John Gillespie
Renowned International Stylist

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hair SATINIQUE TREATMENT

rejuvenating
MASQUE
™A rich, creamy intensive moisturiser
™Deeply penetrates the hair to repair its internal
structural damage and split ends.
™ Contains highest concentration of the
Ceramide Infusion System of the entire
SATINIQUE line
™Helps to rebuild the hair structure from within

™ Improves elasticity, strength, pliability &moisture

™ Replenishes essential protein

™ Promotes healthier looking hair

™ Enhances ease of styling

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Hair SATINIQUE TREATMENT

rejuvenating
MASQUE
™ Exclusive formulation that seeks out damaged hair sites

™ Most damaged hair receives the deepest penetration

™ Cuticle and split ends are repaired

™ Smoothes chemically-treated and overprocessed hair

™ Minimises colorant fading

™ Formula contains naturally derived wheat

protein

™ Hair is shinier, smoother, and feels healthier

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hair SATINIQUE TREATMENT

rejuvenating
MASQUE
Application
™Shampoo your hair with Satinique Advanced
2-in-1 Shampoo and Conditioner or with
Satinique Advanced Dandruff Control
Conditioning Shampoo

™ Rinse the shampoo off

™Massage a liberal amount of Satinique Hair
Rejuvenating Masque into wet clean hair.

™Leave on for 10-15 minutes

™Rinse thoroughly.

™Use once or twice a week or as needed for 44

shinier, smoother and healthier hair.
 SATINIQUE

Satinique Advanced

™ 2 –in-1 Shampoo & Conditioner/

™ Dandruff Control Conditioning Shampoo/
™ Moisturising Detangler

MRP – Rs. 369

Satinique Hair Rejuvenating Masque

MRP – Rs. 429

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 Body Care
z What is Body care?

z What if proper care is not taken?

46
Do you want to indulge yourself in
a luxurious bath?

47
For a complete and luxurious
bath

G & H Body Shampoo is a

liquid bath soap with unique
combination of Glycerine and
Honey leaving skin feeling
soft & smooth.

48
What makes G & H Body
Shampoo world class?
R Glycerine & Honey - restores &
retains natural moisture of the skin.
R pH balanced, gentle for daily usage.
R Protein enriched - body nourishment
R Refreshing “Citrus Floral Spice” fragrance
R Creamy rich lather, leaves skin soft &
smooth
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What makes G & H Body
Shampoo world class?
R Lather rinses off easily, leaving less
films.
R Versatile & Convenient
R Dematologically tested - safe for skin.
R Break resistant bottle - easy usage.

50
G & H Body Shampoo

(Demonstration)

Lets feel the rich lather and

fragrance…

51
G & H Body Shampoo
How to Use?
For best results use with Amway Body Sponge.
R Wet the sponge
R Put just 2 plunges from a personal care
pump dispenser onto the wet Body sponge.
R Work up lather.
R Apply on body and rinse off with water.
52
 G & H Body Shampoo
Regular Pack 250 ml: Rs 369

Travel Pack 60 ml: Rs 115

1plunge(0.55ml) by Personal Care pump

dispenser costs 0.92 paise

53
Would you want a 3 in 1
soap in one pack?

54
Persona 3-in-1 Soap
India’s first
and only

Premium

3 in 1 Soap

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More Effective Cleaning All New…
…naturally o Ingredients

Richer Moisturising o Fragrance

Excellent Deodorizing o Soap Shape
Germ Protection o Packaging

All in One!! 56
New Ingredients
Clean

o Unique Plantaren a Corn and Coconut

derivative to help gently clean skin… naturally
o Leaves your skin feeling clean and fresh!

57
New Ingredients
Moisturize

o Contains premium Almond oil to help

gently condition skin

o Leaving your skin feeling

soft, supple and smooth

58
 New Ingredients Germ Control
& Deodorize

o Contains Triclocarbon a proven ingredient

to help control bad odour

o Provide germ and long-lasting deodorant

protection

o Feeling fresh and clean all day long 59

New Fragrance

o Unique fragrant oils selected specially for

Persona

o Appeals to the entire family

o Enjoy the lingering fresh fragrance every time

you use the soap

60
New Soap Shape
o Unique Shape
designed specially for
Persona
With Soap Saver base

o Helps prevent waste

61
 New Packaging
Each soap wrapped in Packed in carton
Poly pack

In line with premium soaps in the market 62

Not just that …
o Rich creamy foam that rinses easily

o Dermatologically tested

o Allergy tested

o Long lasting bar …economical

o Suitable for the entire family

including children 63
 MRP- Rs. 115

Pack of 3 soaps – 75 gms per soap

64
R Have you noticed after cutting vegetables
like onion, garlic , ginger etc, even after
washing hands once or twice the smell does
not go off ?

R Do you feel some kind of

dryness/roughness, if you wash your hands
frequently during the day?

65
For providing extra care to
everworking hands

Nature Shower Creme

Hand Soap is a creamy
hand soap enriched with
skin conditioners & Aloe
vera to pamper your hands.

