A

PROJECT REPORT
ON
“FINANCIAL ANALYSIS OF BALRAMPUR CHINI”

IN PARTIAL FULFILLMENT OF THE REQUIREMENT FOR THE

AWARD OF
POST GRADUATE DIPLOMA IN MANAGEMENT

SUBMITTED BY
JAY KUMAR KESWANI
PGDM (FINANCE)

UNDER THE GUIDANCE OF

PROF. ANIRUDH

SINHGAD BUSINESS SCHOOL

KARVE ROAD, PUNE - 411041
(2009-2011)
 DECLARATION

I, the undersigned, hereby declare that the Project Report entitled “

“FINANCIAL ANALYSIS OF BALRAMPUR CHINI”
, written & submitted by me to the University of Pune, in Partial fulfillment of the
requirement for the award of MASTER IN MARKETING MANAGEMENT under
the guidance of Prof. Ramkrishna Dikkatwar is my original work & the conclusions
drawn therein are based on the material collected by myself.

Place: PUNE
Date : JAY KUMAR KESWANI
(Research Student )
 ACKNOWLEDGEMENT

I take this opportunity as privilege to express my deep sense of gratitude to Prof.

Madhuvanti Sathe, Director, Sinhgad Business School, Pune for her continuous
encouragement, invaluable guidance and help for completing the present research
work. She has been a source of Inspiration to me and I am indebted to her for
initiating me in the field of research.

I am deeply indebted to Professor R. Dikkatwar my research guide, the Sinhgad

Institute of Management, Pune without his help completion of the project was highly
impossible.
I wish to offer my deep veneration to Mr. Harish Kumar (Area Development
Coordinator, Lumbini Brevarges Division, Hazipur). His helping nature and his
enthusiasm has been source of constant inspiration.

I would like to acknowledge all my family members & friends for their help and
support. Lastly, I convey my gratitude to all those who or directly or indirectly related
to this project and helped me to complete this project report.

Thanks and regards,

JAY KUMAR KESWANI

CONTENTS
CHAPTER NO. PARTICULARS PAGE NO.
* Executive summary 1

1 1.1 Introduction of the study 3

1.2 Objective of the study 4

1.4 Scope of study 5

1.5 Limitations of the study 6

2 Introduction to Soft drink in India

2.1 Litreature Review 8-10

2.2 Pepsi Co India 11-17

2.3 Partnerships 18-20

2.4 Swot Analysis 21

3 3.1 Structure of Lumbini Beverages 23-26

3.2 Produt and Pack Profile 27-28

3.3 Produts & operations Technology 29-30

4 4.1 Target Segment 32

4.2 Segment youth 33

4.3 Industry Challenges 34-36

5 5.1 Research Design and Methadology 38

5.2 Sampling design/Sources 39-40

6 6.1 Data Presentation, Analysis and 42-53

Interpretation

6.2 Findings 54-55

6.3 Suggestions 56-57

* Bibliography 58

* Questionniare 59-61