1. A good leader makes sure he is surrounded by the right people.

Success is not achieved totally by leadership alone. A good leader makes sure he is
surrounded by the right people, that there are open lines of communication in all
matters, and that there is a strong commitment by all.

2. Treat your employees well.

Our first job is to take care of our employees. They, in turn, have always taken care of
our business.

3. Focus on the two or three issues that will affect the future of the enterprise.

Leadership requirements of a nonexecutive chairman relate to keeping the board

focused on the two or three issues that will affect the future of the enterprise, and
working with management to implement the strategies that deal with these
opportunities or challenges.

4. Never let any relationship, internal or external, go stale or unmanaged.

Why the emphasis on relationships? It’s based on the simple premise that virtually
everything accomplished in the business world is done with the help of other people
—especially true for managers and executives who delegate tasks to others, or
workgroup members who depend on their teammates for critical information or
assistance in completing their own tasks.

5. Work hard to ensure your employees are successful in their careers and they, in
turn, will work hard to ensure your company’s success.

6. Re-examine absolutely every piece of conventional wisdom that comes across your
path.

By far my most powerful management and selling technique is to reexamine

absolutely every piece of conventional wisdom that comes across my path. I don’t
believe anything until I’ve observed it to be true from my own experience.

7. Make good, simple, honest, and ethical decisions.

8. Ask for their best thinking and then really listen.

9. A leader must be able to make change happen.

10. Focus. You cannot go everywhere and do everything if you expect to perform
well.

11. The fundamental role of a successful leader is to achieve alignment.

12. Orient your company to a higher purpose.

To Honor God in All That We Do . . .

• By respecting others
• By doing good work
• By helping others
• By forgiving others
• By giving thanks
• By celebrating our lives

13. Have a vision and translate that vision to everybody in the organization with
passion and conviction.

14. Conduct your business with honorable intentions.

15. Ask questions.

16. Leadership is the art of human relations.

17. Listen to the people who are closest to the customers and the marketplace. They
will give you your best advice and input.

18. Be an impatient listener!

If you spent that much time to listening, you’d soon be working away large chunks of
your day hearing the same-old, same-old—mostly from grumblers and goof-offs.

19. Take somebody who doesn’t know how to do something, show them how to do it,
and give them credit for it.

Give a man a fish, feed him for a day; teach a man to fish, feed him for a lifetime. My
best leadership technique— takes somebody who doesn’t know how to do something,
show them how to do it, and give them credit for it

20. Moderate your reactions to both good and bad news.

21. It’s all about being passionate and intense about what you do—and having fun at
the same time.

22. Clearly state the mission and objective of the company in a manner that gets
everybody to understand and pull in that direction.

23. Select the best people for every key position, and give them the authority
necessary to do their jobs.

24. Truly believe in the people you work with.

25. Identify what makes your organization unique.

26. Create a vision everyone in the organization understands, supports, and works to
achieve.
27. Realize your own shortcomings.

28. Surround yourself with good people who balance out your weaknesses with their
strengths.

29. We have a responsibility to redefine the role of the corporation on the world
stage.

30. The greatest privilege of leadership is to guide people toward the path to achieve
great things.

31. If you don’t leave room for people to risk and fail, they won’t achieve what you
want them to achieve.

32. Listen to people and make them feel like part of a team.

33. Give people the ability and authority to get things done, and hold them
accountable for the results.

34. Listen to those around you and implement the best of what’s suggested.

35. Mutual understanding and agreement of both boundaries and consequences lead
to truly superior execution of any vision or strategy.

36. People make decisions based on feelings, not facts.

37. Identify the noble cause that will drive the business as well as the hearts and
minds of the company’s employees.

38. Communicate the high expectation that everyone should think strategically about
what is best for the company.

39. Build a team that is able to meet new challenges.

40. Values are the foundation of all great leaders.

41. Don’t outsource your strategic thinking.

42. Change constantly.

43. Make decisions decisively.

44. Find your own way of doing things.

45. Simplify until it fits on one page.

46. Hire and care for good quality people within the organization.

47. Quickly turn creative ideas into successful business practices.

48. Convey a compelling vision of what you believe your group can accomplish, and
contagious enthusiasm can encourage them to achieve more than thought possible.

49. Treat every individual, regardless of who they are, with respect.

50. If you are excited about each new technique, innovation, or product you create,
your passion is communicated to your staff.

51. Know where you want the company to go and spell out a route to get there.

52. Constantly initiate change.

53. Perform or Go.