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Mobilink¶s network mostly remains busy in thickly populated cities such as Karachi, Lahore and Multan so people face a lot of difficulty while

trying to connect to their friends and families. However Warid¶s network provides crystal clear voice quality. So many of Mobilink¶s customers

(including me) have shifted to Warid.

¦

Mobilink has been fined twice by Pakistan telecommunication Authority over its bad service. It must try and emphasize on providing better

services to its customers instead on concentrating only on expansion

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opportunities & overcome its weaknesses. However, as threats to an organization are always external therefore they cannot be eradicated

however they could be handled efficiently to minimize the unforeseen problems

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The organizational structure of Mobilink represents well-organized system of control
of operations as decentralization in decision making is seen. According to (personal
communication, July 29, 2008) decentralization makes the operations more
productive as employees are granted more power & autonomy so they feel
delegated with authority
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resources and customer services which has given impetus for a

broad-based future planning strategy. It further is investing US $
500 billion in Pakistan to develop its infrastructure. Therefore it has
the competitive advantage of making huge investments in Pakistan
which no-one else had made before regarding telecom.
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effort in order to maximize the ease and the satisfaction of their respective customers by offering them all banking services from
their very own mobile handset.

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In MOBILINK, the activity to fill a vacancy or a new job starts with the requirement communicated by the respective managers to the HR
department. The HR department then looks for the possibilities of internal and external recruitment.






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