MAY-2002 TOTAL MARKS-100

(3 HOURS)

N.B.: 1. Attempt any five questions.

2. All questions carry equal marks.

1. Critically examine Purchasing Power Parity theory.

2. Explain issues involved in sub-contracting and international procurement.

3. What are usual responses to the differences in the taxation regimes in different
countries?

4. Explain with the help of an illustration, how the exchance ratio of trade between
two countries having free trade be determined (Theory of international Trade by J.
S. Mill).

5. “Outcome of Doha summit recognizes India's concerns". Elaborate.

6. What factors would you take into account while formulating technology strategy,
including location of R and D?

7. The NAFTA/APEC/ASSEAN are important Regional co-operation agreements.

Discuss with reference any two.

8. What are the avenues available to a firm to raise equity and long-term debt in
international financial markets?

9. What should an MNC do to ensure successful international merger and

acquisition?
MAY-2001 TOTAL MARKS-100
(3 HOURS)

N.B.: 1. Attempt any five questions.

2. All question carry equal marks.
3. Responses must exhibit conceptual clarity.

1. Explain the impact of World Trade Organization' (WTO) provisions on Indian

business with suitable examples.

2. ABC Ltd. wants to sell color TV’s in Asia. This company has a dominant position
in India. However, studies showed that China is selling Color TV’s in Asia at $ 80
to $100. South Korean Companies are selling high, quality TV’s at slightly higher
prices and enjoy good brand equity. The high-end is the domain of the Japanese.
What should ABC do to penetrate this market?

3. A French Company wants to sell Cosmetics in Asia. However, the Asian skin
reacts differently to the cosmetics compared to Europeans. The company is not
willing to specially formulate their offerings for the Asian skin. How should the
French company go about their entry into Asia?

4. Discuss the pros and cons of standardization and customization of products in

International Market.

5. Discuss the major legal issues in International Marketing Practice pertaining to

the 4 points.

6. Explain the pros and cons of the different modes of entry into International
Markets.

7. Discuss the role of Culture in International Marketing. Illustrate your answer with
examples.

8. What factors would you consider in determining the choice of country to enter in
International Marketing.

9. Write short notes on any two of the following: -

(a) Letter of Credit.
(b) EXIM Bank.
(c) International Product Life Cycle.
(d) Balance of Payments.