Professional Documents
Culture Documents
PROJECT ON
1. EXECUTIVE SUMMARY
2. COMPANY PROFILE
3. PRODUCT PROFILE
4. SWOT ANALYSIS
9. ANSOFF MATRIX
12. CONCLUSIONS
13. RECOMENDATIONS
14. BIBLIOGRAPHY
EXECUTIVE SUMMARY
This project consists of developing marketing strategy for
Bangur Cement. This is one of the three brands of Shree cement
company other two are Shree Ultra Red oxide &Tuff Cemento.
These three brands have different marketing &distribution team.
Positioning &marketing strategy of the three brands differ.
Then internal analysis was done with the help of value chain
which helped us to find out that competitive advantage we have is
the unique freight bidding system followed by the company.
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Quarrying
Quarrying
Crushing
Crushing
UPCOMING PROJECTS
Mixing
Cement manufacturing
Cement when mixed with water and allowed to set and harden can
joint different components or members together to give a
mechanically strong structure. First of all Joseph Aspdin patented
his product as “PORTLAND CEMENT”.
Dry process
In dry process the main raw material limestone first of
all crushed , then it is grounded to fine dust like material then it is
blended with finely grinded iron and coal now this mixture is fed
to kiln inside it the material is burnt at a temperature upto 1600deg
C . At this much high temperature the material turns into molten
forms which on cooling turns to solid lumps known as clinkers
.These clinkers are now grinded with gypsum to prepare cement. In
dry process kilns requires less fuel.
Wet process
In wet process the raw material is same but in this process
we also add water to the raw material to form the slurry of raw
material. It is used less in comparision of dry process as the fuel
requirements in wet process is more than dry process. Wet process
is easiest to control and is better for moist raw materials.
Types of cement
Quarrying
Quarrying
Flow Diagram of Cement Manufacturing Process
Crushing
Crushing
Mixing
Raw Grinding
Burning to Clinker
Cement Grinding
Cement
Chemical Properties
• loss of ignition [LOI]
• insoluble residue [IR]
• sulphur trioxide [SO3]
• magnesium oxide [MgO]
• total chloride [Cl]
• lime saturation factor [LSF]
• alumina modulus [AM]
Physical properties
• Fineness
• Consistency
• Setting time – initial and final
• Soundness
• Compressive strengths (3 days, 7 days, 28 days )
• Heat of hydration
Gradation of cement
The grade of cement is decided on the basis of the pressure
required to break the settled cement :
OPC
a. 33 grade : 330 M Pa
b. 43 grade : 430 Mpa
c. 53 grade : 530 Mpa
2007-08 Best Employer Award for Rajasthan for the year 2007
-
2007-08 Golden Peacock Award for Excellence in Corporate Governance in
- manufacturing sector.
2007-08 NCCBM award for 2nd Best Quality excellence during year 2006-
- 07.
MISSION
To sustain its reputation as most efficient cement manufacturer in
the world, drive down costs through innovative plant practices &
increase awareness of superior product quality through realistic
communication process with the customers.
VISION
To register a strong consumer surplus through superior cement
quality and affordable price.
VALUES
We believe in good corporate governance practices, encourage
integrity of conduct and clarity in communication. We remain
accountable to all stakeholders and encourage socially responsible
Behavior.
GOAL
To increase annual production up to 20 million tons by the year
2015.
OBJECTIVE
Our objective is to achieve 1800 crore profit this year along with
customer satisfaction & society development.
SWOT analysis
INTERNAL
EXTERNAL
ECONOMIC
Demand for cement is closely related to overall economic
development.
1. Cement demand is growing at the rate of 9%.
2. Economy is recovering, with the change of government huge
impetus is given on infrastructural development like roads,
bridges etc.
3. Economic development is leading to increase in public private
partnership & increase in domestic consumption.
SOCIAL
How company contributes to the society / area around which it
operates?
Employment to people of nearby areas & increase their standard
of living.
1. Promotion of local suppliers &contractors.
2. Promoting education, health awareness & hygiene in nearby
areas.
3. Community development & performing corporate social
responsibility.
TECHNOLOGICAL
Use of latest technology to compete with others & become cost
effective.
ENVIRONMENTAL
Reduction of green house gases (CO2) etc, emission within limits
& commitment to sustainable development.
1. Use of energy saving device to reduce carbon footprint.
2.
3. CDM (Clean Development Mechanism) project for reduction
of green house gases.
4. Use of alternate fuels & raw materials to help reduce
emissions.
5. Use of special designed vehicles to reduce air pollution &
also conserve water.
6. Emphasis on green belt development in the vicinity.
LEGAL
Legal requirements to be fulfilled by the companies.
1. ISO 14001 , ISO 9000:2000, ISO 8000(OH&S)
2. Various reports to be submitted at the end of financial year
like environmental statement.
3. Legislation should include permits, licenses,
directives,treaties. Protocols & order issued by regulatory
agencies.
OPPORTUNITIES THREATS
STRENGTHS WEAKNESSES
Inbound Logistics
◦ Materials handling, warehousing, inventory control
used to receive, store and disseminate inputs to a
product
◦ Fertilizer and chemical storage, delivery of inputs,
application of inputs
Operations
◦ Take inputs from inbound logistics and convert to final
products
◦ Plowing, planting, spraying, harvesting, feeding,
medicating, weighing,etc.
Outbound Logistics
◦ Collecting, Storing, and physical distribution of the
final product.
◦ Crop storage, finished hog handling, Processing and
determining delivery dates, delivery to the packer or
elevator etc.
Procurement
◦ Activities to purchase the inputs needed to produce
products
◦ Negotiating with suppliers, standard timing of
replenishing parts and tools, setting up buying groups,
etc.
Technological Development
◦ Activities that improve the firm’s products and/or
processes
◦ Volunteering for test plots, being a part of feeding
trials, attending technology seminars/field days,
designing equipment to make specific production tasks
more efficient, etc.
Human Resources
◦ Recruiting, hiring, training, developing, and
compensating all personnel
MARGIN
GI
recruiting, training &
IN
development
N R
MA
Technological Development office automation, (erp,)
intranet ,GPS ,RFID
Raw material (refractory), machinery,
Procurement lodging ,meal, bidding system