GREAT RESULTS, BIG SAVINGS! ADVERTISE IN The Reporter.

Getting great results from your advertising is important to you. And its important to us. This rate card will show you how to get the most advertising for your money. Whether you want to run your ad larger or more frequently-or both, The Reporter has an advertising plan just for you.

PERSONNEL
Dena Fritz, Publisher 215-361-8801 dfritz@journalregister.com Eric Gronwaldt, Advertising Director 215-361-8848 egronwaldt@journalregister.com Rose Alcott, Production Manager 215-361-8850 ralcott@thereporteronline.com

REPRESENTATIVES
Mid-Atlantic Newspaper Services 717-703-3030 Harrisburg, PA Robert Hitchings & Co., Inc. 610-941-3555 Plymouth Meeting, PA

DIGITAL OPPORTUNITIES & RATES

10% Discount 15% Discount 20% Discount 25% Discount

Banner Advertising
LREC #1 ATF (300 X 250) LEADERBOARD ATF (728 X 90) LREC #2 (300 X 250) LREC #3 (300 X 250) LREC w/Video + $100 set-up for new creative LEADERBOARD BTF (728 X 90) LREC #4 BTF (300 X 250) PEEL BACK (Available only on the HOME Page)

OPEN
$15.00 $15.00 $10.00 $10.00 $18.00

250K
$13.50 $13.50 $ 9.00 $ 9.00 $16.20

500K
$12.75 $12.75 $ 8.50 $ 8.50 $15.30

750K
$12.00 $12.00 $ 8.00 $ 8.00 $14.40 $ 5.60 $ 8.00

1M
$11.25 $11.25 $ 7.50 $ 7.50 $13.50 $ 5.25 $ 7.50

$ 7.00 $ 6.30 $ 5.95 $10.00 $ 9.00 $ 8.50 $250 PER DAY W/ $100 SET UP FEE

ROS (pre-emptable and non-guaranteed)

LEADERBOARD (728 X 90) LREC (300 X 250)

500K
$ 7.00 $ 9.00

750K
$ 6.00 $ 8.00

1M
$ 5.00 $ 7.00

Sliding Billboards
HOME PAGE NEWS & SPORTS BILLBOARD (972 X 300)/PENCIL (972 X 30) HOME PAGE/PEEL BACK COMBO

DAILY
$250.00 $350.00 $500.00

SAT+SUN
$250.00 $350.00 $500.00

COMBO DAILY PACKAGE $550.00 Includes both Home Page and News/Sports Pages

SAT+SUN
$500.00

FYILANSDALE.com/directory

PER MONTH** 6 MONTH MINIMUM SILVER GOLD PLATINUM PLATINUM PLUS E-PLATINUM
$50.00 $85.00 $175.00 $200.00 $250.00 0% Discount 10% Discount 15% Discount 20% Discount 25% Discount

REMEMBERINGPA.com
LEADERBOARD (728 X 90) SPONSORSHIP (200 X 100) LREC #2 FLOWER PAGE

CHARITIES PAGE SearchPACars.com

1 MONTH $10.00 $12.00 $10.00 1 MONTH $250.00 $250.00

3 MONTHS 6 MONTHS $ 9.00 $ 8.50 $10.80 $10.20 $ 9.00 $ 8.50 (TILE ADS 120 X 90)

9 MONTHS $8.00 $9.60 $8.00

12 MONTHS $7.50 $9.00 $7.50

MONTHLY (3 MONTH MINIMUM) BASIC ENHANCED PREMIUM

$250.00 $350.OO $450.00

DIGITAL OPPORTUNITIES & RATES

DIGITAL VIDEO
VIDEO SHOWCASE PRE-ROLL

(CONTINUED) 3 MONTHS 6 MONTHS

1 MONTH

$300.00 $250.00 $200.00 $25.00 CPM (Volume discounts available)

DIGITAL BUNDLES 2.0

Digital Bundle A (Yahoo! BT/MB PLATINUM) Digital Bundle B (Yahoo! GEO/MB PLATINUM) Digital Bundle C (Yahoo! GEO/MB GOLD)

Includes TheReporterOnline.com, Yahoo! and directory listing

$799.00 per month/min. of 6 months $599.00 per month/min. of 6 months $399.00 per month/min. of 6 months