66
 What makes Nature Shower
Creme Hand Soap world class?

R Enriched with natural Aloe Vera and 5

skin conditioners
R Fresh fragrance lifts oily residue and
odours
R Leaves hand feeling clean, soft &
smooth

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 What makes Nature Shower
Creme Hand Soap world class?

R Rich lather - mild to skin

R Cleans thoroughly
R Shatter resistant bottle, no mess
R Convenient usage

68
Nature Shower Creme Hand Soap
How to Use?
R Wet Palms.
R Squeeze a small amount ( 1/4 of a plunge)
into wet palms.
R Work up a rich lather
R Rinse Off with water

Use with Amway Personal Care pump Dispenser.

69
Nature Shower Creme Hand
Soap
(Demonstration)

Lets feel creamy ‘n soft hands…

70
 Nature Shower Creme
Hand Soap

Regular Pack 250 ml: Rs 369

1 plunge(0.55ml) by Personal Care pump dispenser costs

0.81 paise

71
Do you all want your skin to be looking
naturally soft & fresh all the time all
throughout the year?

72
For a soft and fresh looking skin
Naturally !!!

G & H Lotion is a natural

moisturising lotion to
nourish and moisturize your
skin with the richness of
Glycerine and Honey.

73
What makes G & H Body Lotion
world class?

R Goodness of Glycerine & Honey

retains moisture and conditions skin.

R Allantoin, a clinically proven
moisturiser leaves skin feeling soft
and smooth.

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What makes G & H Body Lotion
world class?

R Non greasy & non sticky

R Pleasant & light fragrance.

R Convenient usage

R Easy to handle

75
G & H Body Lotion

(Demonstration)

Lets feel the fragrance and non

sticky feeling with just a drop…

76
 G & H Body Lotion
How to Use?

R Dispense small amount of G & H

Lotion on the palm of hand.

R Rub gently with fingers on to the

skin, wherever required.

77
 G & H Body Lotion

Regular Pack 250 ml: Rs 369

Travel Pack 60 ml: Rs 115

78
What are the qualities you look for
before buying a talcum powder?

79
For cool, soft and refreshing feel

New Persona Family

Talcum Powder with
lingering fragrance of
rose, lilac and Jasmine
gives day long
freshness.

80
 What’s new?
RNow available in 350 g as well as 200 g pack
RNew, contemporary, attractive Packaging
RNew Deodorizing effect provides superior sweat
absorption, prevents body odor and has a cooling
effect
RAdded fragrances of sandalwood, cedar wood &
rosewood alongwith rose & jasmine keep you
smelling fresh through the day.

81
Why is New Persona Family
Talcum Powder world class?
R Finest talc quality
R Ultra soft and smooth on skin
R Unique lingering fragrance for day long
freshness
R Packed with light scent of Rose, Lilac and
Jasmine giving refreshing fragrance

82
Why is New Persona Family
Talcum Powder world class?

R “Anti Slip grip” shape makes it extremely

handy
R Most attractive packaging as compared
to
other talc available in the market
R “Spill proof” shifter cap prevents leakage

83
 New Persona Family
Talcum Powder
(Demonstration)

Feel the softness n’

fragrance…

350gms: 200gms:
MRP: Rs.179 MRP: Rs.119

84
 Oral Care

z Why Oral care?

z What if proper care is not taken?

85
glister Multi-Action
Toothpaste

Fresh Breath, Great Smile !!

86
For cleaner ,whiter and healthier
teeth

Glister Multi-action
toothpaste with unique
Sylodent advantage.

87
What makes glister
multi-action
toothpaste world class?

RAligning with New International formulation & pack

RUnique polishing agent – Sylodent
RBetter mouth-feel
RTested by a leading oral health care research
institute (Indiana University, USA)
RIt lasts even more……more brushes per tube!!

88
 glister
Multi-action toothpaste with
Sylodent
RPrevents cavities by strengthening the
tooth enamel
RRemoves plaque with regular brushing
RWhitens teeth without bleaching
REnamel-Safe polishing
RHelps remove coffee, tea & tobacco
stains
RFreshens breath - has mint flavour
89
Glister multi-action toothpaste

100 gms
MRP 125

90
91
 The New Advanced PERSONA family tooth
brush with Acupressure Wave Technology

A unique combination of form and function

With 8 exciting features that will revolutionize oral care

92
I. New Acupressure Waves

Assist the compact head to bend gently and

absorb all brushing pressure that might
otherwise have irritated or damaged gums.

II. Distinctive Bi-level bristle

The shorter inner bristles clean the entire tooth

surface with each single stroke.
The longer bristles deep clean those hard to reach
areas and leave your mouth sparkling fresh.
93
 III. Tapered gentle tip

The Tapered gentle tip design of the head ensures

a thorough cleaning of the rear molar and those
difficult to reach curved areas.

IV. End-Rounded DuPont bristles

Perfected to be gentle on the teeth and gums.

