Professional Documents
Culture Documents
Discovery phase
Introduction 4
Potential users 5
Market research: Application design 6
Market research: Augmented reality 7
Market research: Map applications 10
Transformation phase
Application flow 16
Application screen layout structure 17
Laptop version: concept specification 18
Key design concepts 20
Transformation conclusions 26
Making phase
Final brand 28
User scenario one: The mouse 29
User scenario two: The owl 32
Future developments 35
DISCOVERY TRANSFORMA
Potential users
Market research
Augmented reality
WorkSnug: http://worksnug.com/
An application available from the Apple store; it’s designed KEY POINT: Screen shots found on
to allow users to find work spaces within a city using AR. the internet should not be trusted as
The user can view a street through the camera so see local they are put there by developers and
information. are often Photoshopped to illustrate
concepts rather than actual working
examples.
Usability
Can be used portrait and landscape to add to
screen space. Labels give distances but do not
seem to give directional information.
Marketability
A very useful tool for business users in London as
it’s often difficult to find free work spaces for quick
meetings when away from the office.
Usability
Little directional information given on labels, but the
arrow system used on the pavement is a interesting
feature utilising the iPhone 3GS capabilities.
Marketability
The map element of this application could be useful
for someone looking for a place to eat, but the AR
seems a little wasted as the user would surely see
the restaurant signage along the street. However,
in the Far East this app could be very useful when
looking at high-rise buildings with many different
businesses in the same location.
Usability
Directions are ‘as a crow flies’ and wouldn’t take
into account obstacles such as buildings. Labelling
friends in a crowd is useful but inclusion of a Tweet
would have been a good addition.
Marketability
Seeing where Tweets are coming from is an
interesting idea, but only really useful in an open
environment such as a park. It could be a engaging
idea for music festivals or sports events.
Usability
Buildings on the map are clickable, giving further
details including building height which is useful
in London when scanning the skyline. Text size
is readable but the user can not zoom in or out
therefore location is difficult to perceive, especially
as the app does not use GPS location
Marketability
As a student or visitor to the UCL site this map
would be very useful in planning a journey, but
lack of GPS may deter some users to use it on the
move. Not being ‘live’ i.e. showing recent news or
events, may prevent continued use.
University of Sheffield
Usability
This is a thorough app, containing a number of
different functions to act as a personal organiser
while at university. Including a GPS function adds a
number of features to aid usability such as a location
on the map and a friend finder. However, lists are
very slow and not very intuitive, and the map does
not scale text size and isn’t clickable.
Marketability
Students would need to be organised to use this
app, but if the features work it could be a useful
tool for them and I imagine the friend finder being a
popular function.
Usability
This app matches Brighton’s wayfinding system,
so users should adapt to it’s style and orientation
well. As you zoom into the map (by pinching)
more information becomes available to you, with
directional arrows indicating locations of off-screen
landmarks. The only downside is that the map is not
searchable.
Marketability
A fantastic aid for a visitor on foot in Brighton, but a
few more features such as ‘what’s on’ or a search
ability would make the app slightly more interesting
for repeat usage. The Council are quite behind
on their website with no links to the app and an
uninspiring OS map.
University of Toronto
Usability
As mentioned, once past the title screen the UoT
app follows standard Apple conventions, allowing
the user to understand it quickly. Interaction
between this app and other iPhone functions is
seamless, allowing phone calls and web browsing
from the main map. However, the Google Map
style does not give the depth of particular campus
buildings, and it does not match the campus map
style seen on their website; but this could be seen
as a good thing as the campus maps are poorly
designed (screenshots on next page).
Marketability
Due to it’s ease of use, I would expect to see this
app used as a phone listing more than a navigation
device. Use of Google maps would be beneficial to
road users but limited for pedestrian movements
around the campus.
iPhone home
page
TiNG list
+
Edit TiNG list
(other locations)
Uni of Reading
Oxford Science Pk
University of
Reading
Use current
location?
Real-time
TiNG list 3D map Buildings Tweets
augmented reality
Application screen
layout structure
This page illustrates the screen layout for the main features of
TiNG. They are indicative only so do not show actual colour
choice or correct dimensions.
Real-time
TiNG list 3D map Buildings Tweets
augmented reality
Accommodation
Back
Back
Search
• TiNG environments, e.g. University of Reading, Oxford
Science Park, Eden Project.
• Particular buildings - information such as location,
tweets, address etc.
Browse
• Environment maps - view online and print out.
• Building tweets.
Update
• Your own selection of environments.
• Personal preferences such as push notifications.
• Synchronise with your mobile platform.
• Adding building tweets if you have that privilege.
Synchronisation
• TiNG lists / new
environments added
• Add / remove TiNGs
• Updated tweets
TiNG
laptop
TiNG
mobile
“Talking” Buildings
What is your
environment saying?
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Introduction page.
Brand
• To differentiate from all other applications.
• All other design elements such as colour and structure
should follow the brand.
• A strong brand will engage the user.
TiNG
Experimenting with
different typefaces and
icon layout.
TiNG
TiNG
TiNG
Far left icon does not
work at actual size but
may be useful as a
brand logo. The icon
on the left is a simplified
version for the iPhone
desktop.
