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Wal-Mart Strategy

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ðhis section looks at three successful elements of strategy
formulation and a fourth element, where the strategy is implemented
successfully. ðhese are as follows:

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a. Dominate the Retail Market Everywhere

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b. Growth by expansion in the US and Internationally.

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d. Branching out into New Sectors of Retailing

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2. What is the company's competitive strategy?


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As Wal-Mart continues to grow into new areas and new mediums, our
success will always be attributed to our culture. Whether you walk into a
Wal-Mart store in your hometown or one across the country while you're on
vacation, you can always be assured you're getting low prices and that
genuine customer service you've come to expect from us. You'll feel at
home in any department of any store...that's our culture. 

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