DAILY RETAIL BROADSHEET RATES

Contract Level Inch Rate Full Page 6col x 20" 120 1/2 Page 6col x 10" 60 $1,950 $1,364 $1,298 $1,134 $1,035 $150 1/3 Page 5col x 8" 40 $1,300 $909 $866 $756 $690 $150 1/4 Page 3col x 10" 30 $975 $682 $649 $567 $518 $100 1/8 Page 3col x 5" 15 $488 $341 $325 $284 $259 $100 1 /12 Page 2col x 5" 10 $325 $227 $216 $189 $173 $50 1/20 Page 2col x 3 6 $195 $136 $130 $113 $104 $50

Inches

Open $32.50 $3,900 8X $22.73 $2,728 13X $21.64 $2,597 26X $18.90 $2,268 52X $17.25 $2,070 All Costs are per insertion Color Charges $200

SUNDAY RETAIL BROADSHEET RATES

Contract Level Inch Rate Full Page 6col x 20" 120 1/2 Page 6col x 10" 60 $2,520 $1,910 $1,817 $1,588 $1,449 $150 1/3 Page 5col x 8" 40 $1,680 $1,273 $1,212 $1,058 $966 $150 1/4 Page 3col x 10" 30 $1,260 $955 $909 $794 $725 $100 1/8 Page 3col x 5" 15 $630 $477 $454 $397 $362 $100 1 /12 Page 2col x 5" 10 $420 $318 $303 $265 $242 $50 1/20 Page 2col x 3 6 $252 $191 $182 $159 $145 $50

Inches

Open $42.00 $5,040 8X $31.83 $3,820 13X $30.29 $3,635 26X $26.46 $3,175 52X $24.15 $2,898 All Costs are per insertion Color Charges $200

SECTION FRONT STRIP ADS - 6 COL X 3

Price includes color 1x $1,500 2x $1,300 3x $1,100 4x $900 13x $600 26x $450 52x $350

FRONT PAGE - 2 COL X 5

Price includes color 1x $850 2x $725 3x $625 4x $500 13x $400 26x $300 52x $225

2006 Advertising Rates

GO SECTION RATES (Thursday Tab Insert)
Contract Level Inch Rate Full Page 6col x 9.6" 57.6 1/2 Page 6col x 4.75" 28.5 $926 $648 $617 $539 $492 $150 1/3 Page 4col x 4.75" 19 $618 $432 $411 $359 $328 $150 1/4 Page 3col x 4.75" 14.25 $463 $324 $308 $269 $246 $100 1/6 Page 2col x 4.75" 9.5 $309 $216 $206 $180 $164 $100 2 /15 Page 2col x 4" 8 $260 $182 $173 $151 $138 $50 1/10 Page 2col x 3 6 $195 $136 $130 $113 $104 $50 Inches Open $32.50 $1,872 8X $22.73 $1,309 13X $21.64 $1,246 26X $18.90 $1,089 52X $17.25 $994 All Costs are per insertion Color Charges $200

DAILY CLASSIFIED IN COLUMN/DISPLAY RATES

Contract Level Inch Rate Full Page 6col x 20" 120 1/2 Page 6col x 10" 60 $1,296 $1,364 $1,102 $1,037 $967 $150 1/3 Page 5col x 8" 40 $864 $909 $734 $691 $644 $150 1/4 Page 3col x 10" 30 $648 $682 $551 $518 $483 $100 1/8 Page 3col x 5" 15 $324 $341 $275 $259 $242 $100 1 /12 Page 2col x 5" 10 $216 $227 $184 $173 $161 $50 1/20 Page 2col x 3 6 $130 $136 $110 $104 $97 $50

Inches

75 $21.60 $2,592 850 $22.73 $2,728 1675 $18.36 $2,203 4175 $17.28 $2,074 6250+ $16.11 $1,933 All Costs are per insertion Color Charges $200 Contract Level Inch Rate