Lists
• Scroll up and down, and select with a tap.
• ‘Breadcrumbs’ are design elements to allow the user to
go back to the start.
• Follow current Apple conventions.
Carrier 12:34 PM
Interaction
Buildings
methods
Departments
Lecture Theatres
Libraries
DRAG TAP
Unions and Food
Accommodation
Button variations
My TiNG Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
Palmer
Email: palmer@reading.ac.uk
My TiNG Real-time Map Buildings Tweets My TiNG Real-time Map Buildings Tweets
Home Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
Palmer Building
10.03.2010
Induction today at 09:00...
Carrington Building
08.01.2010
Peer support services...
Hom
e
Real-
time
Map
Build
ings
Twee
ts
Carrington Building
08.01.2010
Dolce Vita Cafe
Peer support services...
05.03.2010
Free coffee with every five
coffees...
Home Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
Carrington Building
Dolce Vita Cafe
Where there is a close Overlapping was 08.01.2010
Peer support services...
05.03.2010
Free coffee with every five
overlap due to building causing legibility coffees...
proximity, the user can problems; here I
tap a window to bring it experiment with drop
to the front. shadow and colour.
Carrier 12:34 PM
Interaction TAP
University of Reading methods select
Labels of buildings
Typography Dept. can be clicked to link
Atmospheric Observatory
to information and
Science & Tech.
historical Tweet lists.
Fine Art
Psychology
Fusion Cafe
Home Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
Carrier 12:34 PM
University of Reading
Fine Art
10.03.2010
The screenshot to the
Psychology Fire alarm at 14:00...
10.03.2010 far left illustrates an
FireAgriculture
alarm at 14:00...
10.03.2010
Science & Technology issue of overlapping
Fire alarm at 14:00... 10.03.2010
Fire alarm at 14:00... Tweets. When zoomed
in this is not so much
an issue, so a limit must
be put on the amount of
information visible.
Home Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
KEY POINT
The main function of TiNG is
to portray a dynamic, ‘living’
environment, i.e. talking buildings.
The user must believe that new
information will be available to them
so they do not become bored with
the application. Because of this,
the portrayal of information must be
clear, and the environment engaging
while following a strong brand.
NSFORMATION MAKING
TiNG
TiNG
talking buildings
Carrier 12:34 PM
t alking buildings
Outcomes
The Mouse could see her destination from the map overview, Carrier 12:34 PM
and relate it to her current position. Once in the correct area, Buildings
she found the exact building using the phones’ augmented
reality function, and received visual confirmation that it P Cancel
TAP
was the correct building to enrol. Live building tweets also Palmer Building
enabled the Mouse to find the correct room in the Palmer
Permissions Office
Building for her enrolment.
Q W E R T Y U I O P
A S D F G H J K L
Z X C V B N M
1: Building search
The mouse searches for the Palmer Building from
the Buildings function. As she types, the intelligent
search will provide potential matches.
Email: palmer@reading.ac.uk
Carrier 12:34 PM
University of Reading
TAP
Palmer Building
3: Map analysis
The mouse is now taken to the map of the University
of Reading TiNG. Because she linked here from
the search function, the building she is interested
in is highlighted blue, and because she is currently
on campus her location and orientation are also Home Real-time Map Buildings Tweets
4: Augmented Reality
Palmer Building
08.03.2010
To check which building in her proximity is the
Enrolment for freshers Palmer Building, the mouse uses the Augmented
today at 12:00... Reality function in TiNG. Tapping the ‘Real-time’
button, the application switches to camera view
Dolce Vita Cafe
(portrait or landscape - if landscape the buttons will
28.01.2010
rotate),
Free coffee for every 5 and superimposes building information and
bought... Tweets onto the screen.
The Tweet on the right is fading due to its age.
Palmer Building
TAP 08.03.2010
Enrolment for freshers Dolce Vita Cafe
today at 12:00, please go
28.01.2010
Free coffee for every 5
to rooms 12 and 13. Blank
bought...
enrolment forms can be
found at www.reading.
ac.uk/freshers.
5: Building Tweets
Home Real-time Map Buildings Tweets
Outcomes
The Owl has informed all subscribers of the UoR TiNG of an Push notifications alert
event at the Typography Department, and also forwarded 2 users to new Tweets
issued by buildings
the tweet to a friend via email while sitting in a canteen. He in their own TiNG
opened another TiNG location (Central St. Martins) to find out environments.
Tweets
what is going on in their Graphic Design Department.
Typography Dept.
12.03.2010
Visiting lecturer on
Probability graphics... Meteorology Dept.
01.02.2010
Probability issues in
weather forecasts...
FORWARD
Home Real-time Map Buildings Tweets Home Real-time Map Buildings Tweets
1: Sharing knowledge
Hearing that the Meteorology Department were
having a few problems illustrating probability, the
owl forwarded a relevant Tweet to the head of
department via an email.
Home
Carrier 12:34 PM
08.03.2010
Visit Decode at the V&A:
http://www.vam.ac.uk/
microsites/decode/
27.01.2010
We’ve just heard that Sarah Martin
has won an award at the annual Sign
Design Society Awards. Well Done!
19.12.2009
Electrician wanted for design
3: Tweet history installation
Future developments