WELCOME

What’s inside
Getting you the best price –
our selling principles
What we’ve achieved for
other clients – our track record
Preparing your home for sale –
essentials before selling
BELLE WELCOME TO
PROPERTY BELLE PROPERTY

WELCOME
TO BELLE
PROPERTY
At Belle Property, we offer a very
personal service with genuine care
and attention and open honest
communication right from the start.
We have the expertise, passion and
drive to achieve an exceptional sale
price for you.
We want you to feel that your property
is in safe hands. We want you to feel
confident in our ability and assured of
our commitment to you. We’ll support
you every step of the way and we’ll
strive to delight you with the end result.
Here’s how we do things at
Belle Property.
Tim Foote, Principal
 BELLE OUR SELLING BELLE OUR SUCCESS
PROPERTY PRINCIPLES PROPERTY FORMULA

OUR SUCCESS
FORMULA
01
Unique buyer management
We don’t just depend on
a database of names and
numbers. We know our buyers
personally and they trust our
recommendations. Our strong
relationships with buyers will help
us achieve the best price for you.
“We were impressed by your
ability to immediately identify
an appropriately credentialed
purchaser, bring them to the
property and effect an efficient
negotiation and sale.”
03
Team of marketers
We are supported by an expert
in-house marketing and PR team,
which gives us more time to focus
on communicating with you and
negotiating with buyers. Our large
volume of advertising (up to 20
pages in The Mosman Daily p/w)
and PR coverage (40+ clips p/m)
ensures your home will be noticed
by purchasers.
“We were first attracted to our
new home via the professional
advertising that Belle Property
provided; the pictures and
05
Team strength
At Belle Property, we work together
as a team. If one property doesn’t
suit a buyer, we’ll refer them to
another, thereby creating strong
competition for all our listings
depending on our buyers’ needs.
06
Professional development
We invest in weekly in-house and
external coaching with a strong
focus on marketing, negotiating
and buyer psychology. This

Our Selling
We believe there are three key
principles in the selling process.
Edward Singleton – Mosman commentary sold a lifestyle, means we have the elite-level
–O
 ur elegant style of property a professional, trendy and skills required to create more
presentation creates an opportunities for an exceptional
02 wonderfully warm property that

Principles
“What really made the difference is that you
were so helpful before we had even signed
with Belle Property. Once our property was
on the market, everything ran so smoothly.
The regular telephone contact made us feel
very secure and that you were giving the sale
of our property 100% of your attention.”
Glen & Naomi Mitchell – Wollstonecraft
Excellent service and
communication
–We pride ourselves on our
excellent customer service.
We’ll be with you every step
of the way, providing support
and expert guidance on every
decision you need to make
–W
 e build relationships with buyers
based on honesty and respect
– we know them personally and
they trust our recommendations
Effective marketing and PR
–R
 esearch shows buyers need
several ‘touch points’ before
taking action. Our high quality
mix of print and online marketing
ensures your home is repeatedly
seen by purchasers
emotional connection with
premium buyers
–O
 ur unique copywriting promotes
the lifestyle of your home – a
crucial factor for today’s buyers
Smart negotiation
–A
 s highly experienced and skilled
negotiators, we can assure you
of the best possible price
–W
 e understand the Time vs
Demand Principle – we know
how buyers think and feel
–W
 e have mastered the Premium
Buyer Principle – a unique in-house
formula, developed over many
years, that enables us to attract
premium buyers and premium
prices for you
Constant communication
We’ll provide regular updates to
give you the comfort you need.
We’ll have regular meetings,
we’ll have discussions after every
inspection and we’ll immediately
respond to your questions. When
the offers start coming in, we’ll be
there to guide you.
“Your insights, values, knowledge,
foremost constant communication
during the sale made every
transaction transparent and
simple when it came to making
a decision.”
Paul Vidler – Willoughby
sale price, rather than simply
we fell in love with immediately.” managing the opportunities
P & J Langford – Wollstonecraft at hand.
04
Auction expertise
Most agencies hire freelance
auctioneers for the auction
day only. They turn up with no
knowledge of your home and
they’re a stranger to you. Our
in-house auctioneers are
passionate about achieving great
results. The auctioneer assigned to
your property will be involved in
your campaign from Day 1.
BELLE YOUR JOURNEY BELLE ESSENTIALS
PROPERTY STARTS HERE PROPERTY BEFORE SELLING

YOUR 01 Welcome 02 First 03 Second 04 Appointing 05 06

to Preparing Marketing
Belle Property Meeting Meeting Belle Property Your Home Launch

JOURNEY
– You receive our Welcome Pack –Y
 ou tell us about your property,
your situation and goals
–W
 e inspect your home and
collect relevant information
–W
 e present our Sales –Y
 ou sign an Agency Agreement –Y
 ou prepare your home for sale –Y
 ou approve the marketing
Strategy Proposal, including with us or we book a stylist for you material
price appraisal –Y
 ou approve a Marketing Budget – W
 e book the photography, –W
 e launch your marketing
–W
 e provide you with all the and Calendar copywriting and marketing campaign and go live on

STARTS HERE
information you need to make –Y
 ou sign a Marketing –Y
 our solicitor prepares the internet and papers
a decision Payment Form the contract –W
 e contact suitable buyers in
the lead-up to the first inspection

ESSENTIALS
BEFORE SELLING
Timing
The first step is deciding on timing.
Contracts
Ask your solicitor to prepare the
Consider
A typical campaign involves 2
weeks of preparation, 3-4 weeks
contract – we can recommend
qualified solicitors.
presentation –
of marketing and 6 weeks for
settlement. Troubleshooting
look for small
Presentation
Get a pest and building report repair jobs and
Consider presentation – look
done so you can fix any problems
now. We can arrange this for you. think about
for small repair jobs and think
about styling to enhance your styling to enhance
property’s presentation. We
can recommend stylists and your property’s
tradespeople.
presentation.
BELLE OUR TRACK
PROPERTY RECORD

“I just wanted to formally thank

OUR TRACK you for all your efforts. Selling our
RECORD Mosman home within 10 days

35
for a price which exceeded our
Days
It takes us an average 35 days
to sell a property compared
to the industry average in our
area of 58* days.
250
GROWTH
% expectations was outstanding.”
Nick Foldes – Mosman

In FY2010, Belle Property

Mosman’s sales business grew by
In two years, we have tripled 250%, making it one of the area’s
most successful offices. This paved
our sales team with area the way for strategic expansion in
mid-2010 with the launch of our
specialists now in every suburb sister office at Neutral Bay.

of the Lower North Shore.

Highest
85 % CLEARANCE
RATE
We average 12 auctions per month
with an 85% clearance rate compared
Sale Prices
to the industry average in our area In recent times, we have achieved
of 67%*. This includes a three-month the highest sale prices in:
period in 2010 when we achieved a Balmoral Kirribilli
100% clearance rate. $12M (House); $5.7M (Apartment);
*Source – Australian Property Monitors December 2010
McMahons Point Cremorne Point
$11M (House), $4.15M (Apartment);
$6.8M (Apartment); North Sydney
Waverton $4.075M (House).
$4.2M (House);
Belle Property Mosman
1-3 Mandolong Road,
Belle Property Neutral Bay
1 Young Street, Beautifully
Mosman, NSW 2088
T. 02 9969 9833
Neutral Bay, NSW 2089
T. 02 9036 1000 Better
F. 02 9969 9844 F. 02 9036 1001
belleproperty.com/mosman belleproperty.com/neutralbay