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Trend Album™: Ambiente 2011

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Trend Album™ : Ambiente 2011

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Trend Album™ : Ambiente 2011

COVER IMAGE: Revers from Hutschenreuther

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 thetrendcurve ™
Trend Album™ : Ambiente 2011

Trend Album ™

Ambiente 2011

Written by: Michelle Lamb

Editorial Director of The Trend Curve™

Published by:
Marketing Directions, Inc. • 14850 Scenic Heights Road, Suite 155 • Eden Prairie, MN 55344
Ph: (952) 893•1245 • Fx: (952) 893•1264 • Email: info@trendcurve.com • WWW: http://www.trendcurve.com

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Trend Album™ : Ambiente 2011

Introduction Page 5 MATERIALS

Glass 41
COLOR 6 Metal 43
Purple 8 Ceramic and Porcelain 45
Blue 10 Silicone 47
Green 12 ICONS AND PATTERNS
Yellow 14 Stripes 49
Orange 15 Lines 51
Pink 17 Dots 53
Red 19 Grids and Checks 55
Brown 21 Diamonds and Hexagons 57
Gray 23 Flowers 59
Black 25 Birds 61
White 27 Stamps and Postmarks 63
Metallic 29 Words 64
Other Icons and Patterns 66
DESIGN DETAILS 31 THEMES
DIRECTIVES Sixties 68
Form 32 Angular 70
Uneven Placement 34 Vintage 72
Fine Detail 36 New Classics 74
Practicality 38 Eco 76
Texture 40 Ethnic 78

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Trend Album™ : Ambiente 2011

Introduction
T he 2011 edition of Ambiente boasted an attendance increase of almost ten percent
over last year’s fair. That meant more than 144,000 trade visitors attended the world’s
largest consumer-goods fair, held in Frankfurt, Germany. They saw the latest color and
design for tableware, kitchen products, home accessories and gifts.

This year’s event felt like a launching pad for the decade. With improvements taking hold
in the economy, exhibitors showed not only optimism, but also enough new products to
keep consumer interest in positive territory going forward. All facets of design moved
ahead: color, texture, shape and pattern. This is in contrast to last year, when color car-
ried most of the burden of newness. No wonder the show had a higher level of energy
and excitement than in the recent past.

All the color and design trends from Ambiente will be discussed in the pages to come.
Each topic has supporting images that show you the trends, and company names are noted
in each case. To find contact information for these exhibitors, go to messefrankfurt.com
and select Ambiente 2011 from the Exhibitions (A- Z) menu. Then, look for Exhibitors
and Products on the left and enter the name of the company you wish to locate.

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Trend Album™ : Ambiente 2011

Yellow kept a low profile:

• It was rarely applied to key items
• A complex, dirty Yellow was compelling because it read more like a neutral
• Saturated Yellow was right for anything having to do with spring
• Buttery mid-tones worked best with White or Gray
• Bright hues tended to add a dash of Red

Scantex paired
mid-tone Butter
with Gray

Vista Allegre Atlantis

kept pale Yellow
complex and
neutralized

Saturated Yellow
paint was slathered
over metal mesh at
Baden

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Trend Album™ : Ambiente 2011

Pink (continued)

Candy Pink was Pylones’

bright-intensity choice

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Trend Album™ : Ambiente 2011

Gray (continued)

Arzberg’s table set in Gray, Purple and White

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Design
Details

WMF’s stacked wine-cooling rings

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Trend Album™ : Ambiente 2011

Grids and Checks proved that plaid patterns still have a future:
• Grids appeared over and over again
• Their best roles were as background patterns or allover textures
• In these situations, the scale was quite small
• Though checks never got huge, they went beyond tiny sizes
• A few box patterns appeared, the newest of which looked digital
• Ginghams were key, as they are in most spring-focused assortments
• They appeared in many colors and materials at Ambiente
• More-conventional plaids struggled to be noticed
• Only a few patterns featured them this time, but plaids looked great when they appeared

Anika Engelbrecht worked with grids and diamonds Scheurich’s colorful plaid

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Angular (continued)

Sambonet’s diamond-textured metal Rectangles danced into Sharp corners were

abstract forms at Alessi highlighted at ASA Selection

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 Trend Album ™

Ambiente 2011

Marketing Directions, Inc.

14850 Scenic Heights Road, Suite 155
Eden Prairie, MN 55344
Ph: (952) 893-1245 • Fx: (952) 893-1264
Email: info@trendcurve.com • WWW: http://www.trendcurve.com

Copyright 2011 Marketing Directions, Inc. • All Rights Reserved

Reproduction or translation of any part of this work, by any means, beyond that permitted by Section 107 or 108 of the 1976 United States Copyright Act without the
express written permission of Marketing Directions, Inc. is a direct violation of Federal Law.

Any reproduction of this publication is a direct violation of federal copyright law. This includes, but is not limited to, color copying, any other photocopying or faxing,
email distribution of copy or posting content on the Internet.

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