Maggi noodles

From Wikipedia, the free encyclopedia

Jump to: navigation, search

Maggi noodles is a brand of instant noodles manufactured by Nestlé. The brand is popular in
Australia, India, South Africa, Brazil, Nepal, New Zealand, Brunei, Malaysia, Singapore, Sri
Lanka, Bangladesh, Pakistan, and the Philippines. In several countries, it is also known as
"maggi mee" (mee is Indonesian/Malay/Hokkien for noodles). Maggi noodles are part of the
Maggi family, a Nestlé brand of instant soups, stocks, and noodles. In Malaysia, there are fried
noodles made from maggi noodles known as Maggi goreng. Maggi noodles recently introduced a
new variety of its noodles, to cater for the health conscious like 'No MSG', 'Less Salt', and 'No
Trans fat'. A wholewheat flour based noodle variation marketed by the name "Vegetable Atta
Noodles" has been introduced in India (Atta flour is used in preparing most forms of wheat based
breads in India) and caters to health conscious buyers wary of the refined flour used in the
regular Maggi noodles. This move helps the brand in India as suburban mothers, who feed the
noodles to children as an afterschool snack, are the primary customers of the brand. Recently, a
line of rice noodles and whole wheat with pulses, carrots, beans, and onions has also been
introduced in India. In fact, "Maggi" has become a well-known brand for instant noodles in India
and Malaysia.

Nestlé India Ltd (NIL) offered a variety of culinary products such as instant noodles, soups,
sauces and ketchups, cooking aids (seasonings), etc., under the Maggi brand (Refer to Exhibit II
for Maggi's product portfolio as of mid-2006). Of these, instant noodles had been NIL's main
product category in the culinary segment since the launch of Maggi 2 Minute Noodles (Maggi
noodles) in 1982. Over the years, Maggi noodles became a popular snack food product in India.

In mid 2008, New Zealand supermarkets introduced replacement formulations for its Beef,
Oriental, and Curry flavours. A new feature is an extra sachet containing dehydrated vegetables.
Maggi claims the new range contains 88% less total fat and 86% less saturated fat than the
average of top-three (unnamed) 2-minute-noodle competitors. The new Maggi range also has
considerably lower fat than its own previous formulation. However, the salt content has been
increased by 31 percent. Consumers have not reacted well to the new formulations, complaining
that they want the original chicken flavour back.[citation needed]

Maggi noodles also contain the additives E150d and E627.[1] E150d is sometimes made from
maize.[2]

Claimed to be "2 minute noodles", The Maggi noodle cake and seasoning is added into boiling
water for two minutes and it is ready for consumption. Egg, seaweed, boiled vegetables or lemon
can also be added to the noodles for a better flavour.

Contents
[hide]
  1 Flavours
 2 Health claims controversy
 3 See also
 4 References

[edit] Flavours
Maggi Noodles are available in a large assortment of different flavours. They are:

 Original Flavour
 Chicken
 Curry (a healthier alternative is also sold in supermarkets)
 Kari Letup (Extremely Spicy Curry) in Malaysia
 Laksa Lemak (discontinued)
 Tom yam
 Chicken & Corn
 Beef
 Oriental
 Masala
 Prawn
 Dal Sambar (whole wheat noodles)
 Dal Atta noodles
 Asam Laksa
 Cheese
 Pizza (only in Saudi Arabia and South Africa, was available for a period of time in
Australia)
 Sup Tulang (bone soup) (in Malaysia)
 Chatpata
 Tomato
 Ruhi
 Dashi
 Koki
 Kapi
 Stronger Chicken
 Crispy Chicken
 Vegetable Atta Noodles (whole wheat noodles)
 Shahi Pulao (rice noodles)
 Chilly Chow (rice noodles)
 Lemon Masala (rice noodles)
 Mi Goreng Char Mee
 Mi Goreng Kicap Bawang
  Mi Goreng Pluz Asli
 Capsica (discontinued)
 Itik (duck)
 Mi Udang Pulau Pinang' (was available in Malaysia)
 Maggi Tanjung Rambutan
 Maggi Ubat Lelaki Kuat
 Maggi goreng sedap
 Boerewors (in South Africa)

Maggi noodles also produces instant noodles known as "Hot Bowl" noodles named "Cuppa
Mania" in India. New drinkable Maggi noodle soups are also available.

[edit] Health claims controversy

Nestlé have faced criticism over their advertising of the Maggi brand, adhering to marketing
regulations in developed countries, but making misleading claims in developing countries where
regulation permits it. For example, in October 2008 Nestlé mistakenly aired an advert meant for
Bangladeshi TV on British TV. The advert made false claims that the noodles would "help to
build strong muscles, bone and hair". The British Advertising Standards Authority said that the
advert did not abide by the new EU consumer protection legislation, by which advertisers have to
provide proof of health claims.[3]

“Nestlé" and "Nestlé Group" in this Privacy Policy refer to Nestlé S.A. and any of its affiliated companies as appropriate
context.

“Third Parties" for the purposes of this Privacy Policy means any company other than Nestlé S.A. and its affiliated comp

At this website, we only collect personal information that YOU want to provide to Nestlé or that is needed to provide to and im
Nestlé’s service to you. We collect direct personal information such as name, telephone number and e-mail address as w
indirect information such as “cookies” or connection or system information or the settings you have on your web browse
however do not actively seek to identify any individual visitor, with the exception of investigating security breaches or coope
with authorities pursuant to a legal m

“Cookies” is a tiny element of data that a Web site can send to your browser, which may then be stored on your hard drive
can recognize you when you r

Your personal information will be used only for the purposes for which you provided it to Nestlé. It will also be used to admi
support and obtain feedback on the level of our services and to prevent breaches of security, the law or our contract

Nestlé takes all necessary measures to keep your personal information private and secure. Only authorised Nestlé Group
Third Party (Non Nestlé Group) companies (i.e. service providers) staff or our business partners' authorised staff (who
contractually agreed to keep all information secure) have access to your personal information. To ensure your personal inform
is protected, Nestlé maintains a secure IT environment and has the appropriate measures in place to prevent unauthorised a
(i.e. hac

Nestlé links to other websites to offer you an opportunity to review connected and interesting information related to Nestlé. T
Third Party (non Nestlé Group) websites are outside of our control and are not covered by this Privacy Notice. If you access
websites using the links provided, the operators of these websites may collect your personal information. Please ensure that yo
satisfied with the Privacy Policies of these Third Party websites before you submit any personal information. Nestlé tries, as
we can, to ensure that all non-Nestlé linked websites have equivalent measures for protection of your personal information, b
cannot be held responsible legally or otherwise for the activities, privacy policies or levels of privacy compliance of these
Parties.

Nestle may change this Privacy Policy, change, modify or withdraw access to this website, and/or the content of these pages
time without n

This Agreement is governed by the laws of the Republic of India. This Agreement is deemed to have been signed and execu
New Delhi, India and you expressly submit yourself to the exclusive jurisdiction of the Indian Laws and the Courts in New
India only, in respect of any disputes arising in any manner out of or relating to this site. You expressly waive any object
whatsoever nature to Indian jurisdiction and agree not to raise any objection or take any plea as to Indian jurisdiction on the g
of forum inconvenient, delay, expense, hardship or otherwise howsoever.