I.

Cover Page

a. Marie’s Boutique

– located in km. 46 of Emilio Aguinaldo Highway of Dasmarinas City, Cavite.

b. Owners:

• Ms. Jarie Distor – 24 Molave Drive, Dasmarinas, Cavite

c. Contact Persons:

• Ms. Distor – 0916772882901

d. Date Prepared:

- October 3, 2010
e. Statement of Confidentiality of Report

The information, data, and charts embodied in this business plan are strictly confidential and are
supplied on the understanding that they will be held confidentially and not disclosed to third
parties without the prior written consent of the owner.

II. Executive Summary

Marie’s Boutique is an organized sole proprietorship in the name of Jarie Distor which will be
located in km. 46 of Emilio Aguinaldo Highway of Dasmarinas City.

Store hours will be Mondays – Fridays at 10 a.m. - 6 p.m., Saturdays 10 a.m. - 8 p.m., and closed
on Sundays. Customers will be able to purchase directly from our shop. There will be extended
special hours designated during Christmas holiday shopping season.

The Concept

Recognizing that the market for quality shoes in extended sizes is quite competitive using the
larger shoe retailers, will minimize the competition by targeting specific inches, generally
focusing on other retail stores whose prices are too expensive, lack quality and are not "shoe size
efficient".

We have three things to success. The first is establishing a high quality, high value relationship
with its vendors and customers. The second key is to ensure reliable and timely delivery of their
products. The last key to success is reliable administration of the organization. This boutique
business plan is intended to provide the structure to make sure this last key to success is realized.

The Market

The store will grow at 3% and there are many potential customers now, patiently awaiting the
start of business. Our store will differ from other retail boutiques because we will always be less
expensive than the competition, but we will still maintain the high quality of our products.

In the future, the products will have designs of its own. Custom-made shoes for women and men,
and requested designs for dresses
The Sales Strategy

Our marketing strategy will not exceed 5% of our annual gross sales. We will use a wide range
of approaches, including our website with free shipping, postcards, business cards, and word of
mouth.

Objectives

The objectives of the boutique are:

1. To market trendy styles of dresses, elegant shoes that will cater to the needs of the
everyday woman.

2. To receive a 50% profit margin within the first year.

3. To provide customer service, measured through new and repeat business and multiple
sales.

4. To achieve a net profit of P5,000 by year two and P15,000 by year five.

Mission

The boutique’s mission is to offer quality, name brand dress, shoes and accessories in an
assortment of sizes and styles to accommodate the chic in every woman.
Keys to Success

In order to succeed in the women's dress and shoe industry we must:

• Carry an assortment of dresses and shoes sizes and style to fit the personalities of any
woman.

• Provide customers with top-notch personalized customer service in an atmosphere of

southern hospitality.

• Advertise and promote in all areas so that our customer base will learn more about
Marie’s Boutique.

• Continuously review our inventory and sales and adjust our inventory levels accordingly.
 • Most importantly, always stay on top of the latest trends in the style of women's dresses.
Shoes and accessories.

Company Ownership

Marie’s Boutique is an organized as a sole proprietorship where I, Jarie Distor, am responsible

for the daily management, sales, and development of the company.

III. Products

And will carry only top of the line quality in women's dresses, shoes and accessories. Our
selection will range from the basic of comfortable flip flops and sandals, tops and bottoms to the
latest trendy style of flats and dresses. We will be purchasing through sales representatives and
manufacturers in a variety of sizes, colors and style to fit our customer base. The greatest
percentage of merchandise will be in dresses/shirts, then shoes, followed by accessories.
Management will rely on customers’ feedbacks, suggestions, and sales reports to introduce or
eliminate certain brands, styles and sizes.

IV. Marketing Plan

The primary target customers of Marie’s Boutique are women with a taste for high-quality
shoes, ranging from size 5-13, dresses and accessories. The types of shoes offered are heeled
shoes, sandals, boots, flats, and snickers, dresses offered are casual, party, night, and etc. I want
every woman to own and enjoy a nice pair of fashionable clothes and shoes!