SUNDAY CLASSIFIED IN COLUMN/DISPLAY RATES

Full Page 6col x 20" 120 1/2 Page 6col x 10" 60 $3,008 $2,338 $1,917 $1,825 $1,631 $150 1/3 Page 5col x 8" 40 $2,005 $1,559 $1,278 $1,217 $1,087 $150 1/4 Page 3col x 10" 30 $1,504 $1,169 $959 $913 $815 $100 1/8 Page 3col x 5" 15 $752 $585 $479 $456 $408 $100 1 /12 Page 2col x 5" 10 $501 $390 $320 $304 $272 $50 1/20 Page 2col x 3 6 $301 $234 $192 $183 $163 $50

Inches

75 $50.13 $6,016 850 $38.97 $4,676 1675 $31.95 $3,834 4175 $30.42 $3,650 6250+ $27.18 $3,262 All Costs are per insertion Color Charges $200

AUTO AND REAL ESTATE CLASSIFIED DISPLAY RATES

Contract Level Inch Rate DBL Truck 12col x 20" 240 Full Page 6col x 20" 120 $1,150 $1,075 $984 $900 $800 $150 3/4 Page 5col x 18" 90 $862 $806 $738 $675 $600 $150 1/2 Page 6col x 10" 60 $575 $538 $492 $450 $400 $100 2/5 Page 4col x 12" 48 $460 $430 $394 $360 $320 $100 1/3 Page 5col x 8" 40 $383 $358 $328 $300 $267 $50 1/4 Page 3col x 10 30 $287 $269 $246 $225 $200 $50

Inches

Open $9.58 $2,299 6X $8.96 $2,150 8X $8.20 $1,968 13X $7.50 $1,800 26X $6.67 $1,601 All Costs are per insertion Color Charges $200

2006 Advertising Rates

include design, production, printing and distribution. FOR PRICING AND ADDITIONAL INFORMATION, CONTACT YOUR SALES REPRESENTATIVE. Deadline Delivery Information - 10 business days prior. A. For zoned rates, add $5 per thousand to rates. B. Reservations must be made at least 14 days prior to publication. C. Inserts accepted Monday through Friday. D. Minimum size accepted 8 1/2 wide by 10 deep. All odd size requests (less than standard 10.5 x 10.5) subject to review for acceptance by the Publisher. E. The number of pre-printed inserts required: DAILY and SUNDAY-12,000 F. Shipping Instructions: Inserts must be delivered ten business days prior to publication. Deliver to: Journal Register Offset 390 Eagleview Blvd., Exton, PA 19341 (Delivery entrance is in the back of the building.) 610-280-2295 extension 1117 Hours of acceptance-Monday-Friday, 8:00 am-3:00 pm Inserts should be strapped on non-refundable pallets, but individual bundles should not be tied; in turns of 50 or 100. (Turns should not exceed 4 inches.) Shipping expense will be the responsibility of the advertiser.

All ads are now uploaded online at www.thereporteronline.com. A nominal fee of $15, $25 or $35 will be added to every ad. Ad will appear online for 7 days. $15 for ads smaller than 1/4 page $25 for ads 1/2 page $35 for ads full page

Flight Plan
Save 50% on your total ad package when placing 4 ads within a 7 day period. (Sundays incur an additional fee.)

DEPTH REQUIREMENTS
Printing Process: Offset. 6 columns per page.

ROP Advertising
Depth Requirement: Minimum depth - 1 inch. Single or multi-column broadsheet ads over 18.5 inches in depth billed at full depth; full depth billed at 20 inches.

SPECIAL SERVICES
Copywriting and Ad Design
We offer complimentary copywriting and ad design to our customers. See your account executive for more information.

CLASSIFIED RATES
Call 215-361-SOLD (7653) for pricing. Bargain Ads Private Party Includes placement on www.TheReporterOnline.com 3 lines, 4 days (merchandise $250 or less) . . . . . . . . .$10.70 3 lines, 7 days (merchandise $5,000/less) . . . . . . . . . .$20.00 5 lines, 14 days (merchandise $15,000/less) . . . . . . . .$30.00 (additional lines $.57 per line/per day) Garage Sale (14 lines/3 days) . . . . . . . . . . . . . . . . . . . .$35.00 (Free garage sale kit with ad) Each additional line . . . . . . . . . . . . . . . . . . . . . . . . $ 1.30 Color . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $ 7.11 per ad Card of Thanks, Memoriums (per line/per day) . . $ 2.50 Box numbers Pick-up . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $23.05 Mail . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . $29.80 Legal Advertising (Call for rate) . . . . . . . . . . . . . . . . Proof of Publication . . . . . . . . . . . . . . . . . . . . . . . . . $15.00 Auctions (per agate line/per day) . . . . . . . . . . . . . . $ 2.50 Employment Rates (3 day minimum) Call 215-361-SOLD (7653) for a price quote.