Their soft yet superior plaque removing ability

prevents gum bleeding and irritation on the soft
oral tissues.
94
 V. Flexible ribbed neck

A Flexible ribbed neck unique has been designed to

take on any excessive pressure exerted during
brushing and ensures minimum damage on teeth and
enamel.
VI. Rubberized non-slip thumb grip

With its exclusive Rubberized non-slip thumb grip

this brush has been designed to give you a good
hold and excellent brush control – making this
routine exercise invigorating.
95
 VII. Slender neck

A smooth and slender neck permits free

movement within the mouth allowing a through
cleansing of every corner.
VIII. Ergonomically contoured

The soft and ergonomically contoured unique

handle provides optimum comfort making it a
pleasure to hold and brush.

96
 POWER OF EIGHT
I. New acupressure waves

II. Distinctive Bi-level bristle

III. Tapered gentle tip 4

IV. End-Rounded DuPont bristles trendy
V. Flexible ribbed neck colors
VI. Rubberized non-slip thumb grip

VII.Slender neck

VIII.Ergonomically contoured 97
 Persona Senior
Advanced Classic
MRP – Rs. 112 Rs.76
( Pack of 4 )

DAP – 92 Rs.64
BV- 84 56
PV- 1.68 1.12

98
 The Persona family of NEXT
generation toothbrushes also
brings you another ICON…..

99
 Gentle
Specially designed for children with
its extra soft bristles that are gentle
on the teeth and gums.

Protective
The new advanced Persona Junior tooth brush
comes with New Acupressure Wave technology
that helps the compact head bend gently and
absorbs brushing pressure thus protecting
tender gums.
100
 Tender
End-Rounded DuPont bristles have been
perfected to be gentle on the teeth and gums.
Their soft yet superior cleaning ability
prevents gum bleeding and irritation on the
soft oral tissues.
Brushing Control
The Unique rubberized non-slip thumb grip
gives excellent brush control for children.
101
 Slender Neck
A slender neck design ensures free
movement within the mouth thus
ensuring an effective brushing.

Flexible
The presence of unique flexible
ribbed neck helps to correct
excessive pressure on the tooth and
enamel.
102
 Fun
The distinctive Handle Design helps to
make brushing an enjoyable
experience for children

Perfect Choice for

Younger Ones

103
 Captivating
The new advanced Persona Junior tooth brush
comes in four striking colours …guaranteed to
make your Young ones want to brush more often.

104
 Persona Junior
MRP – Rs. 84

DAP – Rs.72

BV- 64

PV- 1.28

SKU ID – 217181-ID 105

 Oral Care products
How to Use?
R Dispense a small amount of Glister on the
bristles of Persona toothbrush.

R Gently brush teeth and gums, in an “up

and down” motion.

R Rinse mouth thoroughly with water

R Use twice daily for best oral hygiene

106
107
Instant confidence in your breath!!

Glister Sweet shot is

a mint flavoured
mouth - freshner,
freshens breath
anytime & anywhere.

108
What makes Glister Sweet shot
world class?

RLong lasting breath refreshment

RConvenient to use
REasy-to-carry size
RIdeal for use after pungent
food, drinks

109
Glister Sweet shot
Mint Flavour

MRP: Rs.190

PV: 2.53

110
Power Grooming for Men

111
 Dynamite - the brand

“Made in India”
“World Class”
“Premium”

Male Grooming brand designed specifically for the

skin care and grooming needs of Indian men.

112
Dynamite Shaving Foam

113
 Dynamite Shaving Foam

• Softens beard for shaving ease.

• Thick, rich foam for a smooth shave.

• Contains moisturizers and humectants for skin

conditioning.

• Leaves skin feeling clean and smooth.

• Rinses off easily from face and blade. 114

Dynamite Shaving Foam

PACK SIZE
200 g

MRP
Rs 269/-

115
Dynamite After-Shave Splash

116
Dynamite After-Shave Splash

• It cools, stimulates and refreshes your skin after

a close shave.

• It is enriched with skin conditioners and a

special almond derivative, which makes your
skin soft and supple.

• Has irresistible masculine fragrance.

117
Dynamite After-Shave Splash

PACK SIZE
100 ml

MRP
Rs 330/-

118
Dynamite After-Shave Moisturiser

119
Dynamite After-Shave Moisturiser
• Helps soothe razor burn or irritated skin leaving your
skin feeling smooth and soft.

• Contains aloe and allantoin - protective barrier against

drying effects of the environment.

• It contains a sunscreen SPF-4 which protects your skin

against the sun’s damaging UV rays.
• Contains 99% oil free moisturizers - helps
relieve and protect the skin from dryness
without any oily feeling

• Has irresistible masculine fragrance.

120
Dynamite After-Shave Moisturiser

PACK SIZE
100 ml

MRP
Rs 160/-

121
Confident….
Powerful…
Successful…
Go Ahead

Experience the POWER OF CONFIDENCE...

Be a man…

122
 What did we learn today!!!
Personal care products are crucial in
enhancing our personality
Easy to retail

R Hair Care
R Body Care
R Oral Care
R Men’s Grooming range

Boost your confidence by using these products

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