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SAFEGUARD
Safeguard is an antibacterial soap of P&G registered with the Food and Drug
Administration (FDA) and is sold in the United States, Canada, Egypt, China
and the Philippines.
In there advertisement, they simply inform the customer about the benefit of
their product with a doctor who are talking with the viewers.
nformative advertising is when advertising is carried out in an informative manner. The idea is to give the ad the
look of an official article to give it more credibility. Also, informative ads tend to help generate a good reputation.
In terms of Strategy