PRE-PRINTED INSERTS
The Reporter will distribute your flyer, brochure, or circular for less money than the mail. Commercial printing on newsprint is also available. Contact your account rep. at 215-855-8440 for details. 1-3 4-11 12-28 29-45 46-64 65+ Card Stock $44/M $41/M $40/M $38/M $32/M $31/M 4 pages 48 44 43 41 33 32 8 pages 51 47 46 44 39 38 12 pages 52 48 47 45 40 39 16 pages 53 49 48 46 41 40 20 pages 56 51 51 49 43 42 24 pages 59 54 54 52 46 45 28 pages 62 59 57 55 49 48 32 pages 63 60 58 56 50 49 36 pages 65 62 61 58 51 50 40 or more 67 64 64 61 53 52

CLOSING TIMES
Display Advertising Monday . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, Noon Tuesday-Friday . . . . . . .Noon, 2 days prior to publication Saturday . . . . . . . . . . . . . . . . . . . . . . . .Wednesday, 4:00 pm Sunday . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Thursday, Noon GO . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .Tuesday, Noon

Target Market Cards

Free-standing 8 1/2 x 10 or 5 1/2 x 8 1/2 card stock inserts Prices are based on a cost per thousand, per printing and

Classified Advertising Transient (In-column liners) Reservations & Cancellations one day prior to publication, Tuesday through Friday . . . . . . . . . . . . . . . . . . . . .3:00 pm 12 Noon Friday for Saturday, 2:00 pm Friday for Sunday & Monday publication. Home/Real Estate (Saturday Real Estate), Wednesday, 4:00 pm

Circulation 25,185 Readership - 34,375 Daily, Total Sunday Readership - 62,963 ABC - 13,750 as of 3/31/08

COMMISSION RATES
Retail advertising rates are non-commissionable. Cash discounts are not allowed and all rates are net. The national advertising daily rate of $43.15 per col. inch may be used by recognized advertising agencies requiring a commissionable rate. Terms are fifteen percent commission, no cash discount. Agency commissions, if any, shall apply to all space charges and adjustments under the Advertisers contract.

MECHANICAL METHODS
The Reporter accepts advertising submitted in the Standard Advertising Unit (SAU) Full Page: 6 columns wide and 20 inches deep. Tabloid ads measure 6 columns by 10 inches. ROP & Tab Size Information Column Width 1 . . . . . . . . . . .1.56 2 . . . . . . . . . . .3.22 Inches per page - 120 3 . . . . . . . . . . .4.89 Double Truck - 260 4 . . . . . . . . . . .6.56 Repro prints or gloss prints 5 . . . . . . . . . . .8.22 for halftone 6 . . . . . . . . . . .9.89 100 line screen preferred. Classified Size Information Column Width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .1.56 6 Column Width . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .9.89 Depth of Column . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .20 SEE ABOVE ROP & TAB SIZE FOR COLUMN WIDTHS

POLICY
a. The Publisher reserves the right to revise or reject any advertisement. No liability shall attach to the Publisher of The Reporter for interruption on publication or limitation of size and/or number of pages printed due to a shortage of material, failure of transportation, flood, fire, riots, strikes, acts of God, or other causes beyond its control. b. Advertising simulating news style is required to carry the word advertisement completely spelled out across the top of each ad column crossed. c. The Publisher reserves the right to change advertising rates upon 30 days written notice. d. No brokered space accepted. e. Except where specifically noted in the rate card, the Publisher neither sells nor guarantees position. Every effort will be made to accommodate reasonable position requests. Failure to meet position request will not constitute cause for adjustment, refund or rerun. f. Advertiser hereby warrants and represents that the advertisement is neither false nor defamatory. Advertiser agrees to indemnify and hold harmless the Publisher from and against any cost or expense, including legal fees and court costs, which are incurred as a result of or in connection with any claim or action brought against the Publisher which arises out of any alleged or defamatory matter. g. The subject matter, form, size, wording, illustration and typography of all advertising copy received by The Reporter shall be subject to approval, revision, classification, cancellation or rejection at any time by The Reporter. Previous acceptance of any advertising copy by The Reporter will not operate as a waiver of The Reporters rights hereunder to edit, revise, classify, cancel or reject any advertising copy at any time.