Marketing Strategy

Our marketing strategy will not exceed 5% of our annual gross sales. Marketing will be via:

Website (to be launched in the first year of business) with free shipping if ordered

• Advertisement postcards

• Business Cards

• Word of mouth

• Television or Radio
 • Flyers

Sales Strategy

Our key to sales strategy at Marie’s Boutique will be a great buying experience, every time.
Once a customer comes in the door, they will be greeted and assisted as much or as little as they
wish. Some customers are uncomfortable with lots of personal attention; others expect it. Jarie's
experience as a retailer has taught her how to read the subtle signs that tell her what a customer is
seeking when they enter. All customers will be offered tea or coffee while they shop, and we will
have comfortable chairs for friends to sit in while waiting.

Our sales goal is to generate repeat business and strong word-of-mouth advertising based on this
great buying experience. Word of mouth in new women's apparel and accessory stores tends to
spread to family, friends, co-workers, church members and people we depend on to provide us a
service (hair stylist, nail salon, doctors, etc.), in and out of the country. We also plan to have
software to collect customer information such as:

• Names, addresses, email addresses and phone numbers

• What type of shoes, dresses, and accessories the customers prefer.

We will also accept returns/exchanges of unworn product with receipt within 30 days of their
purchase to build a trust with all of our customers.

Competitive Edge

We will differ from other retail shoe stores because we will always be less expensive than the
competition, but we will still maintain the high quality of our products.

Also, we will offer a sales promotion on a monthly basis, such as:

• buy one, get one half price

• buy one, get one free

• half off on shoes from the previous season; and

• For every P5000 purchase, the costumer will receive an additional 20% off to their next
purchase.
Pricing

Marie’s Boutique sells different styles of dresses, shoes, and accessories. We depend our
products’ prices from how great is the quality of the product we made or we ordered.

V. Organizational Plan

Management Team or Personnel

1. Ms. Jarie Distor – Manager/Owner

2. Ms. Micah Quinto – Executive Director

3. Ms. Mayleen Perey – Sales Director

4. Ms. Clarisse Vigal – Accounting Manager

5. Mr. Denzel Cetra – Software Developer

6. Ms. Clarie Decino – Marketing Director

7. Ms. Bea Pareja – Head of Communication

8. Mr. Jerome Anderson – Investor

9. Miscellaneous – Sales Ladies/Gentlemen, Cashier, Janitor, Guard, etc.

Recruitment and Traning

Our management selects and hires the employees. The employees before hiring will encounter
first some tests and interview. The tests are simple which we will know where section of the
company they will be in charge or be part of. Interview can help us to know why they want to be
employed to our company and what’s their background. Training occurs when some of the
employees still don’t know how to manage their responsibilities in their section.

VI. Operating Plan

There will be two part-time employees working for 8 hours every day. Employees can have
shifting. They will be paid at a rate of P500 per hour. All employees will benefit from a one day
paid holiday on their respective birthdays and one week of paid vacation after twelve months of
employment. Bonuses will be given annually in the month of December.

At this time medical/dental benefits will not be offered to employees. As profits increase in the
future medical/dental benefits will be offered to all employees.

Facilities and Office

Office is located at the main location where the store is located. There are dressing rooms for the
costumer to change and relaxing sofas for the costumers to sit and relax.

System and Controls

Our products were checked before getting it from the supplier. We check if it has defects or
ruined parts so that we can immediately change that specific product. We have guards that will
secure our shop every day.

VII. Financial Plan

Sales growth will be aggressive the first 18 months as we sharpen our merchandise assortment,
size scales, and stock levels to better meet our customers' requirements.

However, it is expected that we will become profitable in the first year, but not excessively so.
This is partly due to our lower overall sales price for merchandise, compared to our competitors,
but also due to the fact that all our sales must come from customers lured away from other
retailers. Once we have a solid customer base, we can increase our margins slightly without risk
of losing customers.
 Long-term Liabilities P25,000

Total Liabilities P25,000

Capital P1.3 M

Planned Investment P1.5 M

Owner P30,000

Investor P25,000

Total Planned Investment P100,000

Year Payrolls

Year 1 Year 2 Year 3 Year 4 Year 5

Operations P12,150 P12,200 P12,300 P12,300 P12,300
Assistant
(part-time)

Sales P9,360 P9,400 P9,400 P9,400 P9,400

Associate
(Part-Time)

Total Payroll P21,510 P21,600 P21,700 P21,700 P21,700