SPECIAL DAYS, PAGES AND FEATURE

MONDAY Expanded Sports TUESDAY Athletes of the Week, High School Sports Review, Kids Focus THURSDAY GO -full entertainment news, Test Drive FRIDAY Weekend Entertainment, High School Sports Previews, Travel SATURDAY Home Real Estate Weekly, Religion News, High School Sports results SUNDAY USA Weekend Magazine, Comics, Engagements, Stock Summary, AllAroundPhilly Jobs, Weddings EVERY DAY Celebrations (community highlights), Stocks and Business Coverage, County/Region News, Philadelphia/State News, Nation/World Page, Daily Movie, Cable Listings

CIRCULATION
Established 1870 Single Copy Price - 75 weekday, $1.50 Sunday ABC Audited 13,750 Daily as of 3/31/08, Sunday edition published with the Norristown Times Herald-Total Sunday

307 Derstine Avenue Lansdale, PA 19446 www.TheReporterOnline.com 215-855-8440 Fax: 215-855-6147 E-mail: advertising@thereporteronline.com

The Reporter
Online Reach
Unique Visitors Page Views
Unique Visitors
in thousands 108 2009 154 2010

North Penn, Indian Valley & neighboring communities 1/21/2011

We reach 225,442 of your customers online and in print every month

Monthly 154,212 1,050,922 We continue to expand our online reach with a 42% YOY q increase in unique visitors Readers are engaged with our content by the 22% YOY increase in page views www.thereporteronline.com profile Average Time Spent on our Site Average Page View per Visit Most people are on site Methods used to access our site: Personal Computer Mobile Device (includes iPad) Video Videos clicked Video watched to completion Average play per Video 5.93 mins 3.78 pages 7am 5pm

97% 3%

Page Views
in millions 0.9 2009 1.1 2010

31,361 75% 496

Source: Omniture average 4 mths ending Dec '10

Sources: Omniture avg 4 mos end Dec '10/VMIX Media avg 4 mths end Dec '10

Print Reach
Average 1 day Average 3 day Average 4 day 30 day Daily Circulation il Ci l i Sunday Circulation 36,157 48,262 51,278 71,230 10,232 0 232 19,202

Consumers in Montgomery, PA 79% accessed the web (past 30 days)

95% 55% Work Places accessed the web

23% Other place

Home

97%
36,157
Average 1 day

48,262
Average 3 day

51,278
Average 4 day

71,230

30 day

Media Site TheReporterOnline.com Philly.com Any Broadcast TV site Any Radio Station site

Index 536 151 114 106

Index read as
5.4 times more likely 1.5 times more likely as likely as likely

Sources: Scarborough 2009 2010 R2/ABC PS 9 30 2010

with Yahoo! + online + print

Reach 59% of the consumers in the market each month
Source: Scarborough 2009 2010 R2

TheReporterOnline.com is 5.4 times more likely to be visited in the market than in the entire DMA. Philly.com is 1.5 times more likely to be visited in our market.
Index value of 100 is average. Below 100 is less than average. Source: Scarborough 2009 2010 R2

Print Reader Demographics Average Household Income College Educated Homeowners Households with children (under age 17) Men / Women Median Age

Our readers are highly educated, affluent homeowners

$96,591 62% 78% 32% 44% / 56% 52.4

www.thereporteronline.com Demographics HHI US: $75K+ 67.9% College Educated 68.5% Homeowners 90.1% HH with Children 42.2% Males / Females 50% / 50% Persons: 25 54 76.1% Persons: 18 34 36.0% Persons: 35+ 64.0% Persons: 55+ 15.9%

Source: Scarborough 2009 2010 R2

comScore avg 4 mths 2010/Scarborough 2009 2010 R2